Case StudyBankhaus August Lenz

CASE STUDY BANKHAUS LENZ 2

Introduction of a blended learning strategy

The Solution

▪ Within the framework of an opening workshop organised by IMC, the training profession-als from Bankhaus August Lenz learned how to create storyboards themselves, which served as a basis for the final content.

▪ IMC implemented the story-boards created by the client.

▪ Four courses in the form of web-based trainings on dif-ferent strategic topics of Bankhaus August Lenz.

The Customer

▪ Bankhaus August Lenz is the most personal private bank in the German banking market. It is the personal relationship that staff have with their customers that makes the Munich-based bank stand out from the crowd. Bankhaus August Lenz relies on a trusting relationship, giving customers a contact person to rely on among the continuous changes of financial markets. Customers of Bankhaus August Lenz can always rely on the Family Banker, an expert who has been chosen not only because of his knowledge, but also because of his human capabilities.

▪ With Bankhaus August Lenz, the Mediolanum Banking Group, one of the most innovative financial groups in Europe, has brought an innovative form of banking to Germany.

The Advantages

▪ The education professionals of Bankhaus August Lenz designed the content themselves in order to guarantee the implementation of the corporate philosophy.

▪ IMC supported Bankhaus August Lenz during the imple-mentation of the content.

▪ In case of technical questions or questions concerning e-learning and education topics, the client always has the possibility to contact one of IMC’s experts.

▪ In addition to the standard usage on desktop or laptop, the content can also be used on the go, on tablets or smartphones.

The Challenges

▪ To deliver with the classical customer service, Bankhaus August Lenz must provide the Family Banker with training measures which are available when and where the Family Banker needs them. Furthermore these training measures must include the training instruments the Family Banker wants to use

▪ The courses must be retrievable on different mobile devices.

▪ Beginners, who have never used e-learning, must also be able to navigate through the courses easily and intuitively

▪ The Family Bankers must be informed in a timely manner about ever-increasing regula-tory requirements, as well as about new products.

▪ In order to ideally reflect the corporate philosophy, Bankhaus August Lenz creates the storyboards, IMC develops the content based upon.

CASE STUDY BANKHAUS LENZ 3

About Bankhaus August Lenz

For the employees of Bankhaus August Lenz, the personal contact with customers and resulting a trusting rela-

tionship are both quality features and important mission. The Family Bankers of the Munich private bank advise

individuals or entire families in order to provide them with comprehensive and sustainable financial consulting.

The superbly trained financial experts from Bankhaus August Lenz do not only win over their clients with their

expert knowledge but also have the necessary empathy, which allows them to find the appropriate solution for

every family and to create a pleasant atmosphere for every consultation. The credit institution offers a large

variety of banking services ranging from simple account management through the planning of retirement provi-

sions to complex financial transactions.

Thanks to its comprehensive online banking offer, which provides customers access 24 hours a day, 7 days a

week, the bank is able to stay up to date and keep pace with the latest technological trends within the banking

sector.

“No matter what questions we had during the project, at IMC there was always a competent expert, who was able to help us. We were not left alone.“

Italia Brillante, Departement of Training

and Professional Development

CASE STUDY BANKHAUS LENZ 4

Before they were able to offer employees new learn-

ing contents on various strategic subjects from the

area of financial services, the education professionals

from Bankhaus August Lenz had to take some lessons

themselves. Within the framework of a workshop

organised by IMC, these senior employees were

taught how to develop storyboards themselves.

In a subsequent step, IMC carried out the technical

implementation based on these storyboards. The

advantage of this approach is obvious: By developing

the contents themselves, the education professionals

of the private bank make sure that the content are

mass tailored to their specific needs and that they

represent the philosophy of their company as much as

possible.

At the same time, the education managers acquire

new competences concerning the graphical and

linguistic presentation of content that they can use for

future projects or share with new colleagues.

At the beginning, the biggest challenge when creating

the content was to pull together the knowledge that

was already available in different sources and to

present it in a new linguistic style. The goal was to

replace the already existing sources with a more vivid

and appealing language and to visualize complex facts

in order to increase the learners’ interest and motiva-

tion.

As far as the technical implementation of the contents

is concerned, the most personal private bank can

totally rely on the long-standing expertise of IMC.

Writing storyboards the easy way

“Thanks to the IMC products, the philoso-phy of the most personal private bank can be ideally implemented.“

Christian Esposito, Head of Training and Professional

Development

CASE STUDY BANKHAUS LENZ 5

The learning concept that IMC and Bankhaus August

Lenz have developed together is based on a cloud-

approach. The e-learning authoring software, IMC

Content Studio, which prevailed against other

providers in a multi-stage selection process, has

been chosen for creating the content.

Another important argument for the use of IMC

Content Studio was the suitability of the software

for the creation of content designed for use on

mobile devices such as smartphones and tablets.

The IMC Learning Suite has been chosen as learning

management system. It offers training professionals

an overview of each employee’s learning progress

and shows the current state of the courses that have

already been completed.

The Family Bankers from Bankhaus August Lenz as

well as all other interested employees of the Munich

private bank now have the possibility to use one of

the four courses on different subjects from the field

of financial services such as “retirement provision

and taxes” or “investment funds”.

It is up to the employees themselves to decide

whether they prefer to complete the courses after

work comfortably on the sofa or on the go on their

smartphone. What the learners like most about this

way of learning is that the contents are set to sound,

which makes the strenuous reading of long texts

unnecessary. Catchy animations and illustrations

help present complex facts in a nutshell. Small

interim tests make sure that the learners reflect the

contents and they remain able to memorize details

even after longer periods of time.

Additional motivation is created by the “Learning

Kit”, which each Family Banker received when the

learning management system was started. The kit

contains the most important utensils for undisturbed

and concentrated learning.

Learning “to go” for the financial experts from Bankhaus August Lenz

CASE STUDY BANKHAUS LENZ 6

The first four big overview courses have

barely been produced and implemented

when the education professionals from

Bankhaus August Lenz made new plans

concerning the future of their learning

strategy.

Not only do they plan to extend the

already existing course offering to create

an even larger range of learning con-

tent, but they also plan to emphasize

the course content with additional

gamification-elements.

Another idea is to create a gaming

platform where the learners can com-

pete against each other in answering

quiz questions. The education profes-

sionals from Bankhaus August Lenz

agree on one thing: Learning “on the

job” does not only have to be sustain-

able and effective, but also has to raise

the learners’ enthusiasm through

targeted incentives and playful ele-

ments.

More interactivity as part of an even wider range of courses

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About IMC

Internationally renowned for our learning technologies we are passionate about creating innovative

and reliable learning solutions that put our clients at the forefront of learning and development.

For 20 years we have been helping organisations to plan, develop and implement professional learning

strategies. Our multi-award winning products and services portfolio includes the Learning and Tal-

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