Class 2,Grade 4

Unit 10 Lesson4

Advertisement

Advertisements

on TV

in newspapers

on the Internet

over the radio

on posters

Where can we find advertisements?

Use your personal computer to find an advertisement you like most. And tell the class why you like it so much, or what it talks about.

Teaching Procedures:Step 1. Pre reading:

1. Look at the following pictures.

What are these gadgets? (small products)

electric toothbrush

laptop computer

back

mobile phone

back

personal stereo

back

pocket calculator

back

radio alarm clock

back

e-dictionary

Let’s review the gadgets above.Let’s review the gadgets above.

electric toothbrush

laptop computer

pocket calculator

mobile phone

radio alarm clock

personal stereo

2.Pair WorkWhat do you think of the gadgets? Can you use one or two sentences to describe them? You can make a dialogue with your partner like this example. You can use the computer to search for some information.

Example: A: What do you think of ?B: I think ar

e not very practical…….

electric toothbrushes

electric toothbrushes

1 2

3 4

Remote Headphones Feline Floor Cleaners

Earplug earrings Mini Camera

Interested in these things? You can fiInterested in these things? You can find the concerning adverts about them nd the concerning adverts about them by surfing on the net.by surfing on the net.

Are they the same to the adverts takeAre they the same to the adverts taken from our text book.n from our text book.

Look at your book on pageLook at your book on page 14 14

Step2 While reading:

Task 1: Fast reading. Read the text quickly

while listening to the tape, and fill in the table below

(1)

(2)

(3)

(4)

name of the gadgets

price of the gadgets

mini camera

earplug earrings

feline floor cleaners

￡ 199.99

￡ 80. 45

￡ 19.50

￡ 5.99

remote headphones

Task 2. Pair work

Now read the adverts again and find some “opinions” and “facts” in each

advert.

Careful Reading

Underline the key words

Reading strategies:

• To find opinions, look for adjectives. (e.g. amazing/attractive).

• Facts give information which is true. (e.g. has an automatic focus)

ProductProduct OpinionsOpinions FactsFacts

Mini Mini

CameraCameraamazing,

new,

convenient,

reliable,

automatic,

attractive,

strong

1. no bigger than a cr

edit card

2. easy to use

3. has an automatic f

ocus and flash

4. made from titaniu

m( 钛 )

5.Cost: ₤ 199.99

ProductProduct OpinionsOpinions FactsFacts

Remote Remote HeadphonesHeadphones

fantastic, exciting,new, excellent

1. have no wires2. signals can go

through glass or (wooden) doors and walls

3. excellent value at: ₤80.45

ProductProduct OpinionsOpinions FactsFacts

Earplug Earplug EarringsEarrings

FelineFelineFloor Floor

CleanersCleaners

attractive, useful

perfect, practical, easy, cheap

1. gold earrings2. used in many

different situations3. a bargain at ₤19.50

1. made from good quality nylon

2. easy to wash 3. complete set for

only₤5.99

Step 3: Post reading:

Task1

Find out the sentences using the following linking words: also, either, plus, too. According to the sentences taken from the text, can you find the differences between such linking words as also, either, plus, too.

Step3 Post Reading

1.These exciting, new headphones give you freedom to move around plus top quality sound.

2.It is convenient and very reliable. It is really easy to use, too.

3.It is also made from an attractive and strong material. The Mini Camera is not expensive either.

4.these are gold and attractive. They are also useful in many noisy situations.

also, either, plus, too

also 意思是也 , 是比 too 较为正式的用语 , 通常用于肯定句中 , 一般靠近动词。例如 :He also asked to go. 他也要求去。

too 意思也是也 , 是最普通的用语 , 常与 also 通用 , 但不如 also 正式 , 在口语中它用得更多。

Surf on the net to search for more examples.

too 通常放于句末 , 但有时为了不致引起含糊不清的感觉 , 把它紧放在所修饰的词之后。它也通常用于肯定句中。 例如 : I, too, have been to Paris.

我也去过巴黎。 ( 这里明确表示人家去过巴黎 , 我也去过。而不是除了去过某地以外 , 还去过巴黎。 )

either 意思也是也。它用于否定句中 ,

而且要放在句末。例如 : If you do not go ， I shall not eithe

r. 倘若你不去 , 我也不去。 plus prep. 加上 This work requires intelligence plus

experience.

这项工作需要才智和经验。

Write two sentences using the cues and words in brackets.

You can look at your book. Exercise 4 on Page 15.

Finish NO.2, NO. 3 and NO. 5

Check the answers:Check the answers:

2. Electric toothbrush are 2. Electric toothbrush are expensive. They are expensive. They are notnot very very practical practical eithereither. .

3. Mobile phones are small and 3. Mobile phones are small and useful useful plusplus cheaper than before. cheaper than before.

5. Radio alarm clock is useful to 5. Radio alarm clock is useful to get up in the morning. It is very get up in the morning. It is very cheap, cheap, tootoo..

我就喜欢。I’m loving it.

只管去做。Just do it.

让我们做得更好。（飞利浦） Let's make things better. (Philips)

味道好极了 !The taste is great!

一切皆有可能！Everything is possible.

Homework:

(1)Finish the exercise 4 &6 on page 15

(2) Remember the new words.

(3) Surf on the net to find more advertising slogans.

Thanks for listening!!