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January 25, 2017 YWCA
Creative Strategies Incubator (CrSI)
Preparing Your 2017 Application
#CreativeStrategiesInc
3 – 4pm ◦ Metcalf History and CrSI Context ◦ 2017 Focus Issue ◦ CrSI Program details ◦ Application Process
4 – 5pm ◦ Conversation with 2014 cohort and staff
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Agenda
#CreativeStrategiesInc
o Private Foundation based in Toronto o Work with Canadians to build a just, healthy and
creative society
o Invest in innovative ideas and activities in 3 areas 1. Social and economic justice (ILE)
2. Sustainability in the environment
3. New approaches and shared learning in the Performing Arts
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What Metcalf Does
#CreativeStrategiesInc
Have the courage to tackle tough issues
Be supportive, not prescriptive
Embrace diverse perspectives Be inquisitive, respectful and rigorous
Share knowledge and learn collectively
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Our funding philosophy
#CreativeStrategiesInc
o Overarching frame Ø Healthy, thriving, and adaptive performing arts
environment
Ø Dynamic balance between Art, Resources and People
Ø CrSI focus issue development over 6 intakes: ² Art (meeting artistic potential – 2016 and 2018)
² Resources (developing new revenue streams – 2013 and 2015)
² People (engaging audiences and building communities – 2014 and 2017)
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The Performing Arts Program
#CreativeStrategiesInc
Engaging audiences
and/or Building communities
} In short, “engagement” refers to the nature of the experience itself. Whereas “building” refers to the quantitative expansion of your volume of contact.
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2017 CrSI Focus Issue
#CreativeStrategiesInc
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A (working) model for change
shallow
deep
narrow wide
narrow and shallow
deep and wide deep and narrow
wide and shallow
#CreativeStrategiesInc
We offer this working model as a way to encourage reflection, so that you can situate your organization within this broad topic of audience and community development. There are many ways you can imagine the relationships between these classifications and how you may move among them. For example, is it possible to be both deep and narrow and deep and wide for different constituencies within a single organization? Imagining change as movement among these spaces seems like a useful way to start your thinking.
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A (working) model for change
#CreativeStrategiesInc
Your understanding of audience and community – The questions in the Letter of Interest about opportunity and challenge, from which your strategy emerges, depend in great part on you meaningfully understanding your existing relationship with your audiences and communities. Human resources required to deliver – We ask you to be very practical in this regard, neither allocating everything to a new hire nor assuming that your current staff can add this work to their already busy workloads.
New technology – Implementation requires time, expertise, and capacity, and usually way more than anticipated.
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Learning from the 2014 cohort
#CreativeStrategiesInc
Read about past Creative Strategies Incubator
initiatives:
metcalffoundation.com/stories
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Stories from the Inc.
#CreativeStrategiesInc
o 3 year funding – up to $75,000/year o Two components:
1. Funded initiative
2. Learning Network
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CrSI program details
#CreativeStrategiesInc
o Timeline: o Letter of Intent – March 6, 2017 2pm DIGITAL ONLY
o Invitation to submit full application – March 20, 2017 o Full application webinar – March 28, 11am
o Full application due April 24, 2017 2pm DIGITAL ONLY
o Learning network interviews – May 15-26 o Grant notifications – June 23, 2017
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Application Process
#CreativeStrategiesInc
o Brief background to company - include collaborators if applicable (1/3 page)
o Overview of proposed initiative - most important section – (up to 2 pages) o Describe your understanding of your audience and your community
o Describe the challenge and/or opportunity that you are currently facing with respect to the focus issue
o Describe the new strategy you are proposing to address the above challenge and/or opportunity
o Names and titles of participants in the Learning Network (1/4 page)
o Your organization’s experience with learning networks (1/3 page)
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Letter of Intent - 3 page maximum
#CreativeStrategiesInc
o Applicant eligibility ◦ registered charity
◦ professional performing arts organization
◦ based in the City of Toronto
◦ three years’ production history
◦ addresses Focus Issue
◦ applicant has not received a CrSI grant in 2014 or later
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Assessment
#CreativeStrategiesInc
o Complete application, received on time: o Cover sheet (downloadable) - 1 page
o Letter of Intent - 3 pages
o One pdf file
o Note: no budget required for the letter of intent but we do ask for total amount requested on the cover sheet, broken down on a yearly basis
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Assessment
#CreativeStrategiesInc
o Is the proposed initiative compelling? ◦ What is its relation to the org’s core practice?
◦ Is it innovative for the org and /or the sector?
◦ Is it likely to succeed?
◦ Is it thoughtfully and rigorously developed
◦ Is it actionable, measurable and sustainable?
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Assessment
#CreativeStrategiesInc
o Does the amount of funding requested feel appropriate to the proposed initiative?
o How would this organization and this proposal contribute to the Learning Network?
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Assessment
#CreativeStrategiesInc
Michael Trent
Director of Performing Arts
[email protected] 416-926-0366 x 225
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For further assistance, please contact:
