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R hiReaching UnderrepresentedUnderrepresentedPopulations through
Community Collaboration Collaboration
Presented by:Adriana Silva, MSW
Associate Director of Admissions,St. Joseph’s College, NY
Brief Introductionh’ llh’ ll•• St. Joseph’s College, NYSt. Joseph’s College, NY
• 4‐yr private institution, Catholic foundation• Awards bachelors/masters degrees• Awards bachelors/masters degrees• Commuter institution (no dorms)• Total enrollment: approx. 4000 studentsTotal enrollment: approx. 4000 students• Located in New York State, in the Long Island Region (Nassau County, Suffolk County)
•• PresenterPresenter• 8yrs of experience in higher education (6yrs at SJC)• Responsible for increasing enrollment of under‐represented students
• BSW MSW from Fordham University; concentration in Cultural BSW, MSW from Fordham University; concentration in Cultural Competency and Children & Families
Motivation•• Changing demographics caused our administration to Changing demographics caused our administration to •• Changing demographics caused our administration to Changing demographics caused our administration to focus on servicing our local communityfocus on servicing our local community
Quick Statistics•• Long Island DemographicsLong Island Demographics
• Nearly a third of Long Islanders (31%) are now of Hispanic, Black, Nearly a third of Long Islanders (31%) are now of Hispanic, Black,
Asian or other non‐White origin.
• This is a substantial increase from 24% non white in 2000 • This is a substantial increase from 24% non‐white in 2000.
• Still,69% of Long Island residents who are white represent a higher
share than in the other suburbs in the region or for the U.S. (64%).
• Most of the growth came from Hispanic and Asian residents, both
of whom increased by 56% over the decade.
• Black residents increased by 9% while White residents decreased by
8%.
Be a Resource—as Well as a Recruiter (1)••Starting Off…Starting Off…
R h iti t it•Research your recruiting territory
• Identify local Community Based Organizations (CBOs)Identify local Community Based Organizations (CBOs)
• Identify Religious Organizations (ROs)
• Locate and join counseling and professional
organizations (C/POs) that involve school counselors
•Get your staff on board
Be a Resource—as Well as a Recruiter (2)
•• Be an expertBe an expert
• Utilize professional resources to increase your knowledge on
issues in higher educationg
• Become familiar with “best‐practices” for recruiting under‐
represented students
• Make sure you understand the statistics, the trends, and the
enrollment processp
• Cross train w/ Financial Aid
Be a Resource—as Well as a Recruiter (3)•• Serve as a resourceServe as a resource
• Learn about admissions requirements and majors offered at
surrounding institutions
• Establish or familiarize yourself w/ the tuition rates at surrounding
institutions
• Establish a relationship w/ local community college reps
• Understand the general EOP/HEOP requirements
• Do not be afraid to refer school counselors parents or students to • Do not be afraid to refer school counselors, parents or students to
other institutions if necessary
Initiatives to collaborate w/ CBOs ROs & C/POs (1)CBOs, ROs & C/POs (1)
•• Create databases for mailings and email blastsCreate databases for mailings and email blasts• Seek out organizations that directly interact w/ the students within Seek out organizations that directly interact w/ the students within the specified school districts
• Example of CBOs: Youth Enrichment Services, Suffolk Network on Adolescence Pregnancy, Economic Opportunity Council, Adelante, Prontog y pp y
• Example of ROs: First Baptist Churches, Circle of Love Ministry, Riverhead Baptist Church
•• Join counseling and professional organizationsJoin counseling and professional organizationsg p gg p g• Example of C/POs: Western Suffolk Counselors’ Association, Nassau Counselors’ Association, East End Counselors’ Association, Long Island Counselors’ Annual Conference committee
•• Establish grant/scholarship program for targeted school Establish grant/scholarship program for targeted school districtsdistricts
• School counselors should be required to nominate students in order • School counselors should be required to nominate students, in order to involve them in the award process
Initiatives to collaborate w/ CBOs ROs & C/POs (2)CBOs, ROs & C/POs (2)
•• Library Presentations on general college admissions and Library Presentations on general college admissions and financial aidfinancial aidfinancial aidfinancial aid• Establish a contact list of Youth Librarians at public libraries that service the targeted school districts
• Calls, emails, in‐person meeting (email most effective)
• Provide an agenda, a speaker biography, and a copy of the PowerPoint presentation to the librarian during the solicitation process
• Financial Aid counselors should be on hand•• InIn‐‐person meetings w/ CBOs administratorsperson meetings w/ CBOs administrators
bli h li d i / d i i• Establish a contact list and request meetings w/ administrators• Contact staff responsible for youth and education services at organizationg
Initiatives to collaborate w/ CBOs ROs & C/POs (3)CBOs, ROs & C/POs (3)
•• Presentations at CBOs ROs and C/POsPresentations at CBOs ROs and C/POs•• Presentations at CBOs, ROs and C/POsPresentations at CBOs, ROs and C/POs——workshops/programsworkshops/programs
• Admissions staff become recognized as a resource, and will be asked g ,to present at parent nights, college nights, conferences, etc.
••All expensesAll expenses‐‐paid bus tourspaid bus tours• Invite all desired schools, as well as CBOs youth program participants to tour the campus view a presentation on admissions requirements to tour the campus, view a presentation on admissions requirements, and enjoy complimentary lunch and transportation• Arrange for current students to speak
Initiatives to collaborate w/ CBOs ROs & C/POs (4)CBOs, ROs & C/POs (4)
l fl f••Hire a consultant to foster contactsHire a consultant to foster contacts• Assists with connecting w/ ROs • Does initial solicitation admissions staff does follow up work• Does initial solicitation, admissions staff does follow up work
•• Join boards, associations and committees that focus on Join boards, associations and committees that focus on ,,working w/ adolescents in those target communitiesworking w/ adolescents in those target communities• Example: CAP Advisory Committee, BYA Mentoring & Prep Program• Fosters relationships w/ professionals in completely separate fields that you may never had a chance to meet
Initiatives to collaborate w/ High Schools and Middles SchoolsHigh Schools and Middles Schools
•• Presentations on college admissions for multicultural clubs Presentations on college admissions for multicultural clubs Presentations on college admissions for multicultural clubs Presentations on college admissions for multicultural clubs and careerand career‐‐related organizationsrelated organizations
• Example: Latinos in Accion, Nubians United, Future Teachers of America, etc.
• Advertise scholarship opportunities in school papers and other publications
•• Early College Awareness campaignEarly College Awareness campaign• Presentations on college admissions for grades 5 and higherg g g• Contact MS directly to request to be part of the initiatives
Initiatives to collaborate w/ School CounselorsSchool Counselors
•• Expose school counselors to your admissions processExpose school counselors to your admissions process• Workshops where the counselor can help you make the decision on • Workshops where the counselor can help you make the decision on freshman applications• Create an admissions committee of counselors
•• Crash the partyCrash the party• Ask to speak at their next staff meeting
• Breakfast/lunch meetings
••Host annual counselorHost annual counselor‐‐related conferencerelated conference• Themes should be based on current counselors’ issues (self‐injury • Themes should be based on current counselors issues (self‐injury, bullying, etc.)
• Free of charge, and make it an annual event • Brings counselors onto campus and establishes your institution as a valuable resource
Additional Initiatives•• Internal collaborationsInternal collaborations
• Work w/ institution’s Office of Multicultural Life, Student Life department and faculty members department, and faculty members
• Activities that are already in motion may be enhanced to assist in the collaboration process
•• External collaborationsExternal collaborations• Ensure that your institution is a member of local and national diverse organizationsorganizations
• Example: NAACP, Hispanic Chamber of Commerce, Hispanic Association of Colleges and Universities
••Diversity CommitteeDiversity CommitteeDiversity CommitteeDiversity Committee• Internal committee
• Comprised of institution’s administrators/faculty/staff/students
• External Committee• Comprised of involved community members from RO’s, CBO’s, and local businesses
Results% of Underrepresented Students Enrolled with Incoming
Undergraduate Class (Both Transfers & Freshman)
20%
g ( )
11%12.5%
14%
11.5%
6%8% 8%
9%8% 8%
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 20113 9
Most Effective Initiatives (1)•• Connect with Counseling and Professional OrganizationsConnect with Counseling and Professional Organizations
• One‐on‐one interactions w/ HS & MS counselors
• Participation in sub‐committees allows your institution to be recognized
by the counseling community as an actively engaged institutionby the counseling community as an actively engaged institution
•• Bus ToursBus Tours
• Exposure of campus to school counselors and students
•• Meeting with CBOsMeeting with CBOs
• Become a college‐readiness initiative resource
• Become recognized as “experts” in the field• Become recognized as experts in the field
• Become identified as a “community partner”
Most Effective Initiatives (2)•• Library PresentationsLibrary Presentations
• Provides “expertise” to the general public
• Allows for parents & students of all age‐groups to receive the
information regarding college preparationinformation regarding college preparation
•• Establishment of Grants/ScholarshipsEstablishment of Grants/Scholarships
• School Counselors actively seek out SJC to allocate funds for their
students
•• Early College Awareness InitiativesEarly College Awareness Initiatives
• Engage students in the college preparation processEngage students in the college preparation process
• Students recognize SJC as a college choice once they are ready to apply
Challenges Faced
•• Suspicion from ROsSuspicion from ROspp
• Concern that colleges are interested in solely promoting it’s
institution
••Minimal responses to mailings and email blasts from Minimal responses to mailings and email blasts from
certain organizationscertain organizationscertain organizationscertain organizations
•• Establishing a budget for these effortsEstablishing a budget for these effortsEstablishing a budget for these effortsEstablishing a budget for these efforts
Sample Strategic Plan to Implement CBOs Engagementg g
• Identify CBOs
• Meet w/ directors or
Youth/Education coordinators
• Meet w/ staff and potential Meet w/ staff and potential
participants (if allowed by
director)
• Establish a referral system
• Maintain communication w/ staff
• Continue follow‐up
• Easily adaptable for ROs and
C/POC/POs
*Alvarez, et. al, “Increasing Minority Research Participation Through Community Organization Outreach”
Benefits of Initiatives
•Gain recognition as an institution that helps students w/ the enrollment process
l d d i i i i i• Counselors and CBOs and ROs invite your institution to present on general college admissions and financial aid at college planning eventsg p g
•Admissions staff is actively sought out to participate in C/POs subcommittees and planning events for annual conferences and college fairsconferences and college fairs
•• Increases student recognitionIncreases student recognition• Students identify your institution as a resource, especially those y y , p ythat have been exposed to it since MS through early college awareness activities
• Specialized grants are sought after by students and counselors, p g g y ,increasing number of applicants from those school districts
ResourcesC ll g B d g• CollegeBoard.org
• NOSCA, Advocacy & Policy Center
• DiverseEducation.com• Publishes a printed and digital magazine Diverse: Issues in Higher Education
• HACU net• HACU.net• Individual county databases
• Youth organizations / bureaus
• InsideHigherEd.com
• LatinosInHigherEd comLatinosInHigherEd.com
• NACACNet.org
• Volunteermatch.org
References• “A Diversity Action Blueprint: Policy Parameters and Model Practices for Higher Education
Institutions”, CollegeBoard.org, 2010
• Alvarez, R.A., Vasquez, E., Mayorga, C.C., Feaster, D.J., Mitrani, V.B. “Increasing Minority
Research Participation Through Community Organization Outreach”, Western Journal of Nursing
Research Vol 28 No 5 2006 SAGE PublicationsResearch, Vol. 28, No. 5, 2006, SAGE Publications
• “Fostering Collaborative State‐Level Education and Workforce Database Development”,
WICHE.edu, 2009, 9
• “Preserving the Dream of America: A Message to a Community of Educational Leaders”,
CollegeBoard.org, 2008
• “Resources for Increasing Latino Participation and Success in Higher Education”,
CollegeBoard.org, 2008
• “School Counselor Strategic Planning Tool”, CollegeBoard.org, 2010