Company presentation2011

Contents

• Business concept, vision andcore values

• Our plants

• Facts in brief

• Owner – Orkla

• Our history

• Organisation

• Our social responsibility

• Contact

Business concept

Procordia produce,

market and sell food and

drink under strong and

well-known Swedish

brands

Vision and core values

Our love of food and drink will win the people’s hearts.

Closenes

s

Love of food and drink Curiosity

Our plants

Kumla, NärkeDrinksRefrigerated ready-made food Creams

Örebro, NärkeRisifrutti Dry desserts Soups

Vansbro, DalarnaPizza Quiches/Pies Dessert pies/Cakes

Fågelmara, BlekingeKetchup Dressing

Eslöv, SkåneReady-made food Potato products Pickled vegetables

Tollarp, SkåneJamsMarmalades

From the soil to the table – Follow a cucumber's journey

About a cucumber

Procordia – Facts in brief

• Turnover SEK 3.3 billion (2010)

• Employees approx. 1,000

• Head office Eslöv

• Plants Vansbro, Örebro,

Kumla, Fågelmara,

Tollarp and Eslöv

• Brands Felix, Ekströms, BOB, Risifrutti,

Grandiosa,Paulùns, Fun

Light, Den Gamle

Fabrik, Liva, Önos

• Owner: The Norwegian Group Orkla

Part of a global corporation – Orkla in brief

• Operations around the world

• One of the largest listed companies in Norway

• NOK 57 billion in turnover in 2010

• 30,000 employees

Orkla – Organisation

Orkla Foods Nordic is made up of the following (in order of size):

– Stabburet (Norway)

– Procordia(Sweden)

– Abba Seafood (Sweden)

– Orkla Foods Fenno-Baltic (Baltic States)

– Beauvais (Denmark)

– Bakers (Norway)

This is how it all started...

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Henrik Eberhard Ekström develops new soft drinks and mineral water. He produces moustache wax, ink, boot cream and Sweden’s first chocolate bar.

The first step in the history of Önos is taken in Tollarp, where Ragnar Wollin starts producing wine from locally grown fruits.

Herbert Felix establishes the first industrial pickling plant in Eslöv and lays the foundation for Felix.

Shop owner Frank-Olof Jansson establishes the company Kumla Fruktindustrier AB (which later becomes BOB) together with Hakon Swenson, the founder of ICA Group, one of the leading companies in Norther Europe.

And development continues...

1990 Ekströms starts to market and sell products from Den Gamle Fabrik on the Swedish market

1992 The FUN Light brand is launched

1993 The Risifrutti brand is launched under BOB Industrier

1993 Ekströms and Önos merge into Ekströms Önos AB

1993 Norwegian Orkla acquires BOB Industrier from ICA

1995 Felix and Ekströms Önos merge into Procordia Food AB. Head office in Eslöv

1995 Orkla acquires Procordia Food

1996 Bob Industrier is merged into Procordia Food

2003 Procordia starts to sell pizza under the Grandiosa brand.

2006 Procordia acquires the company Uplands Paj in Hofors.

2007 Procordia takes over responsibility for sales of the Pastella brand in Sweden. Pastella is now sold under the Felix brand.

2008 The Liva brand is launched – a brand specially developed to meet various dietary needs.

2009 Procordia takes over responsibility for sales of products under the brand Paulúns.

Our organisation- Two business units

Procordia Retail

Procordia FoodSolutions

Procordia Retail

• One of Sweden's leading retail organisations

• Market leader in 17 out of 26 product categories

• Our goal is to create long-term and profitable category growth for our customers

Procordia Retail- We have a broad range of

• frozen ready-made food, including pizza, quiches/pies and meatballs

• refrigerated ready-made food, including rice pudding and brown beans

• refrigerated and frozen potato products and mashed potatoes

• pickled vegetables

• jams, marmalades, sauces and jellies

• fruit syrups, table drinks and juices

• snacks and desserts

• muesli, breakfast cereals and energy bars

• fresh pasta

• creams and fruit soups

• frozen berries

Procordia FoodSolutions

• Restaurants and catering

• Public sector

• Fast food

• Export sales

• Contracting production

Procordia FoodSolutions - We have a broad range of

• minced meat dishes, hashes, quiches, pies, soups, potato products

• ketchup, salsa, chilli sauce, dressing, mustard

• pickled vegetables

• fruit syrups, fruit drinks, juice concentrates, jams, sauces, marmalades

• fruit and berry soups, creams, compotes and desserts

• extra energy-rich food for eldery – Liva.

• serving systems

• vending products

Sales breakdown 2010

RetailCateringIndustry/ExportGroup

Turnover SEK 3.3 billion

65%

13%

7%

15%

Our social responsibility – Code of conduct

• We set high standards for how the food we produce affects humans and the environment

• We work towards sustainable agriculture

• We set high standards for business ethics and integrity

• We work with suppliers who act responsibly

• We pay close attention to what is going on in the world around us

• We shall have a good and developing working environment

Our love of food and drink

• We demand good animal care and sustainable agriculture

• We demand that our product ingredients maintain a high and uniform quality

• We want to simplify day-to-day life for families

• We want to stimulate and inspire dining pleasure in schools and the healthcare sector

Our responsibility – Honest and good food

QualityIngredients and

labelingNutrition and

health

• BRC Global Standard for Food Safety – highest rating

• ISO 17025 accreditation

• Consumer dialogue• School kitchen contest

“Årets Felix”

• Review of recipes and product ingredients

• Only necessary additives

• Applying certified labeling standards

• Development of alternative products with less sugar and salt

• Liva energy-rich food for elderly

• Felix SärNär food for people with allergy

• Paulúns health products

Our responsibility – We protect our environment

Packaging Agriculture Climate

• FSC-marked packaging

• 50% recycled glass• Reduced plastic• Collaboration with

suppliers and customers

• Reduced energy and water consumption

• Fewer transports • ISO 14001• Food waste turned into

biogas and animal feed

• Promotion of IP certified farming

• We regulate usage of fertilizers and pesticides

Our employees

We believe that it take commitment, consideration and knowledge on the part of our employees to develop the tastiest brands in Sweden.

The cornerstones of the culture at Procordia are:

• A willingness to improve• Honesty and responsibility• Simplicity• Teamwork

Our employees

• Good and friendly working climate

• Training and development programme

• Career development

• Mentor programme

• Focus on health, environment and safety

• Competitive benefits

Thomas Tegnefur, salesperson of the year 2010

Our social responsibility

• Code of conduct

• Global Compact's ten principles, ILO rules

• Sedex

• Training in ethical trade

• Partnerships and sponsoring:- Local associations- National sports competitions

Vansbrosimningen andVasaloppet

- The Hunger Project

- Hand in Hand We support The Hunger Project