Chocktree and Sons Ltd

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CHOCKTREE AND SONS LTD.

Systems Analysis of:

Presented by: Darren Mansfield & Tyron MansfieldDate: 18 February 2012


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Introduction

Contents

1


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Industry Overview

Background

1

RawMaterial

CeramicIndustry

Customers

Mass-

producingManufacturers

SpecialtyManufacturers


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Company Overview

Chocktree established in 1780

130 years in specialist ceramics industry

100 employees

Boasts impressive client base, including the Royal Family

Still a family owned business steeped in tradition

Introduction

1


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Problem Situation

1

Improve profitability and possibly turnover given current productionprocess

Primary Problem

Secondary Problem

Explore the feasibility of mass production using current facilities


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A Systems Perspective: Root Definition of Chocktree

Customers - Buyers of specialty crockery

Actors - Chocktree family, ceramic raw material, money, production line

Performance - Quality control

Environment - Specialist target market, skilled labour, wage demands

Transformation - Pottery

Owner

- Chocktree Family

Weltanschauung - Static

Nature - Open System

Introduction

1


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Chocktree as an Open System:

Overall Structure

1

MarketSystem

BusinessPlanning

andControlSystem

R&DSystem

Producing System

SellingSystem

Market Needs

ProductSpecifications

Feasibility

Sales

TargetsDesiredMarketProducts

RequiredOutput


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Business Planning and Control System:

Corporate Structure

1

Sir CharlesChocktree

(Managing Director)

Joseph Franks(FinanceDirector)

Mathew Chocktree(Technical Director)

Anne Chocktree(PersonnelDirector)

Harold Williams(MarketingDirector)

Production Manager

Laboratory Manager

PromotionsManager

(SamuelChocktree)

Accounts

Sales

Manager

DistributionManager

FormingSupervisor

ChiefInspector


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Develop Market System:

Market System

1

PromotionsSystem

SpecialtyMarket

AdvertisingSystem

VerbalCommunications

System

Product

Design, Control &Implementation


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Research & Development System:

R & D System

1

TechnologicalImprovements System

Producing &PlanningSystem

Design System

MarketSystem

Evaluation SystemApproved Design &

Process

New Design

New Process


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Machinery & Equipment System:

Producing System

1

SupplierSystem

Machinery&

EquipmentSystem

StorageSystem

QualitySystem

MaintenanceSystem

Product/MachineSpecifications

ProductionStatisticsProducing &

Planning System

DistributionSystem

Order Form

Demand &Availability of Raw

MaterialsManufacturing

Schedule


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Selling System:

Selling System

1

DistributionSystem

Sales SystemCustomerSystem

Target &Demand


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Problem Systems

1

1. Machinery and Equipment System:

RawMaterial

Inspection

Decoration

StoreFirst Firingand Glaze

Forming

Forming

Decoration

Decoration

Forming

FinalGlaze

FinalFiring

Inspection (100%)

Store

RawMateria

l

Distribution

Finishing

Preparation

Inspection(100%)


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Conceptualisation

1


Store

Decoration

RawMaterial

Inspection

First Firingand Glaze

Forming

Forming

Decoration

Decoration

Forming

100%Inspectio

n

FinalFiring

FinalGlaze

RawMateria

l

Distribution

Finishing

Preparation

Store


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Comparison

1


RawMaterial

Inspection

Decoration

StoreFirst Firingand Glaze

Forming

Forming

Decoration

Decoration

Forming

FinalGlaze

FinalFiring

Inspection (100%)

Store

RawMateria

l

Distribution

Finishing

Preparation

Inspection(100%)

Neural Network VS PID Control


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Problem Systems

1

2. Advertising System


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Conceptualisation

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Comparison

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Selection & Design

1

Impose changes to Production Line in order of assumed least cost:

1. Remove the intermediate inspection bay

2. Place Raw Material Inspection before the forming process

3. Eliminate excess motion by placing line in U shape

4. Further research into:

a. Optimise the Finishing line based on the production data OR

b. Apply Neural Network Programming


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Implementation

1

Documents

Chocktree and Sons Ltd