Convergence in Media

Media ConvergenceNews

Television

Computer WWW

Social

Mobile

Defining Media Convergence

‘coming together of different equipment and tools for producing and distributing news’ (Grant and Wilkinson, 2009)

‘flow of content across multiple media platforms’ Jenkins (2006:3)

‘blending of the media, telecommunications and computer industries’

News

• News sites have fully embraced the possibilities of the internet

• Almost every form of digital media is used to tell the latest story

Television

Changes in the way media is

ConsumptionProduction

TV shows have become trans-media franchises

Audiences have become much more active participants in modern media culture

World Wide Web

The World Wide Web was invented by Tim Burners-Lee in 1989

Modern society is totally dependent upon it

Has revolutionised the way we interact

Social Media

Facebook.com is the most visited site on the internet, followed by youtube.com

They allow people to share stories and videos

Mobile Internet

All forms of media can by accessed from mobile phones and tablets

Can be accessed anytime, anywhere

What am I talking about?

Mobile Technology

Computer Technology

Television Technology

Mobile Technology

• 1870’s, Elisha Gray and Alexander Graham both created the telephone.

• Before the creation of this invention people were communicating via telegraph.

• In the late 1990’s the mobilephone was created.

• In the late 2000’s Smart phone is Introduced

• 2010 is the era of Notes, Tabs, iPads

Computer Technology

• 1930’s Computer technology had started its journey in the new digital world.

• In 1981 a company called Apollo Computer revealed its first computer work station called the DN100.

• 1982 Commodore 64, it came with 64KB of RAM.

• Macs• Laptops• Palms, Tabs, PDAs

Television Technology

• Black and white• Colour• Surround Sound• Flats Screen• Widescreen• HD• 3D• Smart TV

Mobile Phones/ Laptops / Television

ApplicationsInternet Access

StorageHard Drive

Microsoft Office

FasterStronger

Bigger hard drive spaceStill evolving

HD3D

Smart TV What next?

Together

Mobile technology

Computer technology

Television technology

Technology today

PRINT TO DIGITAL

IN A SAFE AND END USER FRIENDLY ENVIRONMENT

Traditional Book, Magazine and Newspaper Publishers have spent years upon years building their empires.

Many of them had become so stuck in their ways that they refused to see the new wave coming – the Internet.

ePublishing, six years ago, was a myth that had come and failed.

But the future waits for no one…

Traditional Publishers

Apple iPad sales May hits 5.5 million, Analyst Says June 2010

Kindle Books Outselling hardcover books “Tipping Point” reached. Amazon Says……. July 2010

E-book content sales will top $500 million in the U.S.

Happenings….

Revolution in Media

Suddenly everything changed: iPad, Kindle, Nook, Sony Reader and many more eReaders are here and even more on the way!

What Did the Publishers Fear

Losing their contentLosing their loyaltyLosing their marketLosing their profits

Books Dying …….

Enabling the New Publishers

19

DRM

PermissionsUser authorizationProtect contentRecord usage

Contentmanagement

Import contentManage contentFull text search

1

User groups / individualsLogin / passwordIP addresses / IP range(s)Identify computer (single sign on)Control concurrent usage

Security

Authentication

2

E-Commerce

CustomersPermissionsProduct catalogOnline store

3

Distribution

Web applicationsMobiles devicesCD / DVDRSS channelsSEO

4

Monitoring

Event logPurchasesDashboardReports

5

Publishers – Content Owners

Sell Directly to the End User

Legal – Medical – Text Books – Magazines – Newspapers – Book – Journals – Data – etc.

The NEW Sales Paradigm Shift

Old Approach: Review inventory to see what sells.

New Approach: Know each customer – what does s/he like to read? Offer specific discounts as rewards. Send sample chapters. Sell subscriptions or volume sales. Send books for certain amount of time as teaser or real sale.

Conclusion

Media Convergence in the Future

Opportunities and Challenges

Opportunities

Industry •Enable low-cost form of media•Improve the quality of media•Democratize the media

Society•Encourage audience•Enhance the way people experience

media•Enable audience to become media

producers

Challenges

•Media literacy•Information overload

•Audiences are aggressively pursued by media companies

Publisher’s Become Happy again