Price: 2.50

January 16 January 22, 2015 No. 2403 www.coinslot.co.uk

COMMENT

46

Industry news 4Seaside amusements 18Leisure 20B2B Listings 32Latest Machine Charts 38Classified ads and opps 41Comment & Analysis 46Newsweek 48

COINSLOT

We are going to see anew governmentelected on May 7thand we will be focus-ing on making thattransition as troublefree and progressivefor the industry...

2403-p02-inside flap_Coinslot NEW 13/01/2015 20:06 Page 1

INDUSTRY

Seaside divide - its northversus the south

REPORT

Deals, launches and lotsof minions - EAG opens

January 16 - January 22, 2015 No. 2403 www.coinslot.co.uk46

4

AG 2015 has roared intolife, with the expansiveExCel arena humming to

the noise of thousands ofmachines and redemption games,as the latest video titles competebombastically for the wise rovingeyes of the shows many visitors.Stalking the halls deep in conver-sation are groups of operators onthe prowl for the next big thing,while the combined expertise ofthe coin-op industry gathers topromote its latest and greatestproducts.

Held earlier than any EAGbefore it, this years event is a truecurtain raiser for the industry andas the show progresses throughits three-day run, may well prove alitmus test for the trends of thecoming year.

Along these lines, the potentialof redemption continues to blos-som, with a number of the mostwell known suppliers, includingthe likes of RLMS and UDC, choos-ing to dedicate their most valuablestand real estate to the latest inno-vations in ticket-based entertain-ment.

Theres more of a leisure-cen-tric flair to the hall in general thisyear, with the debut of the VisitorAttraction Expo seamlesslyadjoining its larger cousin. Theline is further blurred by thestrategic positioning of kiddieride stalwarts, such as World ofRides, on the invisible borderbetween the two shows. The pro-gramme of seminars also takesplace under VAEs aegis, markinganother sign of integrationbetween new and old.

Thats a theme that BATCA are

hoping grows from their work atthis years event. Infusing the sto-ried coin-op sector with thevibrancy of new ideas. Also tomake the show in many ways a cel-ebration of British industry.Machines designed and built herein the UK are the mainstay of theshow, with the likes of JNC andmany others exporting thesehighly sought after creations tocountries around the world.

The reverse is also true andtheres plenty of the worlds bestimports on show this year, clam-bering to make an impact in theUK market. In many ways EAG isan international event, withnames like Elaut and Team Playmaking regular appearancesacross suppliers stands.

A renewed sense of optimism

from the entire coin-op industry,which has grown from an improv-ing economy and was provided acatalyst in the form of the AutumnCoin-op Show, is being reflectedat this EAG. Not only on the stands,but in the spaces between them.Sales people are taking a momentout from their work to pose withthe life-size Despicable Me min-ions that Whitehouse Leisure hasunleashed on the show floor,while a inflatable Frankensteinsmonster leaps playfully at unsus-pecting visitors. The mood, all told,is that of cautious positivity. Thiswill be a big year for the industryand the potential for EAG to catchfire and abandon that note of cau-tion may yet again demonstratethe show's power as a trend setterfor the 12 months that follow it.

EAG EXPO

22

Earlier than ever, but no lesscurrent, EAG once againsets out to establish thetone of the year in coin-op,with a cautious optimismpervading its early hours.Joe Ewens reports.

The stage is set fora seminal show

E

2403-p03-front_Coinslot NEW 13/01/2015 20:08 Page 2

4 Coinslot January 16 - January 22, 2015

Industry TO COMMENT ON ANY ARTICLEEmail: je@gbmedia.eu8

G Gaming has inkeda landmark five-yeardeal with Mecca

Bingo to provide thenationwide operator witha comprehensive server-based gaming package. Thedeal sees Mecca unite withSG to blanket the com-panys UK bingo clubs withdigital B3 and Cat C contentpulled from a central server.As part of the agreement SGwill supply a range of Clar-ity, T8 and T7 cabinets,which will run a set of thecompanys exclusivegames, along with a selec-tion of titles from Playtechsubsidiary Videobet.

We are delighted thatMecca has chosen SGGaming to be their supplierof choice for server-basedgaming, said SG GamingUK group managing direc-tor, Phil Horne. This is agroundbreaking deal thatrepresents a major step for-

ward for the bingo sector.The acquisition of Bally

Games and WMS Gamingby SG parent company Sci-entific Games is thought tohave played a key role inincreasing the attractive-ness of SGs server basedoffering, along with theproven profitability ofsome of Scientifics mostsuccessful in-house titles.These will include Rain-bow Riches, as well as thecontinuation of keylicensed titles, such asMonopoly Hot Properties,and WMS titles The Wizardof Oz Over the Rainbow,Zeus II and Black Knight.

Mecca and SG Gaminghave already demonstrateda strong working partner-ship in delivering a com-petitive gaming offer, andwe are excited to continuethis in the years ahead, saidHorne. This fully inte-grated gaming solution will

provide Mecca with a rangeof hardware solutions andoperational efficienciesthat are designed to drivecash box growth. We haveinvested heavily into ourplatform solution over thepast few years and we aredelighted to see the imple-mentation of this solutioninto the bingo sector onsuch a large scale.

The newly openedUK TITO market alsoforms an important partof the deal. Each individ-ual server-based installa-tion will include a fullynetworked termi-nal, which,among otheroperational bene-fits, will make theprovision of a fullTITO system ap o s s i b i l i t y .Mecca staff willalso be able touse data collected

by this central terminal toperform data analysis, trackfree play awards and organ-ise tournaments.

Roll-out of the newsystem is expected to beingduring early 2015, withplans upgrades to termi-nals, venue infrastructureand new terminal instilla-

tions all requiredto get the pro-gramme fullyup and run-ning. Staff willalso be

brought up todate with

t h e

new hardware and soft-ware through comprehen-sive training.

This deal goes a longway in meeting our slotsstrategy and, more impor-tantly, our customer needs,noted Mohammed Zabed,head of slots at Mecca. Thisdeal provides Mecca with adigital server-based gamingsolution for our clubs. Thetrials we jointly undertookdemonstrated that the con-tent provision, yield analyt-ics and enhanced platformtools drive improvementsin cash box revenue andcustomer participation.This was instrumental inmaking our decision. Therange of hardware, plat-form and diversity of con-tent will provide acomprehensive solutionthat will cater to all cus-tomer types and sup-port our multi-channelconvergence strategy.

SWP

STAYING ZINGY

A sequel to one of the bestreceived SWP machines ofrecent memory, Skill BallZingy 2, is making a name foritself at EAG. The machine isthe creation of SupernovaGames, which takes pride ofplace in the SWP section ofthe RLMS stand. This newversion features the sameeye-popping pink decalswhich drew so many playersto its original incarnation, butcan now boast twice theboards of its predecessor. Thecore gameplay and stakesremains the same, testinghand-eye coordination in a 1game that pays out a maxi-mum 50 prize.

REDEMPTION

A REDEMPTION WISHCOMES TRUE

Mirroring the growing trend forredemption in all shapes andsizes, UDCs sprawling EAGoffering includes a number ofslot machines designed forthe FEC environment.Stripped of cash jackpots,these game dispense ticketswhich can be redeemed forprizes. Likely to be among themost popular with show visi-tors is the new Aladdin threeplayer game, which casts thelegendary rogue and his geniein the starring role. The low-tech title features all of thebells and whistles youdexpect from a traditional fruitmachine, including an interac-tive top-box game wherebigger payouts can be sought

Mecca and SGGaming tie-upserversymbiosisCONTENT

Mecca Bingo has chosen SG Gaming asthe primary provider of its server basedcontent, in a major deal that links the twocompanies for the next five years.

S

Ahead of the new block-buster release in 2015,the minions at WhitehouseLeisures plush stall havebeen given a makeover,with a fresh set of costumesdeveloped under theextended licence.

The popularity of theminions last year just blewus away; its been easily ourbiggest line ever in the his-

tory of the company, saidbusiness developer IanWhittingham. With thenew film coming out thisyear, were expecting evengreater things so thats whyweve put so much workinto the product develop-ment. Weve been addingskew after skew, because wethink the demand is there.

The 2015 range features

a host of costumesinspired by the trailer tothe new film, including aminion ice village andcaveman minions.

Whittingham said: Wethought it was going to be

easy to put the new rangetogether, but we didnt getthe style guide from thelicensor until August soweve really had to pull outall the stops to get every-thing made and manufac-

tured in time for the show.Although the company

had to rush to completethe range,Whitehouse willnot be allowed to deliverany of the products untilthe May 1st. However,stand representatives arestill taking orders in prepa-ration for that date.

A favourite of ours isthe young minion out ofthe movie, said Whitting-ham. Hes little and fat andcute and he carries histeddy around with him.We're expecting him to bethe most popular charac-ter in the film, and the mostsought after.

Minions lead product range for Whitehouse Leisure

PLUSH

Its been a year of exciting licences for plushand redemption company WhitehouseLeisure, but a motley crew of charmingyellow fellows are still stealing the show.

2403-p04-05-industry_Coinslot NEW 13/01/2015 20:04 Page 1

INDUSTRY AMUSEMENTS LEISURE B2B COMMENT NEWSWEEK

TECHNOLOGY Clacton has gone cashlessas the pier opts for a cashless payment andaccess system. So why the change? 14

he Astra Gaming Group is no morefollowing the announcement thatit is to change its name to Novo-

matic UK. The move brings it in line withAustrian gaming giant, Novomatic, whowholly own the successful UK company.

The change takes place with immediateeffect and is expected to have no immedi-ate impact on the operation of the busi-ness. Novomatic UK replaces the AstraGaming Group in all of its functions,including its role as the holding group forUK gaming companies Astra Games, Bell-Fruit Games, Empire Games, Extreme LiveGaming, Gamestec, Greentube, LuxuryLeisure, Mazooma Interactive Gamingand RLMS Sales.

The rationale behind the name changeis to adopt a more logical approach to thegroups activities and reinforce the inher-ent values and core strengths of the Novo-matic brand within the UK marketplace,said an official statement.

Change is on the horizon for the newlyminted Novomatic UK, however, withconfirmation that they will open a newheadquarters in Brentford, Londonduring the first quarter of 2015. Deliber-ately positioned in the nations capitaland commercial hub, the new locationwill also include a new studio space forNovomatics live casino dealer provider,Extreme Live Gaming.

The Astra Gaming Group brand hasserved its purpose well as a means of inte-grating the Novomatic Group into the UKgaming space, said group CEO Zane Mer-sich. With that integration now complete,we are able to focus our efforts more effec-tively on taking the Group business for-ward under the auspices of the globallyrenowned Novomatic brand.

Astra Gaming Groupbecomes Novomatic UKCORPORATE IDENDITY

ZANE MERSICH

Novomatic have made theirpresence felt in the UKmarketplace, and not just withtheir product portfolio. Thecompany has made the sensibleand obvious step of changing itsidentity - the Astra GamingGroup is now Novomatic UK.

Flanking one side of the vibrantRLMS Sales stand at EAG 2015 isthe bright orange Vortex machine,accompanied by creator MarcusSheehan (pictured). He has highhopes for his creation at the show, andwith good reason. A number of his testunits in the field have been garneringhigh praise. So much so that in recentweeks, Sheehan revealed that a majorarcade operator has opted to pur-chase two of its test units outright.

Vortex has been whipping up astorm across the country in many dif-ferent sectors. It went to the TraffordCentre, Bognor Regis, Butlins, Prim-rose Valley and two coastal operators,said Sheehan. The game is a uniquetake on redemption, challenging play-ers to step inside a wind-filled cap-sule to snatch at tickets as they whirl

around them. The machine also sharesa feature with the slots titles thatoccupied the EAG hall. Tickets thatare not selected are stored for a spe-cial jackpot round, unleashed whenthe back box is full. All the tickets thathavent been caught get put back intothe machine, said Sheehan, andthats four or five hundred.

Vortex plays a part in a growingfocus on redemption for RLMS, thatsees a major portion of its sizeableEAG presence given over this rapidlygrowing FEC sector. Weve definitelygot more redemption than previousyears, said the companys MartynAllsop. It certainly seems to be theway to go. For many arcades its beena major growth area over the last twoor three years and were respondingto that marketplace.

POLITICS

BACTA TO CHAMPIONCOIN-OP CONTRIBUTION

This year, by its own admis-sion, BACTA finds itself intough competition to have itsvoice heard. We need torecognise that support of thesector will by nature take aback-seat to wider reachingnational concerns, concedesSimon Storer, BACTAs newhead of communications. That said, the organisation isclear on how best to raiseawareness of industry con-cerns. Its in stressing thecontributions the industrymakes to the wider UK econ-omy, says Storer. This is asector which manufacturesdomestically, it creates soft-ware domestically: it exports,it creates high-end technical,IT, manufacture and engineer-ing jobs - these are aspectsthat shouldnt be ignored.Image Ref: SimonStorer.jpg

T

Advanced sales for Vortexwhips up EAG confidenceREDEMPTION

2403-p04-05-industry_Coinslot NEW 13/01/2015 20:00 Page 2

Reflex Gaming will beusing this weeks EAGto show off a trio of newCategory-C Lite machinesin Bank Raid Platinum,Robin The Rich Mini andLady Luck Band of Gold,all featuring a 10p/20pprice-of-play alongside a5/10 jackpot.

The Newark-basedcompany is currentlyexploring the prospectthat these machines couldoffer something new andrefreshing to the adultgaming centre and bingosectors in addition to pubretail estates in place oftired SWP positions.

Quentin Stott, manag-ing director for ReflexGaming, stated that he isalso expecting great inter-est in his firms Royal 100digital compendium,which is being provided tooperators on a two-yearrental so that they canupdate machines on siteor move to new locations.First unveiled at the recentAutumn Coin-Op Show,Stott stated that this inno-vation has receivedextremely positive reac-tions with operatorssimply required to returnthe machine to ReflexGaming at the end of thetwo years.

EAG has always beenimportant for us as a com-pany and it has helped usin our transition into amajor player within thehigh-tech Category-Cmarket in the last fewyears, said Stott.

ACTA will be pushing forMachine Gaming Duty(MGD) to be halved tem-

porarily to off-set the cost of thenew pound coin in 2017.

Following the Chancellor'sannouncement last Spring that anew twelve-edged coin would beintroduced to combat counterfeit-ing, the organisation has beendeveloping plans to buffer theindustry against the oncomingexpense.

BACTA chief executiveJohn White said: The thingthat we have to keep point-ing out is that we cantpass on any cost in theamusements industry.Were constrained notonly by the coinageitself, but also by havinga maximum stake. So anytime theres a costincrease, it just comesstraight off the bottom line.

Although the final figuresare yet to be calculated, BACTAestimates that the cost to theamusements industry to convertall the coin mechanisms willamount to approximately 100million.

In principle, were saying to thegovernment, you really need to

support this important industry byreducing the rate of MGD from 20percent to 10 percent, explainedWhite. It will cost the treasury

whatever itll cost us, and in thegreater scheme of things, 100

million isnt a lot for them.White believes that, com-

bined with other strugglesaffecting the industry, theunprecedented costcould strike a fatal blowto some companies andmake thousands ofmachines redundant ifthey can't be converted.

We are an importantindustry at the seaside

and on the high street; wehave high tech, creative

manufacturing base andwere supporting pubs and

clubs with our products. So,with all of that, the governmentreally should be helping us, hesaid.

BACTA will also campaign for areduction in MGD on SWPs from20 to 5 percent, but it is only plan-

ning to ask for a temporary reduc-tion on the tax for other machineswhile the industry is in transition.

We anticipate the entire thingtaking around three to six monthsand theres a whole logistical exer-cise to be undertaken beforehandto pre-load, said White. Peoplehave to make decisions aboutwhen and what machines theyregoing to convert and that alldepends on where the new poundcoins are in the country.

Full details of the proposals,including the exact period of timeMGD would be reduced for, are stillbeing formulated by BACTA. Afterdeveloping firmer cost estimates,however, the organisation willsoon be meeting with the treasury.

Theres a new person whosjust joined the treasury on the civilservice side and once wevespoken to him then we can start toescalate the campaign, said White.

At the moment, however,White and his colleagues are stillestablishing the minutiae of theproposition.

Weve said we would do it andwe will, said White, But weve gotto put the case together in a lotmore detail than its current form.We have to get some serious num-bers behind us.

Reflexaiming forsomeCategory-Cexcitement

CATEGORY C

BACTA sets out industry gameplan for new pound coin

CURRENCY

Anew app which will allow pub owners tooffer a pay-per-play background music serv-ice is being launched this week by Soundnet atEAG in London.

Soundjack BGM will compliment the com-panys existing app, which lets customers inpubs and other venues select and play jukeboxsongs remotely.

SoundNet communications manager TobyHoyte said the app would offer an innovativesource of revenue for landlords and site owners.

Whats revolutionary about this is that,whereas before they only made money out of juke-boxes, they never made money out of giving some-one a background music service, he explained.This is the first time someone can generate someincome from background music.

The app, which was developed especially forAndroid and iOS products, can also be sched-uled to play certain types of music at certain

times of the day. Hoyte said: You can choose whatever music

fits with the brand of the site as a whole, and wetry and make sure that the sites that use Sound-Jack have precisely the music they need to fitwith their profile.

The app offers a jukebox-style service for cus-tomers at a venue without the need for a physicalmachine, but Hoyte believes the product couldalso assist with branding.

Theres control in the hands of the site owner,he said. If customers want to play Metallica, theywont be able to do that if the owner doesnt wantMetallica being played.

Since Soundjack BGM is specifically designed tobe used in a commercial setting, it also offers a legalalternative to online streaming services such as Spo-tify which are intended solely for private use.

Its a managed music service, so you get theright music at the right site, and its perfectly legal.

Those are the two main things Soundjack offers,said Hoyte.

After being taken over in summer 2014 byNorth America-based TouchTunes, SoundNet hasbeen looking to the US for inspiration.

Hoyte said: We do know that people are usingtheir phones increasingly now, at an acceleratedpace, to select and play music in a pub.

Both Soundjack BGM and the existing Sound-jack jukebox app are intended to support thegrowth of this trend in the UK market, puttingmobile control in the hands of customers.

In terms of machine suppliers, music hasalways been part of their range of services thatthey provide to the sites, said Hoyte. But itsan absolutely key part of a sites offering in the21st century.

New background music app launched at EAGMUSIC

B BACTA will ask for a temporary MGD reduction to helpamusements manufacturers cope with the 2017 switch-over to the new 1 coin. But will the government bepersuaded by the case of an initiative that will costmillions and millions of pounds.

2403-p06-industry_Coinslot NEW 13/01/2015 16:15 Page 1

hen 100 jackpotmachines wereintroduced in Janu-

ary 2014, the change gave awelcome break to a strug-gling sector, but for gamesmanufacturer Bell-Fruit, italso served as a reminder ofthe challenges facing theindustry.

I think it is fair to say thatthe new 100 prize helpedto stem the decline in Cat Cperformance, says man-agement and sales director John McLoughlin, But Cat

C will struggle to competeso long as there is such a dis-parity as we still seebetween pubs/AGCs andthe B2 machines in LBOs.

With this in mind, Bell-Fruit is planning to workclosely with the GamblingBusiness Group (GBG) andBACTA to lobby key policymakers for change in 2015.This will include a cam-paign for the GamblingCommission and DCMS toapprove changes to Techni-cal Standards. In addition,Bell-Fruit will push for thegovernment to formalize atimetable for reviews ofstakes and prizes in anamendment to the 2005Gambling Act.

This may allow theintroduction of featuresthat enable Cat C machinesto compete with otherleisure spend opportuni-ties, explains McLoughlin.

In addition to these leg-islative campaigns, the keychallenge for 2015 is toensure that Bell-Fruit con-tinues to produce innova-tive games. The companyresponded to the prize-money increase last yearwith a wave of popular100 AWPs includingimproved versions of clas-sic Deal or No Deal andMonopoly games, and it stillattests to the crucial impor-tance of its products.

As always the greatestchallenge is to continue toproduce the best games inboth analogue and digitalformats, McLoughlin com-mented. Since last year wehave learned a lot aboutdeveloping ever bettergames and we are con-stantly honing our statisti-cal profile to ensure that wegive the player the best pos-sible experience.

One of the companysbiggest success stories, theDeal or No Deal licence,will continue to featureprominently in Bell-Fruitsrange this year. McLoughlincomments: Deal or NoDeal has been extremelypopular ever since welaunched our first gameback in 2006, and I haveevery confidence that itwill maintain its appealthrough 2015 and beyond.

However, with the con-tinued issues faced by theCat C sector, the companyis committed to releasingbrand new products tomaintain its competitiveedge.

We, like our competi-tors, are only as good as ourlatest game, but I believethat we have the best teamof games designers in thebusiness who will continueto focus on bringing inno-vative and exciting con-cepts to market, saysMcLoughlin.

With the recently-established GamblingBusiness Group adding another string to theindustrys bow and BACTA revving up for a fightover FOBTs, 2015 could be a year of positivechange for Cat C games manufacturers.Bell-Fruits John McLoughlin explains how thecompany aims to get ahead in the coming year.

Finding a way forCat C to competeon the leisurestage

sales@suzohapp.co.uk 0208 391 7700 www.suzohapp.co.uk

BUSINESS FORECAST

W

ARCADE OPENING

NEW ARCADE IN TEESIDE

A 500,000 refurbishmenteffort has seen the Holly-wood Bowl at the TeesideLeisure Park in Thornaby

boast a new amusementarcade, complete with airhockey, pool tables and thelatest games machines.

SEASIDE OPERATIONSMILLER AMUSEMENTSPUSHING FOR NEW LEG-ISLATION

Miller Amusements in Whitbyis concentrating on its suc-cessful family rides offeringwhile pushing for new legisla-tion that would help arcadeoperators better balance theirofferings. Mark Miller, directorfor the family-owned business,

stated that adult-oriented casharea growth will only furtherdiminish without a seriousredress of market imbalances. With current systems of taxand licensing, its difficult tomake new investment in cashareas economical, says Miller.Until we get parity with thebookies, cash areas will con-tinue to suffer.

PIERSON THE BRINK

The adverse weather over theweekend has left Weston-Super-Mares now derelictBirnbeck Pier close to col-lapse, after 40mph windsdamaged an already unstableboardwalk.

2403-p06-11-industry_Coinslot NEW 13/01/2015 18:22 Page 2

Sweet AmandasSophisticatedsweet andmerchandisevending solution.Come along and see it in action at EAG 2015.

Tower of Tickets4 Player Fun

Pop It And Win1 Player Balloon Popping

Adders And Ladders 2 Player 2p Coin Roll Down

Fish Bowl FrenzySee it for yourself at EAG

SpindromeTake It For A Spin!

Midi-Line2 Hopper Changer

MAXI-33 Hopper Changer

Van Gogh ArtsBrand New Colour EditionFreddies Vacation

Aladdin 3 Player Reel Fun Games

Beat the rush and order yourtickets for the year ahead

RedemptionTickets

The UnitedDistributingCompany

Maggi & Maggi Uk Ltd, Kestrel House, 83 Folds Road, BOLTON BL1 2SZTelephone: 01204 520011

Email: sales@maggimaggi.co.uk Visit: www.maggimaggi.co.uk

Maggi Maggi are the UKs leading electronic repair and service centre.

Specialising in PCs, TFT monitors, MPUs, PSUs and Coin/note handling equipment.

With over 20 years experience of supporting eld based activity including a next day advance replace service, we are perfectly placed to serve our wide customer base.

We supply a wide rangeof tokens.

Maggi UK of cial Distributor Crane PS.

Please telephone, emailor visit our workshops.

oinslot: Are thereany new businesschallenges you

anticipate for the comingyear?Peter Harvey: An ongoingpipeline of new productsand games is crucial in thisindustry, and we workclosely in partnership withthe manufacturers toencourage this. In thelonger term, the introduc-tion of the new polymerbanknotes and 1 coins in2016 and 2017 respectivelywill have a significantimpact across the wholecoin-operated sector. Ourmachines will need to beupgraded so they acceptthe new currency, andthere will be a large costassociated with this. How-ever, we are working witha number of cross industrybodies to find ways to limitthe damage caused, partic-ularly to family and singlesite operators who couldbe put out of business bythe extra investment. Inaddition, we are currently

trialling ticket-in-ticket-outtechnologies (TITO) acrossour venues, which will alle-viate the issue of incompat-ible machines.

CS: How does Talariusanticipate FOBT machinesto affect trade in 2015?PH: The AGC industry isdoing all it can to competewithin its regulatory frame-work, but the existence ofthe far higher stake FOBTmachines on the high streetin betting shops means cus-tomers have far morechoice when they lookbeyond our venues. We con-tinue to respond to this as abusiness by focusing on ourstaff, customer service andvenue infrastructure, butregulatory imbalance is ulti-mately a hindrance on oursuccess.

CS: What other action isTalarius taking in responseto the challenge of FOBTproviders? PH: We are working withpolitical parties and the restof our sector to press for thisissue to be looked at, andpropose a solution wherebythe maximum stake on B2machines is reduced signifi-cantly to a level that the nextgovernment and responsi-ble gaming bodies are morecomfortable with, at whichpoint AGCs should also haveaccess to those newmachine limits.

Talarius makes plansto tackle AGC set-backs in 2015

LEGISLATION

As adult gamingcentres across theUK face up to thetough times ahead,Talarius is taking aproactive approachby pushing forlegislative changes toeven the playing field.And for the UKslargest AGC provider,the first item on thepolitical agenda for2015 is FOBTs, sayschief executive PeterHarvey.

MACHINE RENTALS

AMGS KING OF SLOTSAVAILABLE TO RENT

Premier distrib-utor of gamingand coin-opequipment,AMG Leisure,offer popularmodel King OfSlots on anaffordable rentaldeal. Customerscan benefit froma no upfront fee,

36 month rental contract, witha top of the range slant topcabinet. The machine comescomplete with a multi stake500 jackpot and 17 gamemenu including a minimum offour update games per year. Afull spares warranty isincluded and the cabinetboasts a high quality twinscreen vision displaysystem, with fitted recyclerfor note pay out option. Themenu features top performerssuch as Worms, Winstar,Luck Of The Irish and JackpotGems.

RECRUITMENT

PRAESEPE HUNT FORGAMING OPERATIONSMANAGER

UK gaming industry operatorPraesepe are seeking a

gaming operations managerfor its Beacon Bingo, Crickle-wood operation. The role willfocus on player retention andrepeat business.

C

NEWANIMALFUNSIZERIDES!For EveryLocation ThatOnly Has A 4m x 4m (13ft x 13ft)Area Available...

And Needs Some ExcitingNew Battery Rides ForYounger Children To Enjoy!

www.worldofrides.comAll FUNSIZE Rides Include A 12v Battery, Delivery To Most UK

Mainland Post Codes And 12 Months H.S.E. - A.D.I.P.S. Safety Tested Documentation!

...our businessis childs play!

NEWANIMALFUNSIZERIDES!For EveryLocation ThatOnly Has A 4m x 4m (13ft x 13ft)Area Available...

And Needs Some ExcitingNew Battery Rides ForYounger Children To Enjoy!

2403-p06-11-industry_Coinslot NEW 13/01/2015 18:23 Page 3

he end of 2014 sawsome frank lan-guage being spoken

by key industry figuresregarding AWP.

As an industry we needa root and branch overhaulof the AWP offering and aclear and honest appraisalof what the modern con-sumer is looking for and ifwe are delivering it, statedPaul Langham, vice chair-man of the IndependentOperators Association(IOA).

Is there something elsewe can do differently?asked BACTA presidentSteve Hawkins. How canwe reinvent this industry tomake sure that were setwell for the next 20 to 30years?

Pub closure rates have

levelled considerably sincetheir nadir of the 2009-2010 fallout period fromthe financial crisis. How-ever, leisure is an areadependent on a customer-base comfortable with itsdegree of expendableincome, and here - theres aproblem. Whilst the UKeconomy has stabilised andeven enjoyed limitedgrowth since the first quar-ter of 2013, the spendinghabits of the public remainin the recession mindset. InLanghams words: Thespending public is far morediscerning and far morecanny about what theyspend their hard earnedcash on.

The decline of the UKpub sector is muchlamented within coin-op

circles, for concurrent withpub closures comes adiminishment of the tradi-tional market for AWP trade.That said, there are thosewho still thrive within thisindustry: Greene King andWetherspoons are but twomulti-million pound opera-tors who continue toexpand.

The character of thepubs which have closed isalso of note. In 2009, whenpubs were going out of busi-ness at the frightening rateof 52 per week, researchfrom the BBPA showed thaton average, 51 of theseestablishments were wet-led, in that they predomi-nately sold beer. At the sametime, branded pubs andcafe-style bars were open-ing at the rate of two a week.

It was figures such as thesewhich prompted the BBCshome editor Mark Easton toclaim: The pubs that areclosing, overwhelmingly,are those that existed toserve customers who cameto drink and to smoke: with-out the beguiling fug oftobacco smoke and thedraw of cheap beer, suchplaces find it much harderto survive.

Thats not to say that

increased governmentunderstanding of the eco-nomic contribution of boththe UK pub and amusementindustries would aid theplight of AWP, but it shouldbe recognised that a transi-tion is occurring in whatwas once a stable and recog-nisable marketplace.

The question posed, theindustry as a whole nowneeds to establish how bestto adapt.

The call for AWP overhaul

British pubs arechanging. For IOAvice chairman PaulLangham, so tooshould the traditionalAWP offering.

PUB OPERATIONS

T

RENTAL DEALS FORSOUND LEISURE JUKEBOXES

NEW INTERFACE + CAMERA

34.83 PER WEEK

CALL NOW. YOU COULDGET A NEW JUKE DELIVERED

WITHIN A WEEK!

7020 7644 8888soundnet.net

2403-p06-11-industry_Coinslot NEW 13/01/2015 18:23 Page 4

www.soundnet.net t: 020 7644 8888www.soundleisure.com t: 0113 232 1700

GET YOUR SHARE

VVhhuuubbb -- TTTTThhhhhhheeeeeee UUUUUUUUKKKKKKKKsssssssssssss hhhhhhhhhhiiiiiiiiggggggggghhhhhhhhheeeeeeessssssssttttttttt eeeeeeeaaaarrrrnnnniiiiiinnnnnnnnggggggggggggggggggggggSSSSSSoooooooouuuuuuuuunnnnnnnnnnndddddddd LLLLeeeeeiiiiisssssssuuuuuuurrrreeee JJJuuuuukkkkkeeeebbbbbbbbbbboooooooxxxxxxxxxxxxxxxx

FFFFFuuuullllllll ssssccccrrrrreeeeeeeennnn ttoouuuucccchhhhhhhssssssssssscccccccccccccrrrrrrrrrrrreeeeeeeeeeeennnnnnn5555 mmmiiilllllliiiooonnn sssoooonnnnnggggssss aaaaaaaaaavvvvvvvvvaaaaaaaaaiiiiiiilllllaaaaabbbbbblllleeeee ooooonnlliinnee

IInntteeggratteedd ccaaammmmmmeeeeeraa wwwwiiiitttthhhh DDDaaannncccee MMMMeeee aaaaapppppHHHHHDDD vvviiidddeeeooo

ssssoooouuuundddjjaaaccckkk enaaaabbbblllleeeedddd

RRRRReeeennt cost is 33334444...888833333 ppeeerrr wweeeekkkincludeeeessss mmmmmuuuusic ccchhhaargggeeesss

Contact Souuunnnnddddnnnneeeettt: 02000 7776644444 888888888 ffor details

OF THE FUTURE!

ssoouuunnndddjjjaacckk

NNNNNNNeeeeeewwwwwwwwwwwwww sssssssssmmmmmmmmmaaaaaarrttttpppppphhhhhhhooooooonnnnnnnnneeeeeeeee aaaaapppppppppppppp ttttthhhhhaaaaatttttt ccccuuusssttoommerrrsss uuussseee tttoooocccoooonntttrrrroooooolllllll aaannnndddddddddd ppppppppppaaaaayyyyy ffffooorrr tttthhhheee mmmmuuuuuussssssiiiiiicccc ooonnn ttttthhhhheeeeee jjjjjjjuuuuuukkkeeebbooxx oorr

bbbbaaaaacccckkkkkgggggrrrrrrooooooouuuuuuunnnnnnnnndddddd mmmuuussssiiiicccc iinnn yyyyoouurr ssiittteees.

sssooouuunnndddjjaacckk iiss nowww aaavvvaaaiiiillllaaaabbbbbllee oonn aallll MMileesstonesIIInnn MMMMuuusssiiiccc jjjuukkeebboxxeess evveennnn yyyyoouuuurrrr ooooollddeesstt MMiilleessttoones

jjjuuukkess ccaann nnooww accessss ssssoooouunnnddddjjjjjaaaacckk.TThhhiiss iiss aa FFRREEEE uuppgrraaddddeeee....

souuunnnnddddjjjjaaaccckk bbbaaccckkkggrroouunndddd mmmmuussic iiss nnooww aavvaaillaabbbllee ffrommmm Sounnddddnnnneeeet. Costs start at 33335555 pppeer mmonntthh ffoorr aa taabblleett

bbaseeeddd sssyyyyssstem. Contact us nnnoooowww ffoorr aa ffrreee ddemmoo..

See usat EAGStand 135

14 Coinslot January 16 - January 22, 2015

Industry INDUSTRY AMUSEMENTS LEISURE B2B COMMENT NEWSWEEKOPERATIONS You cant rely on the British weather, sooperators need to create their own warmth - Pavilion doso through a family feel. 19

lacton Pier has takenthe plunge and gonecashless.

Installation of SemnoxsParfait solution in thecoming weeks will see thedeployment of self servicekiosks at the pier for cus-tomers to purchase and top-up access cards, whilstwaterproof wireless read-ers for exterior rides willallow them to enjoy the full

spectrum of Clactons offer-ing without the constantrequirement for currency.

Its a significant invest-ment, and one that wasnttaken lightly.

Its a huge step for us: itsa leap of faith of sorts,claims Elliot Ball, executivedirector of the Clacton PierCompany. Its true that thetechnology involved mayinitially be unfamiliar to

both customers and staffalike, and its that line ofthinking which underlies ahealthy skepticism on Ballsbehalf regarding short-termsales impact: Whether ornot itll benefit us in termsof straight-off-the-batincrease of income, wellhave to wait and see, heconcedes.

Long-term, however, thebenefits of the new system

seem manifold. First of all, its going to

tighten all the controls hereat the pier - which is themain reason to put it in, hesays. But there are alsotremendous implicationson a number of othersfronts as well.

Its no exaggeration. Withdigitalisation, comes data:the kind of data that willshow Ball uptake levels andfootfall. Those sort ofreports will enable us tomake more informed deci-sion in the future, he adds.

Then, there are the mar-keting implications to con-sider. The system allows theoffer of package deals topier-goers that can be easily

tracked and accounted for.As Ball puts it: Thats mar-keting directly into our cus-tomer-base.

Finally, freed fromcashier duties, a shift offocus can take place regard-ing the responsibilities ofstaff. Essentially, our teamcan be more outward-look-ing and maximise their cus-tomer service provision,says Ball.

In a seasonal industry,timing is everything, and itsno coincidence that thesystem is being fittedduring this quieter winterperiod. It should be up-and-running by the Februaryhalf-term, Ball tells us. Thatway, well have five or six

weeks grace for our staff tofully converse with thesystem before we hit theground running for theEaster holidays.

Whilst Clacton Pier isntthe first leisure operation toopt for a catch-all cashlesssolution, it is perhaps thefirst of its scale and scope -at least within the UK. ForBall, its indicative of whathe believes to be an upcom-ing snow-ball effect inwhich operators nationallymake the switch. Our feel-ing is that once its installed,its going to revolutioniseeverything that were doinghere, he concludes. Its thefuture - its the way theindustrys going.

Clacton goescashless PIERS

Clacton Pier has opted for a catch-all cashless payment andaccess system. For its executive director Elliot Ball, it willrevolutionise the way that Clacton - and ultimately the industry atlarge - does business.

Available 28mm. Keyed Alike, Keyed to Differ and Master Keyed

ALL NEW 4000

SERIES HIGH

SECURITY

CAMLOCK

HIGHSECURITY

LOCKS

C

FURNISHINGS

ANTRIM BRINGS VEGASSTYLE TO LONDON SHOW

Floorers to the great and goodof the coin-op industry, Antrim

Carpets, has brought the fullforce of its new Vegas Nightsrange to EAG 2015. Styledafter the historic home ofgambling entertainment, LasVegas, the range includes a

series of carpets that prioritiseblacks, vivid reds, bright bluesand striking yellows.Antrims stock in trade is thehigh quality Axminster car-pets, which are made of pureBritish wool. In addition to pro-viding a low lustre and highlycrimped finish, the carpets arenon slip and resist soiling,making them practical forthe day-to-day runningof an arcade or adultentertainmentcentre.

EXHIBITIONICE GETSITS SKATESON

ICE is gearingup to its biggestever showingahead of ICE TotallyGaming 2015 atLondons Excel Centre.The pre registration campaign

is being stepped up ahead ofthe event which runs 3-5 Feb-ruary. It is the gambling indus-trys largest, mostcomprehensive trade eventand houses the worldsbiggest b2b gaming exhibi-tion, and all from the UKsindustry.

2403-p14-16-industry_Coinslot NEW 13/01/2015 18:23 Page 1

16 Coinslot January 16 - January 22, 2015

Industry INDUSTRY AMUSEMENTS LEISURE B2B COMMENT NEWSWEEKTRENDS Will coffee really take over from the greatBritish pub? Well, the latest research suggests theindustry needs a double espresso shot in the arm. 20

Standing out thanks toits host of new gamingtitles and recentlyacquired Queen rockband licence, RLMSSales is at EAG Expo 2015in optimistic mood.

Phil Boulton, managingdirector for RLMS Sales,says the Burton-on-Trent-based firm hasassembled astunning portfo-lio of productsfor EAG 2015that span thefull coin-op spec-trum fromamuse-mentstogamingandencom-passingsomeinterest-ing newconcepts.

Bell-Fruit Games inau-gural Category-C modelcomplete with the iconicQueen licence featuresprominently as does newgaming titles from Astra,Empire and Project whilethese are all joined by arange of ticket redemp-tion and other non-gaming equipment fromthe likes of SupernovaGames.

The range of modelswe have on show at EAGthis year is the culmina-tion of many months ofdedication and hard workfrom our product designand manufacturing part-ners, says Boulton.

Among the 30-plusmodels we will have onshow are some standoutproducts including aselection of brand newlicences.

CRIME

THIEVES TARGET FRUITMACHINES AT DERBYSHIRE PUB

Burglars have raided pub fruitmachines, stealing an undis-closed sum of cash. Theintruders broke into the prem-

ises, smashed into the fruitmachines and stole cash frominside them. The incident tookplace at Eaton Farm, inWilsthorpe Road, Long Eaton,between 12.30am and 8.20amon the 9 January.Police reported that the build-ing was entered via a windowand through the pub lounge.The report stated: "Theysmashed fruitmachines to get tothe money. It is notknown if anythingelse has beentaken." The gen-eral public havebeen urged to call101 to report anysuspicious activity.

s the closely antici-pated EAG gets intofull swing, the time

is ripe for exhibitors tolook ahead to 2015 and thestart of the Easter tradingseason. With a strong port-folio on show this year,John Vallis, UK sales direc-tor at Suzo-Happ, reflectson the impact of these bigyearly trade expos for thecompany.

Attendance and indeedparticipation in the bigyearly trade shows arevery important to ourcompany, says Vallis.They enable us to gain awider understanding ofthe wants, needs anddirection of the market asa whole.

As well as identifyingmarket trends and scopingout the competition, Suzo-Happ centres its tradeshow appearances on thecustomers to discussproducts and businessneeds.

Vallis explained: Wedont come to trade showsexpecting to take pagesand pages of orders back

with us, if customers visitour stand and leave with abetter understanding andinsight into the productsand services we have tooffer then I feel that wehave done our jobs prop-erly.

The amusement indus-try is still very much apeople and product cen-tric one, he added.

From discussions withcustomers and other busi-ness owners at the recentAutumn Coin-op Show,Vallis feels confident thatthe industry is going intothe new season with afresh sense of optimism.

I would say that theindustry as a whole willcontinue its momentumwell into 2015, said Vallis.Technology continues toevolve and tastes andtrends change within themarketplace, and thosethings combined createmarket opportunity and anoverall positive outlook.

Puttingon a goodshow vitalfor Suzo

In the product-focussed amusementsindustry, meeting fresh faces within thesector can be key to success, says Suzo-Happ. UK sales director John Vallis explainswhy exhibiting at the biggest trade shows iscentral to the companys ethos.

SPARES AND COMPONENTS

PRODUCT

GOGO PONY SECURESEARLY EAG SUCCESS

Whilst ACOS saw a pre-saletest version of GoGo Pony,EAG 2015 has seen JNCSaless first outing with the

companys latestfamily ride now fullyapproved for the UKmarket. The titles ini-tial outing back inOctober performedextremely well in termsof pre-orders, a trendwhich has continuedin the form of secured

orders on the first day of EAG.It appeals to a wide range ofchildren, explained the com-panys technical director TomClarke. Children can playGoGo Pony from the age oftwo upwards - and there arentmany machines suitable for

kids that young.

A

PRODUCT

RLMSbringtheQueentoExCel

2403-p14-16-industry_Coinslot NEW 13/01/2015 18:18 Page 2

18 Coinslot January 16 - January 22, 2015

TO COMMENT ON ANY ARTICLE

Email: je@gbmedia.eu8AmusementsSouthend Air Showreturning in September

Crane and redemptiontrade burgeoned in the

latter half of last year atGrand Weston Pierand pavilion managerTim Moyle expects thistrend to continue well into2015 thanks to an array ofquality licensed prizes.Moyle stated that licensed materialfrom Universals Despicable Me and

Minions franchises werehis front-runners for2014. I think cranes willcontinue to perform verystrongly in the coming

year, Moyle proffers.Theres a new Minions film

due for release in May and aJurassic Park film with plush to gowith that, so I expect that to drivesales.

Redemption key to seaside performance

The Brighton Festival,a major boost to arcadeoperators in the south coastcity, will take place from May 2-24.Now in its 48th year, the 2015 edi-tion is expected to be the biggestdraw ever and will feature 448 per-formances and 147 events at 37sites while award-winning author AliSmith is serving as guest director.

After being cancelled last year, theSouthend Air Show is returningfrom September 12-13 after volun-teers helped to raise over220,000. Being held onthe 75th anniversary ofthe Battle of Britain, theevent is expected to at-tract in excess of 300,000visitors of all ages to the area.

HOLIDAY PARKS

The future of a majorNorth Wales seasideholiday park that was putup for sale for 8.5m hasbeen secured after it wassold to a local rival.

Estate agent Savillsconfirmed that a deal hadgone through for theWhitehouse Leisure Park,which features its ownamusement arcade and

snooker room and islocated in the resort ofTowyn.

Savills revealed that thenew owner of the site wasthe Seldon family, whoown the adjacent GoldenGate Holiday Park.

Robert Gale-Hasleham,director of leisure andtrading services at theagent, said the sale high-lighted a growing confi-dence in the seaside

holiday park market.He commented: White-

house Leisure Parkoffered a superb opportu-nity to purchase a well-established caravan park,which is situated on thenorth coast of Wales, awell-known holiday parkdestination.

This was a majortransaction and demon-strates the rising confi-dence in the holiday park

market.Whitehouse was sold

through a shares transac-tion for the operating com-pany, having been offeredat a guide price of 8.5m.

The site is spreadacross almost 19 acres,comprises 315 developedpitches and has planningpermission and a sitelicence for a total of 348static caravans andlodges.

Sale secures bright future for Welsh holiday park

he owner of Mum-bles Pier has made anew attempt to pro-

ceed with its plans to trans-form the foreshore andheadland areas of theattraction.

Ameco has applied forplanning permission tobring the foreshore, seawalland boardwalk elements ofits scheme seaward after anargument over the quarryrock face behind it, as wellas a two-year extension toget the project underway.

The company alreadysecured planning consentto build 27 flats on the fore-shore between the piers

amusement arcade and theinshore lifeboat house, aswell as a hotel or apart-ments - or a combination ofthe two - on the headland.

It is hoped third partydevelopers will purchaseboth sites, enabling Amecoto refurbish the pier andbuild a new boardwalk andsea wall.

An Ameco spokespersontold the South WalesEvening Post: The conse-quence of the delays meana redesign of the scheme,especially the coastal stripsite, and a renegotiationwith third party develop-ers.

The dispute over thequarry rock face beganwhen Swansea Council, itsowner, had it valued aftergranting Ameco planningpermission.

The value was higherthan originally thought,and, according to reports,Ameco has now declined topurchase the rock face.

To get the foreshoreplans back on track, Amecohas adjusted its plans totake the pier road behindthe foreshore flats insteadof in front, and for theboardwalk to run in a linefrom the pier to MumblesAmateur Rowing Club.

Amecos spokespersonsaid the new applicationcame after holding exten-sive talks with the council,and that the two-yearextension would provide asafety net with regards totime.

The company has spentnearly 1m on the plans todate, without starting thepier or foreshore work, anddoes not expect to make aprofit on the scheme.

The spokespersonadded that it was still in dis-cussions with developers,and that it had seen a resur-gence in interest in a head-land hotel.

Ameco makesfresh attempt totake Mumbles Pierplans forward

TPIERS

PROPERTY

WESTON-SUPER-MAREBEACH HUTS ATTRACTHUGE INTEREST

Over 800 people have signedup to lease one of the up to130 beach huts being pro-posed for the prom in Weston-super-Mare with 24 of thecolourful wooden buildingsexpected to be available fromApril. There are an estimated 20,000beach huts across the UK andthe local council wants to cashin by offering one, two andthree-year leases on the bijoustructures offering uninter-rupted views of the BristolChannel.

The Mumbles Pieroffering remains in astate of flux, althoughefforts andendeavours to movedevelopment plansforward continue. Anew approach, amida resurgence ofinterest in the overallproject, could signala regeneration isfinally on the Welshcoasts horizon.

Brighton Festivaldates released

2403-p18-19-Amusements_Coinslot NEW 13/01/2015 17:31 Page 1

W W W . A M G S A L E S . C O . U K

NORTH:- 01765 640209 SOUTH:- 01553 692817

s4!8%&&)#)%.42%.4!,

s./#!0)4!,/54,!9

s'5!2!.4%%/&.%7'!-%30%2!..5-

s&5,,9%!2-!.5&!#452%27!22!.49

MARKET LEADING GAMING MACHINES ON COMPETITIVE RENTAL CONTRACTS!

7)3(50/.!"/.53#!4#0,!9%2#/--5.)49

+).'/&'!-%3'/,$#!4#

+).'/&3,/437)3(50/.!3,/46)3)/.3,!.44/0"

19Coinslot January 16 - January 22, 2015

INDUSTRY AMUSEMENTS LEISURE POLITICS B2B COMMENT NEWSWEEK

LOBBYING The general election offers a significant opportunity forchange in the industry. The Gambling Business Group is determined tohelp drive that process. 26

he soaring tempera-tures of last summerwere welcome

news for seaside operatorsthroughout the UK, withsunny days heraldingbusier businesses andbetter takings. For PavilionAmusements in Devon,however, a hands-onapproach is key to encour-aging custom even incolder weather.

No matter what theweather is, the manage-ment of the business isparamount, said LindaWhyte of Pavilion Amuse-ments. I feel during thisrecession we need to con-nect with the customersand make it more personal,so they know they are wel-

come and that we appreci-ate their custom becausethey are keeping us in busi-ness.

With this firm customerservice focus at the centreof the management strat-egy, the company has noplans to follow the lead ofClacton Pier and invest in acash free ticketing system.

Whyte explained: Wehave put the digital cash-less system on the backburner because this is verymuch a hands-on, meet andgreet business. Time willtell whether it is the futureof seaside amusements.

At the core of this is apush for consistent stan-dards in order to offset thefeast and famine patterns

that can characterise thisseasonal sector of theindustry. Whyte believesthat friendly service hascontributed to a loyal baseof customers who return tothe arcade regardless ofweather conditions.

We need to hit ourtarget turnover whether itshot, raining or snowing,she said. Its very impor-tant that the business isclean and the staff are pleas-ant - we take what we aregiven with the weather.

The second focus for thebusiness is on productssuch as licensed redemp-tion and new products thatprovide entertainment fordifferent generations with-out being too technical.

Some of our customersneed guidance on how touse basic machines like theticket stations, Whyteadded.

This is reflected in theinvestments PavilionAmusements are looking tomake at the big trade showsthis year, with a focus onskill and family fun gamesas well as prizes based oncurrent films.

However, Whyte con-cedes that keeping up withtrends is important, inaddition to a maintainingfamily-friendly atmos-phere. In this difficult cli-mate it is very important toinvest in new products tokeep the interest of thepublic, she said.

Devon arcade puts seasidesuccess down to family feel

SEASIDE ARCADES

With tourism numbers now a key focus forseaside operations, the UKs resorts arestepping up efforts to encourage custom.But rather than praying for hot weather orinvesting in hi tech systems, PavilionAmusements is opting for a personalapproach, according to Lynda Whyte.

T

2403-p18-19-Amusements_Coinslot NEW 13/01/2015 17:29 Page 2

20 Coinslot January 16 - January 22, 2015

Leisure TO COMMENT ON ANY ARTICLEEmail: je@gbmedia.eu8Lisburn bowling byEaster

Work to rebuild Kenwick Parkleisure centre near Stroud willbegin in the next two weeks. Thevenue burned down in a major firein October. If the sites latest plansare approved by the local council,the centrecould be trad-ing once moreby the end ofthe year.

Kenwick Park rebuildgets underway

Alton Towers op-erator MerlinEntertain-ments hasteamed up withStaffordshire Uni-versity to offer a two-year Founda-tion Degree in Visitor Attraction andResort Management at the Univer-sitys Business School. Twenty stu-dents will join the course thiscoming September.

Learning the trade

Fire crews were calledto the Gala Bingoclub in Chorley ear-lier this week after afemale employee gother thumb crushed inan automated coin machine. The24-year-old woman was quicklyfreed by firefighters disassemblingthe machine and was subsequentlytaken to hospital by ambulance.

Worker freed followingcoin machine mishap

Construction has commenced ona new eighteen-lane bowling alleyat the Leisureplex in Lisburn,County Antrim. The 2.5m newvenue isex-pectedto openby theEasterholidays.

offee shops could outnum-ber pubs in the UK in justover a decades time

according to new research by theDaily Mirrors data journalismwebsite ampp3d.

By combining studies fromresearch consultancy AllegraStrategies and the British Beer andPub Association that show a sharpdecline in pubs and rapid rise incoffee shops, the data team con-cluded that there could be morecoffee shops than pub as soon as2026.

However, the BBPA suggestedthat the analysis could be mislead-ing, as the rate of decline in the pub

sector had been slowing in recentmonths.

A spokesperson for the associa-tion told industry magazine EatOut: It is impossible to predict thatfar ahead. Our own research showsthat pub closures have slowed andare now lower than previouslythought - we estimate at around 13per week. There is increasing con-fidence in the sector, not least dueto government action in cuttingpunitive rates of beer duty, whichhit pubs hard.

A third duty cut in the MarchBudget would help to stabilisebeer sales, keeping more pubsopen, as beer sales still account for

two thirds of all drinks in pubs.Figures show that in 1982 there

were 70,000 pubs in the UK, whilethe latest parliamentary statisticssuggest that there are now fewerthan 50,000.

The research said factorsincluding the recession, anincrease in sales of alcohol insupermarkets and the strainedrelations between publicans andpub owners within the pubcomodel could be responsible forthe decline.

The last decade has seen asteady rise in the number of coffeeshops in the UK, even during therecession; there were 10,685

shops in 2008 and 15,213 in 2011.By extrapolating the figures, the

website suggested that, should thenumber of pubs continue to fallsharply and the number of coffeeshops continue to rise signifi-cantly, the latter will overtake theformer in 2026.

Martyn Herriott, chairman ofthe Beverage Standards Associa-tion, agreed with the BBPA that itwas impossible to predict so farinto the future.

Herriott said an increase in thenumber of coffee shops would bea good thing, as long as the qualityof equipment and final productremained high.

Pubs couldsoon beoutnumberedby coffee shopsPUBS

New research has suggested that the UK may soonhave more coffee shops than it does pubs - a claim theBBPA has cast doubt on.

C

BINGO

MECCA BINGO BEGINSSTAR SEARCH

Singers with aspirations ofmaking it big are beinginvited to take part in thenew Star Search talentcompetition being run byMecca Bingo. The contestbegan last weekend inSouthport and will seeregional winners travel toBlackpool in June to takepart in a weekend-long final.Entries are being acceptedvia live auditions at MeccaBingo clubs or via Facebookwith entrants able to selecttheir own backing track on

the night. All performancesare to be filmed and votedon while the overall StarSearch winner will jet off toCalifornia for a once-in-a-lifetime trip for two toHollywood withaccommodation in a topBeverley Hills Hotel andspending money thrown in.

Poguestop thefestivecharts forSoundNet

The golden oldies won out inthe battle of the hits overChristmas, with SoundNet cus-tomers opting for classic festivetunes over newer releases.

The single newcomer in thecompanys Top Ten was BandAid 30s Do They Know ItsChristmas, which came atnumber five, two places abovethe original. The PoguesFairytale of New York was aclear favourite in first place,

while Mariah Carey, Wham!,Slade and Wizard also featured.

The top ten tracks playedover Christmas for 2014 onSoundnet enabled jukeboxesshow that our customers lovethe classics, said SoundNetcommercial director JamesLuck. The Pogues are consis-tently at the top of the chartsduring the festive season andtheirs is a track that works par-ticularly well in pubs!

SOUNDNET TOP TEN

1) Fairytale Of New York Pogues2) All I Want For Christmas Is You Mariah Carey3) Last Christmas Wham!4) I Wish It Could Be Christmas Everyday Wizzard5) Do They Know Its Christmas? Band Aid 306) Merry Xmas Everybody Slade7) Do They Know Its Christmas? Band Aid9) Driving Home For Christmas Chris Rea)(AC/DC10) Merry Christmas Everyone Shakin Stevens

2403-p20-leisure_Coinslot NEW 13/01/2015 15:12 Page 1

Cummins Allison is proud to announce the arrival of the new JetSortLX, featuring the very latest technology for superior coin processing.

he JetSort LX is the newest in a long line of trusted Cummins Allison solutions and has many new features

and benefits. It is perfect for the Amusements and Gaming industry, where efficiency, speed and accuracy are vital. Operators can manage, account for and reconcile deposits faster than ever. With the capability to process a massive 4,100 mixed coins per minute, the JetSort LX is the fastest machine of its type in the industry increasing your efficiency. Foreign and counterfeit coins are rejected using our advanced coin discrimination again, the fastest on the market.

A key feature of the JetSort LX is its linear, front-facing bagging system. The simple, quick-release system means bags can be changed in seconds, with minimal effort. The large, colour screen is easy to use, meaning less time is needed for staff training. The screen gives you all the information you could need, including real-time bag fill levels.

Backed up by Cummins Allison world-class service and support, the JetSort LX is a step forward in the industry giving you continuous, accurate, uninterrupted coin processing. With the JetSort LX, youre assured of accurate, high-speed counting, effective counterfeit detection, easy, intuitive operation and proven reliability for durable performance and maximum uptime. Cummins Allison has remained the leading manufacturer and supplier of cash-handling solutions to the Amusements and Gaming Industry, since the introduction of their first JetSort machine in the UK over 20 years ago. Equipping a large proportion of the Amusements and Gaming Industry with both coin and note sorters and counters, Cummins Allison have continued to work closely with their clients and suppliers within the industry, using the latest in cash-counting technology to provide cash-handling solutions with unrivalled speed, efficiency, accuracy, and reliability.

Sorting requirements differ widely within the Gaming and Amusements industry the extensive line of JetSort machines allows you to choose the best model that suits your needs, from size to specification. With our strong history of R&D you can be sure that we are ready to meet any future changes too, be it coin or note handling.

T

With our breakthrough technology, free on-site demos and UK sales and support for both coin and note counters, theres never been a better time to contact us.

Visit www.cumminsallison.co.uk or call 0800 0186 484 for more information.

JetSortLXSimply the best!

This high-speed coin sorter offers: r'SPOUGBDJOHRVJDLSFMFBTF bagging system

r'BTUPOUIFGMZDPJOEJTDSJNJOBUJPO

r-BSHFJOUVJUJWFUPVDITDSFFO operation

r'VMMDPOOFDUJWJUZUPTPGUXBSF management systems

rBDDVSBDZ

22 Coinslot January 16 - January 22, 2015

Report TO COMMENT ON ANY ARTICLEEmail: je@gbmedia.eu8Seaside resortsdebate highlightsnorth-south divide

debate by MPs on the issuesfacing seaside resorts hasidentified a north/south

divide in the coastal town leisureeconomy.

Liberal Democrat John Pugh, whoscheduled the Economic growthand coastal towns debate held atWestminster Hall last week, revealedthat the divide largely favouredthose resorts in the south.

Pugh said the finding had beenmade in a recent report by SheffieldHallam Universitys Centre forRegional Economic and SocialResearch that was commissioned byBritish Destinations and partlyfunded by BACTA.

He told fellow seaside MPs:Hallam says that at the moment thetowns doing best off the back oftourism are largely, but not invari-ably, in the south, and those doing

worst are largely in the north.I note that the hon. Member for

Blackpool South is here today andBlackpool is an example thatHallam cited as one of the resortsthat has been most hit by change inleisure trends.

So there appears to be some sortof north-south divide - not exclu-sively, because obviously some areasalong the Essex coast have taken ahit too.

Pugh, MP for Southport, said thatwhile the ambition to rebalance thenational economy had been one ofthe best, too much focus on citieshas had a detrimental effect on sea-side resorts in the north.

He explained: There is a logic inthat, as cities are obviously crucial,but it can mean that resorts are over-looked. That is because cities in thenorth, as they develop, can competein new ways against resorts.

We have certainly seen that inmy area. Manchester and Liverpoolare now very active in the confer-ence sector; in a sense, they havestolen business from places such asBlackpool.

Pugh said constantly developingcity centres are now sold not ashubs of industry but as leisure des-tinations in their own right, givingthem a tourism advantage as theyremain better connected than mostother areas.

This problem was compounded

in many parts on the north by keylocal decision makers who do notfocus on the coast at all, he added.

He said: The new money - if thereis new money at all - tends to comein via the cities and not throughother routes.

Although there is the coastalcommunities fund, and we are gladto have it, the per capita spend ofthat fund is a drop in the ocean com-pared with city deals.

Addressing Penny Mordant,under-secretary of state for commu-nities and local government and MPfor Portsmouth North, Pugh calledon the coalition to consider coastalpolicy in the context of wider gov-ernment policy.

He commented: Personally, Iwould like the minister to have morepower: to fight our corner on trans-port; to oblige the local enterprisepartnerships to take more notice oftheir coastal towns; to protect andsupport marketing strategies in atime of council cuts; and perhapseven to lobby the Treasury for VATcuts for in-bound tourism, as hap-pens in some competitor countries.

We are not a basket case. All wereally need is a fair deal that is boltedproperly into government policy inall departments. We are necessarilyon the margins of Britain, but we donot want to be a marginal after-thought when it comes to Govern-ment policy.

MPs have heard how seaside resorts in the south have prospered while those in the northstruggled, as highlighted in a report funded by BACTA.

SEASIDE RESORTS

ALAN CAMPBELL, TYNEMOUTH (LAB):If we get back to a 1930s level of public spending, we willend up with a deteriorated public realm; we saw that asrecently as the 1980s, and seasidetowns bore the brunt of that.In the north-east we haveproblems with a relativelylow-wage economy, zerohours and under-employment. If seasidetowns depend on thespending power of resi-dents as well as visitors,and we end up with a low-wage economy, seaside townswill continue to struggle.

MARTIN VICKERS, CLEETHORPES (CON):Having come through the years ofdecline, the resort has rein-vented itself. The invest-ments from PleasureIsland and BourneLeisure have played amajor part in developingthe resort for the twenty-first century. Cleethorpeshas seen many new busi-ness grow and the unem-ployment rate continues to fall.This government have done a greatdeal to support that, particularly through the regional growthfund and the coastal communities fund, which have helpedvarious resorts.

ADRIAN SANDERS, TORBAY (LIB DEM):My main request to the governmentis not on VAT but to increase theamount of money in thecoastal communities fundby a significant amount byraiding a tiny percentageof the regional growthfund. As small coastalcommunities are full ofsmall businesses, theycannot lever in the kind ofprivate sector money thatthey need to compete fairly forregional growth funding. The coastalcommunities fund, which is tailor-madefor coastal communities, is theobvious way forward.

GORDON MARSDEN,BLACKPOOL SOUTH(LAB):We must have decenteconomic drivers in sea-side towns such as Black-pool. Small businesses need

Seaside resortsA number of seaside MPs took part in lastweeks Westminster Hall debate on thefuture of coastal resorts. Heres whatthey had to say:

A

2403-p22-23-Report_Coinslot NEW 13/01/2015 12:07 Page 1

23Coinslot January 16 - January 22, 2015

INDUSTRY AMUSEMENTS LEISURE BUSINESS B2B COMMENT NEWSWEEK

INNOVATION A new kind of pub is emerging on the streetsof London. But where does gaming fit in to the changing faceof public house? 28

orts debate: so what did your MP say?the regional bank proposals the Labourparty has made in connection with a Britishinvestment bank. We need the governmentto recognise the big issue of houses in multi-ple occupation and the unfairness of localgovernment settlements, which has beenspelled out since 2010, with skewed demog-raphy and pepper-pot deprivation not beingrecognised in funding.

DAMIAN COLLINS, FOLKESTONE ANDHYTHE (CON):We will never regener-ate our coastaltowns if we feelsorry for them.We should feelproud of them,and we shouldmake being a180-degree townon the coast avirtue. The coast ineast Kent has a brightfuture. We are on the edge of a genuine

coastal regeneration, but the govern-ments role in providing infrastructureinvestment through the growth funds andlocal enterprise partnershipsto support that growthwill be vital.

CHRIS RUANE,VALE OF CLWYD(LAB):What is central gov-ernment doing for

investment in myconstituencys

coastal towns? InRhyl it is closing theoffice of HMRC and the familycourts, and will either close orrelocate the Crown post office. The50-year decline, especially of sea-

side bucket and spade communities,has not been addressed properly. In

Wales it is now being addressed and Iurge the minister to take a look at the bestpractice in Wales.

ERIC OLLERENSHAW, LANCASTER ANDFLEETWOOD (CON):I welcome what the Government have

done in the past five years through signif-icant investment. A great deal more

is needed I suggest that whicheverparty next has power, we mayneed a minister for coastal com-munities to bring all the dis-parate parts of governmenttogether and build on theachievements of the present

government.

PENNY MORDAUNT,PORTSMOUTH NORTH

(CON. AND UNDER-SEC-RETARY OF STATE FORCOMMUNITIES ANDLOCAL GOVERN-MENT):The government are atone with the honourablemembers in wanting tosee our coastal towns thrive

and we are com-mitted tomaking thembetter placesto live, workand visit. Wehave donethat through avariety of toolsand incentives,freedoms and flexi-bilities to help drivegrowth and create jobs, including thecoastal communities fund; tax breaks;

local enterprise partnerships; enter-prise zones; city deals; the

regional growth fund; trans-port spending, with 9bn todate and 15bn to come;investment in broadbandinfrastructure; the bettercare fund; sea defences;

community rights throughneighbourhood planning; and

community asset transfer.

2403-p22-23-Report_Coinslot NEW 13/01/2015 12:08 Page 2

GENESHOW SP

VIDEOSSHOW SPECIALS

OVER 1,000 MORE MACHINESVISIT OUR STAND TO ORDER

OR CALL US ON 0117 9382552

JNC SALESTEL: 0117 9382552

Paragon TT(latest software)

495

WIK Storm Air Hockey3595

Lets Go Island 3D8495

Elevator Action

3995

After Burner Climax DLX2495

3After Burner

ClimaxSuper DLX3495

Time Crisis4 DLX

3495

ssTime Crisis

4 STD3495

Grid Twin 32

7495

Superbikes Twin

4995

iT ididG i

Grid Twin 42

8495GhostSquad

NEW 42 LCD

1995

Outrun2 Twin

NEW LCD Monitors

2995

Sega Rally2 Twin

NEW LCD Monitors

1995

Lets Go Jungle

NEW 50 PLASMA

2995

Fast Track4pl Air Hockey

1695

to mmmmm otorrmmm

NEW

TracckkkTra kkktt

Was1995

err errXXX

Was2995

39399959955Was

4495

555555493434995Was

3995

p

44Was5295

LLLLLLLLLLLLLLLLLLLLLLLLLeeeeeeeeetttttts G

Was3995

nnnnnnnitorini rs

Was3995

95995999119Was

3095

ERALSPECIALS

REDEMPTIONSHOW SPECIALS

VISIT OUR STAND OR WWW.JNC-SALES.CO.UKFOR THE EXTENSIVE STOCK LIST

UNIT D5\D6 GREENSPLOTT ROAD, CHITTENING TRADING ESTATE, AVONMOUTH, BRISTOL. BS11 0YB

WWW.JNC-SALES.CO.UK SALES@JNC-SALES.CO.UKFAX: 0117 9382218

AFTERSALES TEL: 0117 9382225

Smokin Token

Extreme 2pl

2795

UFOStomper4495

SpeedDemon 2pl+bonus top ash

3295

CyberTicket

1495Stacker Double Up

1495

Hollywood Reels

1295

Waterpark Splash

1495

Pop It For Gold

1495

Basket Fever / Bustin Balloons

(2 Baytek Alleys)

2995

Crank It

4495

StackerFROM

795

Keymaster

2595

NBAHoops995

WIKGameland Kiddie Air Hockey1995

Benchmark Ticket Station

KKKKeeeiiieeeiiiieeeKiddK dddKidKK dddd

NEW

rrer555555 Was

7995

mDem++++ ono++++b+b+ o+b+ n

3333Was3995

1pl169516691 999999555

Was1995

rrrCyber

Was1995

PPoPPPPoooop It

Was1995

kkkkkkeeerrkkkkkkkkkkkk rrrrcckkkkktaaacSt

Was1995

HoHH

Was

1495

////rrr ////////////veeerrrt FF veeeFFFFeevveeeket F r ///

Was3995

SSSSSSSmmTTT

xtxEEExttr

Was3295

ereekeckktac

Was1295

Assps55

3 for2495

StaSSta1 Door

3495

atttioSStaSStar

9555555553 Door

4495

oonoon

rrrr5955555955555

4 Door4995

26 Coinslot January 16 - January 22, 2015

Politics TO COMMENT ON ANY ARTICLEEmail: je@gbmedia.eu8The Gambling Commission is taking akey role at the World Regulatory Briefing(WrB) during ICE 2015 with chief execu-tive Jenny Williams appearing alongsidekey regulatory figures from markets asdiverse as The Netherlands and Califor-nia. To be held on February3, WrB will highlight signifi-cant changes to the UK reg-ulatory act and newly electedEuropean Commission.

The governmenthas launched itslong-awaitedconsultation on so-ciety lotteries. Due toclose on March 4, the review willlook at the governance of lotteryprofit direction towards charitablecauses, umbrella society schemesand competition protection of theNational Lottery.

Gambling Commissiontakes key role at WrB

Commercial businesses inthe UK are getting behindthe campaign to reduce VATon the tourism sector withSega Amusements themost recent to lend its support. Segasgeneral manager Justin Burke said thefirm will continue to support BACTAand BALPPA for a reduction on Ma-chine Games Duty and more generalissues such as VAT on tourism.

Sega lends support totax cut campaigns

Councillors in Argyll andBute are to vote next monthon whether to lobby theScottish and UK govern-

ments to pass measures totackle addictive FOBTs. There

are approximately eleven licensedbetting premises in Argyll and Bute offer-ing around 40 FOBTs and some council-lors want to reduce the impact of thesemachines impact on communities.

Argyll and Bute to voteon FOBT measures

Lotteries underreview

The UK gambling indus-try and our membershave a number of key

issues facing them in 2015 whichare to a great extent prioritisedchronologically.

We have a new team at theDCMS and there will be a newgovernment elected in May. Weare working with and supportingthe new DCMS team to help withtheir understanding of the widerindustry and its issues in orderthat they are able to be effectivein the shortest possible time andthat they do not inadvertentlycause unnecessary problems forour members and their busi-nesses as a result of any misun-derstanding.

We are going to see a new gov-ernment elected on May 7th andwe will be focusing on makingthat transition as trouble free andprogressive for the industry andour members as possible.

There will be a host of newnames in key positions through-

out the parliamentary structureand this is an opportunity for usto offer and share knowledge-based learning about the UK gam-bling industry as opposed toreaching decisions and viewsderived from the many misrepre-sentations they may have read inthe national press.

We are pleased that the generalresponse to the recent researchsponsored by RGT has beenmeasured. The thought processregarding the next steps is under-way and we are contributing tothat dialogue accordingly. How-ever, we are mindful that what-ever conclusions are reached andwhatever actions are proposedmust be thoroughly understood,including the risks and nature ofany unintended consequences.Furthermore, they should not beassumed to apply to other (nonB2) products without similar sup-porting evidence being in place.The importance of this criticalpiece of work cannot be over-

stated, not just for the Bookies,but for the industry as a whole.

The last issue that I would liketo highlight is the remit and roleof our regulator The GamblingCommission in the light ofGreene Kings recently success-ful First-Tier tribunal appeal. Inthe narrative, the Judge madesome statements regarding theassumed scope of authority of theCommission which, if theyremain, will have implications forall of us and potentially our rela-tionship with our regulator.Everyone will be aware that theGambling Commission disagreewith the judgement and arelaunching an appeal to the UpperTribunal Court, however, whilstthis maybe an uncomfortableposition for the Commission tofind themselves in, the period ofuncertainty is not good for theindustry and worse still, wecould find ourselves in a pro-tracted state of limbo if it is notdealt with quickly.

GBG: Mays general election isjust one of 2015s seismic shifts

With Mays generalelection holding thepromise of a newgovernment, andcontinued uncertaintysurrounding the roleand remit of theGambing Commission,the GamblingBusiness Groupsets out the issues thatcould affect thegambling industrymost, and explainswhich developmentsare going to feature asa key priority in 2015.Peter Hannibal, thetrade bodys chiefexecutive, talks toCoinslot.

TRADE BODY

NEW MARKETS

BALPPA HIGHLIGHTS FOOD AND BEVERAGEOFFERINGS

Is food and beverage thenext big thing for the parksand leisure sector? Tradeassociation BALPPA arehoping so with thisweeks co-locatedEAG/VAE 2015 tradeshows providing vis-

itors with an ideal opportunity to see anumber of new food and

beverage products.Alongside a number ofnew play equipmentproducts, BALPPACEO Paul Kellybelieves food andbeverage innova-

tions support allkinds of

busi-nesses

in our

sector and its this area in particularthat could add a great margin tobusinesses and be part of the cus-tomer experience in providing a sou-venir of a visit.

TAXATION

BACTA CALL FOR LOWER TAXON SWPS

BACTA has proposed a reduction ofGame Machine Duty (GMD) on SWPs

from 20% to 5% in a move to aidstruggling pub owners. Pubs are a vital community asset,said BACTA chief executiveJohn White. And thesemachines help keepthem going. Thereare approximately15,000 SWPs in theUK with an averageweekly taking ofaround 20, of whicha fifth currently goeson tax.

It's not a lot of money, which isgood, because if the Chancelloragrees to cut the current rate to 5%

then it wont cost himmuch, White

added. But a fewpounds a weekcan make ahuge differ-ence to pubowners whoare operating

on such smallmargins.

2403-p30-politics_Coinslot NEW 13/01/2015 16:20 Page 1

The Jaybox V3 Maximum quality Maximum exibilityMaximum pro tMinimum cost

High quality proven technology By using industrial standard components we have ensured that we have maximisedreliability, minimising your costs and maximising your pro t. The Jaybox V3 is fullyupgradeable on a component level, which future proofs your investment.

Engineer friendly Engineers have full access to all components, allowing for faster repairs andreplacement of parts with no need to send the box back to base. We also off erengineers full training and support, including spares kits and a helpline 7 days per week.

Customer friendly The Jaybox V3 gives our customers many exible options; allowing up to four musiczones and integration with other broadcast and media providers. This allows operatorsto meet the individual needs of their sites.

Remote managementYou have full remote access to the management of your Jaybox V3, allowing you tosee exactly how it is performing. Remote access also allows identi cation and repair ofmany problems without the need for a site visit, reducing the costs for engineer time.

Soft landing technology The hard drive is protected from sudden power loss with a back-up power supply andan automated shutdown process which reduces the likelihood of hard drive failure, again reducing your potential costs.

Fully automated All of our music, system backups and software updates are either delivered automatically to units with an internet connection, or available to download and install manually via USB. Music updates are made up of approx 250 new tracks per week, including all UK album & singles chart entries

Interest free creditJaybox can off er you an interest free credit option, allowing you to purchase theJaybox V3 and spread the cost over a period of time in order to minimise your outgoings and protect your cash ow (subject to status).

Trade in Jaybox will give you up to 600 for your old Jukeboxes against the purchase of a new Jaybox V3, providing a fantastic, cost eff ective way of upgrading your old technology.

Three year Guarantee We at Jaybox have put our money where our mouth is, and every Jaybox V3 comes with a full three years parts and components guarantee. No more costly repairs, just peace of mind knowing that all parts failures are covered and components will be replaced the next day.

Try before you buyWe are so con dent that you will be delighted with your Jaybox V3 that we off er a free trial period. Contact us today to arrange your free trial!

Created for your customers.Designed for your business.

Contact us now for a

FREE TRIAL jamie@jaybox.co.uk Tel: 01768 214410

All about the music. 3 YEAR

GUARAN

TEE

Three year Guarantee We at Jaybox have put our money where our mouth is, and every Jaybox V3 comes with a full three years parts and components guarantee. No more costly repairs, just peace of mind knowing that all parts failures are covered and components will be replaced the next day.

Try before you buyWe are so con dent that you will be delighted with your Jaybox V3 that we off er a free trial period. Contact us today to arrange your free trial!

28 Coinslot January 16 - January 22, 2015

TO COMMENT ON ANY ARTICLE

Email: je@gbmedia.eu8

ere you to travel backtwenty years, grab theaverage pub-goer, and

then show them The Bohemia -the latest high-street pub in NorthFinchley, London - there isnt agreat deal they would recognise.Beer is served - thats true enough- but theres no sign of the behe-moth brands here: none of yourFosters or Carlsberg or Heineken.Instead, handles bearing thenames of ales and lagers mosthave never heard of line the bar.These are so-called craft beers,drinks from independent brew-eries here in the UK, or importedat a premium.

The interiors are sleek andtrendy. The demographic is youngand professional. The gender splitis even. Knitting and writinggroups take their seats alongsidethose merely out for a social. Foodis served - not your average pub

grub, but a classier kind of fare:pork-belly and sirloin, nut-roastfor vegetarians. Were trying togive people different reasons tovisit, explains manager and co-owner Senan Sexton. Thats veryimportant if youre not located ina big urban hub.

With pub closures still promi-nent in the minds of those relianton the health of the sector, it doeswell to pay heed to the nature ofthe pubs actually opening duringthis troubled time. In thisrespect, the fact that TheBohemia took over a site in 2013which had once been an ailingoutlet of the Irish pub-chainONeills - a venue our erstwhiletime-travelling punter wouldhave identified with immedi-ately - may well be telling.

For Sexton, who also operatesThe Bull in nearby Highgatethrough his business The London

Brewing Company, The Bohemiaaims to serve a higher purposethan that of a mere drinking-hole.

Were a community pub, saysSexton. Were trying to fill a gapfor our particular area and pro-vide people with somewhere tomeet - rather than just a place todrink.

It might surprise some to dis-cover that this includes playingamusements machines. A StarTrek pinball machine operates inone corner. A coin-op table-foot-ball game is in another.

We had places which wewanted to fill with somethingother than tables - something thatwould create a bit of atmosphere,Sexton explains. It gives a differ-ent vibe to the place.

The fact that in this instanceamusement took precedenceover tables is a crucial endorse-ment for amusement stakehold-ers: as The Bohemia, and venueslike it, increasingly look to be thenew face of the British pub.

And here theres further goodnews, because foremost amongstSextons goals is to make TheBohemia a fun place for peopleto visit.

Were all about people havinga good time and going home andremembering the night out theyhad, he tells us. Were an enter-tainment zone for adults - we pro-vide a reason to get out of yourhouse rather than stay at homewatching Eastenders.

Amusement providers takenote: the British pub is changing,and it wants to have fun.

One of northLondons latestnew openingsbears littleresemblance to thepubs ofyesteryear.Providers fear not:the environment ischanging, thedesire for gamingand amusementremains.

PUBS

The Bohemia: anew kind of pub

The 36th annual Irish Gaming,Casino and Amusement Showwill take place from March 3-4 at the Morans Red CowConference Centre inDublin. This years showwill be one of the mostimportant providing thelatest information on newlegislation for casinos, arcades,bingo, betting and online gaming.

In search ofsomething unique

Five female game developers havereceived matching funding fromCreative England as part of theinnovative Queen Of Code cam-paign from Crowdfunder. After re-ceiving over 50 applications, thefirst five to have reached their fund-ing targets havebeen given an addi-tional 3,000 fromCreative England.

Top female gamingtalent recognised

Conference and expoorganiser, ClarionEvents, has been pur-chased by global assetmanagement firm Providence Equity.The company behind ICE TotallyGaming has been purchased for aprice thought to be just over 200m.The price was likely raised by stiffcompetition from a number of poten-tial suitors.

Clarion Eventsin 200m sale

Irish Gaming Showdates announced

W

The right product at exactly the righttime, is how RLMSs Tony Glanvillechose to describe Projects FortuneHunter 500 which is one of the threestand out games appearing on the RLMSSales stand at this weeks EAG.

Fortune Hunter arrives at EAG justdays after we received the latest batch ofincome figures which are amongst thebest weve seen from any B3 for at least12 months, he explained. The signifi-cant point is that the income is spreadacross the compendium. Its a very bal-anced suite and the test data shows thatall of the eight games are attractingplayer activity, which is a very positivesign and indicates the longevity of theinvestment.

According to Glanville operators arebeing attracted by the inclusion of TiTOas well as Projects Mi Games Online ini-tiative which enables busi-nesses to receive a further sixnew games per year for acharge of just 35/week. Hestated: Fortune Hunter 500is Projects first TiTOenabled game and theirapproach is straightforwardand future proof. Customerscommitting to a Mi Gamescontract are able to securesix new games for less than1,820, which is little morethan 300 per game. Further-more, those with existingCasino Kings receive a freeupgrade to Fortune Hunter500 when they take out a MiGames contract. All in all theProject package is a greatkick-start to the year.

Rightproduct,right time,state RLMSTECHNOLOGY

BusinessBourne Leisure isat this weeks EAGin search of prod-ucts to develop itsfamily offer. KevinScott is on the huntfor something a bit unique that

could include motion-basedsuch as a smaller simulatoror something unique in re-demption.

2403-p28-business_Coinslot NEW 13/01/2015 14:48 Page 1

Flexible ticketing solutions for low payout machines

Ticket in/ticket out (TITO) & networkless ticket out only functions

Eliminate hopper rells, resolve hopper starvation and maximize playtime

Increase security, operational efciency and revenue

Supports both analogue and digital platforms

GBG TITO standards supported

Market tested in multiple AGC operator sites in the UK

Move beyond cash transactions. Connect your operation and then connect with your players like never before. Contact your JCM representative or visit jcmglobal.com today.

by FutureLogic a JCM Global Company is Ticketing Made Easy.

More than a transaction. A connection.

30 Coinslot January 16 - January 22, 2015

International TO COMMENT ON ANY ARTICLEEmail: je@gbmedia.eu8Ladbrokes leaves fourmore jurisdictions

In celebration of itsJules Verne-themedDiscover promotionalcampaign, ICE 2015organisers have pro-duced a speciallybranded Around TheWorld in 80 Daysnovel with one containing a prize ofan around-the-world flight worth3,000 (US$4,500).

Around the worldcourtesy of ICE

A newamusementpark in Or-lando,Florida hascaused much debate as to appropri-ateness of its theme. Machine GunAmerica allows customers aged 13or over to fire military-grade auto-matic weapons in a variety of simu-lated settings.