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Course Structure
Primarily organized around real-life clients and your group work towards understanding/resolving their concerns
Also – importance of learning about and participating in communities of practice relevant to your professional development
Good practice and preparation for freelance consulting and entrepreneurial work – a common first job
Clients
Are being solicited and vetted now – any suggestions?
Are real individuals/organizations with real concerns - you must communicate with them – and learn how to do so on mutual terms
Things to do/not do?
Assignments
Personas and Use Case Scenarios
Networking Assignment
Final Project (Writeup)
Final Project (Presentation)
PM Documentation/Class Participation
Final Exam
Personas/Use Case Scenarios
Understand the problem first – talk to client and learn more about their problems at a relatively deep level, and understand the core people as well
Represent those problems as use cases – e.g., stories of things that are not going to plan – featuring a set of personas (either real or ideal type construction)
One use case scenario per group member (ideally 4-5) – leads to four problems to potentially investigate – also a set of personas/characters relevant to all problems
Tips
DO NOT SOLVE THE PROBLEM YET – potential solutions should not be discussed
Scenarios can be told through a variety of media – text is fine, but storyboards, comics, video, etc. might work – depends on the narrative and the best way to tell it
Ideally run this by client before submission – if not, definitely after – so you know you’ve got the problems/people right.
Change scenarios as required for final project
Networking Assignment
It’s not what you know, it’s who you know, and who knows you.
Most jobs are landed through personal connection, leveraging the strength of weak ties
So get out there and get known… but where? As what? Largely up to you here – so think strategically for your own future (and ask for help!)
Tips
Further tips and deliverables to come
DO NOT just pick events at UTM or Sheridan – weak ties are the goal here.
Where to look? What to do when there? What not to do?
Document everything – take pictures, screenshots of social media/event invite, business cards, etc.
DO THIS EARLY – don’t assume there’s something relevant to go to two days before this is due!
Go with friends if you’d like (but meet different people please.)
Some have done this before (e.g., 460…) - so do it again!
Final Project (Written)
Adapt from problems noted in first assignment
Provide some environmental scan of problem environment – e.g., PEST, SWOT, Blue Ocean
NOW solve the problem
Conceptual prototype is the goal – not necessarily finished product, but could be slices of product – examples?
Should include budget and communication log
Tips
Budget should be feasible and fair to all parties – design is a job, not charity.
Aim to be hired to complete the work – it happens
Communication log should be verifiable – don’t fake this, we can check.
Peer review to ensure equitable group participation – more on group dynamics later
Final Project Presentation
Representing your work to panel of industry experts (similar to Dragon’s Den/Shark Tank)
Quick clear presentation in Ignite format, plus Q&A
Be prepared for all sorts of questions – you should know your project very well at this point!
More to come on this later
Project Management/Participati
on Agile development process – weekly updates (at
minimum!) with specific tasks assigned to group members, progress checks, and restatement of goals as required
Can use any PM tool – will look at a couple like Asana, but even a discussion group in Slate can do this
Not just random texts/FB chat - has to have weekly goal statements and iterative development
Class participation also important – active presence valued here – do *not* plan to miss half this class.