Coinslot 2376 digital

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July 11 – July 17, 2014 • No. 2376 • www.coinslot.co.uk

COMMENT

Industry news 4Seaside amusements 9Cranes and prizes 10B2B Listings 24Latest machine charts 26Classified ads and opps 27Comment & Analysis 30Newsweek 32

COINSLOT

...Can you imagine theuproar in the media if20 high street adultgaming centres were allcaught allowing 16-year-olds play on theirmachines on the sameday? I’m pretty sure thenational press wouldsomehow make a bigmeal of that one....

20 bookmakers in hot wa

Abrand new ‘arcade bar’ hasopened on Rye Lane in Peck-

ham, London, featuring anumber of lovingly restoredcoin-op arcade games from the1980s and 1990s.

Founders Joe Dowling andTom Humphrey (owners ofretro games store Retro GamesBase) both share a passion forclassic and rare games. Tron,Outrun, Street fighter II, StarWars Trilogy, Asteroids,Defender, Space Invaders, PacMan, Point Blank and Sega Rallyare the restored machines dedi-cated to the cause to date.

That is not the only fun on offer,however. A casual hang out forgamers and non-gamers alike,Dowling and Humphrey will beserving up local craft beers as

well as hearty food, music, tour-naments and film screenings -expect nostalgic elements ofmusic, kids TV and even 80’s/90’swrestling.

Dowling told media: “Thearcade scene is actually making aresurgence now with two hugeand exciting projects in theNorth East and South Westalready well underway and Heartof gaming established in WestLondon. It is a great time for UKarcade fans.”

He continued: “Where we willdiffer is just a matter of trying tocater for casual and non-gamersas well. We won’t be running thelatest fighting games or latestgames in general but have beauti-ful restored classics. For instance,if you are curious about where

WARNINGSIn the wake of 20bookmakers at Ascotallowing a 16-year-old to bet,operators have been warnedthey must improve underagegambling controls by theGambling Commission.On-course betting operatorsare being warned that theymust do more to preventunderage gambling afterevery track bookmakerapproached in a testpurchasing operation serveda 16-year-old without askingfor proof of age. Peoplemust be 18 or over to placebets at a racecourse.The tests were undertakenat Ascot on 20 June 2014under the supervision oftrained officers from theRoyal Borough of Windsorand Maidenhead andsupported by a GamblingCommission compliance

manager with cooperationfrom the track licenseeAscot Racecourse Ltd.Commission DirectorMatthew Hill said: “This wasa pretty poor result.Preventing under 18s fromgambling is one of the mostbasic obligations everybookmaker has, on or off thecourse. The industry must dobetter or operators are likelyto find themselves facingformal sanctions.”The on-course bookmakerswho failed this test havebeen advised about theirconduct and required toimprove their policies andprocedures for preventingunder age gambling.The Commission hasreminded all gamblingoperators of theirresponsibility to ensurechildren and young personsare not permitted to gamble

New video gaminopens in LondonVIDEO ARCADES

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INDUSTRY

Let the crane take the strainESSENTIAL GUIDE

Campaign to cut VATtakes to the beaches

July 11 - July 17, 2014 • No. 2376 • www.coinslot.co.uk30

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hot water at Ascot

and that it will continue towork with local authorities totest on-course bookmakers

and other gamblingoperators as part of itsrolling programme of testing.

gaming started we have an origi-nal Pong machine, Asteroids andDonkey Kong, and then we haveclassics like Outrun, Point Blankand Tron. We aim to have a mini-mum of 15 dedicated machines,with three cabinets offering

rotating jamma boards as we havequite a collection of those!”

He concluded: “Some of thesemachines are rare (Tron forinstance is in amazing condition)and we are sure they will drawpeople from far and wide.”

10

aming venuendon

BINGO

Bingo tax reductionprompts £500,000 atBeacon Cricklewood

The latest industry statistics released a few weeks ago didn’t paint the rosiest ofpictures for the bingo sector. However, changes in bingo tax rules and ambitiousvisions from the bingo business community may well turn that around this year. Atthe vanguard of this drive, Praesepe has put its money where its mouth is andinvested heavily to put bingo back on the gaming and leisure map.

he Treasury’s decision tohalve the rate of GPT to10% is having a direct and

significant impact on levels of cap-ital investment at Europe’s biggestbingo club situated in Crickle-wood, north west London. TheBeacon club, which has a capacityin excess of 2,200, has benefitedfrom the first phase of a long termrefurbishment programme whichhas included the fitting of 50,000square feet of branded Beaconcarpet and the installation of 1,254new positions of MechanisedCash Bingo, new table surfaces andcash boxes. The half million poundprogramme, which was under-taken by Leisure Technique, PFDFlooring and Seamers of Derby,was completed over a five-weekperiod of night work without anyinterruption to business.

Nick Harding, CEO of Praesepe,said: “This is an unequivocal andringing endorsement of Chancel-lor George Osborne’s decision todeliver the bingo industry itsbiggest prize for decades. As soonas the reduction in bingo GPT wasconfirmed we were able to pushthe button on what is only stageone of a long-term programmewhich will allow us to continuallyfine-tune our offer at the club. Theinitial programme has providedimportant business for our suppli-ers and their staff, it has helped usto improve the offering to our cus-tomers, which, in turn, willenhance our trading position andlead to further employmentprospects in an area which suffersfrom unemployment levels whichare above the London average.”

He added: “The impact will goright through our extensive supplychain with every £1 of investment

generating a multiplier effect offurther investment. When theannouncement was made, I wenton the record to say that bingo cus-tomers throughout the countrywould be raising a glass to theChancellor and I believe that thesame applies to the numerous busi-nesses and their employees bothin and outside the gaming sector.Whilst the investment we aremaking at Cricklewood will cer-tainly be the biggest in the Beacon

chain of clubs, there will also beadditional projects undertakenthroughout Cricklewood’s eightsister clubs, all made possible bythe reduction in bingo GPT. Reduc-ing the unfair tax burden which theprevious government hadimposed on UK Bingo plc meansthat bingo cubs all over the coun-try are now able to reinvest andprovide players with the modernfacilities that they deserve at thesame time as creating new jobs."

T

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Attractions operatorMerlin Entertainment

has joined forces with thelocal council to fund the‘Blackpool’s Back’ cam-paign. Millions of TV view-ers are set to see the advert

which showcases recentmulti-million pound invest-ment in the promenade, thetower and the trams.

Iain Hawkins, head of allMerlin’s Blackpool attrac-tions, told local press: “The

message has got to get outthere that we have changedand Blackpool is back.”

The TV publicity will belinked to a new websitewhere people can booktickets, find accommoda-

tion and see what events arecoming up.

The campaign alsoemploys social media andcelebrity endorsements.Hawkins added: “Blackpoolused to be where peoplecame to visit without asecond thought, and that’sthe mindset we want tobring back. The attractionsare in place and we haveseen huge regeneration,which is still going on, andwe now have a modern, sea-side resort.”

He continued: “We arealready very busy, but whycan’t we have 14 millionvisitors a year, or 16 million?Merlin has spearheadedthis idea because we knowthis has worked at ourresorts around the world.We took this to the council,who were really supportivewhich was important as itis a £1m project. And wehope everyone will benefitfrom this - the hotels, thetown centre, and the restau-rants.”

Cllr Graham Cain, cabi-

net member for tourismand leisure on BlackpoolCouncil, said: “It really is ajoint vision, working in part-nership with the peoplewho want to see Blackpoolhave a bright future. Thequality we now have tooffer is top notch, alongwith fantastic value thanksto the Resort Pass, and weare continuing to raise thebar. We are on the right pathand visitor numbers are upfor the first quarter of thisyear, and over Easter, and weare seeing more and moreinvestment.”

Mark Wilson, managingdirector of Sleepwell Hotelsincluding The Carousel onSouth Promenade, said: “A£1m investment is clearlypositive news for anyone inthe wider tourism industryin Blackpool. The PleasureBeach has kept up theirregional TV campaigns overrecent years and the plan forthis additional jointlyfunded private and publicsector advertising cam-paign is great to hear and

will certainly provide a realboost to everyone involvedin tourism in the area.”

He continued: “Merlin area quality operator withsome great venues and theirlocal brands featured along-side a generic prime timeBlackpool campaign willalso provide a financial spinoff for hoteliers, restaurants,retail and other hospitalitybusinesses alike.”

There is a 60 secondadvert being broadcast inScotland from now untilAugust 3 to coincide withthe Scottish holidays, and adifferent 30 second advertbeing broadcast in the northof England and Scotlandfrom July 14 until August 31.

Both were broadcast onscreens in the town centre,including the BlackpoolNorth Pier screen and ascreen near the Tower thisweek so hoteliers, resi-dents and business ownerscould see them. The ad willbe transmitted duringprime viewing times in theevening.

New £1m Blackpool ad campaign launchedon prime time TV

ales-based TirPrince Raceway hasinvested £310,000

to buy and refurbish anamusement arcade inTowyn supported by Bar-clays. Now the firm ispreparing ambitious plansto invest in the future witha new resort complex.

Adam Williams, manag-ing director at Tir PrinceRaceway, confirmed hiscompany had started dis-cussions with ConwyCouncil and potential back-ers over a £5m scheme.

He told local press: “Ourinvestment in the amuse-ment arcade is a bold moveand shows that we havefaith in the future. Wealready operate two amuse-ment arcades across Rhyland Towyn and this was anexcellent opportunity toexpand.”

The business was estab-

lished in 1950 whenfounder and travellingshowman Billy Williamsrelocated from Bolton toNorth Wales, opening someof the very first amusementarcades along the NorthWales coast.

The company currentlyemploys 60 staff within theamusement arcades, cara-van park, fairground andharness racing business.

Like many of the UK’smajor operators, Tir PrinceLeisure Group supportsredemption in the form ofits ‘big red tickets’ scheme.

The firm said in a state-ment: “We are proud tooffer all our visitors theattraction of high techvideo, rides and amuse-ment arcade machines thatare suitable for adults andchildren of all ages. Collectand save your big red tick-ets from any of our arcades

and redeem them in any ofour arcades too. Our prizerange is growing andimproving all the time, fromgames of bowling, sweets,the latest ‘Me to You’ items,radio controlled toys,house goods, electricalgoods, gadgets, consoles,LCD TVs and more. If wedon’t have a particular itemin one arcade we canreserve it in another. ”

The company recentlyopened redemption shopsin both Mr B’s Arcade, Rhyl,and in its Fun Factoryarcade in Towyn.

Williams believes thatfurther investment isrequired to safeguard thefuture of the North Wales

coastal resorts. He said: “Wehave to keep investing andbringing the next genera-tion of people to this partof North Wales, if we losethe next generation thenwe will never get themback because people willthen start to go elsewhere.It is competitive and weneed to ensure we haveenough to offer here tokeep people coming back.”

He added: “There has notbeen a major investment inTowyn since Tir Prince 22years ago. It is time forsomething new.”

Williams revealed thatTir Prince Raceway was indiscussions over council-owned land at for a leisure

and accommodation proj-ect that could potentiallycreate 100 jobs.

He concluded: “It is earlydays but we are determinedto make this happen.”

Gary Fletcher, relation-ship director for Barclays,concluded: “By workingclosely and really under-standing the business, Bar-clays has been able tosupport Tir Prince RacewayLtd financially and profes-sionally throughout theinvestment. We have a longstanding relationship withthe company and now wishto maintain that strong rela-tionship with the existingmanagement team.”

Operator plans furtherWelsh expansion byadding a hotelto its arcade ventures

Experienced operatorTir Prince which hasplaced its faith in thefuture of British familystaycations wants tobring a hotel andentertainment centreto seaside resortTowyn.

EXPANSION

ADVERTISING

A million-pound campaign - including prime timetelevision advertising - has been launched as part of abold bid to attract millions of new visitors to Blackpool.

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INDUSTRY AMUSEMENTS LEISURE B2B COMMENT NEWSWEEK

REPORT The crane sector has been a staple ofUK amusements for decades, and it seemsdetermined to stay that way. 10

Araft of new content isdue to be released onto

Storm Games’ platformsthroughout summer andautumn. Beginning with anew hi-tech slot PopeyeSpinach to Win It in bothB4 and Cat C versions,Storm will then release amajor new game that hastaken over 12 months todevelop, entitled CaptainCashfall the Fisherman.

MD Richard Sheldontold Coinslot: “BothSpinach to Win It and Cap-tain Cashfall will be majorgame releases and ofcourse will be free ofcharge to those with ourEyegames terminals. ForStreet Casino, they will beoffered as a low costupgrade along with twoother games to complete afour game upgrade pack-age.”

He added: “Both CaptainCashfall and Spinach toWin It are feature rich con-tent that offer the depth ofgame play that players loyalto our products expect.”

Captain Cashfall is builtusing the same engine as

Storm’s original Popeyegame which continues toproduce impressive cash-box performances and isdue to be released on to theLBO estate in the autumnfollowing the firm signinga supply agreement withInspired Gaming.

Other titles due to beappear in 2014 willinclude Rolling Red 7’s,Pots of Luck & Rivers ofGold and Pharaohs Tomb

II, the latter two of whichare both sequels to mas-sively popular StormGames titles.

Sheldon concluded: “Allof these titles are majorgame developments andare part of a £500,000investment by StormGames in new gamingcontent to keep our prod-ucts at the forefront ofgaming in the pub, cluband arcade sectors.”

Storm releasingnew content acrossmultiple sectorsGAMING CONTENT BINGO

The planned reduction oftax paid on bingo has

come into effect, leading tojob protection and creationacross the industry.

As of June 30, the tax onbingo has been halved from20 per cent to 10, as deter-mined by George Osborne’s2014 Budget.

Exchequer secretary tothe Treasury David Gaukesaid: “The lower rate ofbingo duty will benefit clubsacross the country. Bingoplays an important role inlocal communities, and Ihope that the lower rate oftax will encourage invest-ment and help these clubsto thrive.”

Following the new taxrate, Gala Bingo and theRank Group - the companybehind Mecca Bingo -announced a string of rede-velopment projects.

Rank Group announced itwill open three new halls,leading to the creation of 200jobs, while Gala Bingo saidthe measures would protect200 jobs and allow the com-pany to open a new club thatwould create 50 new jobs.

Treasurydeliversbudgetbingopromise

MACHINE DATA

Following the recentmeeting of the Peter Han-

nibal chaired Machines SubGroup, Project has com-pleted the introduction of asimple initiative designed toenhance operational effi-ciency in the field and pro-tect operators’ machine

income. Together with eachCritical Update sent by Proj-ect, customers will alsoreceive a physical stickerconfirming the update IDand an area for the engineerto detail its’ date of comple-tion. Once the update hasbeen completed the engi-neer attaches the sticker in ahigh visibility position onthe inside of the machinedoor. The objective is to pro-vide a record of a machine’scritical update historywhere it cannot be missed -on the machine itself.

Project managing direc-

tor Tony Boulton explained:“This is a very straightfor-ward initiative which wehave been pleased to imple-ment following discussionsheld at the Machines SubGroup. As the title suggestsCritical Updates areextremely important andmake a huge contribution toprotecting machine incomeand the profitability of sites.The ID sticker represents asimple, pragmatic, no costmethod of recording exactlywhen Critical Updates havebeen fitted to a particularmachine. From our discus-

sions with operators werecognised how valuable theinitiative would be and wewanted to move as quickly aspossible to introduce it.

“If Critical Updates aremissed on a particularmachine, an administrativeoversight can cost the oper-ator a full hopper and con-stitute £500 of lost income.It’s very important to partic-ipate in forums such as theMachines Sub Group whichhave the ability to identifysimple initiatives such as thisone which can make a realdifference to profitability.”

Project progress with initiative toprotect machine income


The Cut Tourism VATcampaign continued

apace last week with abizarre ‘mobile beach’protest in Whitehall.

The beach, completewith sand, deck chairsand sunbathers, wasdriven on a flatbed lorry toWhitehall, DowningStreet, Parliament Squareand College Greenbetween 11:30am and1pm on July 2 to coincide

with PrimeMinister’s

Questions inthe House of

Commons.The Cut Tourism VAT

campaign claims that cut-ting VAT on hotels andattractions would makeBritain more competitive,generating over 120,000new jobs and addingaround £4bn to the UK’seconomic output. Thepublic campaign hasbeen backed by the Sunnewspaper, whichlaunched its own ‘Give UsA Break’ campaign.

Over 60 politiciansacross the UK haveexpressed support for thecampaign. An Early DayMotion tabled two weeksago by Margaret Ritchie,SDLP MP for South Down,has generated furthersupport in Westminster,with 44 signatures so far.

The EDM calls forChancellor GeorgeOsborne to ‘introduce asector-specific VATreduction for certaintourism-related products,including accommoda-tion and attractions’,recognising this wouldstrengthen the economy,support job creating and

generate investment inlocal businesses.

Margaret Ritchie, MPfor South Down (SDLP),said: “London has bene-fited hugely post-Olympics, but towns rightacross Britain and North-ern Ireland have a lot tocontribute to the eco-nomic recovery. CuttingVAT on hotels and attrac-tions will enable the manytowns reliant on tourism

to grow faster and sup-port the excellent workthe sector already doesemploying young andlow-skilled people. Ulti-mately, we are an islandand in an increasinglyglobal marketplace wecannot continue to priceourselves out of theequation for tourists whomay choose betweenEurope and Britain andNorthern Ireland for theirholiday. The high level ofVAT at home also leavesus in the ridiculous situa-tion where it’s cheaper forpeople in Northern Ire-land and Britain to flyabroad - which is badnews for the environ-ment, the economy andour balance of paymentsdeficit.”

Graham Wason, chair-man of the Cut TourismVAT campaign, said:“Margaret’s efforts tohighlight this importantissue will echo supportfrom every corner of theUK. It’s no coincidencethat being an islandmakes ours a verytourist-focused economywhich is why we need toovercome the startlinganti-competitive stancewe currently take.”

VAT CAMPAIGN

Campaigners drove a ‘mobile beach’ fromDowning Street to Parliament Square lastweek as part of the ongoing campaign to cutUK tourism VAT to 5 per cent.

TOURISM

he Cut Tourism VATcampaign haspicked up a consid-

erable supporter in theshape of The Sun, Britain’sbiggest selling daily news-paper.

The Sun has launched itsown complimentary ‘GiveUs A Break’ campaign to pres-sure chancellor George

Osbourne to cut VAT ontourism accommodation,attractions and restaurants tofive per cent.

The newspaper said itcosts a family of four nearly£100 more to holiday in theUK than in France due tohigher VAT, repeating CutTourism VAT’s message thata cut would gift the economya £4bn boost and create120,000 jobs.

In its editorial, The Sunsaid it had the backing of thetourism sector, which haspromised to cut prices forholidaymakers if a VAT reduc-tion is enacted.

Nick Varney, chief execu-tive of Merlin Entertain-ments, one of the leaders ofCut Tourism VAT, said:“Reducing the cost ofaccommodation and attrac-tions by 15 per cent will

make UK tourism that muchmore competitive.

“More British people willbe able to take an extra shortbreak in the UK and we willalso attract more foreigntourists. Tourism is £14bn inthe red as six British peoplego abroad on holiday forevery three foreign visitorswho come in.”

Dermot King, a director atBourne Leisure, anotherleader of Cut Tourism VAT,commented: “In terms ofexports, tourism is worthmore to the economy thancar manufacturing - but youwouldn’t know it. Almostevery other country inEurope supports its domes-tic tourist industry.

“Places like Clacton, GreatYarmouth, Hastings andBlackpool are starved ofinvestment. Businesses therecan’t compete because theyhave to charge 20 per centtax versus their Europeancompetition.”

The newspaper alsoclaimed the campaign hadthe support of 60 MPs, inwhat several media outletsreported as a backbenchrebellion.

Stephen Gilbert, the LibDem MP for St Austell &Newquay, commented:“Thanks to the hard work ofpeople across Britain, oureconomy is now turning acorner.

“And a VAT cut for thosewho holiday in Britain wouldbe a great way for the gov-ernment to recognise andreward the effort that peoplehave put in over recentyears.”

46 MPs from all three mainpolitical parties, as well asthose in Northern Irelandand Wales, have now signeda parliamentary early daymotion asking GeorgeOsborne to make the cut.

Mobile beachhits Parliament

Cut Tourism VAT picksup major supporter

T


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PERIPHERALS

Leeds-based Sound Leisure’s research anddevelopment team has created the SL75

speaker, specifically for commercial envi-ronments. Manufactured in the UK, theSL75 has been designed to sound and lookgood while withstanding the uniquedemands of a public location.

Featuring a full range heavy-duty 8insloudspeaker, the SL75 is a fantastic audiosolution for any venue. The speaker is bal-

anced to enhance the audio of SoundLeisure’s amplifiers. It can also bemounted horizontally or vertically usingthe bracket that is provided for maximumflexibility on site.

Sound Leisure’s managing director ChrisBlack commented: “There has been a gap inthe market for some time for a quality com-mercial speaker. Unfortunately, over theyears, all operators have been forced downthe route of either having to purchase low-cost retail speakers that have the tendencyto blow continuously or alternatively spendhundreds of pounds on named brands. Thisis the first time for many years that a com-mercial speaker has been designed andmanufactured specifically for our industry.”

Sound Leisure creates ‘ideal speaker’ for retail sector

BOWLING CENTRES

Steel beams were brought inby cranes on July 6 to form

part of a new tenpin bowlingalley in Cheltenham. Holly-wood Bowl, which has a largecoin-op FEC area integral to allits premises, announced plans

earlier this year to open a23,000sq.ft development inThe Brewery, four years afterCheltenham’s previous tenpincentre Cotswold Bowl closed.

Extensive work is nowunder way, with the bowlingcentre expected to open by theend of October.

It will fill the empty unit pre-viously occupied by GalaBingo, above Nando’s, Prezzo,Frankie and Benny’s and Har-vester.

Terri Brewster, operationsmanager for The Brewery, toldlocal press: “Work on changingthe internal layout of the unit

is well under way, ready for Hol-lywood Bowl’s contractor tostart their fit out. The final deliv-ery of new steel beams tookplace on Sunday and these willbe providing structural sup-port to allow a number of exist-ing beams to be relocated sothat the lanes will fit in place.”

DEMONSTRATION

Agroup campaigning against bookmak-ers in the Wood Green area of London

held an “awareness event” last week. The Lordship Campaign Group set up a

stall outside the former Lordship pub inNorth London, the proposed site of a newbetting shop, and gave out letters, leafletsand information about the gamblingindustry.

The grouphopes togather moresupport forits efforts toresist thelatest bid by a bookmaker to open upshop in the area. Betting firm PaddyPower is appealing against the council’srefusal to grant it a betting licence.

The campaign group is asking the localresidents of Wood Green, where the firmwants to open its new branch, to voicetheir concerns.

Group appealsagainst new LBO

Work starts on new bowling alley in Gloucestershire


uring last month’sgeneral assembly ofthe European

Casino Association inCopenhagen, Denmark, all23 European countriesunanimously accepted theNational Casino Forum’sapplication to join forceswith Europe’s leading trade

association for the Euro-pean casino industry.

Commenting on thepartnership, RonGoudsmit, chairman of

the ECA, said: “We aredelighted to extend our

membership tothe UK.

Havingthe UKin theECA isv e r y

important because of thesize of the market and thestrength of its industry.”

“For some time now theECA and NCF have beenpromoting equivalentagendas. This renewedmembership, which wassealed during the generalassembly of the ECA inCopenhagen, will rein-force ECA’s main pledge tobe the unified voice forEurope’s licensed casinoindustry.”

NCF is active on boththe political and regula-tory levels in the UK.“Throughout the years,ECA and NCF have main-tained positive relationsand we are looking for-ward to these relationsbecoming even stronger,

and joining forces to fulfilour common industry reg-ulatory and policy endeav-ours together,” said TracyDamestani, CEO of NCF.

“ECA and NCF share thesame aims of promoting apositive agenda for ahealthy, well regulated,responsible and economi-cally sustainable casinoindustry. Working togetherwill strengthen our influ-ence in Europe.”

The partnershipbetween the ECA and NCFcomes at an importanttime for the UK’s land-based casino industry.Despite the fact that theECA’s 2014 EuropeanCasino Industry Reportindicates that the UKmarket saw total revenues

of £872m (E1.035bn) in2012 - representing a 9.4per cent jump on the pre-vious year - bothGoudsmit and Damestaniagreed that the industrystill faces numerous hur-dles.

“There are huge chal-lenges facing the UKindustry,” believes Dames-tani. “I think that those fig-ures, whilst somewhatencouraging, should notbe taken out of context.There is a large amount ofcompetition now comingfrom all angles within thegambling markets.”

Since January 1, 2014,NCF became the sole rep-resentative trade associa-tion for the land-basedcasino industry in the UK.

PRIZES

Bandai Namco Prize Europe hasupgraded its popular smart phones

to feature not only high-speed 3G tech-nology, but also a Dual Core processorand the latest Android 4.2.2 software.

James Anderson, general manager,Bandai Namco Prize Europe,expained: “Due to the costs falling inChina on 2G phones we took the decision toupgrade our units to give operators a prod-uct that is more desirable to players and

which will therefore drive the incomeon the machines and redemption,” headded.

Also new this season are the essen-tial Powerbank Chargers, which allowusers to top up the batteries of theirmobile devices on the move – makingthem the perfect accompaniment forthe holiday season.

In addition, the current Nam-Gearrange features the Bluetooth Headphonesand the standard 7ins tablet featuring a DualCore processor and a brilliant white colour.

ECA and NCF join forcesTRADE BODIES

The UK’s associationfor the land-basedcasino industry, theNational CasinoForum, has joinedthe European CasinoAssociation.

Nam-Gear smartphones just got smarter

D

APPOINTMENTS

Bookmaker William Hillhas chosen James Hen-

derson to succeed RalphTopping, who is steppingdown as chief executiveafter 44 years with the firm.

Henderson has beenwith the group for 29 yearsand is currently operationsdirector with oversight forthe UK retail business,online and William Hill’sbusinesses in Australia andthe US. He will take over aschief executive when Top-ping steps down at the endof this month.

Chairman Gareth Davisdescribed Henderson,who joined the firm as atrainee manager, as a ‘nat-ural bookie’. He added:“He understands gam-bling, he understands howtechnical it has becomeand he understands all thechannels.”

William Hill celebrates its80th anniversary this year.

William Hill appointsnew chief exec

PROMOTION

The Grand Pier inWeston-super-Mare is

hosting an art exhibitionthroughout July. The exhi-bition, which is hung inthe pier’s Pit Stop cafe, hasbeen created by studentsfrom the Voyage LearningCampus, an educationalfacility for young peoplewho are unable to accessmainstream schools. Workon display has been pro-duced by students aged 5-16 and includes a widevariety of media.

Principal of the VoyageLearning Campus, NickDonnelly, told local press:“We are all very proud ofthe high achievements byour students in their artand creative studies andthe wonderful work theyproduce across all ageranges.”

Grand Pier DirectorMichelle Michael, whoattended the preview ofthe exhibition earlier thismonth, said: “I was takenaback by the high standardof the works on show I amdelighted so many of ourvisitors will get to see it andenjoy it as we head into ourpeak season.”

Westonturns to art

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Amusements9Coinslot July 11 - July 17, 2014

TO COMMENT ON ANY ARTICLE


Margate campaignerhas been given thegreen light to chal-

lenge the granting of plan-ning permission for a Tescosuperstore next to theDreamland heritage amuse-ment park at the Court ofAppeal.

A single appeal court judgetold B&B proprietor LouiseOldfield that she has an“arguable” case when claim-ing Eric Pickles, secretary ofstate for communities andlocal government, had failedto consider the cumulativeimpact of the proposed82,000 square foot superstore,alongside Dreamland’s rede-velopment, when he gave itapproval in June last year.

Oldfield’s argument hadmet with defeat in December,when she claimed Pickles

had failed to consider theimpact of the two projects onMargate’s transport networkand on the sewage system,which she said should havebeen subject to an Environ-mental Impact Assessment.

Responding to the newruling, Oldfield told the Isleof Thanet Gazette: “The scaleof the proposal means thereneeds to be an environmen-tal impact assessment, whatwill be the impact on Dream-land, Turner Contemporaryand the seafront?

“This is a very narrowpoint in law but it is essentialto consider the environmen-tal impact on transport,sewage, the beach and sur-rounding areas.”

She said the constructionof the superstore, whichwould see the demolition of

the public car park behindthe Arlington tower blockadjacent to Dreamland, wasplanned without considera-tion of the forecast for thou-sands of day-trippers toDreamland, which is sched-uled to reopen next year.

Oldfield added: “Since thiswas planned everything hasmoved on. It is now so won-derful across that stretch ofsea front. The council hasinvested millions in Dream-

land and after the successfulCPO is now the freeholderof both sites, Arlington andDreamland are interlinkedsites.

“There are 500 car parkspaces there that could beutilised. And, with Thanet Dis-trict Council owning bothsites why can’t the Arlington1960s building not be madeas an active frontage forDreamland? The councilcould take back the lease for

Arlington and stop it being aneyesore and restore the carpark and shops.”

The superstore develop-ment, which also includesplans for a 60-bed hotel, hasbeen put forward by Tescoand London’s largest privatelandlord, Freshwater, whichcurrently leases the site.

The appeal will be heardby three of the country’smost senior judges in Londonat a date yet to be scheduled.

FEC

The north Essex coastcould soon have a new

amusement arcade after abusinessmen applied toconvert a former Harwichnightclub into a familyentertainment centre.

Mike Gibbons has sub-mitted an application toTendring District Councilto convert the venue, cur-rently empty, and reinvigo-rate with family-orientedamusement equipment.

After several years ofparlous market conditions,the news will be greeted asfurther proof of the seasidesector’s gradual revival.

Gibbons, who opened abingo hall in the samebuilding earlier this year,told local press: “It will be a

really good old fashionedseaside town family enter-tainment centre.”

If approved, he said thenew FEC would providevaluable employment forthe town, which has suf-fered economically duringthe past few years, includ-ing from the closure of thenightclub.

Seven new jobs wouldbe created as a result: withfour full-time and threepart-time positions pro-

posed for the FEC.Simon Harvey, licensing

manager at Tendring Dis-trict Council, commented:“Mr Gibbons has explainedhis proposed operationwould be as an ‘unlicensedfamily entertainmentcentre’, which requires thegrant of a family entertain-ment centre gamingmachine permit that allowsthe holder to operate anunlimited number of Cate-gory D machines only.”

Campaigner winsright to challengeDreamland TescodevelopmentAMUSEMENT PARKS

A campaigner withconcerns over theimpact a new Tescowould have toMargate’sDreamland haswon the right to takeher case to the Courtof Appeal.

New FEC proposedfor Essex coast

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Coinslot JULY 11 - JULY 17, 2014

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Weird and wonderfulProbably the most famous grabberof all is the Space Crane fromPixar’s seminal animated movie, ToyStory. Referred to with reverence bythe sheltered, plush aliens who oc-

cupy it, theybelieve thatthe ‘The Claw’chooses thosewho will passon “to a betterplace.”

Celebrity CraneCranes often fea-ture LEDs de-signed to attractthe eye and it’s im-portant that these are configured tosuit the prizes on offer. “If we weregoing to put football bears into asports bar, we wouldn’t have brightpink lighting,” said Playnation’s MikeField. “However, if we’re going to putHello Kitty out we would change thelights to pink or yellow.”

Over here!

Essential Guide to...

KEYNOTE

Exotic crane machines around theworld include the Sub MarineCatcher in Japan, which allowsplayers grab live lobsters. If you’relucky enough to catch one of thecrustaceans, the arcade managerwill reward youwith a plasticbag full of waterto carry thecreature home.WEIRD ASIA NEWS

Cranes & Prizes

nnovation in crane design andmanufacture is so often focussedon improving the visual aspects

of a machine, but this is much morethan just an indulgence. In our fast-pacesociety, cranes must work hard to grabpeople’s attention. Often positioned asa standalone items or buried among thesights and sounds of a busy arcade,ensuring that potential customers seeand engage with a machine is ofparamount importance.

Fully aware of this principle, AshleyTemple, sales executive at DeithLeisure, believes that improvementsmade to the coloured lighting on theproducts it distributes are among themost important advances in moderncrane machines: “Without doubt theLED lighting on E Claw cranes has beenthe main design innovation in recentyears. When operators bank E Clawstogether and link them, the effect ofseeing the colours all morph from oneto another is excellent.”

Cranes have demonstrated theirpopularity with players of all ages, fromyoung children right through toparents. Although older customers wereoften playing in the hope of winning aprize on behalf of their youngercompanions, the decreasing cost oftechnology has contributed to anincreased demand for prizes that adultswant to win for themselves.

“Cranes definitely appeal to morethan just kids,” said Temple. “Whileplush remains the most popular form ofmerchandise, we are seeing more andmore operators vary the offer withhigher value prizes, such as jewelleryand electronics, in order to appeal toolder players.”

This mirrors a trend that is alsooccurring in redemption circles, astablets and mp3 players become thenorm alongside keychains and Minions.“I think it fair to say cranes are a formof redemption,” noted Temple. “Manycustomers offer a trade up ofmerchandise, for example if a playerwins three teddies, they can swap for alarger one on offer.”

The two sectors are reciprocal, witha strong dependence on quality prizesfrom both meaning that as operatorsinvest in one area their performance inanother also improves. “As moreoperators have got into redemption andstarted to retail more lines ofmerchandise, they have reviewed whatthey are offering in their cranes aswell,” said Temple. “This has seen thenimprove the quality on offer via thecrane. More and more operators arenow using licensed merchandise ratherthan generic swag.”

With these strong developments inprizes and machines, many venues arenow running with older and outdatedmachinery. “I would encourageoperators to invest in new cranes,” saidTemple. “Along with pushers they arethe back bone of the FEC and too manyare operating old or inferior cranes.”

The major crane from Deith Leisureand Crown Direct is the E Claw, a rangeof grabbers that stands among theleading machines in the sector. “Thenew E Claw’s offer a far greater playerexperience,” said Temple, “and this,coupled with 12 month warranty,fantastic reliability and increased cashboxes by as much as 30 percent insome instances make it a safeinvestment.”

The future is brightWith crane development movingapace, Deith Leisure’s AshleyTemple is advising operators totake a long look at upgrading theirageing machines before they arelost in the wake of more moderncranes and prizes.

I

Essential GuideATM & ChangeMachines Next Week

JULY 11 - JULY 17, 2014

10The Essential

Guide to cranes and

prizes

24B2B listingsand industrymarketplace

26This week’s

machinecharts

27Classified

sales, job andbusiness

opps

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Essential Guide to ... Cranes & PrizesSector Overview

SWOT ANALYSIS CRANES& PRIZES

ne feature pretty much unitescoastal arcades these days - aselection of crane machines

packed full of alluring prizes at the frontof their premises. The reason for this isstraightforward. Besides the striking sig-nage and lighting, crane machines,when stocked with the right plush orgifts, remain the ultimate ‘attract’ pieceand, unlike loss leaders in the retailsector, can generate a steady income fordecades.

They are big, bold and, if packed withthe ‘right’ merchandise, irresistible tothe amusement sector’s core demo-graphic - families. Whether it is a big,cuddly teddy bear for toddlers or aniPhone for teens and upwards, cranescan stock them all, upfront, and enticeeveryone to step over the threshold andinvest their disposable income on theother machines inside.

The crane’s charming simplicity is afactor not to be overlooked, from bothan operator and player standpoint. Howmany other machines offer such sim-plistic appeal and ease of operation?From the player’s perspective, it’s a fun,skill-based challenge, while from theoperator’s point of view it’s a case ofunlocking the door and shoving a fewmore prizes in every day while the cash-box steadily fills.

Cranes could not be any easier tounderstand, which in turn tempts themasses to try their hand at fishing forthat desirable prize to take home as amemento of the day.

Like all prize-related machines, ifplayers believe that they have little tono chance of winning, a crane’s appealsuddenly diminishes. This is wheretoday’s customisable and configurablecranes come in, which allow operatorsto adjust payout levels at the flick of a

switch to ensure that the ratio is perfectfor encouraging repeat play.

Operators who have had a run of suc-cess with older cranes can simply addnew processors, thus injecting oldmodels with a new lease of life and creat-ing a renewed revenue stream. Further-more, so as long as operators continue tostock cranes with non-monetary prizesand resist the urge to wrap a five poundnote around a prize or winnable object,everything in the cashbox remains theirsto keep. The obvious trick, therefore, is inidentifying the most profitable plushlines, which is where the UK’s majorplush suppliers play their part.

When it comes to prizes, cranes offerone of the best possible methods of show-casing the latest plush lines, protectedfrom theft in a heavy duty Perspex box.With a definite move towards high qual-ity licensed lines to reflect the latestmovie and app fads, there is no easier ormore effective way to present the soft toyversions of recognisable TV, film andsmartphone characters than via a crane’sliteral window of opportunity.

With the latest innovations from thelikes of Embed, Namco and Lotelle andthe thorough industry knowledge anddistribution techniques of CrownDirect, Instance Automatics and SBMachines, operators know exactlywhere to turn. Furthermore, when itcomes to stocking cranes with the mostalluring prizes, companies such asWhitehouse Leisure are on hand to offera massive range of licensed plush.

The bottom line is that when firms ofthe calibre, experience and know-howof those above remain active in the man-ufacture and supply of cranes and theirstock, this is one product genre that willrightly retain its place at the forefrontof the amusements sector.

When it comes to luring arcade-goers tocranes, some operators have taken the

view that the UK coin-op industry can happilyco-exist with the console market - by takingXboxes, tablets, smartphones and the like fromtheir suppliers to be used as high value gifts.

As much a staple diet of the FEC family aspushers, the crane/grabber/prize-every-timemachine continues to evolve from its forefathersover a century ago.

While for a number of years cranes remainedas clunky and old-fashioned as fax machines, anew wave of cranes - and plush - continues topermeate the UK market, inspired by Japanesearcades and complemented by an ever-increas-ing range of licensed plush.

It is important that FECs continue to offer awide selection of family entertainment, but todrive the sector forward it is vital that moderncranes and up-to-date prizes permeate themarket - something that the cream of the UK’scrane distributors and manufacturers are clearlywell aware of.

Machines such as the E-Claw and Clena-Flex, alongside popular plush lines such asDisney, Despicable Me and How To Train YourDragon, have established themselves as topearners in FECs, arcades and bowling centresaround the country. This is no accident ofcourse. It’s down to the persistence, expertiseand efforts of the likes of Whitehouse Leisure,Crown Direct, Instance Automatics, SBMachines Namco, Embed and Lotelle. Theabove firms have not just shown a consistentbelief in the crane sector as a steady revenuestream but also brought to the table up-to-the-minute innovations to obtain wholesale opera-tor and player buy-in.

Overall, then, recent developments in thecrane genre have shown that the home consoleand smartphone content creators don’t neces-sarily have the monopoly on creative thought. Itis also, vitally, still inventing games that simplycannot be replicated at home.

O

VIEWPOINT

forewordalex lee

Grabbingeveryone’sattentionRather than try and compete with thelatest console and smartphoneentertainment, the crane sector isusing the latest, most popular plushlines and gadgetry as bait to attract thecountry’s punters to part with their hard-earned.

SWOT ANALYSIS

While the first crane machine appeared on an arcade floor over a century ago, this enduringamusement piece still holds sway as one of the industry’s steadiest earners.

STRENGTHS

• Provides instant attraction piece atthe front of any premises

• Offering the right brands can makeprize stock appeal to all

• Exempt from Machine Games Dutyif stocked with non-money prizes

WEAKNESSES

• Liable to MGD if stocked withmoney prize or combination ofmoney and non-money prize

• Larger footprint models hard toaccommodate at smaller amuse-ment sites

• Can take longer to secure ROI

OPPORTUNITIES

• Provides operator with instantshowcase for latest merchandiseprize trends

• Larger stake and prize combina-tions allow use of high-end gad-getry as prizes

• Can be sited in non-amusementsites, such as pubs and shoppingmalls

THREATS

• Cranes positioned outside atgreater risk of suffering wear and tear

• Can present an easy target tothieves and vandals

• Some branded prizes can quicklylose their appeal

Craning for aview of the prizes


BACKIN

STOCK

Whitehouse Leisure are the exclusivesuppliers of Henry and Hetty plush.

Our exstensive range of plush willgrab your visitors attention

Whitehouse Leisure are the exclusivesuppliers of Henry and Hetty plush.

Our exstensive range of plush willgrab your visitors attention

Wilson House, Bentalls, Pipps Hill, Basildon, Essex SS14 3BX, EnglandTelephone: +44 (0) 1268 274284 Fax: +44 (0) 1268 274285 E-Mail: [email protected]

www.whitehouseleisure.co.uk


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Essential Guide to ... Cranes & PrizesMarket Perspectives

s one of the UK’s leadingproviders of family entertainmentsolutions to the leisure industry,

Playnation has finessed the stocking ofcranes to a fine art. The ability to makerapid adjustments to a wide array ofcranes is particularly important for Play-nation, as they utilise a quick rotation ofprizes to ensure that that they have themost popular toys on offer at all times.“We do a lot of testing on our crane lines,”said Field. “We get a lot of lines that comefrom the suppliers and we will test thosefor a number of weeks at various sites,index them against all the other cranelines that we currently run with and pickthe best ones. We operate a ‘Top 20’ craneline for the majority of our business, so ifa location has eight crane positions,they’d use number 1-8 in our currentrankings. These are reissued and re-checked every month.”

Of those popular prizes, the majorityfeature characters from well known films,TV and video games. “I would say about80 percent of our crane lines arelicensed,” said Field. “That’ll getthe customer’s attention andappeal to a range of cus-tomers, or a certain nicheof customer. However, youneed a number of differentlicences to appeal to allyour market. You can’t justrun with three or fourlicenses in a site, becauseyou have to encompasssmall children, teenagers,boys and girls.”

For sites with fewer posi-tions, Playnation cre-ates a mix,

which combines some of the most popu-lar prizes together into one machine. “Wemix our own licenses at head office andsend those out to the sites, so that they’llhave a mix of seven or eight differentlicenses,” said Field. “That’s our ‘want me,win me’ licence mix.”

However, in Field’s experience, thereremains a market for traditional toysalongside popular licensed fare. “There’llalways be the market for the traditionalgeneric teddy bear,” he said. “I think froma business perspective, when you’re bal-ancing cost they are cheaper than thelicensed products, which means you cangive away more. It’s a balance betweenmaking sure that the customers are win-ning teddies and that they don’t walkaway empty handed, but also trying togive them that more expensive, moredesirable brand as well.”

Ultimately, finding a balance betweenbranded and non-branded prizes echoesstrategies employed in many diverseindustries. “If you were going out shop-

ping, people always want to buy theHeinz baked beans, but you’ve

got to have the value price aswell. It’s a mixture. On ourholiday parks and motorway

services it’s about trying toappeal to as many differentcustomer bases, and all theirrequirements, as possible.That means you’ve got tohave as wide a range of prizesas possible. You can’t just go

all licensed or all generic or allexpensive or all cheap. You’ve

got to try and cover the broadspectrum that you’re

customers are.”

OPERATIONS

Makingyourownluck

Mike Field of UK-wide operatorPlaynation explains hiscompany’s streamlined prizestrategy and how intensivetesting leads to positive results.

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15

Installing a high quality crane and stock-ing it with prizes might make for a prof-

itable machine, but operators who arereally looking to get the most from theirinvestments should consider the finerdetails of how to display a machine intheir venue.

“We have found that when cranes arepresented in a more attractive way, theydefinitely take more money,” said com-mercial director, John Brennan. Players aresearching for cranes with prizes that theyperceive as having high value for money.Placing these prizes front and centre iskey to driving the cashbox. “It stands toreason that when good quality prizes canbe clearly seen by the player, they willwant to play for them,” said Brennan.

“The operator needs attractive prizes,”noted James Anderson, general managerat Namco Prize Europe. “Players are defi-nitely getting more discerning when itcomes to which prizes they want to playfor, so quality is essential and BandaiNamco Amusement Prize only offersretail quality plush and prizes.”

Decoration can also be used to rein-force excitement, as players work up adesire to win the prizes on offer. “We pro-vide decal kits,” said Brennan, “whichemphasise the prize even further andcreate a fully branded environment andcustomer awareness.” By tying in the sur-rounding visuals to the merchandise avail-able, a machine can present a morestriking and consistent appearance. “We

have found that dressing the machinewith artwork that is related to the prizesincreases the impact and this also boostscashbox,” said Anderson, “so we have cre-ated artwork for all of our products.”

Investing in machines made by compa-nies such as Namco also guarantees thatthe prizes on show will be clearly on dis-play, making it much easier for them tocatch the attention of any passersby.

“Our skill prize vending machinessuch as Barber Cut, Dunk Tank Prize, Dropthe Hook or Kandy Cuts are designed toshow off the prizes in the best possibleway,” said Brennan, “and to allow opera-tors to have something a little differentin their machines - such as a 4.2kg bucketof jelly beans.”

The smart implementation of thesestrategies and practices are the buildingblocks that will help the cranes sector togrow, something that Namco are naturallyin favour of. “We would always like to seethe sector grow still further and diversifyinto new markets,” said Anderson, “inorder to sell more high quality prizes!”

PRESENTATION

Keeping up appearancesThe difference between a good crane and a great crane is often a matter of presentation, with customartwork and attractive prizes the key to success. Namco’s John Brennan explains.



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Essential Guide to ... Cranes & PrizesMarket AnalysisLIGHTING

assing trade is of vital importance to the suc-cess of a crane, which, as Whitehouse Leisure’sIan Whittingham explains, creates many paral-

lels with the traditional high street: “Operating a craneis no different to running a retail shop in as much asgood presentation is vital in persuading the cus-tomers to part with their cash.”

Presentation is key and without an attractive dis-play to draw in the customers, even the best craneswill lie dormant. “The use of exterior crane graphics,posters and interior shelf edging are extremely effec-tive to stimulate interest from visitors and passingtrade,” said Whittingham. “The high impact and colour-ful graphics, particularly for our licensed products,draw immediate attention with consumers wantingtoys from the latest movie, TV show or popular App.”

To capitalise on this potential, Whitehouse has cre-ated custom decorations to match each of thebranded ranges on its books. “We now have cranewraps, posters and shelving available to operators forall our licensed product ranges,” said Whittingham,“and hear of continuous reports of how these reallydo work and encourage play. The wraps are suitablefor all types of cranes from E-Claw to Giga Cranes.They look fantastic and take an older crane to a newlevel - definitely worth the extra investment to enticethe all-important customer.”

After you’ve attract the playerup to the glass, the next challengeis convincing them to put someof their hard earned moneyinto the machine. Presentingdesirable prizes is clearly key,but investing time in makingthe booty appear winnable isproving increasingly suc-cessful. “We’re seeingincreased sales for ourcoloured plasticbeads for the cranebed as a striking alter-native to just loading thecrane with toys,” said Whit-tingham. “This makes the toys

look far more attractive and most importantly,winnable.”

King of the crane prizes are the Minions from ani-mated franchise, Despicable Me. “It goes withoutsaying that our Despicable Me 2 products continueto be the hottest property across the amusement andleisure sector with no sign of any slow-down indemand,” notes Whittingham.

However, there are a number of new lines on thehorizon from Whitehouse Leisure which could chal-lenge the status quo. “Other licences to watch includeHow to Train Your Dragon 2, the upcoming sequel hasbeen a huge success in the USA and has been tippedas one of the summer’s biggest family blockbusters,”said Whittingham. “Doc McStuffins from the hitDisney Junior TV show remains a consistent top per-forming item for cranes for pre-school customers andwe’ll soon be launching Disney’s Frozen, the recordbreaking animated movie that took everyone by sur-prise. Due for re-release in cinemas before Christmasas sing along Karaoke style experience, this is sure tobe another huge success to look forward to.”

Another growing sector that depends massivelyon the quality of available prizes is redemption andWhitehouse understands that the two are closelylinked. “We believe that it’s imperative for us to be

able to provide operatorswith a redemption offer-ing that complementsthe prizes up for grabsin the cranes,” said Whit-

tingham. “We have nowexpanded our licensed

redemption range to includea vast array of products includingmugs, breakfast sets, backpacks,key-rings and stationery. It is ouraim not only to provide the

hottest licenses for cranemachines but also provide

the same in-demandproperties for the evergrowing redemption

market.”

Ensuring that cranes are decked out with lights and images designed to enticecustomers is imperative to their success, says Whitehouse Leisure’s IanWhittingham.

Coinslot: How does Embed software help operators tomanage the cranes in their venues?

Steven Wooley: With the Embed Standalone Redemption Prosystem or the full Cashless Management solution an operator isable to issue product to his cranes and track the value of mer-chandise issues to each player station. With the weekly collec-tion you are then able to see the average payout of product andtrack how each position and merchandise selection is doing. Ifyou have cards or tokens on the merchandise with ticket valueyou can also track the number of tickets issued and redeemed.

CS: How can cranes integrate with or compliment a redemptionoffering?SW: When an operator is merchandising his stations, it is key tohave the right product to attract the player to play. Adding thingslike cash notes, or even other things like a card with 1,000 tick-ets to be redeemed at the redemption counter, are great ways toincrease guest loyalty by taking someone that may have tradi-tionally only been looking to play one game and win a piece ofplush then ends up with an extra 1,000 tickets.

For example: the prize at the counter a customer desires is1,400 tickets so they spend an additional £5 to try and win therequired tickets. This helps increase spend on machines andkeeps guests coming back to your location as they see great valuein what you offer. The Embed system can help track all this andprovide additional details on what products works best and whatlevel of products you should be using to help drive guest loyaltyat redemption.

CS: Which innovations have improved the performance ofmodern cranes?SW: In the past couple of years there are a number of improve-ments in the crane sector of the industry allowing for bettertracking of prize pay-out and the setting of percentages. Elauthas a great range of features now in their product line that theEmbed system can monitor as well provide even more details ofmachine and product performance.

Embed as a company is always working to keep our productmeeting the needs of our customers. Working with machinemanufacturers and operators, we are able to keep our productahead of industry requirements. This is one of the greatest bene-fits of being with a supplier like Embed.

The brightlights ofcranesand prizes

SOFTWARE

A computerisedcrane futureWith a background in redemption, Embed’sSteven Wooley discusses how craneperformance can be improved by the addition ofboth redemption integration and modern trackingsoftware.

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17

RedemptionASIA PACIFICph. +61 8 9340 [email protected]

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Coinslot: How should cranes be posi-tioned in an amusement venue?

Trevor Sutton: Cranes are integral to ouroperation and, equally, their positioningwithin any FEC can be crucial to determin-ing what they deliver to the cash box. Thisparticular machine type offers a shopwindow to potential customers and atNamco we pride ourselves on how theyare presented.

Our cranes can normally be found in avery prominent location, close to theentrance to our facility. This ensures theygain the attention of passing footfall whowould not necessarily have been visitingour location. They can act as an oppor-tune spend and of course, once on site,can open up a customer’s eyes to every-

thing that Namco has to offer.

CS: Which innovations have improved theperformance of modern cranes? TS: Presentation of cranes, as well as theproduct displayed within, now appears tobe key to their success and we have seen inrecent years Eclaw come to the fore as the‘must have’ from an aesthetic perspective.

Multiple cranes can now be linked andoffer predetermined colours or effects. Thiscan have a massive impact on the location,in terms of both how they are viewed andthe effect it has in drawing attention to theproduct. This has led to other manufactur-ers also looking for ways in which to pres-ent their cranes with the ‘wow’ factor.

The days of tedious set up routines also

seem to be on the wane. Some cranes nowoffer self-teach facilities which makes thetransition from one product to another farmore expedient. In a nutshell both theoperator and the customer are benefittingfrom recent innovations within the cranesector.

CS: What new prizes do you expect to bepopular over the coming months?TS: The ever popular Minions [from themovie Despicable Me 2] continue to domi-nate cash box returns, however Baby Olegscould be a great short term gain for opera-tors and, of course, the much loved Disneylines continue to offer solid returns.

CS: Are there any changes you would

encourage in the cranes sector during thenext 12 months? TS: Attract modes can be key in some loca-tions, I would certainly like to see moreaudio and visual updates in this area, par-ticularly those that are product related andrelevant to new lines. In summary anythingthat can enhance the customer journey andreduce the burden for operators would bewelcomed!

FEC’S

Cranes a boon for FunscapeNamco Funscape’s leisure equipment controller, Trevor Sutton, tells Coinslot how a well positionedcrane can transform passersby into customers.



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B2B

Essential Guide to ... Cranes & PrizesProducts

Instance Automatics sup-plies an extensive number

of amusement cranes, rang-ing from the current line ofMaxx Grab Cranes - andcustom-built Maxxgrabunits - through to the Toyand Sweet Shop, which aresome of the smallest cranesavailable at just 150cm high.In between these two, thecompany sells mid sizecranes such as Prize Zone,Pirate and Princess andChupa Chups Grabber. Eachhave their own particularselling points, be it size,theme or type of productavailable to win.

Instance has a number ofmantras which guide itscrane philosophy. The basicconcept of the crane hasnot changed at all over thedecades and the grabbingclaw mechanism is prettymuch universal. What haschanged is the accuracy of the claw.Now there is far more skill involved inthe positioning and pick up, com-pared with once upon a time and this,of course, is the direction manyarcade machines are going. Skill canmake a marked difference as themechanism and technology hasincreased massively.

The design of all arcade machines isalso really important, as this is anarcade’s initial selling point. It is a shopwindow for the prizes within and oncethey draw in the player they are morelikely to play. The machines have alsogot to be easy to operate. Complicatedcontrols put people off straight away.Lastly, you have to consider the heightof the viewing window on cranes, oftenalthough it might be the adult operatingthe controls, it will have been a childwho has encourage a mum or dad to trytheir skill and win a prize.

Cranes have always been the breadand butter of the arcade operator. They

never go out of fashion and when a newtoy is added it’s like having a brand newmachine installed without the expenseof buying one.

Instance launch new crane ideaseach year and normally releasesupdates to its current ranges. It has aselection of cranes which it manufac-tures year in year out, such as theMaxxgrab single unit and Prize Zone.These are constantly in demand as cus-tomers keep expanding and addingmore machines to their empires.Recently the company has been supply-ing several companies that operate inthe brewery environment and manufac-ture custom machines with customsoftware for this environment.

Alongside Instance’s range of qual-ity cranes are an extensive supply ofconsumables and prizes. Ranging from£1 and £2 ‘prize every time’ mixes tocandy mixes from 6p per item to 28pper item to loads of redemption andvending stock.

INSTANCE AUTOMATICS

Grabbing thezeitgeistCranes from Instancemove with the times, asthe allure of skilful playtakes over from the thrillof pure chance.

rown Direct and Deith Leisure main-tain that the arrival of the E Claw crane in2010 was a turning point for cranes. Elaut, distributed

in the UK and Ireland by the two companies, was already established as apremium, top end crane manufacturer with the EX and Giga range, but in 2010 itdelivered a truly head turning product with E Claw.

“The visual attraction of the light changing doors was amazing and stopped cus-tomers in their tracks,” explained Stuart Wood, sales executive at Crown Direct, “butthe real winning feature was the technology - and the game that this then deliveredto the player. These two factors combined have made E Claw the best cash box per-forming crane for the market place.”

The E Claw comes in a variety of different models, ranging from single to four-players. All come with the same LED light changing front doors, with the most pop-ular models being the 900 two player and the Cosmic single player.

“The Cosmic has been the real surprise for us,” said Wood. “A slow starter in termsof sales, but the extra size for the playfield and claws enable the operator to uselarger merchandise and this offers more variety to the offer on location. We know agreat crane needs great prizes to appeal to the player, and the options that can beoffered via the Cosmic have had real appeal.”

This year has seen sales of the Mr Claw increase, as operators and retails in thepub sector look to offer something different to their visitors. Wood continued “MrClaw’s footprint is ideal for the pubs that have a family offer as their main outlook.Again with Elaut, it’s about the quality and the reliability that have made it a success,coupled with good merchandise. Customers in the pub retail sector have even hadMr Claw manufactured in specific colours to meet their requirements”

CROWN DIRECT

Elaut’s E Claw crane has been areal hit for Crown Direct andDeith Leisure, as they continueto seek what they consider to bea seminal product for the sector.

E Claw onform

C


www.sbmachines.co.uk+44(0)1656 783894

Designed to perform, built to last


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Essential Guide to ... Cranes & PrizesProducts

andai Namco Amusement Europe Ltd has estab-lished a new form of skill prize vending machine,which sits comfortably alongside the traditional

crane and grabbers to offer a new type of experience.These machines, which have been hugely successful,include titles such as Barber Cut, Dunk Tank Prize andDrop the Hook. They allowed operators to entice playerswith different types of prizes, such as electronics andlarger confectionary offerings.

“Our skill prize vending range really opened up themarket for both traditional and new types of venues,” saysBandai Namco’s John Crompton. “We have furtherexplored the profitability of combining themed cabinetsto extend the promotion of the highly desirable prizesand have found this to increase cash box still further.”

The latest machine in this high performing dynasty isKandy Cuts 2 - a revision of the Barber Cut format withunique candy prizes and theming. This game will supple-ment the Jelly Bean Drop the Hook, which features dedi-cated artwork and the attractive display of Jelly Beanprizes, including the impressive 4.2kg bucket of jellybeans, the glass and metal jelly bean dispensers and the410g tubes.

“The overall effect is simply stunning and the fact thatthese are branded retail products is not lost on the play-ers,” says Crompton. Drop the Hook is also available witha Power House themed kit to show off the Nam-Gear range

of high-end electronic prizes to their best advantage. Dropthe Hook Power House is essentially the same game asthe traditional Drop the Hook machine, however, there isa 2-pin plug that the player needs to position correctly inorder to win a prize. All prizes are specially boxed to dis-play the contents to their greatest effect, complete withcable ties and non-glare printed, retail style packaging.

Bandai Namco also has a spectrum of exciting plushoptions for cranes, including the exciting Trash Packlicence. Trash Pack is a phenomenally successful brandbased on collectable characters, which has matured sinceits launch in 2011 to have a brand value of over $22m inthe UK alone - with more than 130m Trashie toys sold inover 75 countries worldwide.

In addition, Bandai Namco Prize Europe has enjoyedmassive success with its range of Pac-Man and the GhostlyAdventures plush - based on the hit TV show which waslaunched into 40 countries at the start of the year.

Bandai Namco Prize Europe unveiled the full range ofplush characters based on the show at the EAG. The brandis further reinforced by a number of arcade machines,which have been released by Bandai Namco, which alsofeature the new-look Pac-Man character.

Classic Pac-Man remains one of the most popular rangesfor cranes and grabbers. The instantly recognisable char-acters of Pac-Man and the ghosts come in a range of sizesin plush and also feature in a wide variety of prizes.

BANDAI NAMCO

A fresh approach tocranes and prizesBandai Namco are leading the field in both machine and prize development for the cranesand grabbers sector, with ‘skill’ the new byword.

For Whitehouse Leisure, whilst2014 will undoubtedly be the

year of the Minions, it’s easy toforget some of the other greatlicensed products that continueto fill the cash box each week.Henry the vacuum cleaner andhis pink companion Hetty have aproven record of high returns butdue to their early populardemand have been out of stock

since April. Available in twoadorable sizes these iconic andwell known characters arriveback into stock this week. Just intime for the peak summerseason. Their size and shapemake them an ideal toy for cranemachines and attractive eyecatching point of sale Crane Kitsare also available to encourageand stimulate demand.

WHITEHOUSE LEISURE

Grabbing Customer’s Attention

While Minions continue to rule the roost, another popularprize is hoovering up a lot of interest from crane playersaround the country, according to Whitehouse Leisure.

B



22

B2B

Essential Guide to ... CrProductsEMBED

he Redemption concept is rapidly expanding in the United Kingdom. Moreand more location owners and operators are designing professional and attrac-tive redemption counters and operations, which will attract and retain more

customers.Redemption Pro by Embed allows an operator to maximise employee efficiency,

reducing customer‘s wait time to improve the guest’s experience, and restore orderand control in the redemption area.

Next to any redemption machine you will find merchandise and crane machineswith product that needs to be tracked just the same as toys and plush at the redemp-tion counter. With the Embed Redemption Pro or Cashless card system you are able toissue product to your merchandise, crane or pusher machines and track the volume ofpayout to know what machines are doing well and with what product issued to them.As they say: ‘knowledge is power’.

This is all designed to help improve accountability and ease of management at peakoperating times, for staff on location as well as managers and owners. Not only is man-agement of merchandise and crane machines with the Embed system possible, butthe key Stock Management System can be used at the counter to redeem guest ticketsas well.

The redemption centre is typically the last place a guest will visit when leaving afacility. That makes it a critical place to leave a lasting positive impression and a feelingof having received good value to encourage return visits.

During busy periods guests will appreciate an efficient check out process thatutilises technology to help speed up the redemption of their prizes. Owners willappreciate better accountability for inventory and improved game management.

Redemption Pro by Embed is the most advanced management system on the markettoday. Up to four employees can work from one Redemption Pro terminal, so staff canserve multiple guests at the same time, improving productivity and enhancing thelevel of guest service provided. This also minimises cost investment and reduces theuse of space at the counter.

Customers can store their winnings on their personal card, or ticket eater voucher.Redemption Pro interfaces with all ticket eaters and all ticket stations. Handling ticketselectronically means faster and cleaner transactions. The software also supports a sec-ondary display for perfect communication with customers.

Prize inventory is easily managed and maintained, including specific features for prizemachine inventory: staff mem-bers quickly ‘scan’ the mer-chandise out ofinventory as theyassist guests. Nomore manual inven-tory, nor manualinput of new prizeorders receivefor stock, asR e d e m p t i o nPro supportselectronic pack-ing lists from theleading redemp-tion supply compa-nies. Redemption Pro isavailable as a stand-alonesystem or fully integratedwith the Embed CashlessDebit Card system to com-pletely manage all areas ofany entertainment complex.

The redemptionof crane softwareEmbed’s redemption software includes detailed merchandisetracking facilities that could make a major difference to craneoperators.

More than just a leading

publisher

GB Media Marketing Services provides a complete communications service. With a management team boasting decades of international industry experience, GB Media is the only company of its type in the gambling space, employing teams of designers, marketers, journalists and business development executives.

For more information please call John Sullivan +44 (0) 1204 396 397 or email [email protected]

gbmedia.eu

Consulting

Corporate Identity

Creative Marketing

Crisis Management

Design

Events

Exhibitions

Market Research

Public Relations

Publishing

Social Media

Video

T


... Cranes & Prizes


B2B

23

Customers new to the The Won processor often ask:“Is it really worth installing on my old cranes?” Some-

times these older machines have virtually no value andare effectively worthless. Although many of them con-tinue to operate without issue, they just don’t provide thegameplay of a newer piece of equipment.

However, those operators who have updated theseolder cranes report an increase in revenue. They alsoenjoy easier operation, relieved of the burden of adjust-ing grab strength, and increased reliability, thanks to thelack of adjusting or fiddling with new hardware. The cus-tomer experience also receives a boost and thosevenues using The Won have seen a drop in customercomplains as a result.

“The stake and prize level increase that the GamblingAct changed has boosted crane machine revenue and

has attracted more customers,” saidLotelle sales manager Michelle Andrews.“Amusement arcade’s ability to vendhigher value prizes can really increasetheir appeal and encourage customers topay more per play. With higher value prizes, it is nowmore important than ever that prize payout is accuratelycontrolled, to avoid excessive and expensive payouts bybadly adjusted cranes.”

A summer full of holidaymakers will mean an increasein the amount of plush being restocked or changed, withsome cranes being attended too more than once a day.With the pressures of busy hot summer’s days, the lastthing you want to be doing is worrying about the payoutof your cranes or having to adjust the cranes with a dif-ferent line of heavier or bulkier toys. Using sophisticated

computer control, The Won controls the payout of thecrane in the same manner as a fruit machine, simply bysetting the optimal number of plays per toy. As the craneis played, the grab strength will be constantly adjusted toensure that the crane maintains its payout target. Notonly does this provide the confidence to place any toy inthe crane without the need to adjust any settings, it alsoreduces time spent configuring the machine. Operatorscan also rest assured that in-experienced staff will beconfident to load toys into the crane without prompting adisastrous payout.

LOTELLE

The Won keeps cranes on pointLotelle’s crane processor, The Won, promises to boost operator’s revenues bygiving them more control over their cranes.


24

B2B

EXHIBITIONS

The Hastings Pier Charity(HPC) said construction work torebuild the historic attraction hasreached its next stage. Work onthe parade extension has beenlargely completed and the refur-bishment of the pavilion can

now goahead, theHPC said.

Hastings Pier rebuildupdate

Redemption will continue to grow, as newvenues appreciate thevalue of attracting

families andexisting sitesexpand theiroffering.

STEVE SHORT, BRENT SALES

Listings


JNCSALES

Vast ranges of AWPs, SWPs,Drivers, Simulators, Sit-downs and

amusement equipment

“Let’s talk about it”

[email protected]

Tel: 0117 9382552 Fax: 0117 9382218Aftersales Tel: 0117 9382225

B2B Amusements

[email protected]

www.namco.co.uk

B2B Air Hockey

MARKETPLACE

CALL NOW01843 866464

Harry Levy Amusement Contractor LtdTel: +44 (0)1843 866464 | Fax: +44 (0)1843 860144

Email: [email protected] | Web: www.harry-levy-amusement.com

TicketHouse Crane

We buy and sell all gaming equipment with over 400 units in stock - From Pool-tables

to Fruit machines we have it all.

For the best prices please call us today

Tel: 01795 844 169 Email: [email protected]

To advertise here call

Kathryn Norris

on 01204 396 397

B2B Arcade Crane Services

www.thewon.co.uk

B2B Bingo

[email protected]

B2B Carpets & Flooring

B2B Cash Handling

[email protected]

www.antrimcarpets.com

COIN AND BANK NOTE EQUIPMENT MAINTENANCE

360Cash is an independent maintenance service provider on a wide range of cash handling equipment. We have fully trained engineers located throughout the UK who can provide service on a call-out basis. Alternatively our central repairs centre can offer a ‘back to bench’ repair service on a range of manufacturer’s cash handling equipment.

PROCOIN SCAN COIN GLORY

CURRENCY TECH DE LA RUE MAGNER

Tel: 01270 211565Email: [email protected] www.360cash.co.uk

We also supply cash handling equipment

[email protected]

T 024 7646 1234F 024 7646 4433

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THE HIGHEST EARNING POOL,AIR HOCKEY AND FOOTBALL TABLES

B2B Change Machines

Tel: 020 8391 7700 Fax: 020 8391 7760 Email: [email protected] www.suzohapp.co.uk

“Great range of Change Machines available”

ollowing an extremely successful2014 event, International Expo Con-sults (IEC) has announced that next

year’s Dubai Entertainment Amusement andLeisure (DEAL) show, will take place at theDubai World Trade Centre on April 14-16.

DEAL 2014 saw a large assembly ofexhibitors and visitors within the entertain-ment arena, as 32 new exhibitors and threenew countries took part in the show.

“Many exhibitors have shown a keen inter-est in displaying their games at the eventwhich will be the largest edition of the showin history, said Sharif Rahman (pictured),CEO of IEC. “The story was different 20 yearsago as there were no shows in the region thatcatered to the needs of the theme parks andamusement industry.

“DEAL has welcomed many of the stal-warts of the amusement industry, with

regional and global names such as Amuse-ment Services International, Warehouse ofGames, Zamperla, Moser Rides, Pro-Fab,Brunswick, EOS Rides, Polin Waterparksand Pool Systems and Rainbow Productionsamong several other industry leaders acrossthe globe.

“A new way of entertainment whichincludes retail also referred as ‘retailment’ isnow in the limelight,” Rahman added. “It is anamalgamation of family entertainment centres,retail, cinemas and F&B which has beenadopted in the GCC and across the MiddleEast. Malls in the region compete with eachother by bring out new innovative entertain-ment zones constantly. It is therefore notsomething unexpected that the main leaders inthe amusement and leisure industry all acrossthe globe are showing keen interest in theDEAL show that is taking place in April 2015.”

Datesunveiled forDEAL 2015The organisers of the MiddleEast’s largest exhibition for theleisure and amusement industryare hoping for a record-breakingDEAL 2015.

PIERSSUMMER OFFER FROMCLACTON PIER

Celebrating its 143rd birthday this year,Clacton Pier has launched a range of

offers for visitors July.

F

2376-p24-25-Listings_Coinslot NEW 08/07/2014 13:59 Page 1

25

B2B

MARKETPLACE

Next week’s feature is

ATM/Change Machines

To advertise,

please call Kathryn on

01204 396397

B2B Gaming Machines

Amusement and Gaming Equipment Finance with Rates

from 3.1%

Immediate Funds Available 98% Acceptance Rate

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B2B Finance

SOUNDNETTHE DIGITAL JUKEBOXSPECIALISTSCALL TOBY: 07970 229124CALL JAMES: 07836 233176FOR ALL YOUR JUKE NEEDS & QUERIES

www.soundnet.net

B2B Juke Box Specialists

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...our business is child’s play!

Family FUN...For Everyone!

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Work has started on a new tenpinbowling alley in Cheltenham. According to the GloucestershireEcho, the 23,000sq.ft Hollywood

Bowl facilityis expectedto open bythe end of October.

Bowling alley forCheltenham

Guests can save 30 per cent by book-ing amusement wristbands online.Admission to the SeaQuarium and fishingpermits can also be booked in advance. Inaddition, Clacton Pier has a wide range oflive music and entertainment plannedthroughout summer.

SECURITYHI-RES, LOW PRICES

Cricklewood Electronics continues toassist gaming and amusement opera-

tors ensure their venues are upto date with the latest

security solutions.The London-based

company is currentlyoffering a four-camera

CCTV security solutionthat is viewable on web

or mobile devices for just£185, including hard drive.

An eight-camera system isavailable for £299 and a 16-camerasystem is £545.

REFURBSTOP PERFORMANCEFROM DATA LEISURE

Among the current deals on offer DataLeisure is the popular Fiddle a For-

tune machine, from Reflex Gaming. Thismulti-stake £100 AWPmachine is available forjust £2,225, alongsideother Cat C machinessuch as Hot Shot andBest of British - also fromReflex Gaming.

The selection pre-sented by Data Leisurealso includes a range ofCat C Deal or No Dealgames from Bell Fruit.These include DOND All the Way and aselection of classic £70 titles such asDOND Gold and DOND Let’s Play.

8TO COMMENT ON ANY ARTICLE


2376-p24-25-Listings_Coinslot NEW 08/07/2014 14:00 Page 2

Analysis

CATEGORYB3 (£2/£500 Max.)

CATEGORYD (10p/£5 Max.)

CATEGORYB4 (£2/£4000 Max)

AGCsThis LastWeek Week Name / Manufacturer

1 1 Slotto 500 Astra2 2 Magic Lotto Ultra Novomatics3 3 King of Slots Blueprint4 4 T8 Barcrest5 8 Mega Bars Big Hit Project6 5 Triple 7 Barcrest7 7 Lady Luck Reflex8 10 Rainbow Riches Community Cash Barcrest9 - TS22 Project10 - Rainbow Kings Astra

Based on data supplied by a representative number of UK sitesSupplied by RLMS Sales

Members clubsThis LastWeek Week Name / Manufacturer

1 1 Alice Queen of Hearts Reflex2 2 Flamin’ 400 Reflex3 3 Jackpot 400 Barcrest4 4 Cops Judgement Pay BFG5 5 Street Casino Storm

Based on data from representative sites. Supplied by sector professional

FEC - familyThis LastWeek Week Name / Manufacturer

1 1 Bullion Bars (3 Player) Astra2 2 Party Time Classic (3 Player) Astra3 3 Party Games (4 Player) Astra4 4 Golden Games (3 Player) Mazooma5 5 Adders And Ladders (4 Player) Vivid6 6 Rainbow Riches (3 Player) Empire7 10 Goldrush Stampede (4 Player) Mazooma8 8 Party Time Arena (4 Player) Astra9 9 Party Time (3 Player) Astra10 7 DOND (4 Player) Bellfruit

Based on data from four sites Amusement Equipment Co Ltd

FEC - adultThis LastWeek Week Name / Manufacturer

1 1 Magic Games U/R Novomatic2 2 Rainbow Riches Party Barcrest3 3 Magic Games S/D Novomatic4 4 Pure Gold Project5 - Free Play 70 Project6 6 Party Time Aerna (4 Player) Astra7 9 Win Wall Celebrity Astra8 8 Bar X Diamonds 7 Electrocoin9 9 Win Wall Celebrity Astra10 - Party Time Player Astra

Taken from a representative number of sites around the UKSupplied by Amusement Equipment Co Ltd

CATEGORYC (£1/£100 Max.)

AGCsThis LastWeek Week Name / Manufacturer

1 - Encore T7 (GP3) SG Gaming2 2 Encore T7 (GP2) SG Gaming3 1 Encore T7 (GP1) SG Gaming4 3 Magic Games 100 Ultra Novomatic5 - Triple 7 (GP1) SG Gaming6 4 Magic Games 3 Novomatic7 - Party Time Anniversary Astra8 10 Find the Lady 2 Card Project9 - Bullion Bars Platinum Astra10 - Wish Upon A Bonus Blueprint

Based on data from a minimum of 10 locations. Supplied by Praesepe

Single siteThis LastWeek Week Name / Manufacturer

1 1 DOND Winfall BFG2 2 Best of British REF3 3 DOND Lucky Streak BFG4 4 DOND Powerplay BFG5 6 Worminator QPS6 5 DOND The Big One BFG7 8 DOND Time to Play BFG8 10 Mega Rich BFG9 7 Bank Job - Rob The Lot QPS10 9 DOND Pure Gold BFG

Taken from a representative number of sites around the UKSupplied by national operator


26

B2B

MARKETPLACE

B2B Spares

www.cromptons-spares.co.uk

For Spares, Refurbishments,Repairs and Special Offers

call Matt or Terri on 01843 593335

For FREE technical support callSteve or Hugh on: 01843 593353Email: [email protected]

Fax: 01843 588043

*The only Offi cialCromptonsMachines

Spares supplier*

B2B Soft Toys & Redemption

www.zoltaruk.com

B2B Novelty

B2B Pool Tables & Accessories

Distributor of snooker and pool accessories and manufacturers of genuine Superleague tables and spares.

07442 [email protected]

B2B Skill Ball Deluxe

To subscribe please callSarah Haworth

on 01204 396 397

B2B Monitor Repairs

Monitor Repairs (CRT & TFT)

Fast turnaround We also repair Paragon PC, etc.

AK Amusement Supplies

0207 923 2335(Est.1987)

For a quote call Chris Jones +44 (0)1273 699900

gaming | betting | gambling

S&Jcommunications

Get great PR from theindustry experts

B2B Marketing

2376-p26-Analysis_Coinslot NEW 08/07/2014 16:42 Page 1

Sponsored by

NOVOMATIC LEADS, OTHERS FOLLOW

FILMCHARTS

ARIANA GRANDE FTIGGY AZALEA:PROBLEM

UK Box Office ChartThis LastWeek Week Name

1 - Mrs Brown's Boys D'Movie2 1 The Fault in Our Stars3 2 22 Jump Street4 3 Maleficent 5 - Chef 6 - How to Train Your Dragon 27 - Walking on Sunshine 8 4 X-Men: Days of Future Past 9 5 Edge of Tomorrow10 6 Jersey Boys

MRS BROWM’S BOYS D’MOVIE

5 SECONDS OFSUMMER: 5 SECONDSOF SUMMER

MUSICCHARTS

UK Jukebox ChartHighest Earning Tracks on Sound Leisure jukeboxesThis LastWeek Week

1 1 Waves (Robin Schulz Remix) Mr Probz2 2 Ghost Ella Henderson3 3 Hideaway Kiesza4 4 Sing Ed Sheeran5 6 Stay With Me Sam Smith6 5 Summer Calvin Harris7 10 Wiggle Jason Derulo feat. Snoop Dogg8 7 All Of Me John Legend9 8 Happy Pharrell Williams10 9 Nobody To Love Sigma

Based on data supplied by Soundnet

http://www.soundnet.net/

www.soundnet.net

AlbumsThis Last

Week Week

1 1 X Ed Sheeran2 - 5 Seconds of Summer 5 Seconds of Summer3 - Wanted on Voyage George Ezra4 7 Blue Smoke - The Best Of Dolly Parton5 2 In The Lonely Hour Sam Smith6 6 48:13 Kasabian7 5 Caustic Love Paolo Nuitini8 4 Ghost Stories Coldplay9 3 Ultraviolence Lana Del Rey10 - Mutineers David Gray

DownloadsThis Last

Week Week

1 - Problem Ariana Grande ft Iggy Azalea 2 2 Ghost Elle Henderson 3 5 Budapest George Ezra 4 1 Gecko (Overdrive) Oliver Heldens & Becky Hill5 3 Sing Ed Sheeran 6 - Chandelier Sia7 - Make U Bounce DJ Fresh vs TC ft Little Nikki 8 6 Stay With Me Sam Smith 9 13 A Sky Full of Stars Coldplay 10 8 All Of Me John Legend

27

B2B


Wanted

Classifi edTo advertise: Contact Kathryn Norris on 01204 396 397

For Sale

For Sale

gaming...and so much more!

New & Used Machine Prices

All prices subject to VAT and Carriage

T8 £7,995PERFORMER 22 £7,995KING OF SLOTS VISION £6,995MEGA 7/ D&J / MEGA BARS £4,495SLOTTO 500 £3,995CASINO KING SLANT £2,995HOT HOT 500 £2,495MEGA GAMES SLANT £1,995LADY LUCK £1,295JACKPOT KING £995RAINBOW KING £995

Cat B3 £2 Stake WIZARD OF OZ 2 PLY £13,495TICKET MONSTER £8,995HARPOON LAGOON £7,995CONNECT 4 MINI £6,995GOAL LINE RUSH £6,495SINK IT SINGLE £6,195DEAL OR NO DEAL £3,495DOODLE JUMP £2,995

Redemption

Video

PARTY TIME CLASSIC £8,495BULLION BARS CLASSIC £8,495DOND 4 PLY SIT DOWN £6,995CRAIC IN FUN 3 PLY £5,995RAINBOW KING 3 PLY £3,995DOND 3 PLY £3,495

10P £5 MULTI-PLAYERS

SWEET FALLS COIN/TKT £18,495MRY GO ROUND COIN/TKT £16,995SNAKE N LADDER STRAIGHT £10,995ROLLER COASTER STRAIGHT £9,995BIG PRIZE WINNER £4,995R/R SHOOT TO WIN 2PLY £3,995SALSA £2,495

PushersTHIS WEEK STAR BUY

TRANSFORMERS THEATRE £11,995SUPER ALPINE RACER TWIN £11,995DEAD STORM PIRATES £7,995SUPER ALPINE RACER SGL £6,495RAZING STORM £3,995TERMINATOR SALVATION £3,495

£3,475ONLY

+VAT

ROLLER COASTERROLL DOWN

Authorised and Regulated by the Solicitors Regulation Authority. SRA No 44948. Authorised and Regulated by the Financial Services Authority

WANTED

07595 568078

TICKETEATERS BEST PRICES PAID

WANTED

07595 568078

EX1 CRANES BEST PRICES PAID

FOR SALESOUND LEISURE JUKEBOXES

£800ONE STOP 10,000 TRACKS £700

DIGI TRACK 1 £400£700

ICON 1 £400The prices you see

are the prices you payWOULD PART EXCHANGE FOR CD JUKEBOXES OR PINTABLES

Working or not.Telephone Rick on 07870 883463

FOR SALEBARCREST CAT C & D

BOXERSSTACKERSPILE UPSCHANGER

CRANE S/PFAIR PRICES

TEL. 07748 821632 MIDLANDS

2376-p26-Analysis_Coinslot NEW 08/07/2014 16:43 Page 2

28

B2B


ATM/CHANGE MACHINESIssue 2377 - 18th July

CAT B3Issue 2378 - 25th July

POOL TABLES, CLOTHS & ACCESSORIES

Issue 2379 - 1st August

UPCOMING FEATURES

To Advertise

contact Kathryn Norris on 01204 396 397

PINBALL HEAVEN LTDPARTS/REPAIRS/ACCESORIES

& SERVICEMACHINES BOUGHT & SOLD

LARGE STOCK OF PINBALL PARTS ALWAYS AVAILABLE

TEL 01772 816677EMAIL

[email protected]

FOR SALE

01179382552

NBA

BASKETBALLS

3 FOR £2,495

FOR SALEKiddie Rides x4

FULL WORKING ORDER Ride details: Jay Jay, Helicopter,

Magic Roundabout and Tweenies photos on request

BEST OFFERS call

07973 326448

FOR SALE Coin sorting and counting equipment

for sale all in good working order

1x Cummings coin sorter model 1361 x2 1x Mal coin sorter 309

1x Procoin sorter 2 x Cummings jet sorter 4200

3x printers IDP 3550

BEST OFFERS call 07973 326448

FOR SALE 9 x Cat C Amusements with Prizes 1. Ant and Dec 2. Max a million

3. Monopoly 4. Show Time

5. Amazing 6. Pacman

7. Crazy Fruits

8. Joker Poker upright

9. Crazy FruitsAll in good working order at London

Airport. Buyer collects, best offers call 07973 326448

FOR SALE Pusher game for sale Electric rock 6 player

good condition photo on request

BEST OFFERS call

07973 326448

FOR SALE5x Amusements with Prizes

FOR SALE11 x Cat D Amusements with Prizes

1. Yabba Dabba Darts 2. King Kong

3. Round the bend 4. Jack potters

5. Italian job x2 6. King Kerching

7. Juggling Jackpots 8. Hulk

9. Homer’s meltdown

10. Crazy Fruits 11. Monopoly

All in good working order at London Airport. Buyer collects, best offers call

07973 326448

icrGBmedia

Whether your market is low stake high volume gaming, remote, land-based casinos, bingo, betting or amusements there’s only one publishing house that’s really connected.

The publishing division of GB Media is responsible for the award winning titles International Casino Review, Betting Business interactive and Coinslot, as well as the official ICE catalogue.

For a unique window on the world of gaming, simply contact us on +44 (0) 1204 396 397 or email us at [email protected].

FOR SALE10p £5 BARCREST

MAD WAVE MOTION THEATRE

07774 191 191

29

B2B


FOR SALEFULLY AUTOMATIC

CASH BINGO UNIT FOR SALE28 SEATER

IMMACULATE CONDITIONON SITE AND OPERATIONAL

OFFERS CONSIDEREDBUYER COLLECTS

Telephone: 07971 1111 90

FOR SALE9 American pool tables 8’ x 4’

7 English Supreme Winner Pool Tables 7’ x 4’

8 American pool tables 10’ x 5’

(4 DISMANTLED AND STORED)

DOND BANKERS BONUS .........£495

DOND DOUBLE TAKE ..............£395

FAMILY GUY BOOZE HOUND ...£395

BANKER RINGS TWICE ...........£395

DOND GOLD ...........................£345

COPS N ROBBERS ..................£345

DOND PERFECT GAME ...........£295

DOUBLE DOND .......................£295

DOND LETS PLAY...................£295

CASINO CRAZY......................£295

BULLYS STAR PRIZE ..............£295

ITALIAN JOB .........................£295

MONOPOLY HOT PROPERTY ...£295

DOND CRAZY CHAIR ..............£295

DOND BIG RED ......................£295

ANT N DEC POKER FACE ........£295

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Comment

A single site operator, a bincome under Coinslot’s media m

“

media watchalex lee

You can’t win them all

commentalex lee

hile schaden-freude has a habitof biting back, I

had to stifle a littlegiggle to myself when Iheard the news that all20 trackside bookmak-ers had fallen foul of testinspections at RoyalAscot last month. Whilemany outside the indus-try - as in the peoplewho shove coins into aslot in order to be enter-tained, along with themedia and to an extentthe government - lumpall constituent parts ofthe gambling industrytogether there is a defi-nite distinction betweenthe coin-op sector andthe bookmakers sector,not least down to theFOBT divide.

Can you imagine theuproar in the media if 20high street adult gamingcentres were all caughtallowing 16-year-oldsplay on their machineson the same day? I’mpretty sure the nationalpress would somehowmake a big meal of thatone, yet while 20 track-side bookies flaunt thelaw there’s barely a men-tion of the fact outsideof the Gambling Com-mission’s fortnightlybulletin. I wonder ifthat’s anything to dowith the fact that theQueen likes horses? Sheprobably likes a quickgo on the FOBTs as wellon the quiet. They’re the

champagne and caviarof gambling, doesn’t oneknow?

Of course, the issueshouldn’t be which ofthe various coin-op,amusement, gaming andgambling sectors isholier than thou and,ultimately, point scoringexercises are a waste oftime. What shouldn’t beforgotten, however, isthat AGCs still haven’thad the opportunity toshow that they candeploy FOBTs in aresponsible manner,despite not only beingstrictly for over-18s butalso by and large cross-ing every ‘T’ and dottingevery ‘I’ that the Gam-bling Commission asksof them.

Obviously, whilethere is a crossover inAGC and bookmakerdemographics it isn’tthe exact same group ofpeople that visit bothvenues. What the twotypes of location have incommon, however, isthat they’re both adultonly. Wouldn’t it be goodif the governmentbehaved like responsi-ble adults and created alevel playing field for B2machines? At least thenthe coin-op sector couldprove beyond any rea-sonable doubt that it iscapable of siting FOBTswithout the wholeworld caving in to anapocalypse of addiction.

Horses forcourses

Kent-based operator AMS hasbeen working flat out to ensure

that its customers have been fullyprepared for the World Cup and theadditional opening hours and foot-fall this month, according to Coin-op Community.

“Just over two weeks into thetournament, we have seen mixedresults from our vast array ofequipment,” said AMS directorJason Jarrett. “Some customers’takings have rocketed, whileothers have been rather stagnantas the extra custom has resulted inAWPs being blocked by peoplewatching the TV. Some jukeboxeshave also not been in use as muchdue to the afternoon and eveninggames, so it is fair to say you can’twin them all!”

AMS is celebrating being the firstoperator in the country to be 100per cent Soundjack enabled thismonth. “All of our VHub customershave had an afternoon’s demon-stration of this great app to allowthe selection of tracks from asmartphone, or tablet PC, whichcan then be played on the jukebox.Posters, balloons, beer mats and t-

shirts have all been supplied to pro-mote this new venture and in addi-tion, all AMS VHubs have now beenfitted with cameras to allow theusers to make Dance Me videos.Credit Countdown has also beenset up as well as Twitter and Flickrfeeds when desired. “This is a greatachievement by all our staff and Iam pleased we have managed tocomplete this upgrade before anyother operator in the country,” con-cluded Jarrett.

Further afield, consumer spend-ing and shopping habits appear tobe changing in a dramatic and long-term manner, according to theVending Times. Evidence of this canbe seen in one survey conducted bythe market research firm NPDGroup. As the survey discovered,families aren’t eating out as muchas they did just a few years ago.

According to NPD, visits torestaurants by families havedeclined by about 1bn over the pastsix years. Family outings, whichrepresent an estimated $83.7bn, or20 per cent of total restaurantsales, have dropped across all seg-ments and meal periods.

In the instance of casual dining,receipts were at a six-year low forthe period ending February 2014.Starting in 2009, NPD noted,casual-dining traffic declined at arate of 2 per cent each subsequentyear, with total losses of 7.1m visits.A weakened economy factors intothe decline, but NPD also foundthat there are other barriers limitingfamilies from dining out, includingthe perceived value for the moneyand restaurant environment.

Additional evidence of this trendcan be seen in the second bank-ruptcy filing in less than three yearsby the iconic restaurant brandSbarro. The family-friendly pizzachain cited in legal papers an“unprecedented decline in malltraffic”.

According to the experts, onlineshopping has taken an especiallybig bite out of foot traffic at brick-and-mortar locations. As of thefourth quarter of 2013, online salesaccount for some 6 per cent of totalretail spending. That number nearlydoubles the share from 2006 on atrend line that shows no signs offlattening out.

“Twenty quid onRichard Pankhurst,squire!”

W

2376-p30-31-Comment_Coinslot NEW 08/07/2014 13:11 Page 1

31Coinslot July 11 - July 17, 2014

operator, a bingo hall in Drumchapel and the US coin-op sector allinslot’s media microscope this week.

“commentbaroness howe

quote unquote

”



This is bad news for those vendingand amusement operators who rely oncasual restaurants and mall-basedretailers to attract their customers. Andthe forecast is not expected to improveany time soon. Some of the best-knownstrip mall anchor stores haveannounced massive closings. Oneheadline in the business press recentlyannounced that strip malls are on “amarch toward extinction”.

While many of these venues are nottypical of coin-op locations, operatorscontinue to rely on high-volume retailersto attract foot traffic. If the current trendcontinues, which seems likely, operatorswill be forced to rethink location strate-gies. That could involve following thefoot traffic to less vulnerable locations,such as 24-hour convenience stores andmom-and-pop speciality stores.

And finally, one lucky player at theMecca Bingo hall in Drumchapel, Glas-gow will be having a better honeymoonthan originally planned thanks to a bigwin at the club, according to bingosu-permarket.co.uk.

Charlene McCartney netted herself a£10,000 jackpot win on the National Bingogame on June 28 at the Mecca Bingo hallbut she also shared £50,000 with the other

players at the venue at the time.She landed a house prize of £207.58

and the National Prize of £10,000 whilst316 other players shared the afternoonWin, Share and Shout prize of £50,000 - atotal of £158.23 each. Charlene called‘house’ in 45 numbers and really didn’tthink that she had won any more thanthe house prize, which she was morethan happy with.

You can imagine her elation when shefound that she had won the NationalPrize and the Win, Shout and Sharegame too. The club’s general managerDuncan Anderson said: “When Charleneshouted house and we knew we’d gotthe community prize, the atmospherewas just amazing. Everyone jumped upand cheered! I’m absolutely delightedfor all our players.”

“The way people communicate is changing at an alarming rate. The particulargrowth area is photos - Snapchat, Instagram and similar sites are the new frontierof online communication. No doubt many of your customers will be taking andsharing photos in your pub, which could have implications for your licence.”

POPPLESTON ALLEN, MORNING ADVERTISER

Ifirmly support the general principlesunderlying the Consumer Rights Bill. It

is crucial that consumers have greaterchoice, transparency and rights in thepublic services that they receive, and theBill provides that.

The current approach, which involvessetting out consumer rights across vari-ous pieces of legislation, between whichthere is on some occasions overlap and,on other occasions, tension, does not makefor clarity. A call for evidence in the con-sumer law review in 2008 revealed strongsupport across the board for consolidat-ing consumer legislation to make it clearerand more accessible. Respondents high-lighted a number of benefits that a rewritewould bring, such as: removing discrepan-cies and inconsistencies; greater use ofplain English; greater awareness of rights,remedies and obligations; greater flexibil-ity; future-proofing and the aiding of busi-ness growth. The Bill provides these, too.

I am disappointed that the governmenthave not yet introduced a financial block-ing measure in relation to transactionsbetween people in the UK and onlineproviders based outside the UK that donot possess a Gambling Commissionlicence. The Gambling (Licensing andAdvertising) Act that we considered inthe previous Session introduced impor-tant legal changes in relation to onlinegambling. The government presented theBill as a piece of legislation motivatedvery much by concerns for consumerprotection.

The Act requires that any online gam-bling provider wishing to access the UKmarket from another country must obtaina UK Gambling Commission licence,which of course sounds excellent, butthere is a problem. The provision of thisnew licensing regime can enhance con-sumer protection only if it is harnessed toanother provision that securely preventsonline providers without a licence from

accessing the UK market.A second provision, however, was

absent from the Bill. On Report, I movedan amendment to prevent unlicensedgambling providers selling to consumersin the UK. This has been termed “financialtransaction blocking”. The amendmenthad the effect of requiring financial trans-action providers not to service transac-tions between people in the UK and onlinegambling providers based outside the UKwithout a Gambling Commission licence.

The government responded byannouncing that the Gambling Commis-sion had spoken to three financial transac-tion providers who had agreed tointroduce financial transaction blockingon a voluntary basis. This was welcomenews. At the meeting that I had with theMinister on that occasion, I was told thatalthough the government did not want afinancial transaction blocking clause inthe Gambling Bill they would be open tomaking such a provision in a consumerprotection Bill. It so happens that we havea consumer protection Bill before us, butno financial transaction blocking measureis proposed in it.

It is clear to me that while a voluntaryagreement with three financial transac-tion providers is very welcome, what weneed is a statutory approach covering allproviders of financial transaction services.I am advised by online gambling providersthat, if financial transaction blocking is notprovided universally through law, finan-cial transaction provision will simplymigrate to providers that are beyond thevoluntary agreement. I would like to askthe Minister whether he would update uson any developments in relation to the vol-untary agreement. Are the governmentwilling to introduce an amendment to thisBill to make provision for financial trans-action blocking in order to protect Britishconsumers from unlicensed online gam-bling operators?

Howe calls for toughergovernment action ononline gambling

“Violent video games like Grand Theft Auto have longcourted criticism for ‘promoting’ violent behaviour, but anew study suggests that morally bad behaviour in thevirtual world may actually translate to more pro-socialbehaviour in the real world.”

HARRY REDHEAD, METRO NEWS

“The upcoming summer sports events and in particular,the World Cup, will see increased gambling across theboard. From the accessibility of gambling sites to shopadvertisements, to awareness campaigns about therisks involved and the availability of resources for thosewith a problem (or worried they may be developing one)awareness and proactive action is key.”

DR GARY JACKSON, CONSULTANT PSYCHIATRIST ANDMEDICAL DIRECTOR, PRIORY HOSPITAL CHELMSFORD

“I couldn’t believe the story today about the thief inWelwyn Garden City who walked into an open pub, gothis drill out and calmly bored into the fruit machine!Apparently he fled when staff challenged him. Did hereally think they would leave him to it?”

STEPH NORBURY, COIN-OP COMMUNITY

During the Second Reading of the ConsumerRights Bill, Baroness Howe of Idlicote spokeof her disappointment that the governmenthas not yet introduced a financial blockingmeasure in relation to transactions betweenpeople in the UK and online providersbased outside the UK without a GamblingCommission licence.

2376-p30-31-Comment_Coinslot NEW 08/07/2014 13:12 Page 2


GERMAN TRADE FAIRSQUASHED BY REPRESSIVE LAWS

he IMA trade fair forthe internationalamusement and

vending machine industry,due to be held in Germanyduring 2015, has been can-celled in response to dracon-ian anti-amusement laws. In a public statement, organ-iser VDAI, which representsthe nation’s coin-op industry,has cited the overwhelmingweight of the ‘German StateTreaty on Games of Chance’as the primary cause of theshow’s cancellation: “Thetreaty…as well as the signifi-cant increase in local amuse-

ment taxes in some commu-nities combine to massivelyrepress the amusement andvending machine industryand severely limit its eco-nomic prospects. Furtherdrastic limitations are to beimposed by the plannedamendment of the Gaming

Ordinance. Years of develop-ment work are abruptly ren-dered obsolete.”

GAMING CONGRESS SETFOR CRIMEA

he troubled region ofCrimea is set to hostan exploratory gam-

ing summit, as the organis-ers of the Russian GamingWeek gather interested par-ties together to discussgambling in the recently con-quered peninsula. FollowingRussia’s annexation of theregion - a fact still disputedby the new Ukrainian gov-

ernment - President VladimirPutin suggested that Crimeacould become a gamblinghub for visitors from Russiaand wider Europe. TheCrimea Gaming Congresswill be held in Yalta on 22August, 2014 and promisesto feature a talk from Maria

Lepschikova, a lawyer fromPravovaya Liniya, and fur-ther unconfirmed speakers.

Calendar



AUGUST 2014

12-14Australasian Gaming

Expo Sydney Exhibition Centre, Syd-

ney, Australia www.austgaming-

expo.com

SEPTEMBER 20142-4Entertainment Arena Expo,

Romexpo Fair Ground, Bucharest,

Romania www.earena.ro

2-4Playfair at SALTEX 2014 Royal

Windsor Racecourse, Windsor, UK

www.playfairuk.com

23-25Euro Attractions Show,

RAI Exhibition Centre, Amsterdam,

Netherlands www.iaapa.org/eas

30-2 LIW 2014 NEC, Birmingham,

UK www.liw.co.uk

OCTOBER7-9Brand Licensing Europe

Olympia, London, UK www.brandli-

censing.eu

30-2G2E 2014 Sands Expo & Con-

vention Centre, Las Vegas, US

www.globalgamingexpo.com

EDITORIALEditor: Alex LeeEmail: [email protected] Tel: 07772 280 299Assistant Editor:James Walker Email: [email protected]: 07816678021Managing Editor:Ken Scott Email: [email protected]: 01273 699 900ADVERTISING SALESKathryn NorrisEmail: [email protected]: 01204 396 397Fax: 01204 392 748SUBSCRIPTIONSSarah HaworthTel: 01204 396 397DIGITAL VERSIONMarc LawtonEmail: [email protected]: 01204 396 397PRODUCTIONDesigner: Gina LloydEmail: [email protected] Production &Pre-Press:Dave RoderickEmail: [email protected]: John SullivanGB Media Corporation Ltd,Bolton Technology Exchange,33 Queensbrook,Bolton, BL1 4AY Tel: 01204 396 397Fax: 01204 392 748

Email: [email protected] Executive:Emilie BeauTel: 01204 396 397OFFICESEditorial and Production:3rd Floor, 20 New Road,Brighton, East Sussex BN1 1UF (UK)Tel: 01273 699 900Advertising andSubscriptions:Coinslot International, Bolton Technology Exchange,33 Queensbrook,Bolton BL1 4AY Tel: 01204 396 397Fax: 01204 392 748

Opinions expressed in this publication shouldnot be regarded as the official view of GBMedia Corporation Ltd, except where stated.Views, opinions and recommendationscontained in this publication are put forwardfor consideration only. No action should betaken in reliance upon any such views,opinions or recommendations. Neither GBMedia Corporation Ltd nor contributorsaccept any responsibility for any lossoccasioned to any person howsoevercaused or arising as a result of or inconsequence of action taken or refrainedfrom in realiance on the contents of thispublication.

Notes for contributors: Coinslotwelcomes the submission of articles forconsideration by the editor with a view topublication. Submission of an article wil lbe held to imply that the article containsoriginal unpublished work which GB MediaCorporation Ltd may lawfully publish. Allsubmissions are made at the owner’s risk.© GB Media Corporation Ltd, 2013All rights strictly reserved. No part of thispublication may be reproduced, stored ina retrieval system, or transmitted in anyform or by any means without the priorwritten permission given, full acknowl-edgement of author, publisher and sourcemust be given.

Big names confirmed for big Macao show

T

Newsweekne of the world’s biggest gam-ing expos has confirmed itsfirst wave of exhibitors for this

year’s event. The Macao Gaming Show,scheduled to take place in November,looks set to attract a diverse line-upfeaturing some of the industry’s mostinfluential companies.

Among the early sign-ups areJCM Global, BMM Testlabs andFuture Logic. They will join manymany more, as organisers reportthat 95 percent of last year’sexhibitors have already signed upfor the 2014 edition.

“Our objective was to build on

the success achieved in 2013 andthe response from the internationalgaming community has been verypositive,” said event director, MarinaWong. “2014 is on course to be a big-ger event featuring returning com-panies as well as those which willbe new to MGS. The proportion ofreturning exhibitors is a very accu-rate measure of success and I’mdelighted to have some very impor-tant companies on the floor plan.”

The 2014 Macao Gaming Showis scheduled to take place from

18-20 November, 2014 at the Vene-tian Macao.

O

T

2376-p32-newsweek_Coinslot NEW 08/07/2014 15:22 Page 1

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