LTE Launches and Tariffs

©2013 Nokia Solutions and Networks. All rights reserved.For internal use

LTELaunches and Tariffs

©2013 Nokia Solutions and Networks. All rights reserved.2 Confidential 04/19/2023

Content

Slides3-5 Successful LTE tariff strategies6-33 Key learnings from commercial LTE launches34-38 Introducing Voice over LTE39-68 Tariff evolution of the world’s first LTE operator: Telia, Sweden69-129 Archive: early LTE packages of selected operators

For general and up-to-date LTE market information ”LTE market overview” presentation

©2013 Nokia Solutions and Networks. All rights reserved.3 Confidential

• Successful LTE tariff strategies• Other key learnings from commercial LTE launches• Introducing Voice over LTE• Tariff evolution of the world’s first LTE operator: Telia, Sweden• LTE packages of selected operators


LTE can help to grow ARPUExample Korea

ARPU (all mobile subscribers)[in thousand WON; 1437 WON = 1€]

+39%

Since its LTE launch (July 1st, 2011) Korean operator LG U+ could increase its billing ARPU by 39%

Notes about the Korean market:• Fierce competition between operators• LTE launched on July 1st 2011 by SK Telecom and LG U+, on March 3rd, 2012.• OTT pressure on voice revenues• Tiered tariffs, with small increments between monthly-included data volumes• Subscribers migrate to higher tiers over time


Let them experience it, and they will want it and want more of it

Users need to experience LTE prior to be willingto pay for it

photos from http://www.verizonwireless.com/wcms/consumer/4g-lte.html

Users’ data consumption grows over time

LTE part of existing mobile packages including sufficient “data volume to play with”

No “LTE experience inhibitors”• No extra charge for “4G”• No extra charge for speed

“LTE experience enablers”• LTE-capable smartphones• Sufficient LTE coverage

Avoiding inhibitors and ensuring enablers for LTE experience are key

Userssee value in higherpriced tariffswith higher monthly data allowance

ARPUwillgrow

http://www.verizonwireless.com/wcms/consumer/4g-lte.html





• Successful LTE tariff strategies• Other key learnings from commercial LTE launches

- Explain LTE, its benefits and strategic role- Focused market introduction- Expansion and subscriber uptake

• Introducing Voice over LTE• Tariff evolution of the world’s first LTE operator: Telia, Sweden• LTE packages of selected operators


LTE is at the heart of CSP’s corporate strategies:Network capacity and enabler of new business

Vision 2020Pursuing Smart InnovationHarmonize Evolve Advance Relate Trust(vision 2020 announced on July 29, 2010)

• Brand name: Xi [read: “crossy”]• X = connection• i = infinite possibilities

• approximately 10x faster than FOMA• Launch: 12/2010

announcing new company vision and LTE service (July 2010)explaining capacity demand

SK Telecom will move aggressively to draw in 4G LTE subscribers as the release of the LTE smartphone is expected to boost the adoption of LTE services. The company projects that its LTE service will attract around 500,000 users in the second half of 2011, 5 million users by 2012, 11 million users by 2013, and around 15 million users by 2014.

explaining growth ambitions with LTE (Sept. 2011)


Peak data rate comparison

Explaining LTE to the publicSpeed: 10x faster

HSPA HSPA+ LTE

100 Mbps

42 Mbps~10 Mbps

“latency matters”

10x


Explaining LTE to the publicEnabler of new services

Source: http://www.nttdocomo.com/services/lte/xi-avant02.html#02


Explaining LTE to the publicBringing broadband to underserved areas

"In a first step LTE will enable broadband access in rural areas, where fast access to the Internet has so far been unavailable.“

Bruno Jacobfeuerborn,Director Technology Telekom Deutschland

• Service name: Call and Surf via Funk (“Call and surf via radio”)

• A residential broadband package• “Works without DSL”

(available in locations without DSL)4G (LTE 800MHz) coverage

3G (WCDMA 2.1GHz) coverage

Source: Deutsche Telekom

3G coverage at Kyritz

4G coverage at Kyritz


Managing the expectationCommunicating peak and typical data rates

Source: http://www.telia.se/privat/produkter_tjanster/mobilt-bredband/abonnemang/mobilt-bredband-4g/mobilt-bredband-4g.page(July 6, 2010)Additional, independent analyses of network performance available through several industry analysts

Theoretical speed: The speed at which technology network and the user's point max deliver in technical default. Appears frequently on display when the connection is made.

Variation: The speed of mobile networks are affected by many factors and therefore varies. Examples of such factors are location, distance to the nearest transmitter, simultaneous users in the network, interference in the environment you are in etc.

Normal speed: The speed often perceived.

DL (“receive”)

Faster than WiFi hotspots

UL (“send”)

http://www.telia.se/privat/produkter_tjanster/mobilt-bredband/abonnemang/mobilt-bredband-4g/mobilt-bredband-4g.page

http://www.telia.se/privat/produkter_tjanster/mobilt-bredband/abonnemang/mobilt-bredband-4g/mobilt-bredband-4g.page


Managing the expectationExplaining data volumes – Telia, Denmark

Source: http://telia.dk/mobiltbredbaand/abonnement(August 27, 2012)

• 500 MB/month e-mail

• 2 GB/month e-mail + webbrowsing + Facebook

• 10 GB/month e-mail + webbrowsing + Facebook+ music

streaming

• 30 GB/month e-mail + webbrowsing + Facebook + music

streaming + HD video+ streaming


• Successful LTE tariff strategies• Key learnings from commercial LTE launches




“Killer experience”LTE = fastest data rates, lowest latency

“Killer device”iPhone 5 = “coolest smartphone”

Other LTE operators with iPhone 5

What is the world's coolest smartphone without Denmark's best 4G network?

iPhone 5 – the best iPhone ever. Full bandwidth only in the network of Telekom.

Optus shows fastest 4G speeds in Sydney with speedtest.net on iPhone 5

“Killer experience + killer device”Autumn 2012 LTE network launches aligned with iPhone 5

September 21st

iPhone 5 launch

“Must have”

Japan

September 21st

LTE network launches in Japan

September 19th LTE network launch in Singapore

Denmark

Germany

Australia

Japan

Singapore

1800MHz

1800MHz

1800MHz

South KoreaSouth Korea

2100MHz 2100MHz

1800MHz

1800MHz1800MHz

…


2011: Launching LTE as premium data service Telia, SwedenWin and retain the most valuable customers

Early adopter subscriber survey (100 days after launch)

New usage habits

26% working more on a mobile basis

23% downloading larger files to a greater extent than previously

19% watch online TV/stream movies

16% began surfing more

4G customers

54% would not considerreturning to 3G at present

upgraded from analready existing 3Gsubscription

90%

had an iPhone43%

acquired 4G tocomplement theirfixed broadband

65%


Total 4GStarter Small Intermediate Large

Entry offering(prepaid,…)

Premium offering (30GB incl.,…)

LTE USB dongle3G USB dongle

Entry offering(prepaid,…)

Premium offering (40GB incl.,…)

LTE multimode/band USB dongle

1H2011 1H2012

prepaid

Prepare subscriber base for LTE, also in current 3G-only areas

Capture early high-value customers

optional

Launching LTE as premium data service Telia, SwedenThen expand to mass market

, Sweden: Mobile broadband packages

TotalStarter Small Intermediate Large

45€/ month

27€/ month11€prepaid


LTE changing life and user behaviour in SwedenSurveys conducted by Telia

37% of Swedes would watch more TV online (video on demand play lists) if they had 4G

52% of 15-22 year olds said they would surf more if they had 4G.

34% would surf more on their mobile phones and Tablet if they had 4G

67% of Swedes believe that LTE has a positive impact on small towns in Sweden, compared to 3G

53% believe that 4G will increase opportunities of working elsewhere than the place you live at

35% believe that faster mobile broadband connectivity contributes to reducing the gap between urban and rural areas in Sweden

…


Extending the reach of broadband with LTEWhitespot coverage in Germany (2011)

95 – 100

50 – 95

10 – 50

0 – 10

% of households get ≥1Mbps (status summer 2010)

Status: 4/2011


LTE data consumption (2012)Data points from Korea, the most advanced market

Cummulative LTE data volume(July 1st, 2011- Sept. 6th, 2012)

Multimedia content in percent of total data volume

YouTube in LTE

YouTube in 3G

Average daily YouTube usage (August 2012)

Average monthly data usage (August 2012)

Galaxy S 3 LTE user (data usage mainly driven by video and music streaming) Galaxy S 3 3G user

Source: SK Telecom press release, Sept.6th, 2012

33.5 petabytes

(= 34304 terabytes)

46% multimedia in LTE

36% multimedia in 3G (Aug. 2012)

+10%

+220%

+60%


• Successful LTE tariff strategies• Key learnings from commercial LTE launches




How to meet individual subscriber needs? Balance voice and data.Tariff configurators introduced by many operators (2H2012)

Included voice minutes

Included SMS/MMS

Included data volume

Included devices

= +

+

+

• Mobile broadband needs vary from occasional web browsing to 24/7 social multimedia activity

• LTE devices range from high-end smartphone to increasingly lower-priced entry devices

• An increasing number of operators reflect this with online (device+tariff) mobile broadband configurators

Source: http://www.telia.se/privat/mobilt/abonnemang/Status: January 22, 2013

Individually optimtized mobile broadband package

http://www.tele2.se/index.html


Tablets

MiFi and mobile hotspots

Jan.2011: First LTE smartphone launchCDMA and LTE in one phone

USB dongles

Notebooks

At network launch Announced at CES (Jan.2011) for 1H2011

Smartphones

http://current.com/http:/exm.nr/f3Te5l

http://current.com/http:/exm.nr/f3Te5l


Sweden, November 2011LTE Smart Devices entering European market

November 25, 2011Telia, Sweden, introduces Samsung Galaxy Tab8.9 LTE

December 15, 2011Tele2, Sweden, starts taking orders for Samsung Galaxy S II LTE



LTE subscribers (thousands)

NTT DoCoMo:LTE tablets and smartphones drive LTE subscriptions

Dec. 24, 2010

launched with dongles

Sept. 8, 2011 Launch of LTE tablets

• Android 3.2, pre-installed applications• Multimode: LTE/HSPA(/GSM (ARROWS))• On sale from Oct. 2011

docomo Tablet GALAXY Tab 10.1 LTE SC-01D

docomo Tablet ARROWS Tab LTE F-01D

Oct. 18, 2011 Launch of LTE Smartphones• 4 out of 7 new DoCoMo NEXT smartphones feature LTE• High-end smartphones: dual-core, 720x1280 HD screen, LTE

ARROWS X LTE F-05D

GALAXY S II LTESC-03D

Optimus LTEL-01D

Medias LTEN-04D

2011 2012

Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec Jan Feb Mar Apr May0

1000

2000

3000

4000

90,000/month

Smartphone, tablet launch

370,000/month


Tariff change announcement (June 20, 2012)“new, more affordable flat-rate billing plans for Xi (read “Crossy”) compatible smartphones, tablets and other data communication devices from October 1.” • Xi Pake-hodai Light

- Flat-rate plan for data communication on Xi-compatible devices• Xi Data Plan Light

- Flat-rate plan for data-only devices• Xi Data Plan Light Ninen

- Plan with discount for signing a two-year contract

LTE subscribers (thousands)

Japan, summer 2012Tariff change drives LTE subscription growth to 1mn/month

2011 2012

1mn new LTE subs. in 28 daysJuly 22nd: 4mn LTE subs. August 19th: 5mn LTE subs

50€

100yen = 1.01€ (as of August 21, 2012)

Source: http://www.nttdocomo.com/pr/2012/001596.html?x=22&y=11

, Japan

5 mn subscribers (August 19, 2012)

0

1000

2000

3000

4000

5000

Tariff change

90,000/month

Smartphone, tablet launch

380,000/month

1mn/

mon

th


LTE launch• builds brand perception• accelerates data ARPU growth• grows market share

LG U+ ARPU levels

Case Study: LG U+, KoreaDriving ARPU and market share with LTE

faster than a bullet latest HD (1280x720px), dual-core, LTE smartphones

Source: LG Uplus Investor Update, 4Q2011 Earnings Release, Jan30,2011

• End of March, 2012 1.5mn LTE subscribers reached

• December 31st, 2011 550,000 LTE subscribers reached= 6% of all LG U+ subscribers

• October 2011 HD-LTE smartphone launchtarget: “500,000 LTE subscribers by E2011”

• July 1st , 2011 LTE launch

Feature phone Smartphone LTE Smartphone0

10

20

30

40€

~70,000 new LTE subscribers/week


LTE subscriber growth 2011First 500,000 LTE subscribers after 4 months

Source: SK Telecom, Yonhap News Agency, Dec.16, 2011

LTE subscriber growth

• 35% of new smartphone subscribers opt for LTE enabled smartphone

• High-end smartphones feature: dual-core, 720x1280 HD screen and LTE

Launch 14 months 500,000subscribers

3G subscriber growthLaunch 500,000

subscribers4 months


LTE subscriber growth 20122 million LTE subscribers after 8 months

4G subscriber growth

Launch 5 months

Jan.3, 2012

1 million LTEsubscribers

June 7, 2012

3 months


August 29, 2012


LTE subscriber growth 2012Innovative offerings to reach the mass market

1.45 million LTEsubscribers

September 6th, 2012


Living Value Innovation program LTE differentiation strategy for more abundant and plentiful mobile life with LTE• Education• Home• Leisure• office

6 months

650,000LTE subs.aged 65+

500,000 studentLTE subs.

LTE Golden Age

tariffs

LTE Tingstudent tariffs

T Freemium

content

March 12th, 2012

19/04/202330 © Nokia 2014 Confidential

2014 snapshots from the most advanced marketARPU development in Korea


2014 snapshots from the most advanced marketLTE penetration, LG U+, Korea


2014 snapshots from the most advanced marketBandwidth, data rate and smartphone evolution, LG U+, Korea


2014 snapshots from the most advanced marketBandwidth, smartphone and data rate evolution, LG U+, Korea


• Successful LTE tariff strategies• Key learnings from commercial LTE launches• Introducing Voice over LTE• Tariff evolution of the world’s first LTE operator: Telia, Sweden• LTE packages of selected operators


Korea, August 8, 2012World’s first nationwide launches of VoLTE

"The minute I purchased the phone, I tried out the VoLTE service and was impressed with its superior call quality and call connection time.“

One of the first customers of SK Telecom for the HD Voice-compatible Galaxy S3 LTE

“Jium”VoLTE


LG U+ and SK Telecom commercial VoLTE launches and their preparation

1H 2012VoLTE intro preparation

August 8th, 2012

World’s first nationwide* commercial VoLTE launches

• Same price/minute as 2G/3G voice• Extremely fast call setup • can be as short as 0.25s• HD-voice • while also supported on some 3G phones, in

LTE all VoLTE phones expected to support HD-voice

• Initially only for calls within the network• Initially only on selected phones with new VoLTE

software/firmware• Samsung Galaxy S III LTE• LG Optimus LTE II (only LG U+)

“Jium”VoLTE

* Note: MetroPCS in the US has sold a first VoLTE-capable handset on Aug.7th SK Telecom has said to sell more than 10,000 new Samsung Galaxy S III LTE everyday.

Bundled tariffs introduced • x GB monthly data volume• y voice minutes

(initially served via 3G fallback network)

Reasonable LTE smartphone

adoption• SK Telecom: 4.2mn LTE subscribers• LG U+: 3mn LTE subscribers• Initially LTE smartphones using fallback

networks for voice

Nationwide coverage• 99% population coverage


Korea, preparation for VoLTE launchBundled tariffs and nationwide coverage

Notes: • infos taken from http://www.upluslte.co.kr and SK Telecom press release• Currency: 1000KRW = 1.387€ | as of August 8th, 2012

Voice minutes included

Data volume includedMonthly price

“…SK Telecom has brought voice call quality to another level by commercializing HD Voice, the world's first nationwide VoLTE service. HD Voice supported by SK Telecom's LTE network covering 99% of the population will offer greater convenience and deliver true value for customers.“

Kim Sun-jung, Senior Vice President and Head of Seoul Metropolitan Marketing Office of SK Telecom LG U+

Bundled tariffs introduced to prevent LTE users from looking for voice alternatives

Nationwide coverage achieved for equal service voice quality for all LTE users

86.5€ / month for 1500 voice minutes + 24GB

24.5€ / month for 120 voice minutes + 550MB

…

http://www.upluslte.co.kr/


Preparing for VoLTE launchLearnings from Korea

Tariffs• Bundling voice minutes into data tariffs helps to defend voice

business even before the launch of full VoLTE• No price difference between VoLTE and voice via fallback networks

LTE smartphones• LTE smartphones drive LTE subscriptions which are basis for

relevant VoLTE launch• Initial LTE smartphones need not necessarily support VoLTE, but

may do voice via fallback networks• VoLTE launch via controlled sale of VoLTE-enabled phones or

software upgrade

VoLTE marketing• “ultrafast call setup”• “HD voice quality”• Basis for rich communications incl.

voice-video calls

VoLTE-ready LTE network• Nationwide LTE coverage • Optimized network for voice KPIs (call setup success, call drop

rates,…)• Otherwise risk of disappointed subscribers (either not hearing HD-

voice or not seeing ultrafast call setup or experiencing dropped calls)

“VoLTE” follows “Voice with LTE phones”• During initial coverage and subscriber growth voice can be handled

via fallback networks• GSM and WCDMA: Circuit-Switched FallBack (CSFB)• CDMA: Simultaneous voice (SV-LTE)

“Interoperator VoLTE” follows “VoLTE”• During initial VoLTE phase, roaming and

inter-operator calls via fallback networks


• Successful LTE tariff strategies• Key learnings from commercial LTE launches• Introducing Voice over LTE• Tariff evolution of the world’s first LTE operator: Telia, Sweden• LTE packages of selected operators


3 years of LTE realityTelia’s LTE tariff evolution

Launch promotion

12/2009 7/2010 9/2010 10/2011 11/2011 4/2012 10/2012 1/2013

LTE introduction as premium data service “Total 4G”

Introduction of optional LTE-upgrades of mid- and high-end 3G packages

LTE (multiband) + HSPA+ devices delivered with all mid- and high-level mobile broadband packages

Rename “Total 4G” into “Total”

LTE tablet22€/month on top of LTE subscription

Announcement of LTE smartphone

• LTE (multiband) + HSPA+ devices delivered with all mid-, high-level and entry level mobile broadband packages

• Tariff customization options

• “Total” modified

LTE part of all smartphone and dongle packages (depending on coverage and device support)

• 3 basic tariffs for voice+data (smartphones)

• Tariff configurator (voice minutes, messages, data volume)

• Consumer and business user LTE data packages (dongle/router)


SEK4/month • until July 1st, 2010• afterwards SEK599/month• Including modem• Including 30GB/month

Initial 4G packagesTeliaSonera

Commercial launch: 12/2009


Telia, Sweden4G subscription package during summer 2010

Source: http://www.telia.se/privat/produkter_tjanster/mobilt-bredband/ ;July6, 2010Exchange rate: EUR/SEK = 9.15 (Sept.29, 2010)

4G – the premium mobile broadband package• SEK599 (=€65.4) /month• SEK359 (€39.2) /month for the first 6months

(“summer offer”)

• Included volume: 30GB• “Cost control”: - 2 GB top-up via SMS for SEK80- 5 GB top-up via SMS for SEK119 (=€13)- 1x 5GB top-up/month for free during “summer

offer”

• “Satisfaction” commitment:- Subscribers can step-back from subscription

within 30days, if not satisfied• USB modem included (“worth SEK3495” (€382))• Security and secure mobile storage included

(SEK39 each)• Free access to movie library (50movies) included

in “summer offer”

http://www.telia.se/privat/produkter_tjanster/mobilt-bredband/


4G – the premium mobile broadband package

Telia, SwedenAdditional 4G packages introduced (end of September 2010)

Source: http://www.telia.se/privat/produkter_tjanster/mobilt-bredband/?sl=privat_produkter_tjanster_mobilt-bredband; Sept.29, 2010Exchange rate: EUR/SEK = 9,15 (Sept.29, 2010)

LTE for 65.46€

Discounts for those with fixed broadband ( -10.93 €)

4G upgrades (for +10.93€) :• Intermediate 5-10Mbps• Large 10-20Mbps

Start Intermediate Large Total 4G

http://www.telia.se/privat/produkter_tjanster/mobilt-bredband/?sl=privat_produkter_tjanster_mobilt-bredband



Telia, Sweden4G packages (November 2010)

Source: http://www.telia.se/privat/produkter_tjanster/mobilt-bredband/Exchange rate: EUR/SEK = 9,33 (Nov24, 2010)

10GB/month

20GB/month

30GB/month

16€/month until April 2011

64€/month(18month contract)

Discounts for those with fixed broadband ( -11 €)

4G upgrades (for +10.93€) :• Intermediate 5-10Mbps• Large 10-20Mbps


http://www.telia.se/privat/produkter_tjanster/mobilt-bredband/



3G-based packages

Telia, Sweden4G packages (January 2011)

Source: http://www.telia.se/privat/produkter_tjanster/mobilt-bredband/abonnemang/?sl=privat_produkter_tjanster_mobilt-bredband_abonnemang (Jan24, 2011)Exchange rate: EUR/SEK = 9,33 (Nov2010)

30GB/month20GB/month10GB/month2GB/month3GB/month


Regular 64€/month

4G entry with 3G 4G upgrade for 11€ (100SEK)

Premium data rates also while in 3G coverage

Small

http://www.telia.se/privat/produkter_tjanster/mobilt-bredband/abonnemang/?sl=privat_produkter_tjanster_mobilt-bredband_abonnemang

http://www.telia.se/privat/produkter_tjanster/mobilt-bredband/abonnemang/?sl=privat_produkter_tjanster_mobilt-bredband_abonnemang


4G - the premium mobile broadband package

Telia, Sweden4G packages (May 2011)

3G-based packages

Included monthly data volume:

Source: http://www.telia.se/docs/prislista/mobiltbredband/mobiltbredband-prislista-from110523_tsp_1067.pdf Exchange rate (May24, 2011): 8,92SEK = 1Eurohttp://www.telia.se/privat/mobilt-bredband/abonnemang/mobilt-bredband-total-4g/

Start Intermediate Large Total 4GSmall

3GB 10GB 20GB2GB 30GB

Regular 67€/month

4G entry with 3G 4G upgrade for 11€ (100SEK)

Premium data rates also while in 3G coverage

Top-ups (via SMS):1 GB for 29SEK (=3,25€) 2 GB 59SEK (=6,60€)5 GB 99SEK (=11€)

10 GB 179SEK (=20€)

http://www.telia.se/docs/prislista/mobiltbredband/mobiltbredband-prislista-from110523_tsp_1067.pdf

http://www.telia.se/privat/mobilt-bredband/abonnemang/mobilt-bredband-total-4g/

http://www.telia.se/privat/mobilt-bredband/abonnemang/mobilt-bredband-total-4g/


3G-based packages

Source: http://www.telia.se/privat/mobilt-bredband/abonnemang/nykund/ Exchange rate (Sept1, 2011): 9.10SEK = 1Euro

Telia, Sweden4G packages (Sept 2011)

Included monthly data volume:

Tariff:

Data rates:

Intermediate LargeSmall

Regular 65€/month

4G entry packages with limited speed and data volume starting from 27€/month


Max. speed of “Stor 4G” raised from 20 to 40Mbps during summer 2011


Midlevel and premium mobile broadband packages coming with LTE multimode / multiband dongle

3G-based packages

TotalCash Small Intermediate Large

Monthly data volume included*: 2GB 10GB 20GB 30GB

Data rate range on 3G

Data rate range on LTE

DLUL

DLUL

Telia, Sweden4G packages (October 14, 2011)

LTE-enabled packages from 27€ to 55€

Data rates scale with package in 3G and LTE

Inlcuded data volume scales with package


TotalSmall Intermediate Large

Customization options:

Telia, Sweden4G packages (April 23, 2012)

LTE now also in entry tariff (Small)

Regular tariff lowered to level of former offers

Data volume of “Total” increased to 40GB

Top-ups for additional data volume

Additional data volume on monthly basis

Upgrade to highest-speed on monthly basis

New!


Telia, SwedenLTE entering pre-paid mobile broadband (Feb. 2012)

3.3€ / day

Up to 10Mbps with LTE,up to 6Mbps with 3G

Beyond 5GB / day, data speed throttled to 120kbps, SMS volume top up is possible

113€ for LTE USB modem,23€ for 3G USB modem(locked for 12 months)


Entry … PremiumPrepaid /per day*

* 0.5GB in 1day39kr Also other options: 2GB in 7days99kr

10GB in 30days249kr

2GB/month for 6months599kr

Telia, Sweden4G packages as marketed in Summer 2012 (August23)


Very flexible, because customizable tariffs with 3 basic packages:

price data voice

messaging

23€ 500MB 0.08€ 0.08€

(199SEK) per minuteper SMS/MMS

46€ 3GB 1000 min 1000 SMS/MMS

(399SEK)

70€ 10GB 5000min 5000 SMS/MMS

(599SEK)Source: http://www.telia.se/privat/ ; 1€ = 8.587 , October 22, 2012

2-10Mbps

10-40Mbps

20-80Mbps

Telia, Sweden4G smartphone tariffs as marketed in Fall 2012 (October 22)

“Total” Data option+ 11.6€/month


3 basic package (small, medium, large)

Customization along• Voice minutes• number of messages• Data volume

Telia, SwedenVoice + data tariffs (January 2013)

Source: http://www.telia.se/privat/mobilt/abonnemang/Status: January 22, 2013

http://www.telia.se/privat/mobilt/abonnemang/


Telia, SwedenConsumer LTE data tariffs (January 2013)

Source: http://www.telia.se/privat/mobilt-bredband/abonnemang/nykund/Status: January 22, 2013

Package price scales with…

…LTE data speeds

…LTE data volume

…additional services


Telia, SwedenBusiness User LTE data tariffs (January 2013)

Source:http://www.telia.se/foretag/katalog/VisaProdukt.do?productRef=/foretag/bredband/mobilt-bredband/abonnemang/mobilt-bredband-mellan.product&preselproducts=500029885&preselmonths=18January 22, 2013


Telia, SwedenConsumer LTE data tariffs (April 2013)

Source: http://www.telia.se/privat/mobilt/priser (April 12th, 2013)

Postpaid

Prepaid


Telia, SwedenConsumer LTE voice+data+SMS tariffs (April 2013)

Source: http://www.telia.se/privat/mobilt/priser and http://www.telia.se/privat/mobilt/abonnemang/telia-mobil-dela/ (April 12th, 2013)

+ New family offering: Telia Dela (“Telia Share”)

Simplified offering for individuals

Connect all!Up to 7 devicesmobile = 149SEK/monthtablet = 29SEK/month)

Free calls!Free calls, SMS and MMS within family

Share to surf!Common, configurable surf pot for family


Telia, SwedenConsumer LTE data tariffs (March 2013)

Source: http://www.telia.se/docs/prislista/mobiltbredband/tellia-mobilt-bredband-prislista_TSP-1067.pdfStatus: November 25, 2013

Package price scales with…

…LTE data volume

…LTE data speed


Simplified offeringPrice scales with (voice minutes + SMS/MMS + data volume + data speed)

Telia, SwedenBusiness User LTE voice+data tariffs (April 2013)

Source:http://www.telia.se/foretag/telefoni/mobil-telefoni/abonnemang(April 12th, 2013)


Telia, SwedenBusiness User LTE data tariffs (April 2013)

Source:http://www.telia.se/foretag/bredband/mobilt-bredband/abonnemang (April 12th, 2013)

Simplified offeringPrice scales with (data volume + data speed)


Telia, SwedenBusiness User LTE data tariffs (April 2013)

Source:http://www.telia.se/docs/prislista/mobiltbredband/mobiltbredbandforetag-prislista-from130423_tsp_1068.pdfNovember 25, 2013


Telia, SwedenConsumer tariffs, April 2014

Smartphone tariffs – 4G included; many tiers in data; voice and messaging flat;options for up to 10 devices on a common subscription

Also 4G included

in prepaid

additional phone SIM add. tablet SIM

Data tariffs – 4G included in all packages; many tiers in data

Configurable packages: monthly data allowance x subscription duration x device dongle 2GB

4GB6GB8GB

10GB

012months18months24months

DonglesRoutersTablets


Data tariffs

SmartPhonetariffsTelia, Sweden

Business tariffs, April 2014


22€/ month

22…33€/month

44…45€/month

Intermediate

LargeLTE subscription or

Monthly fee forSamsung Galaxy Tab8.9 LTE

+

=

Source: https://www.tewss.telia.se/privat/katalog/VisaProdukt.do?productRef=/privat/mobilt-bredband/surfplattor/samsung-galaxy-tab-8.9-LTE.product#

24month subscription

LTE tablet pricing (Dec. 22, 2011)


via extra SIM card (in addition to another mobile broadband subscription) for 69kr/month

As introduced in Dec. 2011

or

Telia, SwedenLTE tablet pricing (Aug. 23, 2012)

269kr/month


Enabler for• mass market rollout• Telia LTE roaming in Northern Europe

and Baltics

Focused LTE introduction

Smart devices stepping alongside dongle-business

• Samsung Galaxy S II LTE announced

• Samsung Galaxy Tab8.9 LTE- Launched Nov.25, 2011

• ZTE 4G MF820D- LTE multiband (800MHz, 1800MHz, 2.6GHz)- HSPA+ (42Mbps DL, 11Mbps UL)- Since July 2011

• Samsung GT-B3730- Triple-mode LTE/3G/2G dongle- Sold until mid 2011

• Samsung GT-B3710- Single-mode LTE dongle- Sold during initial launch, not anymore

LTE devices (1/3)Telia, Sweden:


Galaxy S III 4G supported by LTE network“Browse in record speed”

Telia, Sweden:LTE devices (2/3) October 2012

iPhone 5 launched and available with LTE (“4G”) subscription packages, but initially without technical LTE support (network on 800/2600MHz)

Source: http://www.telia.se/privat/ October 22, 2012


LTE smartphones January 2013LTE devices (3/3)


• Successful LTE tariff strategies• Key learnings from commercial LTE launches• Introducing Voice over LTE• Tariff evolution of the world’s first LTE operator: Telia, Sweden• Archive: Early LTE packages of selected operators

Note: the following part does not aim to provide a complete overview over all operators and all their LTE tariff changes.The selected slides shall serve document some changes, incremental or disruptive in different markets.


T-Mobile, US:4G (HSPA+ and LTE) March 2013

Source: http://explore.t-mobile.com/whyt-mobile (screenshots April 12th, 2013)

http://explore.t-mobile.com/whyt-mobile


Telia, DenmarkConsumer tariffs, April 2014

Smartphone tariffs – 4G included in all packages; many tiers in data; options for voice, messaging and content

Data tariffs – 4G included in all packages; many tiers in data; video content (HBO) included in larger packages


Telia, DenmarkBusiness tariffs, April 2014

Smartphone tariffs – 4G included in all packages; many tiers in data; options for voice, messaging, content and roaming

Smartphone tariffs – 4G included in all packages; many tiers in data; options content and roaming


Telia, Denmarkvoice + data packages (January 2013)

Free SMS and MMS in all tariffs

0.09€ / minute

3h of voice included

“Most popular”13.3€ /month – 6h voice – 5GB

“Roam like home”: included voice minutes and free SMS/MMS also in other TeliaSonera networks in Nordic and Baltic countries“Mobilforsikring”: phone insurance

“best value” 26.6€ /month – 60h voice – 15GB

“configure your individual package”


Telia, Denmark4G phones (January 2013)


Telia, Denmarkvoice + data service configurator (January 2013)

Source: www.telia.dk , Jan.21, 2013 7,46 kr = 1€ (Jan.21, 2013)


Telia, DenmarkConsumer tariffs (January 2013)


Price / GB [€]

Monthly price [kr]

6.6 13.3 26.7 40.1 0.5 2 10 30

49 99 199 29902468

101214

Monthly price [€]Monthly data [GB]


Telia, DenmarkBusiness user tariffs (January 2013)

6.6 13.3 26.7 40.1 80.3 0.5 2 20 40 80

49 99 199 299 5990

2

4

6

8

10

12

14


Price / GB [€]

Monthly price [kr]

Monthly price [€]Monthly data [GB]


Telia, DenmarkBusiness user tariffs

Notes: infos taken from www.telia.dk , Feb 7, 2012 7.44 kr = 1€ (Jan 4, 2012)


6.6€

80€

-

13.3€

67€

Incl.

26.7€

53€

80€

Incl.

40.2€

40€

67€

107€

Incl.

Device price:

Monthly fee:

“Surf abroad” LTE roaming:


Source: http://telia.dk/mobiltbredbaand/bedst-i-test/

Telia, DenmarkDenmark‘s best 4G network

Denmark’s best 4G network

.. it is both on paper and in practice the best 4G LTE product.

Telia has made an impressive fast and very stable 4G network.Experts agree



Source: http://telia.dk/iphone/abonnement ,October 22nd, 2012Exchange rate: 1€ = 7.458 DKK

Telia, DenmarkiPhone 5 on LTE network

Price example for iPhone 5, 16GB

Tariff: 4SURE Premium26.7€/month• 6h talk time• 5GB data• Free SMS/MMS

iPhone 5 repayment28.2€/month• 24 months• 676€ in total

“sign me up”(iPhone 5 coming soon)


Telia, Denmarkvoice + data bundles (2012)

Free SMS and MMS in all tariffs

0.09€ / minute

3h of voice included

“Most popular”13.3€ /month – 6h voice – 5GB

• “Roam like home”: included voice minutes and free SMS/MMS also in other TeliaSonera networks in Nordic and Baltic countries

• “Mobilforsikring”: phone insurance

“best value” 26.6€ /month – 60h voice – 15GB


“pre-sale” “coming soon”

Source: http://shop.telia.dk/telia/Mobil/category.dt?category=mobiles&net=mobiles ,October 22nd, 2012

Telia, DenmarkLTE smartphones

http://shop.telia.dk/telia/Mobil/category.dt?category=mobiles&net=mobiles


Telia, DenmarkNew consumer tariffs (Feb.’12)


6.6€

67€

13.3€

67€

26.7€

67€

80€

40.2€

67€

107€

175€


Device price:

Monthly fee:


Telia, DenmarkBusiness user tariffs



6.6€

80€

-

13.3€

67€

Incl.

26.7€

53€

80€

Incl.

40.2€

40€

67€

107€

Incl.

Device price:

Monthly fee:

“Surf abroad” LTE roaming:


Telia, Denmark„Surf abroad“ roaming


Mobile broadband roaming in Sweden, Norway, Finland, Estland, Latvia and Lithuania

+ 8.60€ for additional 100MB

First 100MB included in medium and high 4G Business tariffs

1.08€ / MB 1.08€ / MB


average upload 5-20 Mbps

Telia, Denmarkincreased uplink data rates

Before April 17, 2012

Consumer packages

Business packages

After

5 Mbps

10 Mbps

40 Mbps

40 Mbps

"Our customers get a significantly improved product without paying extra, and it is obviously wonderful news to give the Danes. It is especially important for those customers who share files online. For example, get bloggers to put great music and image files up much faster than they could before. Also for general upload to eg Facebook will be able to feel the difference. It is simply an undivided good news for Telia customers.“

Christoph Norgaard, Private Client Manager at Telia's mobile business

"This is great news for TeliaSonera business customers that upload speed increases. With an upload speed of up to 40 Mbit / s it will quickly send and share large files, and it is relevant today, where cloud-services and external servers often used in businesses. Many of our clients have mobile jobs, and they will really notice a difference, for instance when they send emails with PowerPoint presentations, image files or other large attachments.“

Morten Bentzen, Corporate Customers Director of Telia's mobile business


Telia, DenmarkConsumer tariffs (until Jan2012)

Notes: infos taken from www.telia.dk , Jan 4, 2012 7.44 kr = 1€ (Jan 4, 2012)

Until January 2012:LTE = Premium level offering 40€ (= 20% more than 3G)

monthly data volume incl. in LTE = 1.5 more than in 3G

Typical LTE DL data rate = 4…10 times faster than 3G

Typical LTE UL data rate = 3…16 times faster than 3G

Dongle for 67€ (3G dongle = 0.13€) ; 6 month subscription




Telia, DenmarkConsumer tariffs, November 2013

Source: http://telia.dk/mobiltbredbaandScreenshot taken Nov.26th, 2013

Data volume explosion driven by fierce competition in Denmark

Content (HBO) included for 3 to 12 months as meaningful alternative to Gigabytes

http://telia.dk/mobiltbredbaand


Telia, DenmarkBusiness tariffs, November 2013

Source: http://telia.dk/mobiltbredbaandScreenshot taken Nov.26th, 2013

2GB of roaming in TeliaSonera networks across Northern Europe and Baltic states included

Data volume packages similar to consumer packages

http://telia.dk/mobiltbredbaand


Telenor, DenmarkConsumer tariffs, November 2013

Source: http://www.telenor.dk/privat/mobilabonnementer/?icid=megadropdown_mobilabonnementerScreenshot taken Nov.26th, 2013

Different data volume tiers, compared to Telia

http://www.telenor.dk/privat/mobilabonnementer/?icid=megadropdown_mobilabonnementer





NTT DoCoMo: CrossyLTE = enabler of connection and infinite possibility

Vision 2010

Challenging the Mobile Frontier

Mobile Anytime Global Integrated Customized

Multimedia ,anywhere,anyone MobilitySupport WirlessSolution PersonalService

Pursuing Smart Innovation

Harmonize Evolve Advance Relate Trust

(vision 2020 announced on July 29, 2010)

July 29,2010: NTT DoCoMo unveils brand name and logo of its LTE next-generation mobile service

• Brand name: Xi [read: “crossy”]• X = connection• i = infinite possibilities

• Downlink: • up to 75Mbps• approximately 10x faster than FOMA

• Seamless handover to FOMA• Launch: 12/2010 in Tokyo, Nagoya and Osaka

Nov 30, 2000: NTT DoCoMo announce brand name of 3G service:

• Brand name:

Freedom Of Mobile multimedia Access

• 06/2010: 54mn subscribers >95% 3G penetration

• 10/2001: Launch

2000 2010

Vision 2020


NTT DoCoMo, Japan: CrossyNew tariffs announced Sept.8/2011


“FLAT” saves heavy users 525yen (5 €)


NTT DoCoMo, Japan: CrossyInitial pricing and devices

Commercial service launch: December 24th, 2010

Initial devices

• 75Mbps DL, 25Mbps UL• LTE, FOMA, FOMA Plus(800MHz)• 3G,GSM/GPRS international roaming

Initial data plans

Introductory offer (flat)

44€

58€ 71€

Plan starts at 3MB

57€

3…20MB 2.8€/MB

20MB...5GB

beyond 5GB 23€/2GB

9€ 22€

Sign-up: 28€Upgrade: 19€


24months

121.000 LTE subscribers in first 6 months after launch


NTT DoCoMo, JapanService vision

Source: http://www.nttdocomo.com/services/index.html


• Residential broadband bundle • DL speed up to initially 3 Mbps; since Sept2011: 7.2 Mbps

(Telekom: “realistic for many residential users even during evening peak hours”• 3GB / month• Beyond 3GB: 1Mb/s in DL / 384kbps in UL• Beyond 5GB: 384 kbps in DL / 64kbps in UL• Telephony flatrate in German fixed network• Works without DSL (available in locations without DSL)• 39.95€ / month• Up to 120€ discount in bundle with a mobile subscription• User equipment: Speedport LTE (LTE WiFi router)

Speedport LTE

LTE WiFi

Telekom, Germany: LTE on 800MHz for addressing underserved areas with residential broadband without DSL

Call and Surf via Funk(“Call and surf via radio”)



LTE as premium mobile broadband package for business users


Telekom, Germany, early 2012: LTE on 800MHz and 1800MHz – Premium mobile broadband service for consumers

Tariff including LTE dongle:• 4.95€ for dongle• 79.95€ for 24 months============• 1923.75€• (1827.81€ incl. online

order discount)

Tariff without LTE dongle:• 149.49€ for dongle• 69.95€ for 24 months============• 1828,29€• (1744.81€ incl. online

order discount)

LTE multimode dongle for 4.95€ one-time fee for all Mobile Data contracts

LTE dongle for 149.49€ one-time fee without Mobile Data contract


Telekom, Germany, early 2012: LTE on 800MHz and 1800MHz – Premium mobile broadband service for business users


Prices without VAT.Including VAT: 79.95€


Telekom, Germany, autumn 2012:Updated data tariffs

LTE as premium mobile broadband package


Germany, autumn 2012:Smartphone tariffs, LTE speed option and iPhone 5 pricing

Mobile broadband tariffs from 300MB to 2GB

120 voice minutes included

LTE speed option100Mbps for 9.95€/month

24 month subscription from 35.95€ to 89.95€

iPhone 5 pricing depending on chosen tariff


+

Telekom, Germany, autumn 2012LTE device line up

Special iPhone 5 introductory tariffs

• Unlimited data volume • Lower tariffs (22.45€…71.95€) at

higher device upfront payment.


• Residential broadband service• DL speed up to 7.2 Mbps • 10GB/month included (12GB for small businesses)• Beyond 10GB: 384kbps in DL• 39.90€ / month

29.90€ / month during the first 6 monthsConnection fee: 49.90€ (at beginning of subscription)

• User equipment: O2 LTE router with WiFi (49.90€)

(Faster. Better. Browsing.)

O2 Telefonica,Germany: LTE on 800MHz for addressing underserved areas with residential broadband without DSL

O2 LTE für Zuhause (“O2 LTE for home”)


LTE WiFi


Device price…… with 2year or 3year contract:

…with 1year contact: $ 99 $99 $274.95

… without contract: $199 $219 $299.95 $729.95 LTE LTE (this is 4G

HSPA+) LTE

Samsung Note

+Data plan

+ additional options (voice plan, services, accessories)

Bell, Canada


Modular solution pricing: device + plan

“4G” includes HSPA+ and LTE devices

Data plans scale with monthly included data volume

$99.95 … $199.95 (3year)


Telus, Canada


HSPA+ marketed as “4G”

Now LTE marketed as “next evolution of 4G”

LTE tariffs = HSPA+ tariffs


Verizon Wireless, USA

Monthly Access Fee Monthly Data Allowance Per-GB Rate After Allowance$50 5 GB $10$80 10 GB $10

4G Mobile Broadband Plan (since end 2010)

4G Mobile Broadband Plan (January 2012 promotion) Commercial launch: 10/2010

Same price as highest 3G plan, but up to 10times faster


LTE now in all mid-range and high-end tariffs (as of Jan.5 2012)

Tele2, SwedenserviceLTE as mid-range and premium

November 2010: LTE = premium

Source: http://www.tele2.se/mobilt-bredband.aspx, Jan5, 2012

• 15Mbps• 15GB/month• 19€/month• +3.4€/month for

4G router

• 25Mbps• 30GB/month• 26€/month• Router or dongle

included

• 80Mbps• 80GB/month• 45€/month• Router or dongle

included


http://www.tele2.se/mobilt-bredband.aspx



LTE as premium data service

Comparison to 3G data service

Sonera, Finland

Multimode/band dongleor LTE-WiFi router 30GB/month9.00€/month 30.90€/month

= 39.90€/month= 200% more than 3G tariff at 50% higher monthly

data volume

2G/3G dongle 20GB/month3.00€/month + 9.90€/month = 12.90€/month Notes: infos taken from

http://www.sonera.fi , Jan 4, 2012


orTäysnetti 4G 30 Gt/kk+ Tietoturva+

http://www.sonera.fi/


LTE as premium data service

The real “premium” is for getting beyond 50Mbps.

elisa, Finland

3G

LTE

„4G“ = DC-HSPA and LTE

5.90€/month for• 3.3times higher peak rates• 4G dongle

20€/month for100Mbps peak rate


• LTE 1800MHz network• NSN EPC and LTE radio• Service name:

Internet via computer 19- LVL 19,00 (= 27€)- Provides up to 100 Mbps - Unlimited data volume- Launched with 2G, 3G, 4G dongle

Latvijas Mobilais Telefons, Latvia

Exchange rate: €/LVL = 0..7071 (status June 10, 2011)



tmn, Portugal


2 tariffs:“hyper” = 50Mbps 49.90€/month“mega” = 100Mbps 59.90€/month

50% discount for those subscribing in the first 6 weeks after the network launch Pricing to control subscriber uptake

Dual device option for 15€/month


USB-dongle at launch, smartphones, tablets to follow

tmn, PortugalDevices and 3G tariff comparison

Comparable tariffs for LTE 50Mbps and HSPA+ 43.2Mbps


Very attractive discount for early LTE subscribers


LG U+ and SK telecom, South Korea

• Both operators launched LTE service on July 1st, 2011 in Seoul

• Initial offering data cards and modems• Massive subscriber uptake since fall 2011, when

LTE smartphones became available• Nationwide coverage scheduled for July 2012

(LG U+) / 2013 (SK Telekom)



LTE tariffs in advanced marketsData volume as key for competitive offers



Data volume included


Table taken from: http://www6.upluslte.co.kr/new/#/m1_511/2011

Data promotion

Discount when buying LTE phone

Savings calculated by LG U+

Discount Savings per month

Savings over 2 years

Regular price

• Fine tariffs steps (monthly included data volume) match competition

• Smartphone needs dominate Korean market

• 62000WON (42€) tariff: choice of 85% of SK Telecom LTE smartphone subscribers

• 53000WON (36€): Average LTE smartphone ARPU of LG U+

http://www6.upluslte.co.kr/new/


LTE tariffs in advanced marketsBundled voice+data tariff at launch of VoLTE

* Note: all infos taken from http://www.upluslte.co.kr (August 8th, 2012)

Voice minutes included Data volume includedMonthly price

Bundled tariffs introduced already before VoLTE launch • x GB monthly data volume• y voice minutes

(served via 3G fallback network before VoLTE)

Tariffs unchanged with VoLTE launch

“Jium”VoLTE



• “T Freemium” included in all LTE tariffs >44€ (62,000KRW)

• “T Freemium” provides free access to multimedia content worth 14.4€ (20,000KRW)

• Available content includes latest movies, dramas, games, applications and e-books

LTE tariffs in advanced marketsBundled content: T Fremium

• Sept.6th 2012:• 1.6million T Freemium subscribers• Out of a total of 5 mn LTE subscribers• >10.5 million downloads

• T Freemium was launched in April 2012 Currency: 1000KRW = 1.387€ as of August 8th, 2012

Tariffname

Monthly price (KRW)


Example: T Baseball• 80,000 daily unique

visitors• 200,000

subscribers

Example: network games over LTE• 100,000 average

daily users


LTE tariffs in advanced marketsSpecial Tariffs for students and older people

5 million LTEsubscribers(September 6th, 2012)

650,000LTE subs.aged 65+

500,000 studentLTE subs.

LTE Tingstudent tariffs

LTE Golden Age tariffs


kt, South Korea

Price / month

Data volumne included


Tariff packages scale with monthly included traffic (GB / MMS / voice minutes)



LTE devices in advanced marketsLTE devices = latest smartphones and tablets

3/2012 LTE device line up:LG Optimus LTE, LG Vu LTE, Samsung Galaxy S II HD LTE, Samsung Note LTE,Samsung Galaxy Tab8.9 LTE, LG Optimus Pad LTE,…


iPhone 5 in South Korea

• Source: http://www.apple.com/kr/iphone/buy/ • * = “Can be purchased in stores.”• Korea has not been among the initial iPhone 5 launch markets.• Both operators also sell iPhone 4(s), but push LTE smartphones.

*

*

Source: http://www.apple.com/kr/iphone/buy/

http://www.apple.com/kr/iphone/buy/

http://www.apple.com/kr/iphone/buy/


Korea, LG U+Tiered LTE tariffs; snapshot from November 2013

Note: screenshots taken from http://www.upluslte.co.kr (November 29th, 2013)

• Many packages in tiers • Fine steps in price and

data volume between tiers

• Sell with latest smartphones

• LTE-A included

• VoLTE included

Monthly price[WON]

Monthly data[GB]



Optus, Australia


Initial LTE service launch in Sydney and Perth with focus on small business, enterprise and Government customers.

LTE service for consumers added during summer 2012. See next slides.


Optus, Australia: Consumer tariffs 4G modems

Source: www.optus.com.au ; 1.26AUD = 1.00€ (as of Oct. 15, 2012)

• Per month device repayment for USB dongle• 12 Month duration• Alternatively: 132AUS$ upfront payment

• Mini WiFi • up to 5 WiFi

connections

11AUD15AUD

http://www.optus.com.au/


Optus, Australia: Consumer tariffs Smartphones


Prices for 16GB version; 32 and 64GB versions at higher prices



Optus, Australia : Consumer tariffs SIM only

Attracting iPhone5 users without offering the devices as operator.




KDDI, Softbank, Japan


Both operators launched LTE on September 21st, the day of the global iPhone 5 launch

16GB version effectively for free, under certain conditions, including a two-year contract

32GB version effectively for ¥10,320 (100€)

64GB version effectively for ¥20,640 (200€)


Starhub


Common tariffs for 3G and LTE

Same packages for all devices,devices via upfront payment

LTE speed (up to 75Mbps) initially free of charge

SIM only option


StarhubiPhone 5 packages

Source: http://iphone.starhub.com/#price ; 1.60SGD = 1.00€ (as of Oct. 17, 2012)

Full range of packages from entry to premium segment

Voice minutes and SMS/MMS included

Monthly included data volume ranging from 2GB to 12GB

“speed boost” option (LTE speed up to 75Mbps) initially free of charge, but will be at a premium of 10.7SGD from 2014 onwards

http://iphone.starhub.com/


T-Mobile USOnline configurator, Mobile Internet, November 2013

Screenshot taken on November 29th, 2013 from:http://www.t-mobile.com/cell-phone-plans/mobile-internet.html


T-Mobile USOnline configurator, Smartphone , November 2013

Screenshot taken on November 29th, 2013 from:http://www.t-mobile.com/cell-phone-plans/individual.html#tab-navigation


T-Mobile USOnline configurator, Smartphone , November 2013

Screenshot taken on November 29th, 2013 from:http://www.t-mobile.com/cell-phone-plans/family.html#tab-navigation

Documents

LTE Launches and Tariffs