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Competitive DestinationsWhat are they doing differently?
Martin Winter
Asia Pacific ICCRM
Perth, Australia
3-5 August 2006
www.iccaworld.com
Outline: Asia Pacific ICCRM, Perth, 2006
Adelaide Convention Tourism Authority
• Maximise your chances• Engage committed bid partners• Respond rapidly• Prepare detailed bid strategies
Competitive bid won in July
• Lead from state government (DTED)• 22/6 (Thurs) informed that Syd, Mel, Bris preferred• 23/6 bid ‘summit’ with key defence, minister and
govm’t to identify Canberra decision makers and strategy
• 24/6 (Sat) draft business case developed• 26/6 (Mon) NC presents draft in Canberra• 27,28/6 final bid prepared & printed (quotes,
support strategy, business case, premier) • 29/6 (Thurs) shipped• 3/6 am outstanding issues solved – pm Air vice
marshal visits Canberra• 4/6 ACTA notified Adelaide as preferred destination• Aug 2007 – 1200 delegates - $2.1 million
Outlines, Asia Pacific ICCRM, Perth, 2006
Prepare a detailed bid strategy
World Congress on Youth & Performing Arts
Outlines, Asia Pacific ICCRM, Perth, 2006
World Congress on Youth & Performing Arts
• Underpinned by strong local & govm’t support• Strong bid committee• Thorough research of congress history & future• Research into all individuals, alliances,
prejudices, expectations• Development of draft operational strategy
• Development of individual strategy for each of the 120 voting members – 65 countries
• Key was to use the network of influencers to lobby for Adelaide – secretariat, Board, expats
• Personal contact made• Email bulletins forwarded monthly
Outlines, Asia Pacific ICCRM, Perth, 2006
World Congress on Youth & Performing Arts
• Bid doc produced – 180 copies @ K$15• Personal visit made to all continents and all key
countries• Appropriate airline partner enlisted• Cocktail reception prior to vote hosted by
delegation of 6 in Montreal incl minister – every member individually and personally greeted
• All competition withdrew on day of vote, recommending Adelaide – vote unanimous
• 1800 delegates for 10 days – May 2008
Outlines, Asia Pacific ICCRM, Perth, 2006