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Prepared for Canon U.S.A. By IBM: The Red Wedding Team August 8, 2015 Canon’s corporate philosophy is Kyosei: All people, regardless of race, religion or culture, harmoniously living and working together into the future. IBM Proposal to:

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Prepared for Canon U.S.A.By IBM: The Red Wedding Team

August 8, 2015

Canon’s corporate philosophy is Kyosei: All people, regardless of race, religion or culture, harmoniously living and working together into the future.

IBM Proposal to:

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©2015 IBM Corporation2 8 August 2015

IBM Retail Brand Specialist Team

IBM Retail Technical Specialist Team

Aaron Rouser Alexandra Bruno Jason Reid Conor Krouch

Mike Roman Rebecca Norton Mark Ayoub Ashley Troggio

YOUR IBM TEAM

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©2015 IBM Corporation3 8 August 2015

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©2015 IBM Corporation4 8 August 2015

AGENDA

IBM Value

Next Steps

IBM Capabilities

Canon’s Goals

Industry Trends

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Industry Trends

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©2015 IBM Corporation6 8 August 2015

Industry Trends

Canon’s Goals

IBM Capabilities Next Steps IBM Value

CUSTOMER EXPECTATIONS

It is crucial to differentiate and deliver value to your customers

EngageUnderstand

InteractExecution

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©2015 IBM Corporation7 8 August 2015

Industry Trends

Canon’s Goals

IBM Capabilities Next Steps IBM Value

WE LIVE IN A DIGITAL WORLD…

43% 83%Consumers are

changing how they research purchases, transact and interact

with brands

85%USE TECHNOLOGY

43%POST REVIEWS

83%Provide ACCESS

75%EXPEDITE PACKAGES

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Canon’s Goals

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©2015 IBM Corporation9 8 August 2015

Industry Trends

Canon’s Goals

IBM Capabilities Next Steps IBM Value

MARKETING

Targeted Campaigns

Personalize

Mobile

CustomerFirst

$1BBY 2019

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©2015 IBM Corporation10 8 August 2015

Industry Trends

Canon’s Goals

IBM Capabilities Next Steps IBM Value

INFORMATION TECHNOLOGY

Application

Steady State

IT Governance

Open Standards

Both

Interoperability

Security

Lock-in

Timeline

Infrastructure

Integration

On-premise

Infrastructure updates

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One platform. All your Digital Commerce needs. In Minutes.IBM Capabilities

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©2015 IBM Corporation12 8 August 2015

Industry Trends

Canon’s Goals

IBM Capabilities Next Steps IBM Value

EXPERIENCEONE

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©2015 IBM Corporation13 8 August 2015

Industry Trends

Canon’s Goals

IBM Capabilities Next Steps IBM Value

DIGITAL ANALYTICS

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©2015 IBM Corporation14 8 August 2015

Industry Trends

Canon’s Goals

IBM Capabilities Next Steps IBM Value

SMARTCLOUD

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©2015 IBM Corporation15 8 August 2015

Industry Trends

Canon’s Goals

IBM Capabilities Next Steps IBM Value

WEBSPHERE COMMERCE

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©2015 IBM Corporation16 8 August 2015

Industry Trends

Canon’s Goals

IBM Capabilities Next Steps IBM Value

STERLING COMMERCE

Product Configuration enables selling of

configurable products and services

• Guide Customers• Automate selling processes• Empower business users

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Next Steps

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©2015 IBM Corporation18 8 August 2015

Industry Trends

Canon’s Goals

IBM Capabilities Next Steps IBM Value

IMPLEMENTATION PLAN BY PHASE

Total Project Period

Proposal Presentation

Vendor Selection

Proof of Technology

Project Planning

Network Connection: Establish & Test

Migrate Web Servers and Development to Cloud

Integration & Customization: ExperienceOne

API Consideration & Implementation

Data Integration

Production Final Tests

End of Implementation & Staff Training

7-Aug 17-Aug 27-Aug 6-Sep 16-Sep 26-Sep 6-Oct 16-Oct 26-Oct 5-Nov 15-Nov

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IBM Value

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©2015 IBM Corporation20 8 August 2015

IBM Unique Value

Trusted Provider Significant Investment in Retail R&D

Proven Business Results

VALUE

Industry Trends

Canon’s Goals

IBM Capabilities Next Steps IBM Value

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©2015 IBM Corporation21 8 August 2015

CLIENT EXPERIENCE

Industry Trends

Canon’s Goals

IBM Capabilities Next Steps IBM Value

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©2015 IBM Corporation22 8 August 2015

DEDICATION TO CANON

Industry Trends

Canon’s Goals

IBM Capabilities Next Steps IBM Value

Expertise & Experience

Flexibility Innovation & Investment

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©2015 IBM Corporation23 8 August 2015

PICTURE THIS…

Industry Trends

Canon’s Goals

IBM Capabilities Next Steps IBM Value

COGNITIVE COMPUTING

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©2015 IBM Corporation24 8 August 2015

THANK YOU

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©2015 IBM Corporation