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This is my theory coffee drink pricing.
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Reve
nue
18015012510095908580757065605550454035302520151050
Pric
e pe
r cup
(B
aht)
Lanna Wok Coffee
Level 4
Level 3
Level 2
Level 1
More services (added cost) means higher prices!
Cost and Complexity of service
High Income Customers
Middle Income Customers
Low income Customers
