Esri EMEAUC13

2013 Esri Europe, Middle East and Africa User Conference October 23-25, 2013 | Munich, Germany

Cloud based GIS for SMEs Mohammed Abdelaziz

Esri EMEAUC13

SME Definition

Cloud based GIS for SMEs

Source: South African Institute of Public Accountants

Small and Medium Enterprises

Esri EMEAUC13

SMEs Worldwide

Cloud based GIS for SMEs

Source: SME Banking Knowledge Guide

0%

10%

20%

30%

40%

50%

60%

70%

Low incomecountries

Middle incomecountries

High incomecountries

SME contribution to employment & GDP

Employment GDP

0.1%

0.9%

5-10%

20%

65-75%

Small Enterprise

Micro Enterprise

Medium Enterprise

Large Enterprise

Corporates & multinationals

Source: World Bank

99%

Esri EMEAUC13

Challenges

Cloud based GIS for SMEs

25%

22%

13%

12%

12%

8%

5% 3%

Burden of regulations

Economic uncertainity

Rising costs

Accessing finance

Pressure to lower prices

Lack of demand

Competition

Atrracting & retaining staff

Source: International Federation of Accountants

Esri EMEAUC13

Our Goal

Cloud based GIS for SMEs

Corp.

Large Enterprises

Medium Enterprises

Small Enterprises

Micro Enterprises Availing GIS Technology

GIS is helpful for all sectors (industry, commerce, telecom, tourism,…)

Esri EMEAUC13

How…?

Cloud based GIS for SMEs

Cost Comparison Traditional Cloud Based

HW

Maps

SW

GIS Training

Maintenance

Access to browser

AGOL subscription

$

Cloud Trad

ition

al

Esri EMEAUC13

Scenario

• Small company

• Working in the food industry

• Pack & deliver fresh fruits & vegetables

to outlets & end users.

• Target market is Cairo, Egypt

Cloud based GIS for SMEs

Esri EMEAUC13

Cloud Approach

Cloud based GIS for SMEs

1. Business Data Sheets with info related to outlets or customer

Esri EMEAUC13

2. Building Layers

Cloud based GIS for SMEs

Tabular to Spatial

ArcGIS Online

Esri EMEAUC13

Geo-analyzing outlet locations

Cloud based GIS for SMEs

Sales Trend

Visit Day

Hot Spot

Heat map

Sales Figures

Esri EMEAUC13

3. Building Territories

Cloud based GIS for SMEs

Esri EMEAUC13

4. Analyzing Sales Territories

Cloud based GIS for SMEs

Esri EMEAUC13

5. Public website

Cloud based GIS for SMEs

Tell people where they can find our products

Esri EMEAUC13

6. Optimizing Routes

Cloud based GIS for SMEs

Esri EMEAUC13

7. Monitoring KPIs

Cloud based GIS for SMEs

Esri EMEAUC13

8. For future, adding new locations

Cloud based GIS for SMEs

Collect info about future outlets using Collector for ArcGIS

Esri EMEAUC13

Whole image

Cloud based GIS for SMEs

Desktop

Tablets

Smartphones

Websites

Browsers

Social media

ArcGIS Online

Collector for ArcGIS

Route Planner

Operations Dashboard

Esri maps for Office

Esri EMEAUC13

Conclusion

Cloud based GIS for SMEs

Items needed

+ +

An SME is able to:

• Monitoring Performance on Map • Perform Geo-marketing Analysis • Forget about managing GIS infrastructure • Publish locations to public & potential customers • Easy exit if needed

at affordable cost $$

Esri EMEAUC13 Cloud based GIS for SMEs

“Cloud is Democratizing Technology”

Esri EMEAUC13 Cloud based GIS for SMEs

Thanks