CIAO BELLA GELATO

  • View
    69

  • Download
    2

Embed Size (px)

DESCRIPTION

CIAO BELLA GELATO. Presentation By: Danielle Davis, PJ Witt and Pat Fox. Advertising Problem. The brand Ciao Bella is slightly more upscale then the local Starbucks, meaning it should be placed in a mall or shopping center with more upscale stores. . - PowerPoint PPT Presentation

Text of CIAO BELLA GELATO

Slide 1

Presentation By: Danielle Davis, PJ Witt and Pat Fox

CIAO BELLA GELATO

Advertising ProblemThe brand Ciao Bella is slightly more upscale then the local Starbucks, meaning it should be placed in a mall or shopping center with more upscale stores.. One of Ciao Bellas problems is that they do not have any pre-existing stores in Florida, Georgia, Alabama or Texas.Although they are not a new product, they may have to create more brand awareness for the success of Ciao Bella.

Target AudienceWomen ages 20-early 40s

Health conscious

Innovators and thinkers

Young, upper-middle class families

Key Selling PointCiao Bella Gelato is a pleasure thats not so guilty. Their gelato is a delicious, lighter and healthier treat.

Media PlanMagazinesHealthSelfWomens HealthShapeMens JournalO, The Oprah MagazineFamily FunReaders DigestGood Housekeeping Southern Living

Radio StationsCountryPopDisneyClassic Rock

TV StationsLocal Stations for each city

New Ciao Bella LocationsAtlanta, FL- Peachtree RoadBirmingham, AL- The Summit Shopping CenterDallas, TX- North Park MallFt. Lauderdale, FL- RiverwalkHouston, TX- Galleria MallJacksonville, FL- St. Johns Town CenterMiami, FL- BaysideNaples, FL- Waterside shopsPalm Beach, FL- 150 Worth

Radio Ad

TV ADGelato, Mr. Right

Storyboard

Girl 2 Girl 1Girl 1 : (Sniffling) He said it just Girl 2: I think its timewasnt going to work out you meet someone new.Storyboard

Girl 2: This guy is smooth, rich, Girl 1: You mean bodyfat? and sweet. Oh, did I mention hes Italian! And, hes only got Girl 2: Nuh uh12% butterfat.Storyboard

SFX: Song begins: Girl 1: (Laughing)(Happy Together by The Turtles)

Storyboard Girl 1: (Smiles)

Girl 1: (Smiles)

Storyboard

SFX: Sound of horse galloping

Girl 1: (Facing gelato) Maybe you are Mr. Right.

StoryboardANNCR: Ciao Bella Gelato, Taste what youve been missing!

Theres an app for that..

Ciao BellaNon Traditional New iPhone app for Ciao Bella Gelato

Also compatible with the new iPad

Non TraditionalCreate your own combinationChoose the location closest to youSend your order inPick it up at your convenience

Create your own gelatoAn extra incentive to download the appCreate the next flavor for Ciao BellaEnter in the New location, New flavor sweepstakes to create your own gelato flavor by June 15, 2010.Go to www.ciaobellagelato.com for official rules and how to enter.Ciao Bella Gelato, Taste what youve been missing!

Whats your flavor?

Print Ad and Direct MailCIAO BELLA GELATOTaste what youve been missing!