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Total sales= P83 bn, 2004

Projected to grow @5%/year

Will reach P107 bn by 2009

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According to Vanity index Philippines is 5th globallyand first regionally

It deals in two categories:-1. Skin Care

- 2. Hair Care

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Skin Care one of the industrys most important categories

single product offered multiple benefits

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Hair Care the industrys largest category

Hair care products included shampoos, conditioners,styling gels and coloring agents.

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The industry is marked by the frequent redesigning,repackaging and relaunching of existing products

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Only domestic company in top 10

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Competition Splash Corporations product lines compete with both

large and small companies in the country and abroad.

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The Company considers as its principal competitorsthe following global cosmetic and personal carecompanies:

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Euromonitor data through 2007 shows the Companyas seventh (7th), in the list of companies sellingcosmetics and toiletries in the country.

In the skin care segment of the industry, Euromonitorranked the Company fifth (5th)

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Environmental Developments

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Splash also employs environment-friendly policies

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We have always supported the practice of givingsomething back. The foundation merely serves toinstitutionalize this commitment.

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AHFI CARES FOR THE

ENVIRONMENT

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