The Mobility Needs of a The Mobility Needs of a Changing PopulationChanging Population

How can Motorcycling Address This?

How does the policy environment play a part?

Craig Carey-Clinch

This presentation discusses:This presentation discusses:• Changing social patterns• The evolution of transport policies• How motorcycling fits into this• If motorcycles ‘fits’ the evolving ideology• Developing the fit: Challenges and Opportunities

BTW: Who the heck is Craig Carey-Clinch?BTW: Who the heck is Craig Carey-Clinch?22 years in motorcycle public policy (riders groups and industry)UK Motorcycle Industry representative to ACEMChair of ACEM Integrated Transport Policy CommitteePolicy Advisor to UK public and private sectorMD of RPA Ltd, -- a motorcycle world focussed public policy consultancyOverland motorcycle traveller: Europe, Africa and the Americas

What’s wrong with this picture?

Living / Working – The 21Living / Working – The 21stst Century OverviewCentury Overview

• Dynamic society• Work/Life Patterns• Flexible working• ‘Dis-integration’ of communities and social Networks• Need for transport to reflect more diverse requirements• But: ‘compartmentalisation’ of transport choice• Policy which seeks to constrain choice, not create it?

– Transport needs to fit with society, not society asked to fit with transport

The challenge is how to preserve transport choice, while protecting the environment and ensuring safety

Policy towards transport is evolving ...Policy towards transport is evolving ...• Developed Countries:- transport contributing to

society’s goals– Mobility– Inclusion– Environment– Health

• Increasing need for vehicle use to ‘fit’ with integrated goals

Transport and vehicle use as an end in itself seems increasingly frowned upon in many countries

A new arena for policiesA new arena for policies• Developing Countries

– High proportions of PTW users– Road safety:

• lack of consistent policies

– Co2 reduction, while creating better social mobility?

– Infrastructure needs for all road users

– Two versus four wheels

Danger of Lost Opportunities for society if ‘developed

Country’ policies ‘imprinted’ badly

Sustainable Transport?Sustainable Transport?• Key Themes of a 21st Century Transport Policy

• Support Economic competitiveness and growth, by delivering reliable and efficient transport networks

• Reduce Co2 and tackle climate change • To contribute to better safety and security, reducing the risk of

death or injury from transport• promoting travel modes that are beneficial to health• To promote greater equality of opportunity for all citizens • To improve quality of life for transport users

International ExamplesInternational Examples

• Canada: – A transportation system in Canada that is recognized worldwide as safe

and secure, efficient and environmentally responsible (Transport Canada)

• EU goals:– offer a high level of mobility to people and businesses– protect the environment, ensure energy security, promote minimum

labour standards for the sector and protect the passenger and the citizen– innovate by increasing the efficiency and sustainability of the growing

transport sector. – connect internationally, projecting the Union’s policies

International ExamplesInternational Examples

• United States– Serve the United States by ensuring a fast, safe, efficient,

accessible and convenient transportation system that meets our vital national interests and enhances the quality of life of the American people, today and into the future (US DoT)

• Australia– Australia requires a safe, secure, efficient, reliable and integrated national

Transport system that supports and enhances our nation's economic development and social and environmental well-being (Australian Transport Council)

What about PTWs?What about PTWs?• The ‘Accelerators’• Some administrations say they recognise mobility potential• Support social inclusion elements

• BUT:

• The ‘Brakes’• Safety stats unsustainable• Poor image of speed and risk taking• Environmental credentials ‘uncertain’

Administrations struggle to justify promoting PTWS when there is so much concern about safety and questions about environmental credentials

Or do they simply choose not to think more creatively

about these issues?

How are PTWs missing out?How are PTWs missing out?• Largely overlooked in evolving transport debate

– Some ‘warm words’, little real action

• Denied Government incentives in many countries

• Poor recognition that PTWs are a key component in the transport/mobility ‘Toolkit’

• Policy ‘levers’ used to suppress use, often in the name of safety

Passenger Transport ‘Ideology’?Passenger Transport ‘Ideology’?

Collective and Manageable

Desirable

Bus

Train

Bicycle

Walking

Sometimes Problematical, but advantages

clear

Often Problematical for

ideology, but won’t go away

Aircraft

Ferries

Smaller Cars

Large Cars

Many PTWs

Problematical, unwelcome, discouraged

Core Policy

Recognised as Necessary

Included only in terms of problems to be solved

Small PTWs (some cities)

Favouratist: Biased towards ‘Method’ rather than ‘Purpose’

Can PTWs ‘Fit’?Can PTWs ‘Fit’?

• PTWs as part of core transport policy.– Is this possible in the current policy environment?

• (apparent) policy objectives. Congestion (Yes) Environment (Yes, but work needed to establish credentials [Euro IV]) Journey Times (Yes ) Flexibility (Yes ) Choice (Yes) Safety (No) Inequality (Yes, but yet to be fully recognised) Social inclusion (Yes, but yet to be fully recognised)

ChallengesChallenges• PTW Policy for mobility and Society

– ‘Minority’ thinking?– A Need to engage on several levels– Highlighting the social/mobility potential of current and future

products– Environmental potential of current PTWs needs to be properly

recognised– Plus future potential encouraged

– Administrations require a shift in thinking– PTWs problems– PTW Opportunities– Can realising opportunities also help solve problems?

What is Required?What is Required?• OECD

Fundamental – PTW must have a place in transport policy and infrastructure policy/management & shall be considered by default

• Sustainable transport policies– Move from ideological to management based approach– PTWs as part of overall transport ‘toolkit’

• Multimodality– PTW use as part of broader networks

• Accessibility versus road safety– Devising policies which addresses both issues

• International engagement• Recognition of leisure/touring contribution to the economy

Objective: Establish PTWs as an active component to address aspects of

society’s changing dynamics

Fully ‘Integrated’ Based ApproachFully ‘Integrated’ Based Approach

Collective Mobility

Bus

Train

Bicycle

Walking

Individual Citizen

Transport

Development work needed, but users not denied

choice

Aircraft

Ferries

Other Cars

Other PTWs

Practical PTW

usage

Other ‘green’ personal transport

Responds to needs of dynamic, mobile and flexible society

A Mobile Society for Citizens, Business and Goods

Alternative Fuels / Electric?Alternative Fuels / Electric?• Are there opportunities?

– Image: potential to improve image of motorcycling as transport– Can assist low carbon goals– Low numbers currently sold, but large annual percentage increases. – Social agenda – Wheels to Work etc

• Cautionary note: The potential will take some years to realise in a fully practical way

• Environmental potential for PTWs already exists - most ‘traditional’ bikes sold already have much lower Co2 than most cars• Car average approx 150g/km• PTW average approx 110g/km

• Travel Surveys:- some current products fit well with urban commuter journey patterns (UK average journey = 8km)

Thank You!Thank You!

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