COMPETITIVE PROFILE MATRIX J&J GSK ABBOTT CRITICAL SUCCESS FACTOR WEIGHT RATING WEIGHTE D SCORE RATIN G WEIGHTE D SCORE RATING WEIGH TED SCORE R&D 0.15 4 0.6 4 0.6 3 0.45 Technology 0.15 4 0.6 4 0.6 4 0.6 Market Research 0.14 4 0.56 4 0.56 3 0.42 Quality 0.12 3 0.36 4 0.48 3 0.36 Packaging 0.07 4 0.28 3 0.21 3 0.21 Pricing 0.06 2 0.12 1 0.06 3 0.18 Financial Position 0.08 3 0.24 3 0.24 3 0.24 Customer Loyalty 0.13 4 0.52 4 0.52 4 0.52 Good Distribution facilities 0.1 4 0.4 4 0.4 4 0.4 Total 1 3.68 3.67 3.28 1= Poor 2= Average 3= Good 4= Excellent
