Create a

New Company Division

In One Quarter

How to

Project Goal StatementGoal:

To arm the executive team with all sales, marketing, and product deliverables

in a powerfully compelling format

that empowers each member,

and the regional teams,

to deliver the new company division services

with absolute confidence,

within the one-quarter project timeframe.

Before AfterDuring

1. Listen

2. Discuss

3. Whiteboard

4. Draft

1. Present

2. Discuss

3. Revise

4. Create

1. Launch

2. Engage

3. Present

4. Sell

The Task. The Process. The Result.

Storyboard & Photoshoots

Generative Discussions

Listen to Needs

Visit Existing Installs

Review “Current” Offerings

New Team Whiteboard Briefing

Transcribe to Pull Key Strengths

In-house Demo Unit

Conduct Video Interviews with Executive Team

Book Meetings

$

Scripts & Flyers

Data Sheets

New & Integrated Corporate Overview

Launch Events

Create Division Business Plan

Unique Value Proposition

Create Brand Message

Establish Marketing Strategy

Redesign Collateral & Web Site

Deliver Draft then Discuss

Develop Product & Services

1

2

3

4

5

Select Vendor

Launch New Division Internally 6

SELL

Consult Subject Matter Expert

Week 1

Week 13

Steps to Create a New Division

Completed In One Quarter

Harvesting a Unique Value Proposition

At the close of the final video interview Michele Blais asked, “Is there anything else about the team that you would like to share with us today?”

The President answered, “Our team and our core members have been here for a long time, we’ve got people with over thirty years of service and are still here. I think we have got employee number three and number four that still work for us which is fantastic, and what it enables us to do it is we’ve got a long history dealing with this and as we bring new people into the team we can really transfer that [Company] way of doing things.”

The [Company] Way became the Unique Value Proposition for the company.

Source: Video Interview conducted by Michele Blais (December 12, 2012)“Company President Highlights Manufacturing Facility Capabilities” (Video Number: 3)

The Unique Value Proposition

New Data Centre Division & New Look

Draft: Cabinet Bundled Solution

Cabinet

Structured Cabling

Power

[Company] Cabinet

Bundled Solution

Revise: [Company] Bundled Solution

ConsultationSite Plan

Configure Cabinet

We are your point of contact from consultation to installation

Install & Connect Power

Install Structured Cabling

Install Cabinet

Final: Cabinet Bundled Solution

Cabinet Structured Cabling

Power Total Solution

[Company] is your point of contact from consultation to installation

Presentation Format

Data Sheets

Option 1- Orange Sidebar Existing data sheet theme

Option 2 – Grey Sidebar Updated data sheet theme

[Company Name Redacted] [Company Name

Redacted]

FlyersGoal: Plan with our teamA stated focus was to encourage customers to engage earlier in projects. This photo shows the team of Toronto engineers and project managers.

Goal: Plan with our teamThis flyer was designed so that the Toronto, Edmonton, and Montreal reps could personalize it and send it to their prospects.

[Company] [Company] [Company Address][Company Address]

Testimonials

Feedback Case Study

Project Portfolio

[Company ]

[Company ]

Customer Success Stories

Product: Cabinet with Custom Logo

Project Summary Statement

Summary:

By engaging in an attentive, thoughtful, well-prepared and organized manner, I led this executive team to achieve a unified vision, a clear strategy, and specific tools in a powerfully compelling format that empowered each member, and the regional teams, to deliver the new company division offering with absolute confidence.

Customer Success Story

Before

After

During

Data Centre Division

Create

Strategic Customer Advantage

One Story at a Time…

Helping Clients

Do you know of any projects, or individuals that could benefit from our services?

For a free consultation, or more information

call 289-338-1398 or e-mail michele.blais@rogers.com.