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Rogers Hi-Speed Internet SPEEDBOOST

When is it available?

• SPEEDBOOST launches on February 22, 2010.

What is it?

• SPEEDBOST uses the available capacity on the Rogers network to automatically give customers additional speed so streaming and downloads happen faster than before.

How does it work?

• The technology automatically detects when a customer begins their request and jumpstarts the download when extra network capacity is available

• There is no maximum amount of times you can take advantage of SPEEDBOOST.• The “speed boost” only lasts until 10MB of data has been downloaded

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Rogers Hi-Speed Internet SPEEDBOOST

What do customers have to do to take advantage of SPEEDBOOST?

• Any RHSI customer, on any tier (including grandfathered tiers), will have access to SPEEDBOOST

• This service is included with all Rogers Hi Speed monthly service subscriptions• Customers do not have to do anything to take advantage of this technology!• There is no notification that you are experiencing a “speed boost” or that it has

ended

Don’t let the other guys slow you down;

Rogers Speed Boost automatically gives you a boost of speed for the things you

need it for.

This feature is EXCLUSIVE to Rogers!

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Rogers Hi-Speed Internet SPEEDBOOST

Positioning for 30-Day, EOP and CNC programs:• When probing for satisfaction of Internet service with customers, be sure to

mention SPEEDBOOST.

• “Mr./Mrs. Customer, I’m glad to know that you are enjoying your Internet service and ROGERS on demand online. Are you aware that Rogers has just launched a new technology that will help make your downloads and streaming video even faster? It’s called SPEEDBOOST and is absolutely free to Rogers customers.

• Customer: “How does it work?”

• “SPEEDBOOST is new technology that uses available capacity on the Rogers network to automatically give you additional bursts of speeds so streaming and downloads happen faster than before. It is automatic and does not require any subscription or action to enable the service. Next time you’re using ROGERS on demand online, I’m sure you’ll notice a difference.”

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Rogers Hi-Speed Internet SPEEDBOOST

Positioning for Vulcan Tier Upgrade Offers and Additional Use Programs:• Once the customer has made the decision to upgrade their Internet service, you can then

mention SPEEDBOOST. It is important for customers to understand that SPEEDBOOST is not a replacement for higher tiers of Internet service that provide increased speed and usage. It is a complementary service.

• “Mr./Mrs. Customer, I’m certain you will enjoy the benefits of added speed and usage with your upgraded Internet service and the savings from this special offer. To complement your Rogers Hi-Speed Internet experience, Rogers has just launched a new technology that will help make your downloads and streaming video even faster. It’s called SPEEDBOOST and is absolutely free to Rogers customers.

• Customer: “How does it work?”

• “SPEEDBOOST is new technology that uses available capacity on the Rogers network to automatically give you additional bursts of speeds so streaming and downloads happen faster than before. It is automatic and does not require any subscription or action to enable the service. Next time you’re using ROGERS on demand online, I’m sure you’ll notice a difference.”

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Hello SpeedBoost.

GoodBye Waiting

Hello SpeedBoost.

GoodBye WaitingRogers Hi-Speed Internet with exclusive SpeedBoost

Technology

Rogers Hi-Speed Internet with exclusive SpeedBoost

Technology

Introducing: Rogers Hi-Speed Internet SPEEDBOOST

• Detects when there’s available bandwidth and automatically increases speed when you need it• Turbocharges streaming video, online gaming and downloading• SpeedBoost technology included with Rogers Hi-Speed Internet