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• Over 5 years of gaming background
• Passionate team of 25 which includes Design, Art,
Development, Testing and Marketing
• 11 Games for iOS
• 2 Games for Android
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Highlights
• Game Concept and Design
• Game Monetization
• Licensing and Partnership
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• Market and Competition
• What kind of Game?
• Game Platform
• Focus on Content
Game Concept and Design
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Game Concept and Design - Market and Competition
• Do a Market Research
• Study your competitor games
• Check their reviews
• Play them and form a judgment of the game yourself
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Game Concept and Design - What kind of Game?
• Define the Audience
• Define the Genre
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Audience
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Genre
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Game Concept and Design - Game Platform
• Players play in short bursts of time
• Calls, Messages interrupt experiences
• Phones may be touch-based without buttons
• Screen Size
• Resolution
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Game Concept and Design - Focus on Content
• Title screen should be gorgeous - sets the
impression.
• Menu should be logical and easy to navigate.
• Layouts should be consistent throughout.
• Create lots of levels and design for replayability.
• Give a lot of thought to Tutorials.
• Games on mobile devices are often played in noisy
environments.
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Game Concept and Design - Focus on Content
Game Concept and Design - Focus on Content
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Game Monetization
Revenue Models:
• Ad Supported
• Microtransactions and Virtual Goods
• Paid Downloads
• Subscriptions
• Hybrids
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Game Monetization
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Ad Supported
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Prison Mayhem In-App Purchase Screen
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Hybrid: Paid + In-App Purchase
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Game Monetization
• Conceive Monetization Strategies from the beginning.
• Every decision of Design and Development Process
depends on this.
• Where will in-app purchases be available in the
game?
• If we use mobile ads, what type of screen real estate
are they going to take up?
• Do the color schemes of the ads match our game
design?
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Licensing and Partnership
• Has a bearing both on game design as well as on
publishing.
• When licensing an IP, you need a sign off from your
partner at each stage [Game Concept, Feature
Complete, Release Timelines].
• Revenue Split
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99Games ports to iOS; 99Games publishes
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99Games conceptualizes and develops; Chillingo publishes
