Coffee Shop Manager at Coffee Fest Seattle

Coffee Shop Manager atCoffee Fest Seattle

CoffeeFest Seattle 2013www.coffeeshopmanager.com

Agenda

CoffeeFest Seattle 2013 www.coffeeshopmanager.com

• Business Update• Software Development Projects• Integrations & Add Ons• Support & Service

Coffee Shop Manager News


• 1 year + since GRS acquisition• CSM users are 26% of the GRS customer base• We are growing users regularly• We’ve retained nearly all CSM personnel• Fully integrated into GRS systems

Product News


• Version 3• Tablets• Version 3 HQ• Integrated Products• Newest - Thr!ve for Coffee

Version 3


Version 3 - software upgrade is included in your support subscription!

Service fees may apply to assist with the upgrade & data transfer.

Photos On Buttons• Choose Clip Art• OR take a photo

CoffeeFest 2013www.coffeeshopmanager.com

Multiple Builder Screens

• Unlimited # of “Espresso” builder screens for other items

This screen shows an example of an “Iced Drink Builder”


Expanded Tabs & ButtonsDesign your screen how you want it with multiple tabs & layout options

Note there are 13 Tabs in this example!


Time Based Menus

Different menus for breakfast, lunch, happy hour, etc.

Screen shot goes here.


Item Prompts / Prompt Designer

Much easier to set up prompts & use graphics


Improved Card System

Purchase multiple new cards with your order.

Combine accounts easily.

Charge a tip to account regardless of tender type.


Promotional System

Get creative with “Buy X Get Y” promotions!

Screen shot goes here.


Enhanced Discounts & CouponsSet up discounts with time frames.

Assign discounts to coupons

Better coupon tracking – separate discounts vs. coupons.

Print coupons on receipts


Role Based Employee SecurityAssign roles or individual employee permissions.


Staff Center

Keep employees in the know with: • Scheduling, •Store email, •Message of the Day• Upsell promotions. •My Tips•Top Customers


Employee Scheduling

Simplified SchedulingSchedule enforcement Request days off


Employee Tasks

Set up recurring tasks and assign them to roles


Expanded Inventory System

Inventory may now be tracked in greater detail, with Size, Color and Style capacity. Unlimited Price Levels allow you to create special price break levels for certain customers such as Wholesale or Club members.


Expanded Recipe Level Inventory

The Recipe system has been expanded to cover exact tracking of products, including Milk and Coffee consumption that changes on the fly to cover regular or decaf, whole or skim. Recipe ingredients automatically convert to whatever units they are stored in, including metric system.


Purchase Orders

Assists the store owner in determining which items are low in inventory to allow accurate and timely ordering them from the appropriate vendor. PO Receipts help move the order quickly into the on hand totals of the inventory system.


Intuitive Reporting

Reporting makes it easier to enter the dates for your reporting period such as the week, month or shift and then retain those settings as you work with various reports. Reports may be quickly exported to PDF, Excel or Word documents.

Over 75 pre-designed reports


Tablet Support: Microsoft Surface• On your front counter• Save Space• Cost less• Mobile order taking• Mix & Match with traditional stations• Available now!• Microsoft Surface Pro


Version 3 HQ • Hosted at your site (not web-based)• View individual store reports centrally• Maintain items, prices, menus & system settings• Maintain central employee data

Multi-Store Gift & Loyalty• Hosted at our secure data center• Pre-paid accounts & gift cards shared across stores• “In-store” loyalty rewards shared across stores


Loyalty Marketing Integration

• CSM Integrates with SalesBuilder – a fully automated marketing solution!• Add power to your loyalty program – communicate with customers via e-mail or SMS to get them back more often


Loyalty Program Goals

• Increase customer frequency• Increase ticket averages• Turn 1 time visitors into regulars• Increase customer satisfaction• Increase customer referrals


Turning 1st Time VisitsInto Loyal Customers

Get a free drink upsize if you join our loyalty program today, and we’ll e-mail you a coupon for a free latte with purchase on your next visit

Chance that a 1st time customer has of becoming a long-term profitable customer

30%

Source: Loyalty Magic

Chance of becoming a long-term profitable customer IF they

purchase 3 times quickly

67%


SalesBuilder Effect on Repeat Visits:

Loyalty customers are 3x more likely than non loyalty to visit more than once in the 3 months after sign up.

3x

Loyalty customers are 7x more likely than non loyalty to visit more than twice in the 3 months after sign up.

7x



Loyalty : Communications

Communication opens the door to: • Make customers feel like part of your community• Remind customers of details of the rewards program• Share details about your products / shop / philosophy• Surprise customers with extra incentives• Bring new customers back with a welcome offer• Revive lost customers

Wish to receive emails as part of the rewards program with offers for items they have ordered

69%

This is how SalesBuilder boosts your traditional in-store loyalty program!

Text Message Marketing


Source: http://contentmarketinginstitute.com/2012/01/why-sms-is-a-must-for-a-younger-audience/

Incorporating SMS into Your Loyalty Program:• Text to Join• Send reward messages via Text• Consumers don’t have to carry a coupon – reward is loaded on their phoneGive consumers a choice of e-mail or text as their preferred communications

Consumers age 18-30 are “happy” to receive offers via SMS (text)

50%

Of text messages are opened; 83% within 1 hour

95%


Potential ROI for LoyaltyYou implement a loyalty program and start communicating with and rewarding your best customers. • 500 customers join and increase average frequency from 3 visits a month to 4.• 500 Additional Visits = $2250 per month = $27,000 per year • 150 1st time customers join. 30% become regulars (as opposed to your normal rate of 10%). That’s 30 new regulars who spend $20 per month. That’s $7200 per year. • This will compound monthly!

Online, Mobile, Self-Serve Ordering• Allow your customers to “Skip the Line” by placing their order on their mobile phone!• Or add an iPad-kiosk • Fully integrated with CSM• Branded for your shop• Improves customer satisfaction & loyalty


N2K: Numbers to Knowledge

• Web based reporting tool• Single store or multi-store• Easy access to all your numbers & payroll• Dashboard & Alerts help you manage• Betas beginning this month!


Credit Card Processing

• PC Charge is going away• Direct processing has many advantages• Improved security, speed & reliability• Great rates with one of our partners


New: Thr!ve for Coffee

• New HTML 5 design for Android / Ipad• Added quick serve / table serve features• Order taking interface is new• Backend system is still CSM• Mix & Match terminals• Available early 2014


Support & Service Initiatives

Your Account Managers• Fernando & Andrew• Available to help with any issues


Support Web Portal• Best way to reach support!• Direct input to techs – no waiting for messages• Your own description of the issue, with details

Calls thru Portal

Calls not thru Portal


Communications

http://support.granburyrs.com


Support Response Times• We monitor regularly• Service standards based on severity


Support Satisfaction Survey

• E-mails when cases are closed• Take the survey – win a free month of support!


Wrap Up• Visit us in Booth 619• Please check out SalesBuilder loyalty, online & mobile, self-serve kiosk, HQ, N2K etc!• Contact your account manager to request V3 Update• Contact us if you are interested in tablets!


Technology

Coffee Shop Manager at Coffee Fest Seattle