CIAO BELLA GELATO. Presentation By: Danielle Davis, PJ Witt and Pat Fox. Advertising Problem. The brand Ciao Bella is slightly more upscale then the local Starbucks, meaning it should be placed in a mall or shopping center with more upscale stores. . - PowerPoint PPT Presentation
Presentation By: Danielle Davis, PJ Witt and Pat Fox
CIAO BELLA GELATO
Advertising ProblemThe brand Ciao Bella is slightly more upscale then the local Starbucks, meaning it should be placed in a mall or shopping center with more upscale stores.. One of Ciao Bellas problems is that they do not have any pre-existing stores in Florida, Georgia, Alabama or Texas.Although they are not a new product, they may have to create more brand awareness for the success of Ciao Bella.
Target AudienceWomen ages 20-early 40s
Innovators and thinkers
Young, upper-middle class families
Key Selling PointCiao Bella Gelato is a pleasure thats not so guilty. Their gelato is a delicious, lighter and healthier treat.
Media PlanMagazinesHealthSelfWomens HealthShapeMens JournalO, The Oprah MagazineFamily FunReaders DigestGood Housekeeping Southern Living
Radio StationsCountryPopDisneyClassic Rock
TV StationsLocal Stations for each city
New Ciao Bella LocationsAtlanta, FL- Peachtree RoadBirmingham, AL- The Summit Shopping CenterDallas, TX- North Park MallFt. Lauderdale, FL- RiverwalkHouston, TX- Galleria MallJacksonville, FL- St. Johns Town CenterMiami, FL- BaysideNaples, FL- Waterside shopsPalm Beach, FL- 150 Worth
TV ADGelato, Mr. Right
Girl 2 Girl 1Girl 1 : (Sniffling) He said it just Girl 2: I think its timewasnt going to work out you meet someone new.Storyboard
Girl 2: This guy is smooth, rich, Girl 1: You mean bodyfat? and sweet. Oh, did I mention hes Italian! And, hes only got Girl 2: Nuh uh12% butterfat.Storyboard
SFX: Song begins: Girl 1: (Laughing)(Happy Together by The Turtles)
Storyboard Girl 1: (Smiles)
Girl 1: (Smiles)
SFX: Sound of horse galloping
Girl 1: (Facing gelato) Maybe you are Mr. Right.
StoryboardANNCR: Ciao Bella Gelato, Taste what youve been missing!
Theres an app for that..
Ciao BellaNon Traditional New iPhone app for Ciao Bella Gelato
Also compatible with the new iPad
Non TraditionalCreate your own combinationChoose the location closest to youSend your order inPick it up at your convenience
Create your own gelatoAn extra incentive to download the appCreate the next flavor for Ciao BellaEnter in the New location, New flavor sweepstakes to create your own gelato flavor by June 15, 2010.Go to www.ciaobellagelato.com for official rules and how to enter.Ciao Bella Gelato, Taste what youve been missing!
Whats your flavor?
Print Ad and Direct MailCIAO BELLA GELATOTaste what youve been missing!