WOW THAT’S CONFUSING...

Version 3.8, 201609

Red Hat Value PropositionRobert Proffitt

Sr. Solution Architect, Red HatDecember 13, 2016

OPENSOURCELEADER

#1

90%MORE THAN

FORTUNE

500of the

use

PRODUCTS & SOLUTIONS. *

RED HAT

* Red Hat client data, 2015

85OFFICES

35COUNTRIES

SOLUTIONSAWARD-WINNING

500S&P

COMPANY

RHTNYSE:

~9,300EMPLOYEES

Red Hat’s open source technologies allowed us to solve problems with a real understanding of what is available to us rather than just taking a vendor’s sales pitch.

—JOHN LIPTAK, principal architect, CenturyLink

We offer a range of mission-critical software and services covering:

THE BENEFITS

CLOUD

MIDDLEWAREAPP DEV – MOBILE OPERATING SYSTEM

VIRTUALIZATION STORAGE

Better security—assurance

Shared development: AcceleratedinnovationOpen collaboration: Products thatmeet customer needs

Flexibility

Faster technology innovation

Better quality

Better price/performance

Long-term deployment

WHAT WE DO

By running tests and executing numerous examples for specific teams, we were able to prove […] not only would the solution work, but it will perform better & at a fraction of the costs.

—MICHAEL BLAKE, Director, Systems & Architecture, Verizon

COMPANY REVENUEFY 2003 – FY 2016

BOOKINGS BY CHANNELFY2016 GLOBAL BOOKINGS FY2016

2BILLION

OPENSOURCECOMPANY

the

$DOLLAR

FIRST

in the

WORLD

AMERICAS60.00%

EMEA24.00%

APAC16.00%

Source: Red Hat, Inc.

.00

.50

1.00

1.50

2.00

(in

billion

s)

INDIRECT72.00%

DIRECT28.00%

$2.05B

FY 04 FY 06 FY 08 FY 10 FY12 FY 14 FY 16

DIVERSE CUSTOMER BASE

BREADTHACROSSMULTIPLEVERTICALSGLOBALLY

STRENGTHIN MAJORVERTICALSGLOBALLY

Source: Red Hat customer annual bookings data from FY2016

CME Group has stayed with Red Hat for the past ten years because it has provided excellent value and proved to be a strong partner.

—VINOD KUTTY, senior director, enterprise server platforms, CME Group

100% of the Fortune 500 companies in the following industries are Red Hat customers:

AIRLINES

COMMERCIAL BANKS

FINANCIAL DATA SERVICES

HEALTHCARE

TELECOM

50% of the world's trading volume is powered by Red Hat products andsolutions.

8.00% 16.00%

17.00%

19.00%

FinancialServices

Government

Cloud Service / Telco

Providers

Tech /Media

Services

Retail

Manufacturing

Logistics/Transportation

Healthcare

Education

Energy

BREAKING NEWS

OTHER RECENT EVENTS

Red Hat Introduces Ansible Tower 3 with Enhanced Capabilities for Scaling IT Automation across the EnterpriseJuly 20, 2016

Red Hat Insights Brings Predictive Analytics to Container, OpenStack and Virtualized InfrastructureJune 29, 2016

Red Hat Launches OpenShift Primed to Accelerate Container Platform Value with New Partner TechnologiesJune 28, 2016

Red Hat Launches New Learning SubscriptionJune 22, 2016

Red Hat Releases Open Decision Framework to Spur Transparent and Inclusive LeadershipJune 7, 2016

BBVA signs strategic collaboration with Red Hat to accelerate the Group's global transformationMay 25, 2016

Choosing Red Hat technologies was important to our organization because of the security of the solutions and lack of vendor lock-in. —ZDENEK SEDIAK, infrastructure architect, Ikano Bank AB

Red Hat Unleashes the Power of Linux Containers with Industry's BroadestSolution Set

June 28, 2016

Red Hat's container portfolio now provides enterprise-ready options for developers, operations teams and application managers, from the desktop to the hybrid cloud

Red Hat to Acquire APIManagement Leader 3scale

June 22, 2016

Accelerates digital transformation with API driven hybrid-cloud architectures

EXPANSION OF ADDRESSABLE MARKET

We look to Red Hat for technology leadership through updates and support that help us to improve our application tuning so that we can give our customers the best possible experience.

—SUNEETI GOEL, chief project engineer, Centre for Railway Information Systems, India

Source: various analyst estimates

“Red Hat will thriveover the next decade”

—INVESTORS' MOSAIC, Seeking Alpha

RED HAT ADDRESSABLE MARKET 2005$8.0 BILLION

RED HAT ADDRESSABLE MARKET 2018$69 BILLION

$17.6

$16.0 $18.0

$5.8

$4.7

$4.8$1.9

Operating System Storage Middleware

Cloud Mgt (inc OpenStack) PaaS Virtualization

Infrastructure Mgt

Server OS

OUR CUSTOMERS – RELYING ON RED HAT

Our customers are running their businesses on our service, so we must have confidence in every piece of our infrastructure and architecture. Red Hat, as a piece of our infrastructure, has been very reliable.

— PARKER HARRIS, EVP and co-founder, salesforce.com

Global leader in digital marketing and digital media

solutions

Multinational electronics manufacturing company

Leading analytics software company

Worldwide provider of mobile

telecommunications

OUR CUSTOMERS – VERTICAL MARKETS

FINANCIAL SERVICES

ENTERTAINMENT & MEDIA

TELECOMMUNICATIONS

HEALTHCARE

GOVERNMENT

In addition to reduced licensing costs, Red Hat JBoss A-MQ delivered stability, scalability, and performance improvement. ― Duc Doan, director, System Engineering,

E*TRADE

Red Hat has impressed us with itsoutstanding engineering capabilitiesand commitment to our strategicalliance.― Lans Carstensen, principal

engineer, DreamWorks

Since the environment we’ve created is rooted in open source standards, it

will allow us to grow our middleware platform at a rational cost and allow us to focus on delivering applications to our business.―Jamie Williams, IT director, Sprint

[The Red Hat] capabilities are streamlining availability of the organization’s services to a bigger set of users, while achieving better response times and delivering a better user experience.

― Cameron Mayer, senior associate, Booz Allen Hamilton

Healthcare is a 24-hours-a-day, 365-days-a-year industry… Stability is essential for us, and Red Hat Enterprise Linux provides that.

― Tim Erdel, senior director, Technology Services, Cerner

OUR CUSTOMERS – FEDERAL GOVERNMENT

Defense Information Systems Agency

Defense Health AgencyHill Air Force Base

RED HAT PRODUCT PROCESS

We participate in and create community-powered upstream projects.

We integrate upstream projects, fosteringopen community platforms.

We enable software and hardware partners, customers, and academia to participate at every stage of development.

We commercialize these platforms together with a rich ecosystem of servicesand certifications.

PARTICIPATE

INTEGRATE

STABILIZE

1M+PROJECTS (upstream projects)

(community platforms)

(supported products platforms, and solutions)

The combination of Red Hat Virtualization and the Cisco UCS platform allows us to provide financial service providers with a highly available, scalable, and secure SAP environment in the cloud.—MARIO BRUGNERA, head of SAP Competence Center, FI-TS

®

OPEN SOURCE TO THE ENTERPRISE

1M+projects*

* www.blackducksoftware.com/oss-logistics/choose

Having free access to the code, being able to respond flexibly to the requests, and being able to adapt it directly within the company give us a competitive advantage over the rest.

—LAUTARO GONZÁLEZ, CIO, Nación Servicios S.A.

RED HAT & YOUR BUSINESS: SUBSCRIPTION MODEL

If we had used proprietary, licensed products from Red Hat competitors, we would have to shell out up to five times the current subscription costs toward one-time licensing in every deployment.

— VINAY ANAND, chief operating officer, Enhancesys Innovations

MULTI-LINGUAL

24 HOURS / 7 DAYS A WEEK

UNLIMITED INCIDENTS

MULTI-CHANNEL

MULTI-VENDOR CASE OWNERSHIP

CUSTOMER PORTAL & FORUMS

KNOWLEDGEBASEHARDWARE CERTIFICATION

SOFTWARECERTIFICATION

TRAINING CURRICULA (OPTIONAL)

STABILITY WITH A PRODUCT LIFE CYCLEOF UP TO 10 YEARS

SOFTWARE ASSURANCE

SECURITY RESPONSETEAM

UPDATES

PATCHES

UPGRADES

CLOUD PROVIDERCERTIFICATION

COMMITMENTS

ACCESS LABS

EXPERTISE

ONGOING DELIVERY

TECHNICAL SUPPORT

AWARD-WINNING SUPPORT

YEARS AWARDED:

20112012

20132014

2015

The flexibility provided by the open architecture of Red Hat Cloud Infrastructure enabled us to enhanceour virtual environment’s performance without having to overhaul current physical resources.

—YENG CHAI SOH, founding director, High Performance Computing Centre, Nanyang Technological University

RED HAT & YOUR BUSINESS: OPEN HYBRID CLOUD

“Cloud integration strategies must be hybrid in nature, linking solutions and architectures for application, data, identity and infrastructure integration.

Gartner: Solution Path – Implementing a Hybrid Strategy for Cloud Integration – G00270696 – 22-Oct-14

Architects across these disciplines need a coordinated strategy that must address competing needs for rapid delivery and long-term modernization.”

RED HAT DEVELOPMENT POWERHOUSE

Source:Stackalytics, http://stackalytics.com/?metric=commits&release=all,Accessed August 5, 2016

Corporate contributions to OpenStack

NU

MB

ER

OF C

OM

MIT

S

Using Red Hat OpenStack Platform gave us the strong foundation we needed for building our internal cloud from the ground up.

—JAMES WEATHERELL, Linux enterprise engineer III, The Broad Institute of MIT and Harvard

COMPANY / ORGANIZATION *

* Includes only the top 10.

RED HAT

35,000

30,000

25,000

20,000

15,000

10,000

5,000

0RACKSPACE MIRANTIS HP IBM *independent HPE SUSE INTEL NEC

RED HAT & YOUR BUSINESS: MIDDLEWARE

The assistance provided by Red Hat was extremely helpful. We can deliver business applications fast on a completely secure platform.

—ERIC SWINIARSKI, information systems architect, Filhet-Allard

ACCELERATE AUTOMATEINTEGRATE

● Provide innovativesolutions for dynamicbusiness environments

● Scale elastically with fewer data bottlenecks

Develop your applications faster and deploy them across any environment.

Connect systems, applications,

and data across your entire

enterprise.

Automate business processes

to react quickly to IT changes.

● Application integration

● Messaging

● Data virtualization

● Complex event processing for faster decision making

● Better collaboration between business and IT teams

Red Hat Enterprise Linux provides a robust, efficient, and safe solution at a low cost and, when combined with other Red Hat offerings, has helped us provide better services to our customers.

—EFRAÍN CARBALLO, director of technology services, Banco Azteca

RED HAT & YOUR BUSINESS: OPERATING SYSTEMS

Source: IDC, 12/2014

Linux Revenue &Shipments – 2013

Source: Worldwide Linux Client and Server Operating Environments 2014-2018Forecast and 2013 Vendor Shares. Doc #253012. December 2014

LINUX CLIENT/SERVER OS REVENUE LINUX SERVER OS SHIPMENTS (PAID)

REVENUE ($M) SHARE (%) 2012-13 GROWTH (%) SHIPMENTS (000) SHARE (%) 2012-13 GROWTH (%)

Red Hat 980.2 72.9 18.6 1,733 66.2 13.7

SuSE 243.1 18.1 0.0 624 23.8 14.2

Oracle 90.4 6.7 4.7 70 2.7 18.9

Other 31.3 2.3 9.9 191 7.3 13.3

TOTAL 1,345 100 13.5 2,618 100 13.9

W/W NEW SERVER SHIPMENTS BY OS

UNITS SHARE (%) 2013-18 CAGR (%)

Windows 5,598,533 62.5 3.3

Linux 3,219,885 36.0 6.2

Unix 128,292 1.4 -5.5

Other 8,994 0.1 1.4

TOTAL 8,955,704 100 4.3

Worldwide New Server Shipments byOperating System – 2013

Source: Worldwide Virtual Machine 2014-2018Forecast. Doc #252841. December 2014

Red Hat OpenStack Platform enables us to react faster to customer demands, and is instrumental for our own internal cloud development needs.

—YOSHI TAMURA, product manager, Midokura

RED HAT & YOUR BUSINESS: OPERATING SYSTEMS

As of June 2014, more than 97% of

the world's 500 fastest

supercomputers run some variant of

Linux, including all of the 44

fastest.

Source: Top500 Project, June 2014 Report

(top500.org)

STABILITY to efficiently meet current challenges of datacenter virtualization and cloud

FLEXIBILITY to quickly adapt to demands for business agility

CERTAINTYof mission-critical reliability and military-classsecurity*

RED HATENTERPRISELINUX

* www.redhat.com/solutions/industry/government/certifications.html

Titan at Oak RidgeNational Laboratory

DOING BUSINESS WITH TODAY'S I.T. VENDORS

Red Hat Enterprise Linux has proved its value as the operating system platform for mission-criticalapplications. It is important to stress the very high level of expertise that Red Hat and its partners have to offer. —HEIKO MICHELSEN, team leader for Virtualization and Cloud Services, ING-DiBa

Focus on vendor-only solutions Comprehensive third-party ISV and OEMcertifications

Complex purchasing scenarios Designed for flexibility and simplicity PURCHASE PROCESS

COMPLEX, MULTI-FACETEDMODEL

ALL-INCLUSIVE SUBSCRIPTIONMODEL

COMPATIBLE SOFTWARE& HARDWARE

MAINTAINING Complicated support andmaintenance products

Unlimited, fully inclusive support, updates, upgrades, and maintenance

LICENSING

LEGAL ASSURANCE

Proprietary, closed

Indemnification, proprietary IP

GPL, open

Indemnification, open IP

ADOPTION STRATEGY High cost-of-entry,high cost-of-exit (lock-in)

Low cost-of-entry,portability with low cost-of-exit

BUDGETING Purchase: Capital expenseSustaining: Operational expense

Subscriptions: Operationalexpense only

MICROSOFT, VMWARE, ORACLE RED HAT

THE CIO'S ALTERNATIVE

Operating system Microsoft Windows Server, Oracle Linux, Oracle Solaris, IBM AIX, Hewlett Packard Unix (HP-UX), SUSE Linux Enterprise Server, Canonical Ubuntu

Red Hat Enterprise Linux

PaaS and CaaS Pivotal Cloud Foundry, IBM Bluemix, Docker Datacenter, Mesosphere Enterprise DC/OS, Heroku, Microsoft Azure, Amazon Web Services, Google Cloud Platform

Red Hat OpenShift

Cloud orchestration VMware vRealize Suite, IBM Cloud Ochestrator, HPE Cloud Service Automation,RightScale Cloud Management, BMC Cloud Lifecycle Management, Scalr, Cloudify

Red Hat CloudForms

Infrastructure-as-a-Service (IaaS)

HPE Helion, VMware Integrated OpenStack (VIO), Mirantis OpenStack, Ubuntu OpenStack Red Hat Cloud Infrastructure, Red Hat OpenStack Platform, Red Hat Satellite

Virtualization VMware vSphere, Microsoft Hyper-V Server 2012 Red Hat Virtualization

Storage NetApp, EMC (Isilon, ScaleIO, Elastic Cloud Storage [ECS]), VMware Virtual SAN, Scality, IBM Cloud Object Storage

Red Hat Gluster Storage, Red Hat Ceph Storage

Application server IBM WebSphere Application Server (Liberty Core, Network Deployment, Liberty), Pivotal tc Server, Oracle WebLogic Server Enterprise

Red Hat JBoss Enterprise Application Platform, Red Hat JBoss Web Server

In-memory data grid IBM WebSphere eXtreme Scale, Oracle Coherence, Hazelcast, Software AG Terracotta Red Hat JBoss Data Grid

ESB and application integration

IBM Integration Bus, Oracle SOA Suite and Enterprise Service Bus, MuleSoft AnyPoint Platform, TIBCO ActiveMatrix, Software AG webMethods, WSO2 Enterprise Service Bus

Red Hat JBoss Fuse

Data virtualization and data services

IBM InfoSphere Federation Server, Cisco Information Server, Denodo Red Hat JBoss Data Virtualization

Business rules and process automation

IBM (Operational Decision Manager and Business Process Manager), Appian, Pega, FICO Blaze Advisor, Progress Corticon

Red Hat JBoss BRMS, Red Hat JBoss BPM Suite

Messaging IBM WebSphere MQ, Pivotal RabbitMQ, TIBCO Enterprise Message Service, Solace Systems Red Hat JBoss A-MQ

System management HPE Server Automation, BMC BladeLogic, Microsoft System Center Configuration Manager, Puppet Enterprise

Red Hat Satellite

Mobile IBM MobileFirst, SAP Mobile Platform (SMP), Kony Mobility Platform, Telerik Platform, OutSystems Platform

Red Hat Mobile Application Platform

IT automation HPE Server Automation, HPE Operations Orchestration, BMC BladeLogic, Capistrano, Juju Ansible Tower by Red Hat

API management Apigee, MuleSoft API Manager, TIBCO Mashery, WSO2 API Manager 3scale API Management Platform by Red Hat

Basicsoftwareaccess andself-support

Developers

Academia

SPECIALIZEDSUBSCRIPTIONS

Hosters

Cloud suppliers

Systemintegrators

Managed serviceproviders

Embeddedprograms forappliancebuilders

PROGRAMSFOR:

CHOOSING YOUR RED HAT RELATIONSHIP

In Red Hat, we have found a partner capable of working with us and supporting us on all our technology requirements, while also being open to discussion and always ready to collaborate.

—FABIO GRIGNANI, senior vice president, SIA

Standard and premium subscription levels

Technical advice and problem-solving

Ability to influence product direction

Proactive engagement and problem resolution

Technical Account Manager (TAM) add-on

PRIMARYSUBSCRIPTIONS

WORLD'S LARGEST OPEN SOURCE SUPPLIER

USED BY 90%+ OF THE FORTUNE 500

INFRASTRUCTURE SOLUTIONS

Red Hat has played a fundamental role in implementing our solutions. OSDE’s decision to base its technology architecture and business support on open source technologies demanded products with large market participation and first-level enterprise support.—GUSTAVO AGUIRRE, CIO, OSDE Binario

❝Red Hat Gluster Storage allowed us to satisfy our current and future backup space requirements while being reliable, scalable, economical, and easy to use.❞

—Oskar Pienkos, server and storage architect, Simon Fraser University

RED HAT JBOSS ENTERPRISEAPPLICATION PLATFORM

RED HAT SATELLITE

RED HAT JBOSS MIDDLEWARERED HATGLUSTER STORAGE RED HAT

JBOSSBRMS

RED HAT ENTERPRISE LINUX

RED HAT JBOSS OPERATIONS NETWORK

RED HATJBOSS FUSE

DEVELOPER SOLUTIONS

Red Hat Enterprise Linux provides us availability and access to information in a way that is easier and simpler than proprietary solutions, which allows us to be much more productive.

—DANIEL CONCEPCION, managing director of IT

❝We chose OpenShift as the PaaS foundation for cloud offerings thanks to its flexible, open source architecture, its minimal-overhead application programming model, and its excellent support for DevOps. Our teams are finding OpenShift to be enterprise-grade, scalable,stable, and productive.❞

—Brett Adam, senior vice president, Platform, CA Technologies

OPENSHIFT BY RED HAT

BARE METAL VIRTUALIZED PRIVATE CLOUD PUBLIC CLOUD

PYTHON RUBY JAVA ...

RED HAT ENTERPRISE LINUX

RED HAT SOFTWARE COLLECTIONS DOCKER CONTAINERS

RED HAT JBOSS ENTERPRISEAPPLICATION PLATFORM

RED HATJBOSS FUSE

RED HATJBOSSBRMS

RED HAT JBOSS MIDDLEWARE

RED HAT MOBILE APPLICATION PLATFORM

RED HAT MOBILE

CLOUD SOLUTIONS

We have looked at other vendors, but the experience we have with Red Hat and the quality of its consultants and architects is of a really high level. The relationship has developed into a partnership.

—DHARMINDER DEBISARUN, IT advisor concern director NOVAMEDIA

❝We chose Red Hat for our internal cloud roll-out because it's the only multi-platform cloud solution currently in the market that is genuinely multi-vendor... Red Hat offers us a cloud solutionthat can be integrated with our previous infrastructure, withoutthe need to demount what we already had in place to carry on moving ahead.❞

—Sara Isabel Rubio, global platforms operation and security, Telefónica Global Solutions

RED HAT ENTERPRISELINUX

RED HAT ENTERPRISELINUX

RED HAT ENTERPRISELINUX

RED HAT OPENSTACKPLATFORM

RED HAT VIRTUALIZATION

VMWAREAMAZON (AWS)

GOOGLE CLOUD

VERIZON CLOUD

RED HAT STORAGE

PRIVATE CLOUD PUBLIC CLOUD

RED HAT CLOUDFORMS

SERVICES PORTFOLIO

Employees gain skills, promotingIT success

40+ courses on Red Hat technologies

Hands-on certification programs to prove knowledge and skills

More than 1 million Red Hat Training attendees

RED HAT

CONSULTING

RED HAT

TRAININGArms your IT organization with knowledge and hands-on skills to optimize your Red Hat deployments—enhancing productivity and mitigating risk.

Takes a big-picture view of your organization, analyzes your challenges, and helps you solve them with comprehensive, cost-effective solutions.

Integrate your enterprise to make your business more automated, flexible, and responsive.

Modernize your systems and applications to save money and time—so you can focus on new areas of innovation.

Provide better efficiency through standardization, repeatability, and finely tuned processes.

Harness the power of the cloud by establishing an intelligent, open cloud infrastructure.

The solution architect from Red Hat Consulting played a key part in the solution, offering guidance and explaining the various functionalities of the tool.

—GUSTAVO MARTÍN, technician, Operations and Telecommunications Systems, Metro de Madrid

RED HAT IS:

A high-growth, billion-dollar, S&P 500 index company.

The world's leading developer and supplier

of open source software for enterprise IT.

Offering a comprehensive portfolio of products and services.

Globally active in all major vertical markets, with strong channel and direct delivery models.

RED HAT DELIVERS:

Open source quality and innovation Alignment with customer

requirements

Exceptional price/performance Operational flexibility

Version 3.8, 201609

THANK YOU!Now let’s talk tech!

plus.google.com/+RedHat

linkedin.com/company/red-hat

youtube.com/user/RedHatVideos

facebook.com/redhatinc

twitter.com/RedHatNews