Content Writing and Copywriting: What’s the Difference?

As a savvy business owner working with words, you’ve probably asked yourself:

‘what’s the difference between content writing and copywriting?’

Frankly, they sound pretty much the same and, unless you’re a writer by trade, it

might seem like they are the same. But the thing is, content writers and copywriters

couldn’t be more different.

Sure, there’s some overlap when it comes to the sheer skills involved with content

writing and copywriting. But each area has its little specialities and peculiarities that

make it shine.

So, what’s the difference between content writing and copywriting?

 

What is content writing?

Content writers focus on the bottom line, nitty-gritty deets and give you the answers

when you need them. AKA, absolute legends when you’re in a rush.

A good content writer creates clean and fresh content that teaches you a thing or

two. Content writers are familiar with what they write and know how to answer the

questions their readers are asking. To create useful content suited to their readers,

content writers have to be creative, adaptable, and informative.

Content writers are legendary communicators and are key to opening up your world

to the rest of our world. They read, research, and fight for the right to party write.

Content writing is hard work, but it pays off. One of my favourite examples of content

writing comes from the Urban List. Their brand voice is distinct and consistent, and

their words just glow. They know who their audience is and keep their site jam-

packed for the right readers.

https://www.theurbanlist.com/a-list/under-the-radar-artists

They tailor their content to fit their audience, and never pretend to be who they’re

not. They embrace themselves for the legends they are.

What is copywriting?

Sure, content writers may dish out the details, but copywriting is where the magic

happens. It’s the impromptu guitar solo, the water on the drums at the stickiest of

gigs. Copywriting adds zest.

It’s a copywriter’s mission to get you excited, to amp up already stellar products

enough for you to see the glitter in the goods, too. A good copywriter is creative and

different; they look past dominant paradigms and flip them on their heads. They tell

killer stories and hit all the right buttons to help readers take the leap.

Good copywriting is everywhere. It’s in product descriptions that lead to impulse

buys,  ‘about’ pages that give you goosebumps. Copywriters look at the relationships

between brands and people and focus on building them to be stronger, more

effective, and less headache-y.

But it’s not all a bed of roses. Good copywriting means diving deep into what a brand

really is, looking at everything they are, then taking all that goodness and turning it

into some sweet slammin’ copy.

Burt’s Bees are killing it with their copy and never shy away from a sneaky double

entendre (or two).

https://www.burtsbees.com.au/

They know their customers like the back of their hand and use it to their absolute

advantage. They’re empowering, perceptive, and natural – the spitting image of their

stellar customers.

https://www.burtsbees.com.au/about-us/

Why does content writing and copywriting seem so similar?

Words can be electrifying, exciting, and downright fun. Whether content writing or

copywriting, there’s no downside to writing captivating copy. After all, it’s the job of a

writer to spark an interest in a reader.

But as different as they are, it’s easy to get them confused. Content writing and

copywriting both educate, answer questions, and connect with readers. Both work

within the realms of sharing information, but in different ways.

Knowing the difference between content writing and copywriting is important. It

means knowing what you’re looking at, and what you need for your business.

 

Still don’t get the difference between content writing and copywriting?

To keep it short and sweet, copywriting is the icing on the freshly-baked content

writing cake.

It’s a content writer’s job to inform, and a copywriter’s job to enthuse and persuade.

This article is an example of content writing. I’m writing content for you, you’re

(hopefully) learning a thing or two, and we’re all (again, hopefully) having a rockin’

time.

In a nutshell, content writers keep readers coming back to a website. But it’s the

copywriters that get them there in the first place. Content writing and copywriting are

both are as important as one another, but it’s good to know the difference.