Upload
clariant
View
217
Download
4
Embed Size (px)
DESCRIPTION
Sponsors Giles Miller sculpture installations celebrating “10 Years of Color”. Artist’s visually intriguing work combines shape, texture and color. London festival is one of the world’s important annual design events Sponsorship allows Clariant ColorWorks to engage with global design community.
Citation preview
Media Release
Muttenz, September 4, 2014 – Clariant, a world leader in specialty chemicals, through its
ColorWorks® design & technology centers, is helping to underwrite the installation of two colorful
art installations during London Design Festival, September 13 – 21, 2014.
Two multi-color sculptures by Giles Miller, innovative surface and interior art designer, will be
displayed with the support of Global Color Research (GCR), UK-based color trend and materials
forecasting provider, along with Clariant and RAL, the European color standards developer. One of
the sculptures is a 3-meter-tall street installation that can be expected to enliven the bustling area
surrounding the Shoreditch High Street underground station, which will act as the gateway to the
Shoreditch Design triangle during the London festival. Acknowledging GCR’s Design Week theme of
“10 Years of Color,” Miller used hundreds of small “tabs” in the colors drawn from GCR trend
palettes over the last decade. As viewers approach the sculpture, they are immediately struck by a
myriad of colors and tones that create a powerful sensory experience, and as they move around the
piece, the colors change relative to each viewer’s perspective.
A second, smaller sculpture will be installed inside Stand 35 in the SuperBrands Pavilion in the same
area of the city. It is also made up of colored tabs, but these are derived from the GCR palette for
Spring 2016.
“We are very proud to have this opportunity to participate in one of the world's most important
annual design events, and to help showcase the visually stunning surface designs of Giles Miller,”
explains Judith van Vliet, Designer at ColorWorks Europe/IMEA in Merate, Italy. “At Clariant
ColorWorks, our mission is to help designers of plastics products and packaging to use color to
heighten shelf impact and differentiate brands, control costs and time-to-market, and manage color
across multiple materials all around the world. Being part of the London Design Festival in this way
offers us a fantastic opportunity to engage with designers from around the world in a lively,
stimulating environment.”
Clariant to Engage with Global Design Community during London Design Festival 2014
Sponsors Giles Miller sculpture installations celebrating “10
Years of Color”
Artist’s visually intriguing work combines shape, texture and
color
London festival is one of the world’s important annual design
events Sponsorship allows Clariant ColorWorks to engage with
global design community
MEDIA RELEASE
When it comes to the creative application of color and special effects in plastics design and branding,
the Clariant ColorWorks centers are an invaluable source of ideas, inspiration and technical
guidance. Strategically located not only in Europe, but also Chicago in the USA, São Paulo, Brazil,
and Singapore, ColorWorks centers support brand managers and designers with a dedicated team of
Clariant experts focusing simultaneously on aesthetics, functionality, color efficiency and project
coordination to establish high-impact color concepts at the earliest stages of product development.
First staged in 2003, the London Design Festival is made up of over 300 events and exhibitions
staged by hundreds of partner organizations across the design spectrum and from around the world.
In addition to sponsoring the sculpture displays, Clariant will also participate in the two-day GCR
seminar program, also titled “10 Years of Color.” The seminars, being held Thursday and Friday,
September 18 and 19, in the SuperBrands tent, include multiple presentations that review 10 years of
color trends from 2006 to 2016.
Giles Miller and Giles Miller Studio are known for creating intricate mosaics that use metal, ceramic
and wood tiles positioned at varying angles to create patterns of light and shadow. The resulting
surface finishes can show patterns, imagery, text, branding or any other visual content with a level of
intrigue and subtlety not achievable by using traditional color alone. The studio’s website says
clients include architects, interior designers and such well-known brands as British Airways, Ritz-
Carlton Hotels, Bombay Sapphire Gin, Selfridges, Stella McCartney, The Metropolitan Hotel and
London Design Museum.
This is the first time Giles Miller has worked with such a wide variety of colors – a spectral color flow
inspired by the evolution of color trends from Global Color Research’s MIX Trend Forecasts
publications from 2006 to 2016.
“At Global Color Research we understand that color understanding is at the forefront of any
designer’s work. But color is an evolving science, something that as humans we constantly explore
and challenge, and something that fascinate us”, says Carolina Calzada, Director of Global Color
Research. “Our ethos in this respect is that color, as a universal language, is a perfect vehicle to
relate and to communicate. With 10 Years of Color we aim to give London Design Festival’s visitors
an emotional and intuitive way to understand the color and trend forecasting process.”
END
Remarks for the editor:
In one of the presentations, scheduled for Friday, at 11:45 AM, Clariant’s Judith van Vliet will be
interviewed by Tamsin Kingswell, editor-in-chief of MIX Magazine.
MEDIA RELEASE
CORPORATE MEDIA RELATIONS
CARSTEN SEUM
Phone +41 61 469 63 63
STEFANIE NEHLSEN
Phone +41 61 469 63 63
MEDIA RELEASE
ColorWorks® AND ColorForward
® ARE TRADEMARKS OF CLARIANT REGISTERED IN MANY COUNTRIES.
www.clariant.com
Clariant is a globally leading specialty chemicals company, based in Muttenz near Basel/Switzerland. On December 31, 2013 the company
employed a total workforce of 18,099. In the financial year 2013, Clariant recorded sales of CHF 6.076 billion for its continuing businesses. The
company reports in four business areas: Care Chemicals, Catalysis & Energy, Natural Resources, and Plastics & Coatings. Clariant’s corporate
strategy is based on five pillars: increase profitability, reposition portfolio, add value with sustainability, foster innovation and R&D, and intensify
growth.
Press release and photography can be downloaded from www.clariant.com or www.PressReleaseFinder.com.