© 2014 Spanning Inc. All Rights Reseved. 1014-4377 Source: Salesforce Success Community Admin Survey

A SALESFORCE

Community Stats

Community Credentials

The Salesforce family is made up ofall kinds of people, and we're proudof it.

HOW MANY TIMESHAVE YOU ATTENDED

DREAMFORCE?

None, but I plan to go!1-23-55+None, and I don’t think I’ll go

2%

35%

30%

22%

11%

HOW BEING ASALESFORCE ADMIN HAS

HELPED IN WORK AND LIFE

It's increased my value in the workplace.It's provided an entirely new career path.It's introduced me to a Community of committed, caring professionals.It's helped me give back to others.It's rewarded me for innovation.It's enabled me to start my own business.

3%

28%

27%20%

11%

11%

Ever wonder what your fellow Salesforce admins and users are like? To find out, take a look at a family photo of the Salesforce community,

created from the survey results of 300 admins and users.

This #SalesforceSelfie is a portrait of growing diversity and a passion for knowledge and learning.

#SayCheese

Smart, educated, and armed withSalesforce certs. Hey, Community,you're a real catch!

#SaaSyAndWeKnowIt

Community LoveIt's called community for a reason.Salesforce impacts lives in big ways,and community members are alwayslooking to get involved (especiallywhen there's a party). #GroupHug

Community QuizWe may be a community of#salesforcesmarties, but here aresome things several admins andusers may not know. #SayWhat?

That means over 91% of theSalesforce Community may be

at risk for data loss!

Don't be #stressed. Salesforce recommendsprotecting your data with a third-party backupsolution.* Get protected with automated, daily

backup from an AppExchange partner, likeSpanning, and #BackthatSaaSup already!

HOW OLD(OR YOUNG) ARE YOU?

40-4430-3435-3945-49

25-2950-5455+21-24

HIGHEST LEVELOF EDUCATIONCOMPLETED

Undergraduate / University / College / Community College - degree Graduate School - degree Undergraduate / University / College / Community College - no degree Graduate School - no degree Up to or including Secondary (High School, GED, or similar) Doctorate / Terminal degree - completed

HOW WOULD YOUDESCRIBE YOUR GENDER?

FemaleMaleIt’s Complicated

23%

22%

17%

12%

9%

9%6%

2% 1%

64%

35%

DO YOU IDENTIFYAS LGBT?

NOYES

95%

5%

2% 1%

59%20%

12%

HOW LONG HAVE YOU BEENA SALESFORCE ADMIN?

2-4 Years0-1 Year5-9 YearsI’m not an Admin10+ years

WHAT IS YOUR PROFESSIONALBACKGROUND?

CERTIFICATIONSTATUS

Nope, none of the above describe me.I have a traditional IT background and am a Salesforce admin. I have a sales or marketing background and am a Salesforce admin. I’m not an Admin

Yes, I am planning to get Certified. Yes, I have one Certification. Not planning to get Certified at this time.Yes, I have multiple Certifications.

I have a traditional executive admin/support background and am a Salesforce admin. Other

5%

36%

25%

20%

14%

27%

20%19%

15%

11%8%

36%

25%

21%

18%

DO YOU USEAPPEXCHANGE APPS?

YES, 3-5YES, 5+YES, 1-2NO, but I plan toNO, and I don’t need any

DO YOU USE THE WEEKLYEXPORT FOR BACKUP?

YESNOUNSURE(What is the Weekly Export?)

35%

27%

22%

13%

3%

52%33%

15%

DO YOU USE AN APPEXCHANGEPARTNER FOR DAILY BACKUP?

NOUNSUREYES

73%

18%

9%

*Knowledge Article Number: 000003594, 000004037

6%

COMMUNITYSUCCESS