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International Islamic UniversityFaculty of Management Sciences
______________________________________________________________Course Code: GEN-303
Course Title: Creative Thinking & ReasoningBatch: BBA -24Course Instructor: Nilofar AnbreenCourse Instructor’s e-mail: [email protected] Timing:
Course Objectives
The Course is designed to explore the approaches to "How might we proceed when
confronted by problems, situations too ambiguous, complex, or messy or impossible to be
addressed directly through logical strategies?"
The students will be able to increase their understanding of creativity, to improve their
creative problem-solving skills and to enhance their ability to promote these skills in
others, in a variety of settings. It will also help the students to develop the ability to
reason clearly and critically. The Students will participate in creative activities designed
to help them develop their own creativity, and discuss the creative process from various
theoretical perspectives. Readings are on such topics that would tend to enhance creative
functioning, and related educational issues.
Course Contents
A. INTRODUCTION TO CREATIVE THINKING AND REASONING
a. Thinking
Types of thinkingAutistic thinkingRealistic ThinkingDeductive ThinkingInductive ThinkingEvaluative Thinking
ExamplesClassroom Discussion
b. Creativity -- Creative Thinking
Elements of CreativitySteps of CreativityMethod of Creativity
ExamplesClassroom DiscussionHand outs
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International Islamic UniversityFaculty of Management Sciences
______________________________________________________________
c. Reasoning
Types of reasoning A Group Task of Reasoning
B. CREATIVE MANAGEMENT
a. Managerial Practices for Creativity
How managers enhance creativity?How managers kill creativity?Six Managerial Practices that influence creativity
Case study and Examples of the corporate worldClassroom Discussions
b. Innovator and Adaptors: Why New
Initiatives get blocked
Factors influencing InitiativesAdaption-Innovation Theory
Brain Storming of students for comparison of adaptors and innovators.
c. Creativity as A business Tool Class Discussion
C. CREATIVITY TECHNIQUES AND STRATEGIES
a. Brain Storming Handouts
Classroom activity for brain storming
b. Mind Mapping Classroom Activity for mind mapping
c. Six Thinking Hats
Application of Thinking Hats
Six thinking hats would be explained
through the use of a mind map prepared
for hats.
Classroom Activity for Six thinking Hats
d. SCAMPER Hand outs
Classroom activity
e. Force-field Analysis
Steps and application
Hand outs
Case Studies
Class Activity
f. Lotus Blossom Handouts
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International Islamic UniversityFaculty of Management Sciences
______________________________________________________________Rationale
Steps to carry out lotus blossom
Implementation of Lotus Blossom
g. Attribute Listing Creativity Exercise
h. Story Boarding Group Task
i. Blind Spot Analysis
Text Books / Resources:
Recommended Textbook:
1. Henry, J. (2001). Creative Management. (2nd ed.). Cromwell: Britain
2. The Art of Creative Thinking by John Adair
Additional Readings:
1. Edward Bono. Six Thinking Hats.
2. Ros Jay. The Ultimate Book of Business Creativity
Course Assessment
INTERNAL: 50Assignments 10Quizzes 5Presentation 5Project 10Midterm 20FINAL 50 Total 100
WEEK Wise Schedule
Week Topics Chapters1 Thinking and types of thinking Thinking2 Elements of Creativity
Steps of CreativityMethod of Creativity
Creativity -- Creative Thinking
3 Types of reasoning Reasoning4 How managers enhance creativity?
How managers kill creativity?Six Managerial Practices that influence creativity
Managerial Practices for Creativity
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International Islamic UniversityFaculty of Management Sciences
______________________________________________________________5 Mind Mapping Creativity Techniques
And Strategies6 Creativity as A business Tool7 Six Managerial Practices that influence creativity Managerial Practices for
CreativityMidterm Exams
8 Brain Storming Creativity Techniques And Strategies
9 Who are adaptors?Who are innovators?Factors influencing InitiativesAdaption-Innovation Theory
Innovator and Adaptors: Why New Initiatives get
blocked
10 1. Attribute Listing2. SCAMPER
Creativity Techniques And Strategies
11 Presentations Story Boarding12 Force-field Analysis
Steps and applicationCreative Exercise
Creativity Techniques And Strategies
13 Lotus BlossomRationaleSteps to carry out lotus blossomImplementation of Lotus Blossom through exercise
Creativity Techniques And Strategies
14 Blind Spot Analysis Creativity Techniques And Strategies
15 Six Thinking Hats
Sequence, use, time, directions, utility of hats
Application of Thinking Hats
Creativity Techniques And Strategies
16 Creative activity of six hats to solve any issue or problem Six Thinking Hats
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