Going Social Differently!

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  • 1.Teachers IndiaGoing Social Differently

2. Why Social Media? 3. When we began 4. What do we talk about?Engaging the Target Audience 5. Tasting notes Category-specific notesBrand History CocktailsProduct-specific notes 6. Event Associations PartiesTasting notes Category-specific notesBrand History CocktailsProduct-specific notes 7. Event Associations Parties Tasting notes Category-specific notes Brand History CocktailsProduct-specific notesUsThem 8. Event Associations Parties Tasting notes Category-specific notes Brand History CocktailsProduct-specific notesUsThem 9. Howre the Fans Are we on the going to react?How often should we right track?change subjects/themes?How much should we How much istalk about events? too much?Whats the right toneHow manyto address Fans? Whens the rightposts per day? time to post? 10. Howre the Fans Are we on thegoing to react?How often should we right track?change subjects/themes?How much should we How much istalk about events? Theres no way to too much? know for sureWhats the right toneHow manyto address Fans? Whens the rightposts per day? time to post? 11. 3065 Impressions1.27% Feedback 12. 5020 Impressions2.25% Feedback 13. August 2010 14. Teachers India today1,35,000+ Fans in 7 monthsOne of the highest user-basesamong Scotch pages in IndiaConsistently high engagement& Impression ratio 15. And on TwitterContagiousConversations 16. What Weve Learnt So Far 1. Be Relevant, Stay Relevant 2. Analyze, Learn & Implement 3. Build A Social Path 17. Thank you for your time Shilpa Puri Vice President, Publicis Modem