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CHOCKTREE AND SONS LTD.
Systems Analysis of:
Presented by: Darren Mansfield & Tyron MansfieldDate: 18 February 2012
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Introduction
Contents
1
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Industry Overview
Background
1
RawMaterial
CeramicIndustry
Customers
Mass-
producingManufacturers
SpecialtyManufacturers
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Company Overview
Chocktree established in 1780
130 years in specialist ceramics industry
100 employees
Boasts impressive client base, including the Royal Family
Still a family owned business steeped in tradition
Introduction
1
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Problem Situation
1
Improve profitability and possibly turnover given current productionprocess
Primary Problem
Secondary Problem
Explore the feasibility of mass production using current facilities
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A Systems Perspective: Root Definition of Chocktree
Customers - Buyers of specialty crockery
Actors - Chocktree family, ceramic raw material, money, production line
Performance - Quality control
Environment - Specialist target market, skilled labour, wage demands
Transformation - Pottery
Owner
- Chocktree Family
Weltanschauung - Static
Nature - Open System
Introduction
1
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Chocktree as an Open System:
Overall Structure
1
MarketSystem
BusinessPlanning
andControlSystem
R&DSystem
Producing System
SellingSystem
Market Needs
ProductSpecifications
Feasibility
Sales
TargetsDesiredMarketProducts
RequiredOutput
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Business Planning and Control System:
Corporate Structure
1
Sir CharlesChocktree
(Managing Director)
Joseph Franks(FinanceDirector)
Mathew Chocktree(Technical Director)
Anne Chocktree(PersonnelDirector)
Harold Williams(MarketingDirector)
Production Manager
Laboratory Manager
PromotionsManager
(SamuelChocktree)
Accounts
Sales
Manager
DistributionManager
FormingSupervisor
ChiefInspector
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Develop Market System:
Market System
1
PromotionsSystem
SpecialtyMarket
AdvertisingSystem
VerbalCommunications
System
Product
Design, Control &Implementation
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Research & Development System:
R & D System
1
TechnologicalImprovements System
Producing &PlanningSystem
Design System
MarketSystem
Evaluation SystemApproved Design &
Process
New Design
New Process
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Machinery & Equipment System:
Producing System
1
SupplierSystem
Machinery&
EquipmentSystem
StorageSystem
QualitySystem
MaintenanceSystem
Product/MachineSpecifications
ProductionStatisticsProducing &
Planning System
DistributionSystem
Order Form
Demand &Availability of Raw
MaterialsManufacturing
Schedule
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Selling System:
Selling System
1
DistributionSystem
Sales SystemCustomerSystem
Target &Demand
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Problem Systems
1
1. Machinery and Equipment System:
RawMaterial
Inspection
Decoration
StoreFirst Firingand Glaze
Forming
Forming
Decoration
Decoration
Forming
FinalGlaze
FinalFiring
Inspection (100%)
Store
RawMateria
l
Distribution
Finishing
Preparation
Inspection(100%)
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Conceptualisation
1
1. Machinery and Equipment System:
Store
Decoration
RawMaterial
Inspection
First Firingand Glaze
Forming
Forming
Decoration
Decoration
Forming
100%Inspectio
n
FinalFiring
FinalGlaze
RawMateria
l
Distribution
Finishing
Preparation
Store
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Comparison
1
1. Machinery and Equipment System:
RawMaterial
Inspection
Decoration
StoreFirst Firingand Glaze
Forming
Forming
Decoration
Decoration
Forming
FinalGlaze
FinalFiring
Inspection (100%)
Store
RawMateria
l
Distribution
Finishing
Preparation
Inspection(100%)
Neural Network VS PID Control
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Problem Systems
1
2. Advertising System
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Conceptualisation
1
2. Advertising System
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Comparison
1
2. Advertising System
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Selection & Design
1
Impose changes to Production Line in order of assumed least cost:
1. Remove the intermediate inspection bay
2. Place Raw Material Inspection before the forming process
3. Eliminate excess motion by placing line in U shape
4. Further research into:
a. Optimise the Finishing line based on the production data OR
b. Apply Neural Network Programming
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Implementation
1