consumer rebates & promotions

1

contentswhy rebates? 2

rebates rule 4

consumer rebates & promotions 6

reporting that suits your needs 8

we know what your customers think 10

proven resources 12

Over the years, many Fortune 500 companies have turned to parago to help them drive customer engagement through tailored rebate and incentive programs.

we know consumer rebates

& promotions

we deliver custom rebate programs that inspire actions and impact results

• largestrebateproviderintheworld

• theonlyglobalproviderofrebatesolutions,introducingrewardsin130countries

• deliverbillionsofdollarsinrewardstomillionsofpeopleworldwide

• theworld’smostcomprehensive,single-sourceproviderofrebates,partneringwithmorethan300leadingcompaniesrepresentingsomeofthelargestandmostrespectedbrandsintheworld

1

why rebates?

consumers love them

In our shopper behavior study, a majority of consumers told us they

actively search for rebates before shopping, and prefer rebates over

instant discounts. Why? To get a deeper discount for what they view

as a tiny bit of extra work that’s worth the effort.

rebates cost our clients less

When it comes to rebates — versus a traditional discount — there’s no

contest. Offer a rebate, and you’ll spend less on your promotion, while

providing your customers with the deep discounts they’re looking for.

rebatesofferbenefitsoverinstantdiscounts:

• prepaidcardrewardsallowforfollow-upmarketingandspendbackpotential

• collectionofopt-inemailaddressesandothervaluablecustomerdata

• onlineandmobilerebatesitesdrivetraffictoyourwebsite

3

rebates rule

“Complex” is a good way to describe the rebates of yesteryear,

which are (thankfully) long gone. Today’s rebates are a whole new

ballgame. Streamlined. Flexible. Loaded with benefits.

for customers, rebates can offer:

· multiple submission options (mail-in, digital, mobile)

· a choice of rewards

· fast reward delivery (typically 2 weeks or less)

· immediate spendability with prepaid cards

· status updates throughout processing

· follow-up targeted offers

for our clients, rebates can provide:

· flexibility to react to market changes

· customer opt-in email addresses

· branded rebate prepaid cards that keep retailer top of mind

· opportunities to drive web traffic

· spendback and repeat purchases

· campaign success measurement

· measurable and significant ROI

Rebates let you advertise a lower net price for your product – critical for attracting today’s price-conscious consumer.

our patented ClickChoiceSM solution gives our clients the ability to offer smarterrewardoptions.

5

Looking to attract new customers, drive repeat purchases, combat

showrooming or improve the performance of a particular brand or

category? We’ll work with you to design a custom solution that meets

your objectives — and exceeds your expectations.

a history of innovation

• wearetheonlysingle-sourceprogrammanagerintherebate

space, providing the most seamless customer experience

• we’veintroducedover30rebatefirstsandhold4patents

• wearetheonlyglobalproviderofrebatesolutions,issuingrewards

inover130countries

• weareafoundingmemberoftheNetworkBrandedPrepaidCard

Association(NBPCA)andBoardofDirectorsmember

consumer rebates & promotions

To date, we have processed more than 500 million rebates.

trust our experience

• wearethelargestproviderofsingle-loadconsumerprepaidcards,issuing

over $500 million in cards annually

• weprocessanaverageof200,000rebatesperday

• wehavethecapacitytoprocess500,000rebatesperday

• Ad Age ranks us one of the largest promotional, digital and CRM agencies

wehaveover15years’experienceworkingwithretailers,manufacturersandserviceprovidersindiverseindustries,including:

automotivebeveragecable & broadbandCPG

electronics & technologyenergy & utilitiesfashion

giftshardware & softwarehome improvement

household appliancesofficeproductspet & vet

pharmaceuticalretailtelecommunicationstravel & leisure

7

reporting that suits your needs

information you need, when you need it

With some programs, biweekly reporting is ideal. Others benefit from

more of a “wait and see” approach. Whatever the requirements of your

initiative, parago has the reporting capability to support it.

Want a dashboard to see how a promotion is faring in a particular

regionorZIPCode?Done. Like to know if your rebate has

successfully driven traffic to a particular purchase location?Easy.

Want to figure out the sales lift you’ll get from your next rebate

campaign? Yougotit.Needtohaveacomprehensivereportpulled

in time for a meeting? That’swhywe’rehere.

Youcandownloadareportanytime,24hoursaday,throughyour

personal online portal. Or, call your Client Services team. They can

typically turn around your customized report within a few hours.

Our dedicated Client Services teams provide highly personal, responsive service — the kind that creates lasting relationships.

Total users

427 engaged 65active 234

inactive 128

PORTAL SNAPSHOT

User role distribution

50% inside sales

30% outside sales

20% sales engineer

$50K

$40K

$30K

$20K

$10K

$0Q1’13Q2’12 Q3’12 Q4’12Q1’12

FINANCIAL BENEFIT

Q4’12 $27,999

$50K

12 quarter average $32,123

$37,369 Q1’13

Benefit trending

$20,123 rebates & discounts $7,123 spiff reward $10,123 MDF

$37,369Total quarter benefit

2.3%10/01/12—12/31/12 vs 01/01/13—3/31/13

QUARTER-OVER-QUARTER CHANGE

TOTAL PARTNER PERFORMANCE

Q1 2013PARK & CO.

page 1 of 2prepared by Parago, Inc.03/31/2013

Total sales value

$123,782 Q1’13

$107,386 Q4’12

$118,459 AVG

SALES SNAPSHOT

Average sales size

24

1 40

Average sales / participant

4

1 10

Total units sold

2.8%10/01/12—12/31/12 vs 01/01/13—3/31/13


Previous Maximum 271/Q2’10

195unitsPast 12Q

Average 174

Total users


inactive 128

PORTAL SNAPSHOT


50% inside sales

30% outside sales

20% sales engineer

$50K

$40K

$30K

$20K

$10K

$0Q1’13Q2’12 Q3’12 Q4’12Q1’12

FINANCIAL BENEFIT

Q4’12 $27,999

$50K


$37,369 Q1’13

Benefit trending



2.3%10/01/12—12/31/12 vs 01/01/13—3/31/13



Q1 2013PARK & CO.


Total sales value

$123,782 Q1’13

$107,386 Q4’12

$118,459 AVG

SALES SNAPSHOT

Average sales size

24

1 40


4

1 10

Total units sold

2.8%10/01/12—12/31/12 vs 01/01/13—3/31/13



195unitsPast 12Q

Average 174

Total users


inactive 128

PORTAL SNAPSHOT


50% inside sales

30% outside sales

20% sales engineer

$50K

$40K

$30K

$20K

$10K

$0Q1’13Q2’12 Q3’12 Q4’12Q1’12

FINANCIAL BENEFIT

Q4’12 $27,999

$50K


$37,369 Q1’13

Benefit trending



2.3%10/01/12—12/31/12 vs 01/01/13—3/31/13



Q1 2013PARK & CO.


Total sales value

$123,782 Q1’13

$107,386 Q4’12

$118,459 AVG

SALES SNAPSHOT

Average sales size

24

1 40


4

1 10

Total units sold

2.8%10/01/12—12/31/12 vs 01/01/13—3/31/13



195unitsPast 12Q

Average 174

dashboardreportsareatyourfingertips24/7.

we know what your customers think

customers want price-match rebates

parago knows what motivates your customers, because we ask them.

In our recent shopper behavior study, we discovered that a retailer’s

best weapon against showrooming is the price-match™ rebate.

Customers get the price they want, and retailers protect their margins

while building customer loyalty.

We regularly conduct shopper studies to identify emerging

shopper trends. Some of our recent studies include:

• Let’sMakeaDeal: shopper behavior study

• DynamicPricinginaSmartphoneWorld: shopper

showrooming study

• PeoplePreferPrepaid: shopper reward preference study

• NeedforSpeed:disrupting the omni-channel

• TimeisMoney: consumers report what their time is worth

• CES: get smart walk through

To request copies of our reports, call or email our US or UK

sales teams using the contact information on the back cover

of this brochure, or visit www.parago.com/reports.

Customers will buy more often from a store that matches online competitors’ prices with rebates.

parago’s shopper research shows 73%ofconsumersbelieve rebatesdelivergreatersavingsthananyothertypeofpromotion.

11

We partner with many of the largest brands in the world to develop programs that include:

rebates We create branded, online and mobile rebate submission portals that

align seamlessly with your brand, including flexible processing options

and fully paperless submissions. We can even integrate with your

point-of-sale system to pull in sales data.

consumer promotionsOur full-service, in-house creative agency provides a range of turnkey

promotions to help build your net profits, including instant-win contests,

social-media-sharing rewards, banner-based games and more.

reward choicesWe’ll help you select the reward and delivery options that most

appeal to your customers. Then, we’ll manage the fulfillment process,

supported by our dedicated Client Services teams and award-winning

customer care.

proven resources

wecandeliveralmosteveryconceivabletypeofreward,including:

prepaid cards

giftcards

codes & eCodes

charitable donations

merchandise

travel rewards

unique experiences

international payments

checks

gift-with-purchaseoffers

wiretransfers

parago’s patented ClickChoice solution introduces a new level of flexibility to your rebate program.

13

we create engaging solutions that inspire actions & impact results

We are the world’s most comprehensive, single-source provider of

incentives and engagement. Many of the largest brands in the world

consider us a trusted partner.

we offer:

• consumerrebates&promotions

• prepaidrewards&incentives

• sales&channelmanagement

• energyrebates&incentives

about parago

©2014Parago,Inc.Allrightsreserved.031214

www.parago.com

United [email protected]

United [email protected]+44 118 374 4500

http://www.parago.com/

http://www.pinterest.com/paragoinc/

http://www.linkedin.com/company/parago

https://twitter.com/ParagoInc

http://bit.ly/1jPlt7Z

mailto:sales%40parago.com?subject=tell%20me%20more%20about%20parago%20rebate%20programs

mailto:uksales%40parago.com?subject=tell%20me%20more%20about%20parago%20rebate%20programs

Documents

consumer rebates & promotions