College of humanities and behavioral sciences alumni

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    10-Jan-2016

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C. hbs. College of humanities and behavioral sciences alumni. John Fitzgerald Katelyn Meeks Rene Newman Sheena Palmer Danielle Watson. THE SITUATION. Survey Analysis Department Chair Interviews Content Analysis. 24,103. Not contacted since graduation - PowerPoint PPT Presentation

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PowerPoint Presentation

John FitzgeraldKatelyn MeeksRene NewmanSheena PalmerDanielle Watson

College of humanities and behavioral sciences alumnihbsCKatelyn1THE SITUATIONNot contacted since graduationRecommendations of better outreach strategiesUtilization of Facebook

Survey Analysis

Department Chair InterviewsContent Analysis

24,103

Danielle2First PriorityInconsistency of communication effortsContact information

Moving forwardConstituentsAlumni Graduating SeniorsRecentOlderFacultyOffice of Alumni RelationsJohn3

HBSCmessageALUMNI SPOTLIGHTS

Recognize, identify, and be involved with the diversity happening in the College of Humanities and Behavioral Sciences. John4OBJECTIVESAwarenessTo increase awareness of CHBS alumni gift giving opportunities by 30% by June 2014.InvolvementTo increase CHBS alumni involvement with either their departmentsor the college by 5% by June 2014. DonationsTo increase alumni donations by 5% by June 2014.

Use online media to effectively communicate with alumni. SNS Qualtrics WebsiteMaintain relationship with graduating seniors through timely communication after graduation.Mass congratulatory email

Awareness

Sheena6Alumni advisory board

Mentorship program

Alumni Spotlight WeekInvolvement

Rene7Give a Gift

Communicate value of the donationsWhy Give? videodonations

John8FacultyTo increase awareness by 70% among faculty about CHBS communication efforts with alumni by July 2013. How?Educate CHBS faculty of the colleges alumni status updatesDepartment chair meeting agendaRoutine emails with updates

Secondary audienceRene9timeline

Danielle/Katelyn10budget$3,333.00$1000.00

$2,333.00

Alumni Spotlight Week: $100/guest speaker = $1,000.00

Campaign Coordinator Position: $3,000.00 x 2 semesters = $6,000.00

_Sheena11Summary AWARENESS, INVOLVEMENT, DONATIONS

Evaluation

Special Event

Alumni Coordinator

THE next yearFUTURE CONSIDERATIONSKatelyn12ALUMNICommunication PlanpotlightCollege of Humanities and Behavioral SciencesAWARENESS INVOLVEMENT DONATIONShbsCDanielle13

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