Media Convergence | News Advertising Business: less interruption,more conversation … focus on viral marketing

Do we neeD a buyral viDeo

Reason-why about meme & Viral videos

le CoChon Danseur

loliCon

PeDobear

Internet memes

Internet Memes

KeeP Calm anD Carry on

Double Facepalm

Triple facepalm

Social media effects

Social Media

effects

nyan Cat

Word of Mouth Visualized Word of Mouth Visualized

Crazy Frog

Tribes & explorers counts

Tribes & explorers

counts

Good content allways goes viral …

Good-content allways

goes viral …

Good content allways goes viral … not

… not

sChool, an iDeas’ Killer

TED | Sir Ken Robinson

the stanForD CommenCement sPeeCh

Steve Jobs' 2005 Stanford

Commencement Address

Content, context, purpose & branded content

yo amo a laura

MTV Spain

uniteD breaKs guitars

Dave Carroll & United

Airlines

Viral marketing lies & viralization process

Viral Marketing lies vs viralization process

where the hell is matt?

JK weDDing entranCe DanCe

instagram i love you

Neistat I

iPoD’s Dirty seCret

Neistat II

Show me the money

Just jokes , classic branding. Action, not reaction

hanDs-Free motion Control

Leap Motion from

Nintendo´s WII (Kinect & PS3

Move later)

the t DanCe

T-Mobile

run hall as hall

ASICS Run With Ryan. NYC

Metro Marathon

ParKing Pinball in Paris

Ford Pinball Urban

Experience

art on snow

Red Bull Off the Planet

Funny but really …

Funny, but now really …

… show me the money!

Show me the money

the man your man CoulD smell liKe

Old Spice

strato-Felix

Felix Baumgartner'

s supersonic freefall from

128k' - Mission

Highlights

so real it's sCary

LG UK IPS Monitors

Now reaction, answers, conversation: where the money is

iPhone Cover

Ben Lowy´s Time cover

sPiCe hits +80.000 results …

copycats & meme

lego-Felix

Viena Model Maker Fair Lego jump

maKe it Count

Neistat III & Nike

you have lieD to us …

Comment on Bodyform’s fanpage

the truth

Bodyform responds

Viral marketing lies & viralization process

Viral Marketing is about being moving,

emotional, trendy …

Viral marketing lies & viralization process

Viral Marketing is about social sharing strategy

Viral marketing lies & viralization process

Viral Marketing is about funnel and metrics

planning

1. Experiences vs product 2. Story vs branding 3. Real vs Corporate

But overall

@mandomando Armando “Mando” Liussi Depaoli This work is under a Creative Commons licence

Thank you! Let´s keep in touch

mandomando.com

Viral video list

Intro Susan Boyle: http://youtu.be/RxPZh4AnWyk Charlie Bit My Finger: http://youtu.be/_OBlgSz8sSM Otters Holding Hands: http://youtu.be/epUk3T2Kfno Dramatic Chipmunk: http://youtu.be/a1Y73sPHKxw Hey Jude Kid: http://youtu.be/wgrrQwLdME8 Numa Numa: http://youtu.be/60og9gwKh1o Randy Pausch Last Lecture: http://www.youtube.com/watch?v=ji5_MqicxSo Royal Wedding Ad: http://youtu.be/I4mf5yqn1aw Old Spice Guy: http://youtu.be/owGykVbfgUE The Force Volkswagon Commercial: http://youtu.be/R55e-uHQna0 Galactic Empire State of Mind: http://youtu.be/YNyE2xExktA The Six Ways You'll See Your Dad: http://youtu.be/YG_nHfZ1wjQ Bad Romance Parody: http://youtu.be/LWxTGJ3TK1U Make it Count: http://youtu.be/WxfZkMm3wcg

Leave Britney Alone!: http://youtu.be/kHmvkRoEowc Skateboarding Dog: http://youtu.be/CQzUsTFqtW0 David After Dentist: http://youtu.be/txqiwrbYGrs The Rise of Sharing Culture Charlie The Unicorn: http://youtu.be/Q5im0Ssyyus Evolution of Dance: http://youtu.be/dMH0bHeiRNg Crush On Obama: http://youtu.be/wKsoXHYICqU Diet Coke + Mentos: http://youtu.be/hKoB0MHVBvM Daft Hands: http://youtu.be/K2cYWfq--Nw MISSING OK Go - Here It Goes Again: http://youtu.be/dTAAsCNK7RA Guy takes a photo of himself every day for 6 years: http://youtu.be/6B26asyGKDo Chocolate Rain: http://youtu.be/EwTZ2xpQwpA Badger, badger, badger…!: http://youtu.be/iOPjdMV2xbA MISSING Guiness World Record for most T-Shirts worn at

one time: http://youtu.be/r6tlw-oPDBM Friday: http://youtu.be/kfVsfOSbJY0 going to the store: http://youtu.be/iRZ2Sh5-XuM United Breaks Guitars: http://youtu.be/5YGc4zOqozo The Force Volkswagon Commercial: http://youtu.be/R55e-uHQna0 Downfall: Famous Bunker Scene (Original, see the parodies): http://youtu.be/y2fl-sHUwrc LonelyGirl15: http://www.youtube.com/user/lonelygirl15 Guy fights bear for salmon: http://youtu.be/rPZNjtODzFI Where the Hell is Matt? 2006: http://youtu.be/bNF_P281Uu4 MISSING Auto-Tune the News 2: http://youtu.be/tBb4cjjj1gI Grape lady falls!: http://youtu.be/aMS0O3kknvk Google Chrome: It Gets Better: http://youtu.be/7skPnJOZYdA Fred: http://www.youtube.com/user/fred

Video list thanks to PBSoffbook

From Accidental to Intentional The Sneezing Baby Panda: http://youtu.be/FzRH3iTQPrk Charlie Bit My Finger: http://youtu.be/_OBlgSz8sSM Scarlet Takes a Tumble: http://youtu.be/le-BoDs-Yt8 Zombie Kid Likes Turtles: http://youtu.be/le-BoDs-Yt8 Technoviking: http://youtu.be/_1nzEFMjkI4 The cat is planning something evil: http://youtu.be/TQBMPDbqlvc Baby Dancing to Beyonce: http://youtu.be/ikTxfIDYx6Q afro ninja: http://youtu.be/BEtIoGQxqQs yatta: http://youtu.be/rW6M8D41ZWU It's Peanut Butter Jelly Time!!!: http://youtu.be/Z3ZAGBL6UBA David After Dentist After REMIX: http://youtu.be/N618fLxQP6w MISSING La caída de edgar THE MOVIE star wars reloaded piton puente: http://youtu.be/V0Y5sTchMYs Bill O'Reilly Flips out - techno REMIX: http://youtu.be/q6W7FY0-mks Auto-Tune the News: Bed Intruder

Song!!!: http://youtu.be/hMtZfW2z9dw MISSING Jizz In My Pants: http://youtu.be/4pXfHLUlZf4 MISSING Saturday Night Live - Dick In A Box: http://youtu.be/WhwbxEfy7fg Like A Boss: http://youtu.be/NisCkxU544c MISSING JK Wedding Entrance Dance: http://youtu.be/4-94JhLEiN0 Viral Lessons from Comedy Galactic Empire State of Mind: http://youtu.be/YNyE2xExktA The Six Ways You'll See Your Dad: http://youtu.be/YG_nHfZ1wjQ Batman Interrogation: http://youtu.be/Svd4fe8HEZI MISSING We are the 1%: http://youtu.be/hrGdEwV-efs Girls You Date in College: http://youtu.be/HIPJrrQlxzY Heavy Metal Cats! Key of Awesome #1: http://youtu.be/AAfpq6EPKck Galactic Empire State of Mind: http://youtu.be/YNyE2xExktA

The Dark Night Meets Superman: http://youtu.be/FywMOuMqNuI Realistic Hollywood Sex-Scene: http://youtu.be/evDAi77IDhY MISSING Anime Guy On A Date: http://youtu.be/66hSiRgbgX0 Bad Romance Parody: http://youtu.be/LWxTGJ3TK1U Justin Bieber ft. Lil Wayne: Bieber Fever!: http://youtu.be/zHzN80iC59I What Makes You Beautiful - One Direction Parody!: http://youtu.be/t7CHfqg0wd8

Advertising Embraces Viral Culture 1984: http://youtu.be/cWvHbOoG3tI Flea Market Montgomery: http://youtu.be/FJ3oHpup-pk Kobe Bryant Jumps Over A Moving Car And A Pool Of Snakes: http://youtu.be/_Dcv9qzWrps Amazing Ball girl catch: http://youtu.be/4SqJz0NgnnE Evian Roller Babies International version: http://youtu.be/XQcVllWpwGs Kenny Powers CEO / FL: http://youtu.be/enau8Tq78TA Old Spice: http://www.youtube.com/OldSpice Dollar Shave Club: http://youtu.be/ZUG9qYTJMsI Bad Breath Test: http://youtu.be/nFeb6YBftHE Google Chrome: It Gets Better: http://youtu.be/7skPnJOZYdA MISSING DC SHOES: Gymkhana Five:

http://youtu.be/LuDN2bCIyus Kenny Powers CEO / FL: http://youtu.be/enau8Tq78TA The Importance of Viral Storytelling http://www.youtube.com/caseyneistat The Power of Viral Videos to Ignite Change "Blue bra" girl brutally beaten by Egypt military: http://youtu.be/mnFVYewkWEY KONY 2012: http://youtu.be/Y4MnpzG5Sqc Epic Beard Man: http://youtu.be/lQJFv9SMSMQ Bus Monitor Bullied: http://youtu.be/l93wAqnPQwk Egyptian Tank Man: http://youtu.be/kWr6MypZ-JU Matt Lauer Bus Monitor Interview: http://youtu.be/668AQoumzWo MISSING: Numerous Videos from Arab Spring.

Outro Keyboard Cat: http://youtu.be/J---aiyznGQ Kittens inspired by kittens: http://youtu.be/FtX8nswnUKU "Gorilla Drummer" Cadbury Ad: http://youtu.be/Wy52yueBX_s RickRoll'D: http://youtu.be/oHg5SJYRHA0 MISSING Numa Numa: http://youtu.be/60og9gwKh1o New YOLO Slang Words: http://youtu.be/GMxoh2QEvlg MISSING Bad Romance Parody: http://youtu.be/LWxTGJ3TK1U Make it Count: http://youtu.be/WxfZkMm3wcg "Blue bra" girl brutally beaten by Egypt military: http://youtu.be/mnFVYewkWEY

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