Consumer Promotions #3 5 minutes to print out & turn in Press Release assignment Today I will:...
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Consumer Promotions #3 5 minutes to print out & turn in Press Release assignment Today I will: Define Consumer Promotion So I can: identify the various consumer promotions I will know I’m successful when: I can develop a promotional mix using the proper consumer promotions and to improve my decision making as a consumer. Text Books today! Read pages 406 - 411
Consumer Promotions #3 5 minutes to print out & turn in Press Release assignment Today I will: Define Consumer Promotion So I can: identify the various
Consumer Promotions #3 5 minutes to print out & turn in
Press Release assignment Today I will: Define Consumer Promotion So
I can: identify the various consumer promotions I will know Im
successful when: I can develop a promotional mix using the proper
consumer promotions and to improve my decision making as a
consumer. Text Books today! Read pages 406 - 411
Slide 2
Promotions are targeted to either consumers or businesses.
Today we focus on the 10 different types of consumer promotions
these pull product through the marketplace. Consumer Promotions
sales strategies that encourage customers and prospects to buy a
product or service
Slide 3
#1 Coupons certificate for cash discounts Notice that a
discount is offered. If no discount, then not a coupon, just an
advertisement.
Slide 4
#2 Premiums low cost or free items included with purchase
Slide 5
#3 Deals two products packaged together to create discount
Think Costco
Slide 6
#4 Incentives win prizes using some kind of game
Slide 7
#5 Product samples free trial size offering Test Drive a
car
Slide 8
#6 Sponsorship fee paid for right to promote at event
Slide 9
#7 Tie-ins when two companies promote together
Slide 10
#8 Product placement use of brand name in movie, TV, etc.
Slide 11
#9 Loyalty marketing frequent buyer or rewards programs
Slide 12
#10 Point-of-purchase displays displays to hold and promote
products.
Slide 13
Assignment work with a partner A)Locate a coupon from the
internet. Remember, coupons must provide entitlement for a cash
discount. Paste a copy onto a Word Document and then print 2 copies
(one for each partner) in black & white (printer 4350). On the
bottom of the print-out complete B below by hand. B)Individually,
locate an actual sponsorship where a fee has been paid in exchange
for the right to promote at a set location or event. * Provide a
full written description of the event. * Name the sponsor * Prompt:
Why do you think the company made this sponsorship choice? C)
Three-hole punch and include in your notebook folder at the end of
the unit.
