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CHUCKLEEAtlanta, GA.
M: [email protected]
www.linkedin.com/in/chucklee2000
Creative leader that has delivered measurable results and added
value in designs forretail, consumer products, and the US military.
Led and inspired internal and externalcreative teams to deliver
real world, best in class results. Created retail
environments,merchandising programs, and a variety of consumer and
military products that increasedsales, customer loyalty, and R.O.I.
Professionally recognized for a unique blend ofcreative skills,
technical expertise, business acumen and a passion for fulfilling
customerneeds.
Extensive background in creating new store formats, individual
departments, anddisplay programs for U.S. and International
markets.
Skilled at directing creative teams, projects, budgets, design
methodology, andmanufacturing to achieve success.
Considerable knowledge of retail operations, customer behavior,
in store marketing,
and how to blend these with effective design to increase the
profitability of a retailer. Adept at navigating corporate
complexity across multiple business lines in order to
build relationships.
PROFESSIONAL EXPERIENCE
CHUCK LEE DESIGN Alpharetta, GA Design Services 2008-
PresentPrincipalDesign consultancy providing complete design and
engineering services to retailers, architects,product development
companies, display companies, civilian and military product design
firms.
Clients include Target, Wal-Mart, Best Buy, Brookstone,
Department 56, Philips Design,
Schlotzskys Deli, Graco Baby Products, nParallel, Back Lot
Productions, TNT Fireworks,Pelatron, and many others.
HOME DEPOT INC. Atlanta, GA Home Improvement Retailer 2006-
2008Sr. Manager of Store Design, New Concept DevelopmentResponsible
for creating and developing new retail formats to provide future
growth opportunities .
In one-year period, involved in designing three new retail
formats to exploit new markets.
Created new shopping experiences for Kitchen, Bath, Outdoor
Living, Millwork, and otherproduct categories.
Responsible for opening 7 Small Market stores including
construction, fixturing, graphics,
and product merchandising.
BEST BUY COMPANY Richfield, MN. Consumer Electronics Retailer
1998- 2006Director of Display Design 1998- 2004Responsible for all
aspects of Best Buy display and fixture program including design,
cost, andimpact on the brand.
Expanded creative staff from 2 to 13 to meet increased demand
for design services.
Managed $3 million yearly department budget to meet priorities
and maximize revenue.
Directly influenced $45 million yearly fixture spend.
Managed vendor base of 30+ suppliers to improve quality and
decrease TCO.
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Led Display Design team to numerous industry design awards.
Sr. Sourcing Manager - Retail Environment 2004- 2006Responsible
for reducing capital costs on all items relating to the store
environment.
Saved $2.5 million a year by leading initiative to migrate from
custom fixturing to highvolume fixturing where appropriate.
Generated additional $5 million yearly savings through
restructuring fixture buying processand e-sourcing activities.
Spear headed initiative to reduce store opening costs by 44% in
order to penetrate newmarkets.
Saved 50% on Geek Squad store fixturing program.
GAGE IN STORE MARKETING Minneapolis, MN. Marketing Firm 1994-
1997Design / Engineering DirectorResponsible for translating
client-marketing direction into retail point of sale programs.
Designed, engineered and delivered single point of sale programs
as large as $6 million.
Directed all aspects of design and engineering for displays and
graphics.
Responsible for client presentations
HARBOR INDUSTRIES Grand Haven, MI. Custom Design/Manufacturing
Co.DesignerResponsible for designing, illustrating and engineering
point of sale programs.
CHICAGO SHOW Chicago, IL. Custom Design/Manufacturing Co.Design
EngineerResponsible for engineering P.O.P displays for a variety of
clients.
THOMAS ASCHUTZ CO. Chicago, IL. Custom Design/Manufacturing
Co.Design Engineer
Responsible for engineering P.O.P displays for a variety of
clients.
EDUCATION/TRAINING
B.F.A., Industrial Design University of Illinois at Urbana
Champaign
LEAN and Six Sigma process trained to identify and eliminate
waste and improve outcomes.
Experienced with a wide variety of CAD and other programs used
for design, illustration andengineering.
Completed Best Buy Co. Certified Training Courses including Team
Management and TeamBuilding, Leadership, Coaching, and Consumer
Technology.
SPEAKING INFORMATION
Public Speaker at numerous Trade Show and Vendor Conferences.
Subjects included:Retail and Consumer Trends, Adapting Store
Formats to a Variety of Locations andDemographics, Cost Effective
Design Practices, Put Your Money Where the Customer Notices
