Clovia leveragesInteract Online Video Platform

to drive traffic on Valentine's Day

Clovia, founded in 2012, is the fastest growing lingerie brand in India focusing on affordable premium solutions. It designs and manufactures premium lingerie catering specifically to Indian body types. The company is part of a global investment fund, and is present in both online and offline channels.

Client Profile

Business ContextClovia was looking for an innovative way to reach a wider audience and drive greater consumer engagement around Valentine’s Day. They wanted an out of the box marketing strategy that went beyond just offering a standard discount. In particular, the team was keen to explore new ways to improve their Click and Open rates.

PFT Solution

Shoppableproduct hotspots

within Clovia’sexisting ad

Attractivethumbnails forcustomers tochoose from

An interestingquiz based on

Valentine’s Day

Exclusive discountcoupons that couldbe unlocked while

watching the ad

Seamless viewingexperience across

platforms and devices

To address Clovia’s requirements, PFT created a highly engaging, interactive video campaign designed to grab viewers’ attention and drive conversions. The campaign was powered by PFT’s Interact Online Video Platform (OVP), and was specially designed to help Clovia tap maximum customers on Valentine’s Day, one of the most popular times in the year to buy lingerie. Since Interact OVP was ready-to-deploy, the campaign was executed flawlessly within just 2 days.

Here’s a glimpse of what we delivered:

Click Rate tripled from an average of

4.4% to

11.60% 76%

of viewers watched the video till the

end

Sent out to

130k+users

37%engaged with the video via Quiz &

Category hotspots

18%responded to

product offers

Client OutcomeThe interactive video campaign proved to be extremely successful for Clovia, enabling them to cut through the usual Valentine’s Day clutter. The campaign’s innovative approach allowed two-way communication with consumers, keeping them hooked and nudging them to make a purchase. It helped Clovia triple its Click Rate to reach 11.60%. This was a major achievement, as most of the companies in this vertical struggle even to get an Open Rate of 11-12%!

Here are a few metrics from the campaign:

OFFERS

4 Bras For 799

3 Plush Bras For 999

5 Panties For 599

Valentines

Babydolls For 599

This Valentine’s, what does your mood say?

A Romantic Dinner Wash the dishes

I am single & I love itTry a Different Lingerie

Answer the above quiz to win attractive gifts

A glimpse of theinteractive video campaign

PFT’s Interact OVP enabled Clovia to stand out from the competition and position itself as a highly innovative brand. The Valentine’s Day interactive video campaign helped us drive quality traffic, and we look forward to working with PFT again in the future.

Neha Kant

Founder & CEO, Clovia

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