20
JOURNAL BUSINESS WWW.CARLSBAD.ORG 5934 Priestly Drive Carlsbad, CA 92008 PRESORT STD U.S. Postage PAID Carlsbad, CA Permit #67 AN AWARD-WINNING, MONTHLY PUBLICATION OF THE CARLSBAD CHAMBER OF COMMERCE VOL. 32, NO. 4 APRIL 2015 BOOSTING TOURISM Report outlines strategies to attract more visitors 4 VISIONARY VOICES Insights from Industry Leaders INSIDE BUSINESS SPOTLIGHT 2015 ANNUAL AWARDS Area’s top businesses celebrated The Carlsbad Chamber of Commerce celebrated the best in business among its mem- bership at its Annual Business Awards Dinner, held March 6 at the Omni La Costa Resort & Spa. The awards ceremony, which had “A Sea of Opportunity” as its theme, honored businesses that are forg- ing the future, making new discoveries and charting new courses for their indus- tries and lifting the name of Carlsbad. “Our program recognizes some extraordinary leaders, and demonstrates that Carlsbad is a city with a passion for discovery, innovation and industry,” said Ted Owen, president and CEO of the Carlsbad Chamber. During the evening, the chamber presented awards in eight categories (see pages 10-11 for a full awards list). During the evening, the chamber also recognized the achievements of the 2014 board of directors and inaugu- rated its 2015 board members. More than 400 people, including prominent and high- profile business leaders, elected officials and community mem- bers, attended the awards dinner, which featured a recep- tion and exquisite cuisine at the world-renowned resort. The Crossings redefines business meetings Sometimes the word “con- ference” can conjure images of suffering in a stuffy or freezing cold space, sitting in an uncom- fortable chair and suffering for hours, precious time of your life you can never get back. But, when you host your meet- ing at The Crossings at Carlsbad that will not be the case! At The Crossings, teams can truly get out of the ordinary and make the day extraordinary. With unforgettable views of the Pacific Ocean and surrounding an award-winning golf course, The Crossings at Carlsbad provides an invigorating and unique twist to the traditional business meeting. Close to home just off Interstate 5, The Crossings at Carlsbad’s craftsman-style clubhouse offers comfortable décor and state-of- the-art business amenities. Plus enjoy a delectable lunch on our gorgeous terrace and end the day with a glass of wine on our fireside veranda overlooking the Pacific Ocean. Our private dining room/board room is perfect for smaller inti- mate meetings, events or dining experiences. It can accommodate up to 40 people depending on the desired set up. With dark wood and frosted windows, this space lends to a more private experience. Our Roston Room is a guest favorite, and it can accommodate groups of 10 to 60 people. This gorgeous cir- cular room is detailed in stone SEE CROSSINGS, Page 7 By holding your meeting at The Crossings at Carlsbad, you can take care of business and take in unforget- table views of the Pacific Ocean as well. For the complete list of winners and photos SEE PAGE 10 BY JOSÉ A. LÓPEZ Editor | Carlsbad Business Journal H ow much time do you focus on health and wellness? If you’re like most work- ing Americans, you spend nearly a third of each workday at the office or job site. With nearly another third of the day spent sleeping and the other third on everything else, it may seem that you don’t get enough time to eat healthy, exercise and enjoy other wellness- related activities. These days, however, more and more companies are recog- nizing that work and wellness aren’t mutually exclusive pursuits. Guided by the desire to meet the demands of employees who are looking to maintain a life-work balance, and with clear proof that helping employees achieve good health will have beneficial work- place impacts, many workplaces have taken steps to enrich the lives of their employees. The Centers for Disease Control and Prevention calls the work- place, “an important setting for health protection, health promo- tion and disease prevention pro- grams” that can reduce health risks and improve the quality of life for workers. A healthier workplace, consequently, can lead to lower insurance premi- ums, fewer worker’s compensa- tion claims and could also lead to fewer missed days of work and increased productivity. While many employers offer health educational classes, access to exercise rooms and engage in traditional healthy workplace ini- tiatives, there are some businesses that have instituted unique and creative practices that help their employees stay healthy. One company that goes out of its way to promote employee well- being is Carlsbad-based prAna, which manufactures sustainable apparel for yoga, climbing and other outdoor activities. Jennifer Tokatyan, the company’s vice president of human resources, said prAna takes a holistic view of its employee’s well-being, one that focusing on promoting healthy bodies, minds and souls. “Our company’s vision is to inspire healthy, mindful and free-spirited living,” said Tokatyan. “One of our values as a company is life-work balance, so it all works together. Our vision is what we’re trying to create for our customer and our brand, but we live that through and through as employees.” When it comes to fitness, prAna has facilities on site where employ- ees can work out. It features work- out equipment, DVD players that employees use for workouts as well as daily fitness routines from instructors who come in to lead yoga, barre, and Zumba classes. The company also has showers, and racks for employees to park their bicycles and surf boards. Fit job for the SEE WORKPLACE, Page 15 Businesses take extra steps for employee wellness From left: Motivating the Masses employees enjoy a healthy lunch; a prAna employee takes part in a rock climbing session; and Productive Computing’s Sally Schoonover uses her stand-up desk.

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Page 1: Carlsbad Business Journal - April 2015

AN AWARD-WINNING, MONTHLY PUBLICATION OF THE CARLSBAD CHAMBER OF COMMERCE

BUSINESSAPRIL 2015

WWW.CARLSBAD.ORG

V I S I O N A R Y V O I C E SI N S I G H T S F R O M

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HEALTH CARE | COMMUNICATIONS | HOSPITALITY | EDUCATION JOUR NALBUSINESS

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AN AWARD-WINNING, MONTHLY PUBLICATION OF THE CARLSBAD CHAMBER OF COMMERCEVOL. 32, NO. 4 APRIL 2015

BOOSTING TOURISM Report outlines strategies

to attract more visitors 4

VISIONARY VOICESInsights from Industry Leaders INSIDE

BUSINESS SPOTLIGHT

2015 ANNUAL AWARDS

Area’s top businesses celebrated

The Carlsbad Chamber of Commerce celebrated the best in business among its mem-bership at its Annual Business Awards Dinner, held March 6 at the Omni La Costa Resort & Spa.

The awards ceremony, which had “A Sea of Opportunity” as its theme, honored businesses that are forg-ing the future, making new d i s c o v e r i e s and charting new courses for their indus-tries and lifting the name of Carlsbad.

“Our program recognizes some extraordinary leaders, and demonstrates that Carlsbad is a city with a passion for discovery, innovation and industry,” said Ted Owen, president and CEO of the Carlsbad Chamber.

During the evening, the chamber presented awards in eight categories (see pages 10-11 for a full awards list).

During the evening, the chamber also recognized the achievements of the 2014 board of directors and inaugu-rated its 2015 board members.

More than 400 people, including prominent and high-profile business leaders, elected officials and community mem-bers, attended the awards dinner, which featured a recep-tion and exquisite cuisine at the world-renowned resort.

The Crossings redefines business meetingsSometimes the word “con-

ference” can conjure images of suffering in a stuffy or freezing cold space, sitting in an uncom-fortable chair and suffering for hours, precious time of your life you can never get back.

But, when you host your meet-ing at The Crossings at Carlsbad that will not be the case! At The Crossings, teams can truly get out of the ordinary and make the day extraordinary. With unforgettable views of the Pacific Ocean and surrounding an award-winning golf course, The Crossings at Carlsbad provides an invigorating and unique twist to the traditional business meeting.

Close to home just off Interstate 5, The Crossings at Carlsbad’s craftsman-style clubhouse offers comfortable décor and state-of-the-art business amenities. Plus enjoy a delectable lunch on our gorgeous terrace and end the day

with a glass of wine on our fireside veranda overlooking the Pacific Ocean.

Our private dining room/board room is perfect for smaller inti-mate meetings, events or dining

experiences. It can accommodate up to 40 people depending on the desired set up. With dark wood and frosted windows, this space lends to a more private experience. Our Roston Room

is a guest favorite, and it can accommodate groups of 10 to 60 people. This gorgeous cir-cular room is detailed in stone

SEE CROSSINGS, Page 7

By holding your meeting at The Crossings at Carlsbad, you can take care of business and take in unforget-table views of the Pacific Ocean as well.

For the complete list of winners and photos

SEE PAGE 10

BY JOSÉ A. LÓPEZEditor | Carlsbad Business Journal

How much time do you focus on health and wellness?

If you’re like most work-ing Americans, you spend nearly a third of each workday at the office or job site. With nearly another third of the day spent sleeping and the other third on everything else, it may seem that you don’t get enough time to eat healthy, exercise and enjoy other wellness-related activities.

These days, however, more and more companies are recog-nizing that work and wellness aren’t mutually exclusive pursuits. Guided by the desire to meet the demands of employees who are

looking to maintain a life-work balance, and with clear proof that helping employees achieve good health will have beneficial work-place impacts, many workplaces have taken steps to enrich the lives of their employees.

The Centers for Disease Control and Prevention calls the work-place, “an important setting for health protection, health promo-tion and disease prevention pro-grams” that can reduce health risks and improve the quality of life for workers. A healthier workplace, consequently, can lead to lower insurance premi-ums, fewer worker’s compensa-tion claims and could also lead to fewer missed days of work and increased productivity.

While many employers offer health educational classes, access to exercise rooms and engage in traditional healthy workplace ini-tiatives, there are some businesses that have instituted unique and creative practices that help their employees stay healthy.

One company that goes out of its way to promote employee well-being is Carlsbad-based prAna, which manufactures sustainable apparel for yoga, climbing and other outdoor activities.

Jennifer Tokatyan, the company’s vice president of human resources, said prAna takes a holistic view of its employee’s well-being, one that focusing on promoting healthy bodies, minds and souls.

“Our company’s vision is to inspire

healthy, mindful and free-spirited living,” said Tokatyan. “One of our values as a company is life-work balance, so it all works together. Our vision is what we’re trying to create for our customer and our brand, but we live that through and through as employees.”

When it comes to fitness, prAna has facilities on site where employ-ees can work out. It features work-out equipment, DVD players that employees use for workouts as well as daily fitness routines from instructors who come in to lead yoga, barre, and Zumba classes. The company also has showers, and racks for employees to park their bicycles and surf boards.

Fit jobfor the

SEE WORKPLACE, Page 15

Businesses take extra

steps for employee

wellness

From left: Motivating the Masses employees enjoy a healthy lunch; a prAna employee takes part in a rock climbing session; and Productive Computing’s Sally Schoonover uses her stand-up desk.

Page 2: Carlsbad Business Journal - April 2015

2 | WWW.CARLSBAD.ORG

‘A Sea of Opportunity’ greeted attendees

If you attended the Cham-ber’s Annual Awards Dinner on March 6, you defi nitely had a “Sea of Opportunity” at your fi nger tips. For starters, there were nearly 400 people in attendance including repre-sentatives of many of the top businesses in Carlsbad. Also present were Carlsbad Mayor Matt Hall (as well as the mayors of Escondido and Encinitas), three of the city’s four council-members, City Manager Steve Sarkozy and top-level staff.

Need the scoop on the Desali-nization plant? Award winner Peter MacLaggan was there. Need to make a connection with our hoteliers? Our host, Omni La Costa Resort & Spa of course were there, as were representatives from the Sher-aton, Grand Pacifi c Resorts, LEGOLAND California Resort and Holiday Inn Express & Suites

Carlsbad Beach, winner of the Hospitality and Leisure Award. Want to know what is hap-pening with the power plant? Award winner NRG’s Director of Asset Management Ahmed Haque and staff were there as was SDG&E. What’s happening over at Westfi eld Carlsbad? Just ask the Westfi eld General Man-ager Ryan Perry and his team who were also in attendance. Need to get word to Sacramento on an issue? State Senator Pat Bates and her staff were avail-able. The Chamber presented awards in eight different catego-ries. For a full list of winners, see the Page 1 story and the photos on pages 10-11.

My message to those gathered was to celebrate the successes

of all of our region’s companies and to try and learn from them. Incorporate their best practices into your own business wher-ever possible. Need help on what has worked and what hasn’t? Contact the Carlsbad Chamber. Did you know we put on a vari-ety of seminars and workshops from Human Resources dos and don’ts, to technology tips like how to take advantage of Social Media in your business?

We live in a time of accel-erating change that affects all businesses. Embrace change or be left behind. That applies to Chambers of Commerce as well. At the Carlsbad Chamber we strive to embrace change and incorporate new method-ologies into our business prac-tices as well.

Our award winners have been successful at innovation, adaptation, and collaboration. In that spirit, we can reach out to our fellow chamber mem-bers and collaborate across companies to make all of us stronger together. Contact the Chamber to fi nd out how to connect with our committees in a way that works best for you.

Make it a great month; a sea of opportunity awaits you.

INDEX

MEMBER DIGEST ................... 9-14

CITY NEWS ................................. 4

EDUCATION NEWS ................. 6-7

LEGAL UPDATE ............................ 5

ADVERTISING SPOTLIGHT

HEALTH & WELLNESS .................. 15-18MEMBER MARKETPLACE ............. 8VISIONARY VOICES ................ INSERT

Published monthly by the Carlsbad Chamber of Commerce. Subscription price is deducted from dues of Chamber members.

CARLSBAD BUSINESS JOURNAL5934 Priestly Drive • Carlsbad, CA 92008Ph. (760) 931-8400 • Fx. (760) 931-9153

[email protected]

DIRECTORS

David Bennett Tri-City Medical Center Joseph Charest Katz & Associates John Haedrich Tip Top Meats/European Deli Lupe Hairston Freedom Window Cleaning John Hanley Solatube Global Marketing, Inc. Tucker Hohenstein Colliers International Carlsbad Frank Idris LEGOLAND California Resort Brian Lee Wells Fargo Bank Rick Lemmo Caruso A� liated Matt Leonard Edward Jones Peter MacLaggan Poseidon Water, LLC Larry Magor Omni La Costa Resort & Spa William Meade Jr., MD Activ8 Athleticism Trisa Mills TaylorMade Golf Company Niels Norby SD Trophy Ryan Perry West� eld Carlsbad Don Sando Strategic Results Group Don Schempp Torrey Pines Bank Carlsbad Michael Schroder Cal State San Marcos Lee Sterling Leon P. Sterling,

Commercial Tenant Broker Je� rey R. Stoke, Esq. Procopio, Cory, Hargreaves & Savitch, LLP Tim Stripe Grand Paci� c Resorts, Inc. Amber J. Ter-Vrugt Scripps Health Jim Valentine SDG&E Scott White New Village Arts

ADVISORY COUNCIL

O� e Escobedo Lola’s 7-Up Mexican Market & Deli Suzette Lovely Carlsbad Uni� ed School District Ryan Ross North County Transit District Sam Ross Visit Carlsbad Michael Schumacher City of Carlsbad Liaison Sandy Wilson Camp Pendleton

STAFF Ted Owen President & CEO Toni Padron Executive Vice President & COO Bev Jorgensen Vice President, Corporate &

Member Relations

AnnMarie Gabaldon Director of Sales & Marketing Bonnie Ho� man Business Services Manager José A. López Director of Communications/

Editor, Carlsbad Business Journal Kathleen Mandig Business Development Manager Scott Peltier Marketing Specialist Chad Spinks Graphic Designer Kathy Ste� en Member Services Manager

ASSOCIATES Carlsbad Business Journal Printing Advanced Web O� set

MISSION STATEMENT “The Carlsbad Chamber of Commerce promotes business through member services, educational programs, cooperative partnerships and legislative advocacy that balances economic prosperity with the quality of life.”

OFFICERSCHAIRMAN OF THE BOARD

John Osborne AT&TCHAIRMAN ELECT

Carmen Rene Carmen Rene, CPATREASURER

John Lechleiter AKT, LLPVICE CHAIR OF PUBLIC POLICY

Michael Howes, AICP Howes, Weiler and AssociatesVICE CHAIR OF ECONOMIC DEVELOPMENT

Ahmed Haque NRG Energy, Inc.VICE CHAIR OF BUSINESS

& COMMUNITY DEVELOPMENT Deb Beddoe YourOpsManager

VICE CHAIR OF STRATEGIC PLANNING Lou Storrow Storrow Law, APC

PAST CHAIR Carlton Lund The Lund Team

TED OWEN

WORDS OFWISDOM

President & CEOCARLSBAD CHAMBER OF COMMERCE

The Chairman’s Circle was created to give prominent recognition to the companies whose steadfast support has helped the Chamber remain a proven collaborative force that brings business and community together, energized by a shared vision and passion to transform our future.

BENEFITSIn addition to visibility in the Carlsbad Business Journal, marketing materials and event programs, Chairman’s Circle members enjoy a range of benefits tailored to their specific needs. Chairman’s Circle

members also receive priority seating at chamber events and invitations to special Chairman’s Circle Members-Only receptions.

We invite all chamber member companies who are committed to the success, growth and prominence of the Carlsbad Chamber of Commerce and the region as a whole to arrange for a visit to discuss the benefits and privileges of The Chairman’s Circle.

To learn how you can join Chairman’s Circle please contact Toni Padron at 760-931-8400.

THANKS FOR YOUR CONTINUED SUPPORT

CHAIRMAN’S CIRCLEd d

Annual Awards dinner stayed true to its theme

All nominees offer a vision of success

The evening of March 6 we celebrated the best of the best in our Chamber. More than 50 companies were nominated for an award that would signify their hard work and dedi-cation to success in their industry. Thirty of the 52 were selected as fi nalists and nine were selected as the winner in their seg-ment of the economy.

I want to salute all 52 nominees because in addi-tion to being a successful company, they also act as role models for others.

When reading the nomi-nations, you begin to see a thread of dedication and devotion in each company.

Roger Babson, an American statistician, said, “Opportunities are greater today than ever before in history. Young people graduating from our schools have greater chances for health, hap-piness and prosperity than had the children of any previous genera-tion. A little money does more today to set up a young man or woman in business than it ever has before. There is a greater demand today for people of character than at any time in the history of America. Industry, intelligence, imagination and persistence are great goldmines.”

Babson is right. All of our nominees have these thoughts running through their veins.

Another thought from the past that is true today is one by Col. R.I. Rees:

“Formal education is but an incident in the life-time of an individual. Most of us who have given the subject any study have come to realize that education is a continuous process ending only when ambition comes to a halt.”

These men and women from our nomi-nated companies are all educated, but are still learning every day from others around them.

Nothing is really work unless you would rather be doing something else. I have learned something every day of my life and will never stop opening my mind to new things.

Our board Chairman John Osborne put it best in his column this month, “Embrace change or be left behind.”

Congratulations to all of our nominees, fi nalists and Best of the Best.

Remember the day you quit learning you quit earning.

JOHN OSBORNE

FROM THECHAIRMAN

Chairman of the BoardCARLSBAD CHAMBER OF COMMERCE

The Carlsbad Chamber of Commerce’s Board of Directors for 2015 was sworn in during the Annual Awards Dinner. Photo by Jeff Kassebaum Photography

Page 3: Carlsbad Business Journal - April 2015

CARLSBAD BUSINESS JOURNAL APRIL 2015 | 3

Scripps Health continues to collect workplace accoladesScripps Health had an

exciting month in March, as it was included in a number of ‘best of’ lists for its work-place practices.

It was named among the top 100 employers in the nation by Fortune magazine. Fortune’s 18th annual list of America’s “100 Best Com-panies to Work For” ranked Scripps as No. 60.

Three primary reasons were cited for Scripps’ high ranking as an employer: its no-layoff philosophy, robust employee engagement and benefits programs, and flex-ible programs to accommo-date workers’ needs at vari-ous stages of their careers.

Scripps Health was also named number eight among Fortune’s Top 10 Best Com-panies for Women. Fortune

noted that the healthcare industry is dominating the market for female talent.

Scripps Health has been named one of the “Top 10 Non-Profit Companies for Executive Women” for 2015 by the National Asso-ciation for Female Executives (NAFE). The list recognizes organizations whose poli-cies and practices encour-age women’s advancement and whose numbers at the highest levels of leadership demonstrate that commit-ment. The announcement, is featured in the February/March issue of Working Mother magazine.

Also, for the sixth consecu-tive year and the eighth time overall, Scripps Green Hospital has been named among the top 100 teaching hospitals in

the nation by the international business research firm Truven Health Analytics.

The listings happened on the same month that Scripps moved the first 100 patients into the Prebys Cardiovascu-lar Institute — touted as the most advanced center for heart care in the West Coast.

The La Jolla-based insti-tute brings together lead-ing researchers, physicians, staff and technologies in the largest heart program in the region.

The 383,000-square-foot tower of glass, brick and steel, which rises seven sto-ries, cost $456 million. It is named after local real estate developer and philanthropist Conrad Prebys, who gave a $45 million gift toward the institute

MO BIO announces contest for young scientistsMO BIO Laboratories, Inc.

has announced the opening of the 2015 MO BIO Awards. The Microbiome Awards aim to provide young, extraordi-nary scientists with funding and recognition to carry out scientific work in the field of microbiome research. Submissions are now being accepted from researchers worldwide.

MO BIO Laboratories, the main sponsor of the awards, is donating prizes valued at

more than $10,000 to dis-tribute among the awardees. The winners will receive a research package consisting of the analysis of a total of 200 microbiome samples run by the Earth Microbiome Project (EMP) consortium. The sample analysis includes nucleic acid extraction (using MO BIO products) and targeted ampli-con analysis (16S rDNA).

The judging panel con-sists of independent, distin-guished representatives from

various institutions and uni-versities who are currently leading the field of microbi-ome research.

Projects can be submitted at www.microbiomeprojects.com/submissions by the May 31 deadline.

The award winners will be announced on Sept. 15.

For more information about the Awards, visit the www.microbiomeproject.com or call 760-929-9911 extension 124.

Weseloh dealerships make guests happyCarlsbad-based Weseloh

Chevrolet and Weseloh Kia Carlsbad are among five San Diego area car dealerships that have been honored by the popular car-shopping website Edmunds.com for earning high marks for customer satisfaction.

This is the third year that the website, which serves nearly 18 million visitors a month, gives out its Five Star Dealer Awards, which honor dealerships that have the best customer reviews on the website.

To be eligible for the award, the dealer must have earned an average customer review rating of five stars on Edmunds.com, with a mini-mum of 20 reviews during the previous two years.

General Manager Mike Weseloh, who noted that Weseloh dealerships have been family-owned for three

generations and have been an integral part of the com-munity, said it’s gratifying to learn of the honor.

“It means a lot to be respected for the work that we do, and we work hard

to make sure our customers are satisfied,” Weseloh said. “We operate by the Golden Rule... we have high stan-dards for how we treat our customers, and I think they appreciate that.”

Weseloh Kia Carlsbad received a Five Star Dealer award from Edmunds.com.

Forbes Magazine has included Scripps Health in its ‘100 Best Companies to Work For’ list.

Page 4: Carlsbad Business Journal - April 2015

4 | WWW.CARLSBAD.ORG

Golfing, hiking, camping, swimming, surfing, meetings or a weekend getaway...

Golfing, hiking, camping, swimming, surfing, meetings or a weekend getaway...

County Airports* Agua Caliente * Borrego Valley * Gillespie Field

* Fallbrook Airpark * Jacumba * McClellan-Palomar* Ocotillo * Ramona

County Airports* Agua Caliente * Borrego Valley * Gillespie Field

* Fallbrook Airpark * Jacumba * McClellan-Palomar* Ocotillo * Ramona

Located at the core of San Diego County, Gillespie Field is a combination airport and business park with excellent accessibility, globally via air, locally

by rail and regionally via multiple freeway connections.

McClellan-Palomar Airport in Carlsbad is a gateway to San Diego’s North County. The new passenger terminal at the airport includes a restaurant, Wi-Fi

access and rental car desks.

Located at the core of San Diego County, Gillespie Field is a combination airport and business park with excellent accessibility, globally via air, locally

by rail and regionally via multiple freeway connections.

McClellan-Palomar Airport in Carlsbad is a gateway to San Diego’s North County. The new passenger terminal at the airport includes a restaurant, Wi-Fi

access and rental car desks.

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Carlsbad explores ways to grow tourismThe story of tourism in

Carlsbad is a story of success. Since LEGOLAND Califor-nia Resort opened in 1999, the number of visitors has steadily increased, hitting 3 million in 2013. Carlsbad hotel room occupancy aver-ages 68 percent annually, and the hotel room tax – transient occupancy tax – generated a historic $17.5 million in 2014.

The city has promoted our nearly seven miles of beaches and other attrac-tions to develop a thriving tourism industry. Today the city has approximately 4,300 hotel rooms and more than 1,000 timeshare units.

With such success there’s a temptation to rest on our laurels, continue to do what we’re doing and expect visi-tors to keep coming. But city officials and tourism profes-sionals have long felt there’s room for improvement, and that standing still will open opportunities for our South-ern California competitors to grow at our expense.

Last year the city hired Strategic Advisory Group, an experienced tourism consult-ing firm, to research the cur-rent state of Carlsbad’s tour-ism industry and advise the city on how we can improve and strategize for the future. SAG, as the firm calls itself, undertook an eight-month study during which it con-sulted with Carlsbad city officials and tourism profes-sionals – 75 stakeholders in all – to take the pulse of our tourism industry and recom-mend improvements.

Here is a quick snapshot of what SAG discovered:

• Carlsbad’s tourism season peaks between April and August, with hotels scor-ing consistently high occu-pancy rates. June, July and August are especially fruitful, with 87 percent of hotels rooms filled.

• Families with children ages 2 to 12 love visiting Carlsbad, and that market segment constitutes the city’s largest cus-tomer base. LEGOLAND California Resort is the big attraction, followed by the beach and golf. When LEGOLAND opened a new

hotel two years ago fea-turing 250 LEGO-themed rooms, it had no problem filling those rooms with eager families.

• Marketing efforts are heav-ily focused on the leisure family traveler, with nine of every 10 marketing dollars targeting this segment.

• Hotel occupancy drops significantly during

September through March, with nearly half of Carlsbad’s hotel rooms sitting empty in December.

• Carlsbad invests less in marketing per hotel room than our Southern Califor-nia competitors, spending $174 in marketing per room. By comparison, Newport Beach spends $1,388 per room, and Santa Barbara $1,131.

Our northern next-door neighbor, Oceanside, outspends Carlsbad, at $370 per room.

SAG’s advice, which is sound, is that Carlsbad needs to diversify our marketing efforts, focusing on new visi-tors who aren’t locked in to summer travel. SAG recom-mends expanding our reach in the leisure segment to attract middle-aged and older

travelers who are unaware of the city’s many attractions. The firm also recommends using an approach that would directly target this group.

A large untapped pool of travelers is groups and group meetings. The city has 287,000 square feet of meeting space that can host a variety of conventions, con-ferences and group events, and our tourism efforts are doing very little to promote this space. SAG recommends dedicating half of our mar-keting resources to develop-ing group sales, as opposed to the current 10 percent.

The city also offers myriad attractions like our beach, lagoons, golf courses, LEGO-LAND, The Flower Fields, shopping and dining venues, and Carlsbad Village, which together offer something unique to Carlsbad. No one else can offer this “Carlsbad experience,” and we should nurture and promote it.

SAG presented a series of nuts-and-bolts recommenda-tions to help improve sales, such as unifying marketing under a single governing body and implementing tools to measure results. Current efforts are split between two groups – the Carlsbad Tour-ism Business Improvement District and Visit Carlsbad.

We know that Carlsbad is exceptional, and our return visitors know it as well. Our challenge is to expand our visitor base and spread our message so more people can experience Carlsbad year-round.

CHRISTINA VINCENT

CITYNEWS

Economic Development Manager CITY OF CARLSBAD

The City of Carlsbad’s lagoons are among the attractions that help Carlsbad keep its tourism industry thriving.

The City is looking for ways to diversify its marketing efforts to focus on targeting visitors who are not locked in to summer travel.

Page 5: Carlsbad Business Journal - April 2015

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Louis A Storrow, Esq. • Storrow Law, APC (760) 929-9141 • [email protected]

Ridesharing companies face juries over pay for drivers

Ridesharing companies Uber and Lyft have been told by separate federal judges that class action claims against them must go to a jury for decision. The companies signed up drivers as independent con-tractors, but a class of driv-ers now wants the benefi ts of employee status and has sued in separate lawsuits against both companies.

The drivers, who signed up to make themselves available on smartphone apps to give rides for a fee, complain that there are too many rules to call them inde-pendent contractors, despite the fact that they determine their own hours and loca-tions and in most cases use their own cars. They claim that Uber sets prices, moni-tors performance, and ter-minates those who fail to meet standards. Lyft drivers claim the company exercises control in other ways, ter-minating those who fail to meet certain “acceptance” ratings from passengers and imposes “Lyft rules” for driv-ers to follow while driving.

Uber and Lyft claim they are technology companies, not transportation compa-nies, and that what they provide drivers is a “lead generation service” along with brand marketing.

The federal judge in the Uber case ruled that the facts were not clear cut, but that Uber looks more like a transportation company than a mere technology

company, and that a jury would be needed to deter-mine whether enough fac-tors were present to make drivers employees.

In the Lyft case, the judge found that the factors were mixed, that a jury might decide the case either way, and for that reason, he could not dismiss the case on a motion.

Much is at stake, consid-ering that employer status brings with it the obligation to pay minimum wages and overtime, reimburse drivers for all expenses (including automobile and cell phone use) and provide workers compensation insurance,

and gives the company potential liability for any harm caused by drivers, whether in accidents or oth-erwise. Some customers of ridesharing programs have reported assaults by drivers.

While these cases focus on drivers, the results could determine how future tech-nology innovation is imple-mented. The whole idea of “lead-sharing” apps is focused on the “commu-nity” aspect of technology use. That is, the company just gives people a plat-form to share something, but is largely uninvolved in how people use the service. Airbnb is a good example, where people with rooms and people who need rooms can fi nd each other. But in the case of a company offering rides and providing drivers, the lines are a bit blurrier, and we’ll have to wait and see as these cases wind their way through the courts.

Storrow can be reached at [email protected]

LOU STORROW, ESQ.

STAYINFORMED

AttorneySTORROW LAW, APC

A SHORT TIME AGO IN A THEME PARK CLOSE, CLOSE TO HOME

LEGOLAND California Resort unveiled the newest addition to its LEGO Star Wars collection, and it’s a doozy. The new model, a replica of the Death Star (inset) made out of more than 500,000 LEGO bricks, is the largest model in the Lego Star Wars Miniland area. It is 8 feet wide, 13 feet high, and weighs more than 1,900 pounds and features iconic fi lm scenes made of LEGO bricks that were fi lmed inside the Galactic Empire’s space station including the famous trench run scene (pictured above) where Luke Skywalker maneuvered his X-wing fi ghter through the combat zone to destroy the Death Star.

Court cases will determine whether Lyft and Uber can clas-sify their drivers as independent contractors or employees.

Page 6: Carlsbad Business Journal - April 2015

6 | WWW.CARLSBAD.ORG

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MiraCosta opens doors for English learnersJuana Reyes went through

hard times when she relo-cated from Oaxaca, Mexico, to Oceanside.

In Mexico, Juana only fi n-ished secondary school, the equivalent of junior high in the United States. In 2006, knowing only a handful of English words, she moved to California hoping to fi nd a good job to support her-self and her family, who remained in Mexico.

“I looked for jobs when I arrived in the U.S., but my options were very limited, especially because I did not know the lan-guage or the culture,” said Juana.

For a while, Juana settled on working as a dishwasher for a restau-rant, though she knew she needed and deserved some-thing better. Thankfully, her brother, who was taking classes at MiraCosta’s Com-munity Learning Center, told her about the college’s free noncredit English as a Second Language (ESL) Program.

Juana enrolled right away and fi nished the program in 18 months. She then enrolled in the college’s Adult High School Diploma Program, from which she graduated in spring 2013. Today, she is enrolled as a full-time college student at MiraCosta College.

Juana is one of thousands of students who have taken MiraCosta’s free ESL classes since the program started

in the 1970s. Though stu-dents in the program speak a range of languages and hail from a number of different countries, including Mexico, Afghanistan, South Korea, Japan, China, Taiwan and Iraq, they all desire the same thing—to communicate in English more effectively.

“Our program defi nitely appeals to a lot of people,” said Ruth Gay, noncredit program chair. “A lot of our students want to improve their English to communicate more effectively and hope-fully earn a degree to acquire a better career. They are very hardworking people.”

The noncredit ESL pro-gram — which consists of seven, eight-week levels — teaches and prepares students to enroll in the college’s Adult High School

Diploma Program; transfer to MiraCosta College as a credit student; or take one of the college’s Community Services certifi cate programs. This summer’s session begins in June and students can reg-ister in May.

MiraCosta also offers credit ESL classes, which are designed for students who want to improve their Eng-lish language skills to earn a degree, certifi cate or enroll in other credit classes.

Businesses looking to teach their employees vocational English can take advantage of the college’s Community Services Pro-gram, which offers multi-level Vocational English-as-a-Second Language (VESL) courses designed for stu-dents whose fi rst language is other than English.

These courses are tailored to specifi c industries, such as healthcare, automotive or horticulture, and students learn vocabulary develop-ment related to equipment, supplies, common tasks, and safety procedures in specifi c industries.

For additional information at MiraCosta College’s English as a Second Language programs, call the college at 760-757-2121 or visit our website at www.miracosta.edu.

DR. SUNITA “SUNNY” COOKE

HIGHERLEARNING

Superintendent/PresidentMIRACOSTA COLLEGE

Juana Reyes

BY EVAN HENNESSEY

Our local com-munity is a place we like to call home! It’s where we choose to work and play.

Our lives are enriched by con-venient services we enjoy each day, and many of these ser-vices are paid for by municipal bonds.

Municipal bonds play a pivotal role in helping to build and transform our communities.

When you invest in munici-pal bonds, you may be help-ing to fund our public schools, building bridges and roads on which we travel each day, and building quality housing for our elderly. Municipal invest-ments fi nance our airports, fi re departments, hospitals, libraries, sports arenas, the water systems that support our homes, and so much more.

You can imagine how much each one in our com-munity benefi ts.

Yes, we all benefi t from these services. As an inves-tor in municipal bonds, you are doing good! You are using your money to give back to your commu-nity. Wait, there’s more! By owning municipal bonds, you may also do well investment-wise. The inter-est paid to you is generally free from Federal taxes.

When you invest in munici-pal bonds issued from com-munities within your state, the interest you receive is

generally free from State income tax as well.*

For example, if a California resident in the 39.6% com-bined Federal and 12.3% State income tax bracket invests in a tax-free municipal bond yielding 3%,

the taxable equiva-lent yield would be 6.1%. You may fi nd that your tax bracket is not the highest, yet it may be high enough for you to say “enough” to more taxes.

If you want to keep more of what you earn, you too can appreciate the attrac-tive tax-free income from municipal bonds. Consult with a fi nancial advisor to help you decide which tax-free municipal bonds may be right for you.

Evan Hennessy is a Vice President/Investments with Stifel, Nicolaus & Company, Incorporated, Member SIPC and New York Stock Exchange, and he can be contacted in the Carlsbad offi ce at (760) 804-3424.

* Any capital gains earned from the sale of the bonds are subject to all Federal and most State tax laws, and certain issues may be subject to the alternative minimum tax. When investing in bonds, it is important to note that as interest rates rise, bond prices will fall.

Who benefits from localmunicipal bonds in Carlsbad?

Call Evan Hennessy…

Evan HennessyVice President/Investments

www.EvanHennessy.net (760) 804-3424(866) 431-2389

[email protected] Fleet Street, Suite 250 | Carlsbad, California 92008

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MiraCosta’s Community Learning Center has a free, noncredit English as a Second Lan-guage program that has helped thousands since it started in the 1970s.

Page 7: Carlsbad Business Journal - April 2015

CARLSBAD BUSINESS JOURNAL APRIL 2015 | 7

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The Carlsbad Educa-tional Foundation has announced the appointment of Michelle J. Ginn as its new CEO. She suc-ceeds Valin Brown, who left CEF at the end of November after seven years. Ginn has been a member of the CEF board of directors for the past three years, serving most recently as vice chair of the board’s executive commit-tee. She also has played a pivotal role on the board’s strategic planning and fund-raising advisory committees.

“CEF is eager to start its next big chapter with Michelle at the helm,” said Pat Hurley, chair of the Carls-bad Educational Foundation board of directors. “Along

with her obvious business acumen, Michelle’s exten-sive ties and deep com-mitment to the Carlsbad

community as an involved parent and educational advocate will serve CEF well as we implement a new three-year strategic plan to increase our support of the more than 11,000 students

in the Carlsbad Unifi ed School District.”

After a 15-year distin-guished career with the Fountain Division of Coca-Cola North America, Ginn became the managing partner a land development company. Immediately prior to joining CEF, Ginn was Director of Business Devel-opment for a Carlsbad-based software company.

and boasts impressive pan-oramic views of the Pacifi c Ocean and our golf course. Have more than 60? Our cozy Fireside Room is a wonderful alternative to the traditional banquet-style meeting rooms. It accommodates groups of 20 to 120 people. With fl oor-to-ceiling windows and panoramic ocean and golf course views, this space is breathtaking. The focal point is a built-in fi re-place created in stone that compliments the lodge-like feeling of our clubhouse. It features an adjoining terrace that is great for lunch, cocktail hour or just for mingling. Of course, our entire Canyons restaurant can be reserved to accom-modate up to 250 guests.

The golf course is a busi-ness tool of its very own. Where else can you get that quality, one-on-one time with a client or partner with-out the phones ringing and the copy machine beeping in the background? If you want to get out of the offi ce and really “wow” your clients, bring them for a round of golf at The Crossings.

The beautiful ocean views will allow you to relax and be in the moment. No offi ce

noise, no number crunching (unless you are calculating your score!). Just pure, bliss-ful golf and good company. There is no better place to really get to know someone than sharing a golf cart, some stories, some victories and perhaps some defeats on the golf course.

Whether you are looking for a twilight round that fi ts into your busy schedule or a mandatory golf Friday, The Crossings is your go-to golf course to sweeten the deal.

› CrossingsContinued from Page 1

5800 The Crossings Drive

Contact [email protected] to reserve a space today for your next business meeting or conference, or email Amy Tilley at [email protected] to get more information about a golf outing or corporate golf opportunities.

Call 760-444-1800 or visitwww.thecrossingsatcarlsbad.com

ViaSat employees make science ‘super cool’Once a week, from Sep-

tember to February, more than 40 engineers from ViaSat, Inc. volunteer their time to work with middle and high school students to prepare them to compete in the San Diego Regional Sci-ence Olympiad.

Congregating in a ware-house in the back of the sprawling ViaSat campus, the volunteers teach the students about science, engineering and how to design things with a team. In this extra-curricular activity, students create and launch rockets, build bridges, explore robot-ics and more. More than 200 students from district schools — including Cala-vera Hills, Valley and Aviara Oaks middle schools, and Carlsbad and Sage Creek high schools — fl ock to

these weekly after school meetings, with the support of CUSD Science Olympiad coaches Aaron Sottile, Ashley Crawford, James Fieberg, Nic Levitt, and Amanda Tsoi.

Last month, CUSD teams competed against 160 schools in the San Diego Regional Sci-ence Olympiad, which has the largest olympiad region in the country. Science Olympiad is a nationwide competition that encourages kids to explore interesting science topics, while also learning to be a part

of a team, think on their feet and solve interesting problems.

Students choose from 23 different Science Olympiad STEM events, from foren-sics, fossils or astronomy to cell biology, experimental design, or geologic map-ping. The Carlsbad High School team won a trophy for 10th place overall, and Jenna Umphreyville was a fi nalist in forensics.

Phil Hwang, a ViaSat vol-unteer engineer, says, “We need future scientists and engineers. We volunteer to get the kids involved so they will pursue a career in a STEM fi eld. We want to encourage them to dream big and be different. The best inventions come from crazy ideas.” As engineer Shameem Hasmi, SO vol-unteer and organizer, says,

“Science Olympiad is making science super cool again.”

In the words of an Olym-piad middle schooler, “I learned that Science isn’t just in the classroom.”

The volunteers hosted an awards celebration at ViaSat for their teams in March.

The Science Olympiad program is supported by ViaSat and the Carlsbad Educational Foundation.

“We are so appreciative of all that ViaSat does for our students,” stated Carlsbad Educational Foundation CEO Michelle Ginn. “The Science Olympiad is a great business partnership. The most excit-ing part is that students get to interact with the volun-teers and learn about the real applications of what they learn about in their science classes.”

SUZETTE LOVELY, ED.D.

CARLSBADSCHOOL NEWS

SuperintendentCARLSBAD UNIFIED SCHOOL DISTRICT

CEF names new leader

Aviara Oaks Middle School students enjoy the Science Olympiad awards celebration at ViaSat, Inc. Photo by CUSD

Celebrate Carlsbad DayThe annual ‘Celebrate

Carlsbad Day™’ at LEGO-LAND California Resort will take place on Saturday, April 25, 2015 starting at 1 p.m.

Specially-priced $25 LEGOLAND tickets include admission with park hours extended to 8 p.m. SEA LIFE® Aquarium tickets are also available at a dis-counted rate of $9 each with admission to SEA LIFE Aquarium starting at 9 a.m. A parking fee will be col-lected at the gate.

LEGOLAND will donate a portion of the event pro-ceeds to the Carlsbad Edu-cational Foundation (CEF) to support district-wide science initiatives for stu-dents at all Carlsbad Uni-fi ed School District (CUSD) Schools. LEGOLAND will

also donate hundreds of free fi eld trip admission tickets to Carlsbad stu-dents for hands-on sci-ence fi eld trips.

This event features the unique opportunity for CUSD students to perform and donor recognition to take place on a special stage in Miniland U.S.A. at LEGOLAND California Resort from 3-5 p.m. on April 25.

� e Business Spotlight is a paid advertorial feature. To get your business in the spotlight, contact AnnMarie Gabaldon at [email protected].

The terrace next to the Fireside room is great for lunch, cocktail hour or just for mingling.

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Page 8: Carlsbad Business Journal - April 2015

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If you’ve seen me at one of our committee meetings, chances are that you hear me say the following: “Hi, I’m Bev Jorgensen of the Carlsbad Chamber of Com-merce where we’re work-ing to build a strong local economy, promote the com-munity, provide professional development opportunities for our members, represent business before government and advocate for business-friendly political action.”

That is the “17-second commercial,” an introduction that provides, in a nutshell, all of what the Chamber does. It’s based on the Chamber’s fi ve core competencies, a blueprint that guides many successful Chambers. Some would call it an ‘elevator pitch’ or ‘introduction state-ment.’ The Carlsbad Cham-ber way is the 17-second commercial — our experi-ence is that anything longer is where people start to tune out your message.

The Chamber has been holding 17-Second Com-mercial Workshops for many

years. Many members who have been with the Chamber for a long time might remem-ber the workshops presented by the late Willeen Hasler, a former Chamber employee who helped many of our members craft their intro-ductions, and who laid the groundwork for the things we still teach on the topic.

The topic of the 17-second commercial is fresh in my mind because in our recent meetings of the Business Resource Commit-tee, we’re teaching commit-tee members how to help other chamber members with their 17-second com-mercials. Part of what we’re

trying to do is to promote the idea that these com-mercials should be routinely freshened up, and that it is a good idea to have several of these that you could employ in different situations. For example, if you approached me at a Sundowner and asked me what I do, you would not get the same commercial I used earlier.

One of the things that a lot of people get wrong is that the purpose of a 17-Second Commercial isn’t to sell your product or services — but it should be a teaser that gives people an idea of who you are as a business owner or profes-sional. It all goes back to the Chamber’s guiding philosophy that we’re not out to do tradi-tional “networking” we want

to build relationships that ulti-mately lead to referrals.

The Commercial’s main thrust is that it should be a statement or a question that grabs the attention of the person or people listening to you, and sets you apart from others.

It should include your fi rst and last name, as well as the name of your company.

It is also really impor-tant that your 17-Second Commercial makes it clear what you do. Your goal is to awaken awareness for you and your business and trig-ger their interest for fi nding out more about you. The best commercials begin with questions or a state-ment that makes an instant connection followed by a statement of product or service. They may also end with a question.

If you are a Chamber member and would like help crafting your 17-Second Commercial, please contact me, I’m happy to help you connect with members of the Business Resource Commit-tee and I’m confi dent they’re ready and willing to help.

In closing let me ask you this: Could your business use a new best friend?

A best friend supports you, listens to you and helps you succeed. The Carlsbad Chamber of Commerce does exactly that for more than 1,400 members. Could you use a friend like that?

AN AWARD-WINNING, MONTHLY PUBLICATION OF THE CARLSBAD CHAMBER OF COMMERCEVOL. 32, NO. 4 APRIL 2015

D IGES TMEMBER INSIDE

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Put your best foot forward with the right 17 seconds

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Page 10: Carlsbad Business Journal - April 2015

10 | WWW.CARLSBAD.ORG

Celebrating our 2015 Annual BUSINESS Awards Winners

Photos by Jeff Kassebaum Photography

Businessperson of the YearPeter MacLaggan, left, and Tim Stripe were co-recipients of the Businessperson of the Year award.

Lifetime Achievement Pictured from left are Mike Kraatz and Kandy and Brian Roth, after the presentation of the Lifetime Achievement award, which posthumously honored Keith Kennedy of Kennedy and Associates.

Clean TechnologiesNRG Energy, Inc. won the Clean Technologies award. Pictured, from left, is Scott Valentino, vice president of business development of NRG Energy, Inc., alongside Brian Lee of Wells Fargo, who presented the award.

Action SportsSPY Optic won the Action Sports award. Michael Marckx, president and CEO of SPY Optic is shown accepting the award on behalf of the company.

Phoenix AwardSound (formerly Sound-Eklin) was awarded the Phoenix award. The award recognized the company’s triumphant return to business after their building was destroyed in last May’s Poinsettia fire. Pictured from left are, Carlsbad Fire Chief Mike Davis, Sound President Tom Jacobi, Carlsbad Mayor Matt Hall and Emergency Preparedness Coordi-nator David Harrison.

Page 11: Carlsbad Business Journal - April 2015

CARLSBAD BUSINESS JOURNAL APRIL 2015 | 11

Clean TechnologiesNRG Energy, Inc. won the Clean Technologies award. Pictured, from left, is Scott Valentino, vice president of business development of NRG Energy, Inc., alongside Brian Lee of Wells Fargo, who presented the award.

Information and Communication Technology5D Robotics, Inc. won the Informa-tion and Communication Technology award. Pictured, from left, is pre-senter Ahmed Haque of NRG Energy, Inc. alongside David Bruemmer CEO and Co-Founder of 5D Robotics, Inc.

Nonprofit Association of the YearKids For Peace won the Nonprofit Association of the Year award. Pictured, from left, is award presenter Larry Magor of Omni La Costa Resort & Spa alongside Kids For Peace Executive Director Jill McManigal.

ManufacturingCarlsbad Technology, Inc. won the Manufacturing award. Pictured, from left, is Diane Proulx of Grand Pacific Resorts, Inc. who presented the award to Wei-Yung Lee, COO of Carlsbad Technology, Inc.

Life SciencesAlphatec Spine, Inc. won the Life Sciences award. Pictured, from left, is the presenter of the award, Larry Schallock of Tri-City Medical Center alongside Ebun Garner, general counsel, senior vice president and corporate secretary of Alphatec Spine, Inc.

Hospitality and Leisure Holiday Inn Express & Suites Carlsbad Beach won the Hospitality & Leisure award. Pictured is Sean Zobitz, sales manager of Holiday Inn Express & Suites Carlsbad Beach.

Page 12: Carlsbad Business Journal - April 2015

12 | WWW.CARLSBAD.ORG

Are you ready to stand out from your competition and become the person e v e r y o n e knows, likes and trusts enough to buy from? If so, attend the Carlsbad Chamber of Commerce’s First Friday Breakfast in May.

Story expert and mar-keting strategist Sandra Millers Younger will reveal how some of the business- building “secrets” you already posses can “mag-netize your message” and boost sales — without hype or pressure tactics.

In this fascinating presen-tation, you’ll learn:

• Scientifi c and techno-logical reasons why the ancient skill of storytell-ing has become today’s leading- edge marketing and sales approach.

• How to discover your

own or your company’s signature story, the one that builds trust and boosts sales among your perfect prospects.

• Why how you tell a story is just as important as what story you tell.

• How to story- charge your whole business to attract and convert ideal clients, improve their results, and optimize your profi ts.

At the University of North Carolina, Chapel Hill and Syracuse University, where she earned degrees in English and journalism, Sandra stud-ied stories — what makes the

great ones great, how to fi nd them, and how to share them in powerful ways that make a difference in the world.

She’s since told thousands of stories as a journalist, cul-minating in her best- selling book, “The Fire Outside My Window: A Survivor Tells the True Story of California’s Epic Cedar Fire.” Now, as founder and chief story strategist at Strategic Story Solutions, Sandra shows entrepreneurs and other business leaders how to unlock the power of their own stories to build trust, boost sales and change the world.

The First Friday Breakfast is the Chamber’s premiere networking and business promotional event, and

one of the most regularly attended monthly programs. The breakfast will be from 7 – 9 a.m. at the Shera-ton Carlsbad Resort & Spa, 5480 Grand Pacifi c Drive. The cost is $32 for Cham-ber members who register before April 24. Afterward, the cost is $55 for preregis-tration and $60 at the door.

Prospective members must contact the Chamber at 760-931-8400 to attend.

Tabletop exhibits or Soapbox presentations are available to promote your business for $75 each, which includes one break-fast, and must be reserved in advance by calling Kathy Steffen at 760-931-8400 or [email protected].

The Crossings at Carls-bad will be the site of April’s Sundowner, the Chamber’s monthly after-work social and networking event. The event will take place inside the 28,000 square foot, Craftsman-style clubhouse and the Canyons restaurant.

Join like-minded profes-sionals from 5-7 p.m. on Wednesday, April 15 at 5800 The Crossings Drive. We’re celebrating spring, so dress up in pastel colors or pin a fl ower on your vest to be eligible to win prizes. Show off your putting skills

from 5-6 p.m. for a chance to win a free round of golf.

The Crossings at Carlsbad Golf Course is located just north of San Diego offer-ing tremendous views of

the Pacifi c Ocean. With their unique culinary fare, fl oor to ceiling windows, multiple patios and two private dining rooms, the clubhouse offers multiple meeting spaces that are sure to take your business to the

next level when it comes to your next corporate retreat, meeting or training.

The Canyons Restaurant was chosen as the “#1 Public Food and Dining Facil-ity at a Golf Course” by Golf World Magazine in addition

to the “Best Place to Take a Client to Lunch” by South-land Golf Magazine.

Preregister online at www.carlsbad.org and pay $10 (you save $5). You will also get one free door prize ticket.

If you pay at the door on the day of the event, admis-sion is $15 cash.

If you are a prospective Chamber member, RSVP to 760-931-8400.

For more information or to donate a raffle prize, contact Kathy Steffenat 760-931-8400 or [email protected].

Chamber Events

Free Score Business Counseling by Appointment Mondays & Fridays

APRIL EVENTS

NETWORKING OPPORTUNITIESAPRIL 2015S M T W TH F S

1 2 3 4

5 6 7 8 9 10 11

12 13 14 15 16 17 18

19 20 21 22 23 24 25

26 27 28 29 30

YOUNGER

FRIDAY, APRIL 17, 2015 11:30 a.m. - 1:30 p.m.

FRIDAY, MAY 15, 2015 11:30 a.m. - 1:30 p.m.

EXCEL - INTERMEDIATE - ADVANCED• Move a Worksheet to Another

Excel 2013 Workbook• Use Fill Functions in Advanced Manner• Create and Modify PivotTables• Create and Modify PivotCharts• Sparklines• Utilize Hyperlinks between Sheets• Keyboard Shortcut

EXCEL - BEGINNERS• Spreadsheet Basics• Creating, modifying and

formatting Workbooks• Use Basic Formulas

and Functions (Add, minus, multiply & division)

• Sorting, Filtering and Subtotaling• Create, Modify and Format Tables

5934 Priestly Drive, Carlsbad, CA 92008 Tel 760.931.8400 Fax 760.931.9153 W W W. C A R L S B A D . O R G

$25 chamber member $50 prospective member (includes lunch)

At the door price:$35 chamber member $60 prospective member

LEARN MICROSOFT EXCEL 2013BEGINNER CLASS

LEARN MICROSOFT EXCEL 2013INTERMEDIATE - ADVANCED CLASS

RSVP required • Register online Space is limited

Tuesday, April 28, 20158 - 10 a.m.

In partnership with

Speaker: Cheryl BrownNorth San Diego Small Business Development Center

4 Woman-owned

4 Veteran-owned

4 Small business

4 Green Business

4 Historically Underutilized Business (HUB)

CERTIFICATION WORKSHOP

• What type of certifications are available.

• A detailed description of the application process.

• What is needed to apply for certification.

• Where to get certified.

• The benefits that each type of certification brings.

• The cost and fees associated with certification.

Cost - RSVP is required

Chamber members - FREE

Prospective members - $30

In this workshop you will learn:

For more information contact the Carlsbad Chamber of Commerce at 760-931-8400.

Sundowner at The Crossings will put you ‘on the green’Sundowner at The Crossings will put you ‘on the green’

APRIL 15

1 Government A� airs Committee

3 April First Friday Breakfast

7 Business Resource Committee

8 Ambassador Committee

10 Co� ee Connection

Ready Carlsbad Business Alliance

14 Sustainability Committee

15 April Sundowner

17 L unch Bytes Microsoft Excel - Beginners to Intermediate

chamberpl8tes

21 Technology Advisory Committee

22 Education Committee

23 chamberpl8tes

24 Financing Options to Grow your Business

28 Certi� cation Workshop

Unlock the power of storytelling to boost sales

MAY 1

Page 13: Carlsbad Business Journal - April 2015

CARLSBAD BUSINESS JOURNAL APRIL 2015 | 13

RIBBON CUTTINGSMEMBERS ON THE MOVE

P R E S E N T

Admission:$50 General Admission | $25 Chamber Members

LUNCH INCLUDED

Workshop held at the Carlsbad Chamber of Commerce

Register online at www.carlsbad.org or call 760-931-8400

FINANCING OPTIONS TO GROW YOUR

BUSINESS

“Non-Traditional & Traditional Lending Options”

Friday, April 24, 201511:30 AM — 1:00 PM

The SBDC is proud to partner with the Carlsbad Chamber of Commerce Business Financing

5934 Priestly Drive, Carlsbad, CA 92008 Tel 760.931.8400 Fax 760.931.9153

APPOINTMENTSThe North County Transit District

has announced that board member Tony Kranz, an Encinitas council-man, has been u n a n i m o u s l y selected to serve as the 2015 Vice Chairman of the LOSSAN Board of Directors.

Kranz will serve alongside other officials representing rail owners, opera-tors and planning agencies along the rail corridor between San Diego, Los Angeles and San Luis Obispo.

The board meets monthly to address operational and development issues that concern the 351-mile stretch of rail that travels through six counties in Southern California’s coastal region.

NEW HIRESProcopio, Cory, Hargreaves &

Savitch, LLP welcomed new associate, David L. Powell.

“Under the o u t s t a n d i n g leadership of Greg Moser, our vibrant public agencies and charter school practice has become an indus-try leader,” said Tom Turner, Pro-copio’s Managing Partner. “We are excited about David’s contribution to this dynamic practice area.”

PROMOTIONSThe versatile skills of Greta A. Proc-

tor have led to a promotion to senior counsel at Procopio, Cory, Harg-reaves & Savitch, LLP.

“Greta has proven herself to be best-in-class legal counsel,” said Tom Turner, Procopio’s man-aging partner. “Her commitment to her clients and the fi rm is unwavering. This is a well-deserved promotion.”

RECOGNITIONSThe Women’s Trail Blazer Award

was given to Kathy Kinane, president of Kinane Events. Kathy received the honor at the 2015 Running USA Indus-try Conference. The annual award is given to a woman who has been an outstanding leader in the running world.

SHERLOCK HEATING & AIR CONDITIONING

2880 Scott St., Ste. 103-104Vista(760)295-5014www.sherlockair.comWe are a locally owned business dedicated to providing outstanding & prompt HVAC service. Our mission is to provide world-class customer service leading to long-term customer relationships.

FAITH COMMUNITY CHURCH

2700 Rancho PanchoCarlsbad(760)930-0400www.faithcommunity.wsJoin us Sundays at our 10:30 a.m. worship service. We are devoted to God, His people, and the world.

EXTRAORDINARY CONCEPTIONS

2701 Loker Ave. W., Ste. 100Carlsbad(760)438-2265www.extraconceptions.comExtraordinary Conceptions is an international agency that matches egg donors and surrogates to couples or individuals who need help building their families.

EXPRESS EMPLOYMENT PROFESSIONALS

5814 Van Allen Way, Ste. 225Carlsbad(760)643-0165www.expresspros.comExpress provides staffi ng and HR solutions to help meet needs and production goals of small to medium size organizations. We help people and businesses fi nd jobs and human resource services they require.

INDULGENCE

578 Carlsbad Village Dr.Carlsbad(760)266-4531www.IndulgenceTheStore.com“Indulge Yourself” at Carlsbad Village’s new boutique bath & body, candle and aroma-therapy store! Indulgence… a heavenly scented, “aroma” paradise.

LA COSTA DENTISTRY AND ORTHODONTICS

7625 Via Campanile, Ste. 130Carlsbad(760)633-1653www.lacostadentistry.comGeneral dentistry, orthodontics, endodontics, periodontics and oral surgery. Modern same-day dentistry. Numerous payment plan options.

HOMESMART REALTY WEST

2776 Gateway Rd.Carlsbad(760)607-5900www.hsrealtywest.comHomeSmart Realty West Broker/Owners Abe Hamideh & Roger Lee, announce the opening of a new offi ce in Carlsbad, to better serve their 330+ agents and the Greater San Diego markets.

PORTAVOCE PR

2888 Loker Avenue East, Ste. 220, Carlsbad(760)814-8194www.portavocepr.comPortavoce Public Rela-tions brings the voice of brands, products and companies to the media via public relations and communications services. Our specialties include product publicity, corporate communications, strategic planning and media relations.

Send ‘On � e Move’ items to Scott Peltier at [email protected]

POWELL

KRANZPROCTOR

KINANE

Page 14: Carlsbad Business Journal - April 2015

14 | WWW.CARLSBAD.ORG

WELCOME NEW MEMBERS FEBRUARY MEMBER RENEWALS

provides an opportunity for 8 chamber members to meet for breakfast or lunch and learn more about each other’s businesses. A

Carlsbad Chamber member hosts and facilitates at a local chamber member

restaurant.

This program is open exclusively to Carlsbad

Chamber members; and the only cost is the price of

your meal. RSVP’s are required and can be made by

contacting the person listed next to the date.

For more info call: (760) 931-8400 or visit www.carlsbad.org

APRILJR Phillips

Friday, April 17(760)402-5321

Paula AndersonThursday, April 23(760)696-9733

MAYLisa O’Hearn

Wednesday, May 6(760)685-3759

Accountants/CPA’sCarmen Rene, CPACarmen Rene(928)941-0951Bookkeeping services (specializing in small business and start-ups), financial statement preparation, internal control and policy creation, financial modeling and annual operating plan development.

Accounting & Small Business ManagementHouse of ControlTonje Ettesvoll(760)434-2676www.houseofcontrol.comWe help companies gain control of their jungle of run-ning contracts, saving them time and money and giving them complete visibility of their contractual obligations.

Business Consultants & ServicesBreakout Strategic SystemsAnthony Gable(760)730-9240www.breakoutstrategicplanning.comManagement consulting, specializing in providing small and major business organizations a modern, unified Strategic Planning Process System, for sustained devel-opment and future growth.

Business ServicesFree Market VendingPatricia Boultbee-Wingo(760)978-9938www.freemarketvending.comAt Free Market Vending, we offer first-class service and provide clean, technologically smart, reliable vending machines with healthy and traditional options.

ChiropractorsHealth from Within Family Wellness CenterTania Williams(516)551-2837www.healthfromwithinca.comOur holistic approach to health addresses the physi-cal, chemical & emotional components to health. We focus on correcting the cause of disease rather than treating symptoms.

Electrical ContractorsKeifer & Keifer ElectricNathaniel Keifer-Wheals(760)591-7800www.keiferelectric.comFamily owned and operated, commercial and industrial electricians since 1984! Serving all of San Diego county and parts of Riverside and Orange counties. We’re THE choice quality electrical craftsmanship.

Financial Planning & Investment ServicesCapital Financial Consultants GroupDaniel Gomes(858)513-8445www.capitalfin.comCapital Financial Consultants Group of-fers comprehensive financial planning, wealth management and corporate benefits. We can help you with retire-ment, tax IRA and 401 K questions.

Merrill Lynch-CarlsbadDana Albert(760)930-3100www.ml.comProviding comprehensive wealth management for successful individu-als and businesses throughout North County. Offering innovative solutions for planning investment and credit needs through our ‘Total Merrill’ platform of services.

Handyman ServiceDutch Touch, Inc.George Reh(760)603-0567www.dutchtouchmaids.comExperienced residential and commercial cleaning services. Chamber members receive 10% off residentialcleaning; 15% off commercial (office, retail) cleaning.

Legal ServicesLegalMatchJustin Woodley(866)686-5342www.legalmatch.comLegalMatch is a smart way to market your practice. We use leading edge internet strategies and techniques so you don’t have to.

Moving Assistance & ServicesCaring Transitions of CarlsbadDawn Lesicko(760)509-9189www.caringtransitionscarlsbad.comSingle service provider supporting families through every facet of major life transitions, including; move man-agement, space planning, downsiz-ing, organization, estate sales and home sale preparation.

Non-Profit OrganizationsOperation Silver StarRichard De La Cruz(951)550-7584www.operationsilverstar.orgWe offer financial assistance to struggling military families for basic needs.

Pregnancy Resource CenterPam Barkley(760)468-3603www.pregnancyresourcecenter.comA life affirming crisis pregnancy medical clinic providing free pregnancy tests, ultrasounds, options counseling, paranting classes and baby material goods.

Real EstateHeller the Home SellerLanae Pearson(760)521-7863www.hellerthehomeseller.comOne of the most successful real estate teams in the United States.

Windermere Homes & Estates Pam O’Donnell(760)420-3990www.pamodproperties.comFull service realtor, representing both buy-ers and sellers in North County. Helping clients sell or find the right properties and meet their real estate goals.

Website Design & ServicesFancy FalconNathaniel Keifer-Wheals(760)278-1010www.fancyfalcon.comSmall business web systems administra-tion and management. including CMS websites, email systems, cloud systems, migrations, blogs, domains, hosting, and other web consulting services.

WineryHatfield Creek WineryS. Elaine Lyttleton(760)787-1102www.hatfieldcreekvineyards.comAward winning petite sirah and zinfandel wines grown and vinted in Ramona Ameri-can Viticultural Area (AVA). Joining 27 other wineries in the valley for an amazing tasting experience.

35-39 YEARSLa Costa Chiropractic & Wellness Center (39)

25-29 YEARSPalomar Reprographics, Inc. (28)

Pollos Maria (28)Real Property Management (RPM) (28)

Costco Wholesale (26)Hennessey’s (26)

20-24 YEARSEncinitas Union School District (21)

Las Flores Church of the Nazarene (21)LEGOLAND California Resort (21)

Chamberlain Property Management, Inc. (20)

15-19 YEARSVisit Carlsbad (19)

Days Inn Oceanside (17)AlphaGraphics (16)

In Motion, Inc. (Carlsbad Marathon) (16)Thermo Fisher Scientific (16)

Canine Companions for Independence (15)Hilton Garden Inn Carlsbad Beach (15)

10-14 YEARSBrookfield Residential (14)The Forum Carlsbad (13)

Solutions Business Imaging (12)Buca di Beppo (11)

Carlsbad Hi-Noon Rotary Club (10)Motel 6 Carlsbad (10)

5-9 YEARSEdward Jones - Matt Leonard (9)

California Veterinary Specialists (8)Integrity Applications Incorporated (8)Palomar Limousine & Sedan Service (8)

Ocean Pearl Spa (7)Batiquitos Lagoon Foundation (7)

Carlsbad Troop 748 Boy Scouts of America (7)Edward Jones - Justin Peek (7)

Independent Actuaries (7)AVON (Katherine Thompson) (5)

Bottom Line Management (5)Customer Service Advantage, Inc. (5)

QLN Conference Center (Quantum Learning Network) (5)Take Shape for Life (Shaun Golden) (5)

TownePlace Suites by Marriott (5)

1-4 YEARSPat Haeckel, Pacific Sotheby’s International Realty (4)

Christina Macone-Greene, Professional Writer (4)Higher Power SEO (4)

Kinane Events (4)OYC Americas (3)

Carlsbad Community Gardens Collaborative (3)Carlsbad Urgent Care (3)Harbor Inn & Suites (3)

Hyatt Place Vista (3)Miniature Engineering Craftsmanship Museum (3)

Tommy Hilfiger (3)City National Bank (2)

Tanfel (2)Thiam Shop (2)

Elements Therapeutic Massage (2)Edward Jones - Vincent Alessi (2)

Manager 4 Less Property Management (2)HomeSmart Realty West (1)Motel 6 - Carlsbad Village (1)

ALL MAVEN, Inc. (1)Baron Center, Inc. (1)

Carlsbad Strawberry Company, Inc. (1)Community Resource Center (1)

BKK Thai Kitchen (1)WLC Architects, Inc. (1)

Vista Assembly @ Carlsbad (1)

Page 15: Carlsbad Business Journal - April 2015

CARLSBAD BUSINESS JOURNAL APRIL 2015 | 15

Meet Our Doc to r s

Built on the experience of distinguished and well-respected physicians, Tri-City Primary Care, places special emphasis on treating the “whole” person, not just the disease.

We believe in building strong relationships with our patients and working together in partnership to prevent diseases and promote healthy lifestyles. Isn’t it time you had a partner in your health?

Exceptional Carefrom Trusted Physicians

Dr. Sam Baroudi Dr. John ClancyDr. Jeffrey Ferber Dr. Loren Novak

1926 Via Centre Dr., Vista 92081www.tricityprimarycare.com

Proud partner of the

Call Today:

(760) 940-7000

N O W O P E N

Proud partner of the

Now Accepting New Patients

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Exceptional primary care close to homeTri-City Primary Care

recently opened its doors to North County residents who want to get the best personalized healthcare close to home. A proud member of the Tri-City Pri-mary Care Network, this new clinic offers the con-veniences of in-house lab-oratory services and close proximity to x-ray facilities.

What is more, Tri-City Pri-mary Care is built on the experience of exceptional physicians skilled at caring for patients with a wide variety of health problems, from the common cold to chronic conditions such as asthma, diabetes and high blood pressure. In addition, these physicians work in partnership with some of the highest rated

specialists in North County to deliver comprehensive treatments that make sure their patients stay healthy, right here at home.

Jeffrey Ferber, MD, FAAFP, is a Fellow of the American Academy of Family Physicians and one of the county’s most dependable family doc-tors. Born and raised in San Diego, he has 29 years of experience providing out-standing care to patients of North County.

Loren Novak, DO is a family physician with extensive experience in geriatrics, a specialty he finds fascinating because of the complexity of the senior population and the life stories that he gets to hear from his patients. Dr.

Novak is board certified in family practice, as well as hospice care and palliative medicine.

Sam Baroudi, MD is an internal medicine physician with a subspecialty in car-diology from the University of Lille, France. Dr. Baroudi has vast medical experience in geriatric health and his approach involves working in partnership with his patients to help keep them healthy.

John Clancy, DO is a board certified Internist with a special interest in geriat-ric medicine. Dr. Clancy practices medicine with a personalized compassionate approach to all his patients. He believes moderate exer-cise and healthy eating are key to a lasting vitality and independence.

Tri-City Primary Care recently opened its doors to North County residents who want to get the best personalized healthcare close to home.

The outside of prAna’s building has a climbing boul-der that gets a lot of use, especially in the summer.

One of prAna’s longstand-ing traditions is promoting a minute of mindfulness. Once a day, between 2:30 and 4 p.m. a gong goes off.

“When the gong goes off, people stop what they’re doing,” Tokatyan said. “Some meditate, stretch, do yoga, but it’s amazing what can happen in that one short minute when you stop, shift and be present.”

The efforts have had a positive impact on prAna, said Tokatyan. Employees have high energy levels and the company has a low turn-over rate — about 10 per-cent. The work environment also makes prAna a desirable place to work, and helps it recruit talented employees.

Companies don’t need comprehensive programs like prAna’s to see benefits.

Motivating The Masses, which offers business coach-ing and professional devel-opment services to small businesses, stocks its refrig-erator with healthy food, including salads, teas, fruit and shakes.

According to company President Susie Carder, the idea started when CEO Lisa Nichols watched a documen-tary about Google and was impressed with the com-pany’s commitment to the health and well-being of its employees.

“We are nowhere near Google’s size, but our heart and intention is the same,” said Carder. “Google has a cafeteria with a private chef, we have a kitchen with a fully stocked refrigerator. We

honor people’s request for shakes, fruits, organic foods and bars, salads and greens.”

Not having to leave the office for lunch increases productivity and enables employees to make healthier choices. It’s truly a worthy investment, Carder added.

“We save roughly 10 per-cent of the cost or $84,000 annually on productivity and we invest roughly $9,600 in keeping the refrigerator stocked,” she said. “Another amazing benefit is team-building, we all sit in the kitchen together at differ-ent times, making lunch for each other and celebrating our accomplishments and discussing projects.”

Another company, Productive Comput-ing, recently purchased a stand-up desk for one of its employees, and she says it has made a remarkable difference.

Sally Schoonover, a pro-duction manager for the San Marcos-based computer and software consultancy com-pany, said she saw an ad for the desk in Skymall Maga-zine and presented the idea to co-founders Marc and Keith Larochelle, who agreed to make the purchase.

She got it in October and now stands — and dances

— throughout her workday.“I don’t have the aches in

my lower back that I usually did now that I’m standing instead of sitting,” she said. “It makes my day a little bit better. I just seem to think better when I’m doing my work when I’m standing, and overall it has helped with how I feel and how I do my work.”

Solatube Global Mar-keting in Carlsbad has also seen a benefit in specialized office equipment, including work stations that feature ergonomic balance balls instead of chairs, ergonomic keyboards and adjustable monitors that achieve the correct height and depth for employees. In addition, the company promotes a healthy workplace by offering two free weekly yoga classes for its employees, and by provid-ing fitness and sleep track-ing wristbands that allow employees to check their activity levels and encourage each other to live more active lifestyles outside of work.

“The positive effects are numerous,” said David Tet-zlaf, Solatube’s marketing manager. ”The yoga gets us moving and provides a nice mental break during the day so that we can come back to our desks refreshed and clear of any stresses.”

› Workplace Continued from Page 1

Solatube Global Marketing employees enjoy a yoga class. Pictured, from left, Linda Spector, Natalie Merrill, Karilyn Edwards and Solatube President Brett Hanley.

Page 16: Carlsbad Business Journal - April 2015

16 | WWW.CARLSBAD.ORGH

EALT

H &

WEL

LNES

S

TAILORED CORPORATE WELLNESS PROGRAMS MADE EASY Experience higher staff morale and lower absenteeism with an employee wellness program that supports positive health behaviors. Our programs will get your employees moving, making better choices, and feeling more energized. Tri-City’s solutions include:

Contact us today to receive a free needs assessment and guest passes for you and your team.

(760) 230-8665 • www.tricitywellness.com 6250 El Camino Real, Carlsbad, CA 92009

• Health screenings & coaching for every employee

• Online fitness & wellness solutions

• Medically integrated programs

• Personal and small group training, nutrition and wellness programming

• Dedicated Mind/Body studio with yoga, Pilates and reformer classes

• Over 130+ group exercise and cycling classes weekly

• Aquatic center featuring 25-meter indoor lap pool, warm-water pool & whirlpool

• Day spa including massage and skin care services

• Kidz-In-Motion childcare for children 6 months to 11 years with certified, caring staff

• Full service locker rooms with dry sauna and whirlpool

Page 17: Carlsbad Business Journal - April 2015

CARLSBAD BUSINESS JOURNAL APRIL 2015 | 17H

EALTH

& W

ELLNESS

Workers’ compensation claims can be very costly to business, and if you are sending your injured workers to the wrong provider, you may just be throwing money down the drain.

Here are six simple ques-tions to help you determine if your current occupational healthcare provider (clinic) is EMPLOYER friendly:

1Does the healthcare pro-vider prescribe narcot-

ics for minor sprain/strain injuries?

2 Are your injured employees frequently

taken off work and/or returned to work with unreasonable work restrictions?

3Are recheck appoint-ments scheduled longer

than two weeks out?

4When you have ques-tions regarding treat-

ment, do you find it diffi-cult to reach the healthcare provider directly?

5Do your employees experience lengthy wait

times, even when they have an appointment?

6 Is your current clinic a public urgent care?

Answering YES to any of

these questions could have a significant impact on the costs of your workers’ com-pensation claims. You need to regain control by working with a healthcare provider who specializes in the treat-ment of work-related illness and injury. You need Work-Partners Occupational Health Specialists.

WorkPartners OHS spe-cializes exclusively in the health and safety needs of business and industry. We are full-service occupational healthcare clinics, designed to meet the growing needs of your business. WorkPart-ners OHS clinics are not urgent care facilities.

The staff and providers at WorkPartners OHS deliver personalized care for each

individual to meet their unique needs, the workplace and the environment. Under the medical direction of Dr. Randall Browning, our board certified physicians and trained, certified staff main-tain the highest standards of medical care and are redefin-ing the expectation of service delivery in the industry.

If your current occupa-tional healthcare provider is not EMPLOYER friendly, let us show you the difference a specialist can make. Let us show you WorkPartners Occupational Health Special-ists. The difference is how we treat you.

Call us at (760) 681-5222 or visit us at www.workpartnersohs.com.

Is your occupational healthcare provider employer-friendly?

Dr. Randall Browning, the medical director of WorkPartners Occupational Health Specialists.

Ventana: the healthy work place

Project fosters a healthy and energizing environmentBY MATTY SUNDBERG, JUSTIN HALENZA & MARK AVILLA | DTZ

Nestled on a panoramic hilltop in the city of Carls-bad, Ventana is a premier Class “A” office project that boasts many desir-able amenities, which are aimed at fostering a healthy and energizing work environment.

Utilizing “green” build-ing standards through the SDG&E “Savings by Design” program, occu-pants of Ventana benefit from utility cost savings through the use of tech-nologies that conserve natural resources and ele-vate energy performance. Building 2173 Salk Ave has also earned the U.S. Environmental Protection Agency’s (EPA) ENERGY STAR certification for supe-rior energy efficiency. Many aspects of the property are designed to create an effi-cient and stress-free work environment.

The project, located at 2173, 2175 and 2175 Salk Avenue in Carlsbad, can accommodate a diversity of tenants.

Immediate, move-in ready accommodations are avail-able for tenants requiring 1,000 to 8,000 square-feet of space complete with high quality finishes. Larger ten-ants of up to 80,000 square-feet can also be well served

in custom built-out prem-ises. Highly visible building and monument signage for major users are available along El Camino Real. For more information on Ven-tana, please contact DTZ at 760-431-4232.

DTZ’s Ventana project has features aimed at fostering a healthy and energizing work environment.

Particular features of Ventana include:

• Functional and effective office layouts;

• Variable frequency drive-supply and exhaust fans for enhanced HVAC performance;

• High-performance glass to control sound;

• Natural lighting with scenic views throughout the buildings;

• An on-site exercise room with separate shower and locker rooms as well as close proximity to outdoor recreation facilities;

• Outdoor koi ponds, a 12,000-square-foot garden patio with Wi-Fi access and an outdoor barbecue/entertainment area.

Page 18: Carlsbad Business Journal - April 2015

18 | WWW.CARLSBAD.ORG

CLASS “A” OFFICE SPACE FOR LEASE | 1,000 TO 80,000 SF AVAILABLE2173, 2175 & 2177 SALK AVENUE, CARLSBAD

www.VentanaCarlsbad.com

FOR LEASING INFORMATION CALL 760.431.4232

VENTANA THE HEALTHY WORKPLACE DELIVERING THE NEEDS OF AN ORGANIZATION AND ITS EMPLOYEES

• Hilltop location with panoramic views• Close proximity to retail, restaurants and services• Prominent El Camino Real and Salk Avenue frontage• Energy Star rating of 94 by the USEPA in 2013 (2173 bldg) with

utility cost savings by use of SDG&E Savings by Design• AT&T Fiber Connectivity available throughout the project • Highly visible monument signs, building signage available• Lush tropical landscaping with large koi ponds

• Exercise room with quality exercise machines and separate shower / locker rooms

• Resort quality restrooms• Tenant & guest entertainment area with barbeque and outdoor

kitchen facilities amongst 12,000 square foot wi-fi garden patio• Extensive window lines with high performance dual pane glass• 24 hour card key access system and security cameras• High quality tenant improvement work

PROJECT FEATURES:

HEA

LTH

& W

ELLN

ESS

THAT’S WHEN SCRIPPS MATTERS MOST.

At Scripps, we have everything you need — a network of more

than 2,600 primary care doctors and specialists, 26 neighborhood

medical centers, five hospital campuses, four emergency departments

and three urgent care centers — all minutes from your home or work.

Visit Scripps.org or call us at 1-800-SCRIPPS (727-4777)

to talk with a physician referral specialist.

THERE’S A TIME IN EVERY FAMILY’S LIFE

WHEN HEALTH CARE MATTERS MORE.

A corporate wellness program can improve workforce health, safety, productivity, retention and engagement.

Build a workplace culture of health, safety and productivity

Scripps Health, a leader in health care and work-place culture, is also a provider of comprehensive health and wellness pro-grams tailored to the needs of your workforce. A cor-porate wellness program can improve workforce health, safety, productivity, retention and engagement. It can also pay dividends by reducing employee health risks and long-term health plan costs.

We Know WellnessScripps Health is recog-

nized locally and nationally as a leader in delivering high-quality health care

and an award-winning employee wellness pro-gram. The wellness pro-gram we developed for our own employees has extraor-dinary rates of participation, sustained health-risk reduc-tions and high employee satisfaction. Workforce engagement and produc-tivity have increased at Scripps, while staff turn-over has decreased, saving millions of dollars. Many companies have studied our Scripps Wellness successes and requested our exper-tise. Now this expertise is available to your company.

Scripps Wellness at Work can deliver a variety of health and wellness resources to local companies, includ-ing on-site health services, wellness activities, and online health and wellness portal, and occupational health and safety services. Scripps employees say that Scripps Wellness at Work has

improved their lives:

“ Scripps Wellness has literally changed my life. I dropped 60 pounds. I feel much better than I did before I started working for Scripps. The amount of medication I take has dropped drastically. It’s great. I love it.”

– Adam Earls, Scripps Employee

“ I use the Scripps Wellness program and really enjoy it. I’m a lot more active in my regular workday. My ability to think is better when I move. I feel lighter. I feel better.”

– Lindsay Wagner, Scripps Employee

For more information about establishing a wellness program at your company, email [email protected] or search scrippswellnessatwork.com

Scripps wellness at work

Page 19: Carlsbad Business Journal - April 2015

FOUR SEASONS RESIDENCE CLUB AVIARA COMPLETES A MULTIMILLION DOLLAR RENOVATION THIS MAY

Explore our new modern Spanish Mission-inspired design with updated lobby, a boutique spa and new restaurant concept.

Four Seasons Residence Club Aviara warmly invites San Diego residents to stay at the villas and experience these beautiful enhancements

by offering exclusive promotional rates during May & June 2015.

Set among the natural beauty of nearby Batiquitos Lagoon, Four Seasons villa rentals offer the comforts of a familiar place with all the luxury amenities one would expect from a world-class resort. Enjoy wild blue heron in the distance

as you settle in to the relaxed residential-style ambiance and experience renowned personal service at your doorstep.

Promotional San Diego Resident rates start at $225

per night for a Superior Guest

Room

Night ly Renta ls + Ex tended Stays. 1&2 Bedroom Vi l la+ Ki tchen+ Laundr y

fourseasons.com/nor thsandiego • 760.603.3668 • 7210 Blue Heron P lace. Car lsbad, CA 92011

Page 20: Carlsbad Business Journal - April 2015

Investing in federal tax-free municipal bonds

Keeping more of the money they’ve worked so hard for is important to most individuals. For this reason, investing in vehicles that are exempt from federal taxes can be very attractive.

One of the very first tax-advantaged investments, municipal bonds, is still one of the most popular today. Municipal bonds are debt obligations issued by states, cities, towns, or public commissions to provide income that is free of federal and, in some cases, state and local taxes. Although income generated by most municipal bonds is exempt from federal taxes, any capital gains earned from the sale of bonds are subject to all federal and most state tax laws. Certain issues may be subject to the alternative minimum tax as well.

Investors may choose from a variety of municipal bonds with varying maturities. Municipal bonds may also be purchased through mutual funds.

By investing through a municipal bond fund versus purchasing individual bond issues, you can benefit from both diversification and ongoing professional management of the fund. Also, municipal bond funds pay monthly tax-free income, unlike the underlying bonds, which pay semi-annual or annual interest.

Investors should consider a fund’s investment objective, risks, and charges and expenses carefully before investing. The prospectus, which contains this and other important information, can be obtained by contacting your investment professional and should be read carefully before investing. The investment return and principal value of an investment will fluctuate, so that an investor’s shares, when redeemed, may be worth more or less than their original cost. Bonds are subject to interest rate risk, such that prices on existing bonds will generally decline as interest rates rise.

Need more tax-free income?

An industry leader…Stifel plays a significant role in our region’s munic-ipal bond market. Our prominent public finance team ranks among the nation’s top firms, underwrit-ing bond issues of all types and sizes.

Building communities…Our investors have a variety of municipal bonds to choose from that offer varying maturities and provide income that is free of federal, and in some cases, state and local taxes.*

Stifel, Nicolaus & Company, Incorporated | Member SIPC & NYSE | www.stifel.com

ranked senior underwriter in California by number of issues for 2009–2014** #1

* Although income generated by most municipal bonds is exempt from federal taxes, any capital gains earned from the sale of bonds are subject to all federal and most state tax laws. Certain issues may be subject to state and alternative minimum taxes. When investing in bonds, it is important to note that as interest rates rise, bond prices will fall.

** Includes Stone & Youngberg and De La Rosa, acquired by Stifel in 2011 and 2014, respectively.

Source: Thomson Reuters (SDC: True Economics to Book Runner)

Call Evan Hennessy…

Evan HennessyVice President/Investments

www.EvanHennessy.net (760) 804-3424 | (866) 431-2389

5780 Fleet Street, Suite 250Carlsbad, California 92008