1. Consumers:The real Brandowners Srijan 2010

2. Content

Customer engagement framework

Case-lets

Consumer- the Creator, the destroyer

04/15/11 Consumer: The real Brand owners 3. 04/15/11 Consumer: The real Brand owners Consumer Engagement 4. 04/15/11 Consumer: The real Brand owners Consumer Engagement 5. 04/15/11 Consumer: The real Brand owners Consumer Engagement 6. 04/15/11 Consumer: The real Brand owners Consumer Engagement 7. 04/15/11 Consumer: The real Brand owners Consumer Engagement 8. 04/15/11 Consumer: The real Brand ownersMumbai is the fourth largest city by population in Theworld with a population of nearly 19 million. HCC (Hindustan Construction Company) was awarded the contract to execute the Bandra Worli Sea Link Bridge by Maharashtra State Road Development Corporation (MSRDC). Bandra Worli Sea Link Bridge is an 8 lanecable stayed 5.6 km bridge linking Bandra and Worli.Toll plazas will control access at Khan Abdul Ghaffar Khan Road on worli end and at Love Grove Junction in the Bandra end. Bandra Worli Sea Link Bridge cuts the distance and travel time from Mahim to Worli. Toll price is expected to be around Rs.50/- per four wheelers. Bandra worli sea link project high lights: An 8-lane bridge with 2 lanes dedicated for buses.Unique bridge design and becomes landmark to Mumbai city. Modern toll plaza of 16 lanes with automated toll collection system. Estimated project cost is Rs.1600/- crores. Estimated savings in fuel cost for Vehicles:Rs. 100 Crores per annum. Although designed for a speed of 100 kmph,initially MSRDC plans to imposea 50 kmph speed limit to prevent accidents andenable motorists to get accustomed. 9. Genuine concern & compassion for consumers Repeated consistency in deliveryThink ahead 04/15/11 Consumer: The real Brand owners Consumer engagement 10. 04/15/11 Consumer: The real Brand owners 11. 04/15/11 Consumer: The real Brand owners 12. 04/15/11 Consumer: The real Brand owners Consumerengagement 13. 04/15/11 Consumer: The real Brand owners 14. Consumer as creators 04/15/11 Consumer: The real Brand owners Consumer engagement Education systemRote learning Teacher tellingStudents learning? Various Learning styles Mugging up vs real learning Memory = Intelligence Real Application 15. Consumer ascreators 04/15/11 Consumer: The real Brand owners Over 400 schools in IndiaOver 1,40,000 learners Over 60,000 teachers & principals International reputeUAE, Singapore, Bhutan Cambridge, Harvard, IIMs, IITs, IMI, Teach for AmericaPeople talk 3 years! 16. 26 thJuly 2005

Mumbai came to an abrupt halt, as unprecedented heavy rains (944mm in 24 hours) stopped the rail & road traffic, silenced mobiles & landlines and tripped power lines. People were stuck at workplaces, stations, in cars.

Some stats:

406+ human casualties

52 local trains damaged

4,000 taxis

900 BEST buses damaged

10,000 trucks and tempos grounded

17. 1 stedition 2006

Number of copies distributed across Mumbai -2,50,000

The activity was endorsed by the then Mayor( Datta Dalvi) and supported by the Traffic Police

Radio Partner

18. 04/15/11 Consumer: The real Brand owners 19. 04/15/11 Consumer: The real Brand owners Consumer Engagement 20. Convenience - one touch sync Vs effort 04/15/11 Consumer: The real Brand owners 21. 04/15/11 Consumer: The real Brand owners Consumer engagement 22. 04/15/11 Consumer: The real Brand owners LastingConsumer Engagement Consumer Engagement