Carlsbad Business Journal - August 2015

Th e Carlsbad Chamber of Commerce is looking for people who have always wanted to run for elected offi ce to be a part of the inaugural class of the Candidate Academy, a new program that seeks to boost civic participation in the electoral process in San Diego’s Coastal North County.

Th e academy will educate, inform and prepare potential candidates on the realities of running for and serving in public offi ce. Th is nonpartisan seminar series will provide a wealth of training and resources and allow participants to interact with business and civic leaders.

The four-session academy will train participants on how to:• Develop a platform• Set up a campaign team• Develop a message • Secure endorsements• Identify important regional issues

Featured speakers have been selected to bring perspec-tives from across the political spectrum to provide balanced and informative information, as well as real-life experience in campaigning. Other speakers are experts in their fi elds and will provide insight into the pressing issues that are facing the region and beyond.

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AN AWARD-WINNING, MONTHLY PUBLICATION OF THE CARLSBAD CHAMBER OF COMMERCEVOL. 32, NO. 7 AUGUST 2015

(SAFE) FUN IN THE SUNTips for staying active in the sun without the

consequences.

EDUCATION SPOTLIGHT

14 -21

SEE CANDIDATE, Page 12

BUSINESS SPOTLIGHT

Living the ‘Good Life’ one referral at a time Headquartered in Carlsbad,

Buffi ni & Company has taught busi-ness professionals around the world to work by referral for more than 20 years. Founded in 1996 by real estate expert and master motivator Brian Buffi ni, the company provides a unique and highly-eff ective lead generation system and comprehen-sive business coaching and training programs which have helped entre-preneurs in 37 countries improve their business, increase net profi t and enhance their quality of life.

Th e “Work by Referral” system was developed by the company’s chairman and founder Brian Buffi ni, who, at age 19, left Ireland for San Diego in the 1980s, and decided to try his hand at real estate. Frustrated by the traditional methods of lead generation, such as cold calling and door knocking, Buffi ni tapped into

the time-tested method utilized by his family’s successful painting business in Ireland — off er excellent

service to your customers and they’ll refer you to their family and friends.

Buffi ni & Company takes this

concept a step further by providing the tools, training and accountabil-ity to help real estate professionals and small-business owners culti-vate high-quality leads through the relationships they build with their clients. Generating business through established relationships creates a steady stream of leads and reduces the need to lean on conventional methods of lead generation.

Business development programs for all levels of experience

Buffi ni & Company’s train-ing programs are designed for all levels of business professionals, from newbies to seasoned pros and everyone in-between.

“Brian Buffini’s Success Tour’ is a two-day real estate event highlight-ing proven strategies for business growth.

Be in it to win itChamber launches Candidate Academy

program that seeks

Th e academy

CANDIDATE ACADEMY

BY JOSÉ A. LÓPEZEditor | Carlsbad Business Journal

Ryan Alexeev and Fernando Beltran Lupi didn’t expect to be business owners.

After graduating from Gonzaga University School of Law, Alexeev worked two part time legal jobs that did not feel like a cohesive career. In 2009 she founded North County Legal, a practice special-izing in immigration and estate planning law, because she realized she could be more selective about her clientele and a group of law school friends who started a fi rm after graduation encouraged her to venture out on her own.

“I never planned on owning my own business, but the way that

the economy was at the time, it was very hard to fi nd one full-time job,” Alexeev said. “I fi gured I could do this.”

Beltran Lupi worked for nearly 20 years developing new business for Ericsson. When the company moved all of its operations out of the United States, he had to decide whether to uproot his family and leave Carlsbad for another coun-try or turn his hobby of printing T-shirts for family and friends into a business. Th at was the beginning of Believe in Signs, the promo-tional products company he started in 2007, which primarily serves small businesses.

“I didn’t have a clue how to start,” he said. “I was coming from work-ing with companies that were doing

$50 million deals and small com-panies have a completely diff erent structure and way of doing business. It was a big switch. I had to learn how to operate in a small business environment.”

When they were starting their business, both turned to the Carls-bad Chamber of Commerce for help. Th ey became active members, fi lled leadership roles in committees and participated in other profes-sional development activities the Chamber off ered. Th eir businesses thrived, even though they launched their careers during a tough eco-nomic climate.

When Rob and Teri Swette of Sales Growth Associates, LLC (SGA) a licensed training center for Sandler Training approached

the Chamber with the intent of establishing a scholarship program to help members hone their sales skills, Alexeev and Beltran Lupi were among the Chamber mem-bers who were nominated to apply for the scholarship — and the ones who were selected.

SGA provides sales and manage-ment training and consulting services for small- to medium-sized busi-nesses as well as corporate training for Fortune 1000 companies. Th eir specialized tools equip trainees with the skills necessary to improve both their business and bottom line.

In Alexeev’s and Beltran Lupi’s case, the scholarship came at an opportune time.

SEE BUFFINI, Page 5

SEE TRAINING, Page 12

Rob Swette of Sales Growth Associates, LLC sits at the head of the table during a morning meeting of the Sandler Training President’s Club. Pictured next to him, from left, are Fernando Beltran Lupi of Believe in Signs and Ryan Alexeev of North County Legal.

7

Training for the

next levelScholarship helps Chamber members hone sales skills

JOUR NALBUSINESS

WWW.CARLSBAD.ORG

2 | WWW.CARLSBAD.ORG

INDEX

MEMBER DIGEST ................... 23-26

CITY NEWS ................................... 6

TO YOUR HEALTH ..........................7

VILLAGE BEAT ...............................6

MEMBER COLUMNS .....................8

REAL ESTATE ............................... 10

LEGAL UPDATE ............................ 23

ADVERTISING SPOTLIGHT NEVER STOP LEARNING ..................14-21

MEMBER MARKETPLACE ........................ 9

Published monthly by the Carlsbad Chamber of Commerce. Subscription price is deducted from dues of Chamber members.

CARLSBAD BUSINESS JOURNAL5934 Priestly Drive • Carlsbad, CA 92008Ph. (760) 931-8400 • Fx. (760) 931-9153

[email protected]

DIRECTORS

David Bennett Tri-City Medical Center Joseph Charest Katz & Associates John Haedrich Tip Top Meats/European Deli Lupe Hairston Freedom Window Cleaning Frank Idris LEGOLAND California Resort Brian Lee Wells Fargo Bank Rick Lemmo Caruso A� liated Matt Leonard Edward Jones Peter MacLaggan Poseidon Water, LLC Larry Magor Omni La Costa Resort & Spa William Meade Jr., MD Activ8 Athleticism Trisa Mills TaylorMade Golf Company Niels Norby SD Trophy Ryan Perry West� eld Carlsbad Don Sando Strategic Results Group Don Schempp Torrey Pines Bank Carlsbad Michael Schroder Cal State San Marcos Lee Sterling Leon P. Sterling,

Commercial Tenant Broker Je� rey R. Stoke, Esq. Procopio, Cory, Hargreaves & Savitch, LLP Tim Stripe Grand Paci� c Resorts, Inc. Amber J. Ter-Vrugt Scripps Health Jim Valentine SDG&E Scott White New Village Arts

ADVISORY COUNCIL

O� e Escobedo Lola’s 7-Up Mexican Market & Deli Suzette Lovely Carlsbad Uni� ed School District Ryan Ross North County Transit District Sam Ross Visit Carlsbad Michael Schumacher City of Carlsbad Liaison Sandy Wilson Camp Pendleton

STAFF Ted Owen President & CEO Toni Padron Executive Vice President & COO Bev Jorgensen Vice President, Corporate &

Member Relations

Bonnie Ho� man Business Services Manager José A. López Director of Communications/

Editor, Carlsbad Business Journal Kathleen Mandig Business Development Manager Scott Peltier Marketing Specialist Darryl Reitmeyer Director of Sales & Marketing Chad Spinks Graphic Designer Kathy Ste� en Member Services Manager

ASSOCIATES Carlsbad Business Journal Printing Advanced Web O� set

MISSION STATEMENT

“The Carlsbad Chamber of Commerce promotes business through member services, educational programs, cooperative partnerships and legislative advocacy that balances economic prosperity with the quality of life.”

OFFICERSCHAIRMAN OF THE BOARD

John Osborne AT&TCHAIRMAN ELECT

Carmen Rene Carmen Rene, CPATREASURER

John Lechleiter AKT, LLPVICE CHAIR OF PUBLIC POLICY

Michael Howes, AICP Howes, Weiler and AssociatesVICE CHAIR OF ECONOMIC DEVELOPMENT

Ahmed Haque NRG Energy, Inc.VICE CHAIR OF BUSINESS

& COMMUNITY DEVELOPMENT Deb Beddoe YourOpsManager

VICE CHAIR OF STRATEGIC PLANNING Lou Storrow Storrow Law, APC

PAST CHAIR Carlton Lund The Lund Team

The Chairman’s Circle was created to give prominent recognition to the companies whose steadfast support has helped the Chamber remain a proven collaborative force that brings business and community together, energized by a shared vision and passion to transform our future.

BENEFITSIn addition to visibility in the Carlsbad Business Journal, marketing materials and event programs, Chairman’s Circle members enjoy a range of bene� ts tailored to their speci� c needs. Chairman’s Circle

members also receive priority seating at chamber events and invitations to special Chairman’s Circle Members-Only receptions.

We invite all chamber member companies who are committed to the success, growth and prominence of the Carlsbad Chamber of Commerce and the region as a whole to arrange for a visit to discuss the bene� ts and privileges of The Chairman’s Circle.

To learn how you can join Chairman’s Circle please contact Toni Padron at 760-931-8400.

THANKS FOR YOUR CONTINUED SUPPORT

CHAIRMAN’S CIRCLEd d

Lately, I have seen and heard the dreaded “R” word, recession, raising its ugly head.

I see FEAR starting to slide into our lives. FEAR means False Evi-dence Appearing Real. Sure there is negative news out there, but if that is all we hear, then that’s what we will believe is only happening. Well, we don’t want to believe only the bad. There is plenty of good happening too.

Take my word for it, there is only a recession or softening of the economy if we follow it.

I have been reading Brian Tracy’s book, “Advanced Selling Strategies.” Some of the theories of this San Diegan and expert sales trainer and consultant apply to all of us, not just those in sales and marketing.

For instance, he writes:

• The key to success is to learn from experts; study and copy the very best in your field.

• Fully 80 percent of a person’s success will be determined by his or her attitude, only 20 percent by aptitude.

• The quality of your thinking determines the quality of your life. By using your ability to think you take charge of your life and determine your own destiny. You determine everything that happens to you by the way you think about it in advance.

• Self-esteem is our emotional core; it is the most important component of the self-concept. Self-esteem controls our levels of energy, enthu-siasm and motivation – if you think you can do it, you can.

• On the other side of the coin is low self-esteem, which translates into feelings of inferiority and unworthiness. It is manifested in feelings of incompetence and inadequacy. The FEAR syndrome starts here.

• The fear of rejection soon follows on the heels of a sagging self-confidence. Fortunately, the fear of rejection and its companion, the fear of taking a risk, are acquired conditions. No one is born with it. Instead, it is infancy onward. It’s a negative habit pattern that almost everyone develops while growing up. And, because it is learned, it can be unlearned, sometimes quickly. Stepping up and realizing that we are in complete control of our own destiny is the first step. Not buying into FEAR is the next. Lastly, with every success, no matter how small, we will build into a growing confi-dence and higher self-esteem.

Fear is and always will be the greatest enemy of mankind. We can’t control what goes on around us, but we can control ourselves. Don’t buy into the potential of a recession, or what we can’t do, or whatever excuse du jour crops up.

We must remember this Henry Ford quote: “If you believe you can do a thing, or if you believe you cannot, in either case you are probably right.”

We can’t give in to FEAR

TED OWEN

WORDS OFWISDOM

President & CEO CARLSBAD CHAMBER OF COMMERCE

The Carlsbad Chamber brought together health care executives and other officials in health-related industries for a roundtable conversation on emerging issues.

The Carlsbad Chamber of Com-merce brought together health care executives, doctors and other officials in health care and related industries to get a better under-standing of the challenges they face and to encourage strategic partnerships to showcase and improve the superior health care options available in Carlsbad and North San Diego County.

This was the first of what will be many industry-related round-table discussions that the Chamber will hold in the coming months — which is one of the goals the Chamber’s Board of Directors set at its annual planning meeting. Roundtables are a good way to figure out how the Chamber can be a better advocate for key sectors of its membership.

The June roundtable was mod-erated by Dr. William Meade of Activ8 Athleticism and included representatives from the following

healthcare companies:

• La Costa Glen Carlsbad• North County Health Services• Scripps Health• Surgery One• Tri-City Medical Center

The conversation topics included the impacts of technology on the healthcare industry, the legislative issues on the federal and state or local level that are the biggest threat to the industry, strategies for collabora-tion and partnerships to address the

challenges that consumers with high-deductible plans face when they’re diagnosed with chronic diseases and what opportunities are available to invest in long-term care to deal with the aging Baby Boomer generation.

The candid discussions were productive, and the group is now looking at the possibility of coming together again to bring their con-cerns to elected officials at the state and federal level.

This meeting reinforces just what can happen when like-minded individuals come together with a common purpose. It is also a reminder of one of the many ways that the Chamber acts as the united voice of business.

On an unrelated matter, I would like to offer you a personal invita-tion to the annual State of the City Luncheon on Friday, Aug. 21 at the Sheraton Carlsbad Resort and Spa. You can register for the event at www.carlsbad.org.

JOHN OSBORNE

FROM THECHAIRMAN

Chairman of the Board CARLSBAD CHAMBER OF COMMERCE

Chamber holds roundtable for healthcare industry

10-mile project stretches from Carlsbad to San Marcos

After two years of work, the 10-mile pipeline that will carry fresh water from the Carlsbad Desalination Plant to a regional water distribution plant in San Marcos is complete. Crews installed the last 54-inch diameter pipe — No. 2177 — into Macario Canyon in Carlsbad on June 29.

Th e project is on budget and on schedule, pending approvals for state regula-tory agencies, to start deliv-ering desalinated water to the area this fall. Th e plant will produce an estimated 50 million gallons of water per day, enough to serve about 112,000 families and meet 7 to 10 percent of the region’s water demand.

The plant will offer a new source of water that is drought-proof, locally con-trolled and reduces depen-dence on water imported from Northern California and the Colorado River.

“This final piece of pipe is a significant milestone for the Carlsbad Desalination Project, and a sign that the entire construction project is entering its final phase,” said Peter MacLaggan, vice presi-dent of Poseidon Water, the project’s private developer.

“We are grateful for the

cooperation and support of the businesses, residents, property owners and city staff along the route in Carlsbad, Vista and San Marcos,” MacLaggan added.

With the pipeline installed, construction has shifted its

focus on restoring streets between Vista and the desali-nation plant in Carlsbad and fi nishing the plant. Th e $1 billion Carlsbad Desalina-tion Project is the result of a 30-year water purchase agreement between the San

Diego County Water Author-ity and Poseidon Water for the purchase of between 48,000 and 56,000 acre-feet per year of desalinated sea-water. It includes three main components: the desalination plant, the pipeline, and about $80 million in upgrades to Water Authority facilities for distributing the desalinated water throughout the region.

During the three-year con-struction process, the project is supporting an estimated 2,500 jobs and infusing $350 million into the local economy.

For more information about the Carlsbad Desalination Project, visit the project web-site at www.carlsbaddesal.com.

CARLSBAD BUSINESS JOURNAL AUGUST 2015 | 3

C a r l s b a d California

Crews place the final section to a 10-mile pipeline that will connect the Carlsbad desalina-tion plant to a distribution site in San Marcos.

Construction on Carlsbad desal pipeline finished

The Champions Course at the Omni La Costa Resort & Spa was renovated in 2011.

La Costa voted a top golf resort for women

“This final piece of pipe is a significant milestone for the Carlsbad Desalination Project” Peter MacLaggan

Vice President of Poseidon Water

Th e Omni La Costa Resort & Spa has been voted among the Top 10 United States Golf Resorts for Women by Got-taGoGolf Magazine.

GottaGoGolf Magazine is the only national women’s golf magazine and reaches 120,000 women golfers affi liated with the Women’s Golf Alliance.

Choosing the 10 honorees was a panel of 10 women golf writers, plus executive direc-tors representing fi ve of the member associations of the Women’s Golf Alliance. Th ey based their selections on: tee options and golf amenities for women (including female staff /instructors); other activi-ties available at and around the property; accommodations; value; accessibility; setting; climate; and other criteria.

Omni La Costa has been a favorite of golf travelers since 1965. As the resort celebrates its 50th anniversary, it contin-ues to enhance an illustrious history of attracting the great names in golf, as well as glam-orous stars from the entertain-ment world, to its luxurious Spanish Colonial campus in Southern California, cooled by the breeze of the nearby Pacifi c.

Omni La Costa off ers 36

holes of championship-caliber golf on two newly renovated layouts off ering two distinct playing experiences.

Th e Champions Course (renovated in 2011) is a com-bination of tour-quality chal-lenges and straightforward playability, while the more spacious Legends Course (renovated in 2013) off ers contrasting visuals and subtle nuances around the greens. Th e Champions Course has been ranked among Califor-nia’s “Best Courses You Can Play” by Golfweek magazine.

Also a multiple winner of the Gold Medal Golf Resort designation by GOLF Mag-azine, Omni La Costa is part of the Omni Hotels & Resorts collection of 12 pre-mier golf destination resorts from coast to coast and has been home for 40 years to the legends of the PGA Tour and LPGA Tour. In 2014 it hosted the prestigious Cali-fornia State Amateur Cham-pionship, and in 2015 will add the Giff ord Collegiate to an impressive resume.

Additional information about Omni La Costa Resort & Spa may be found at www.lacosta.com.


Golfing, hiking, camping, swimming, surfing, meetings or a weekend getaway...

Golfing, hiking, camping, swimming, surfing, meetings or a weekend getaway...

County Airports* Agua Caliente * Borrego Valley * Gillespie Field

* Fallbrook Airpark * Jacumba * McClellan-Palomar* Ocotillo * Ramona

County Airports* Agua Caliente * Borrego Valley * Gillespie Field

* Fallbrook Airpark * Jacumba * McClellan-Palomar* Ocotillo * Ramona

For More Information, Please Visit Us Online:www.SDCountyAirports.com

The County of San Diego - Department of Public Works - Airports

For More Information, Please Visit Us Online:www.SDCountyAirports.com

The County of San Diego - Department of Public Works - Airports

Located at the core of San Diego County, Gillespie Field is a combination airport and business park with excellent accessibility, globally via air, locally by rail and region-

ally via multiple freeway connections.

McClellan-Palomar Airport in Carlsbad is a gateway to San Diego’s North County. The new passenger terminal

at the airport includes a restaurant, Wi-Fi access and rental car desks.

Located at the core of San Diego County, Gillespie Field is a combination airport and business park with excellent accessibility, globally via air, locally by rail and region-

ally via multiple freeway connections.

McClellan-Palomar Airport in Carlsbad is a gateway to San Diego’s North County. The new passenger terminal

at the airport includes a restaurant, Wi-Fi access and rental car desks.

Preserving Carlsbad Open Space the Right Way, submitted 20,000 signatures to the City ofCarlsbad in support of the Agua Hedionda 85/15 plan.

20K signatures gathered for Caruso projectSoon — at the earliest by

the end of this month — the Carlsbad City Council will determine whether to put the ‘Agua Hedionda 85/15 Plan’ on the ballot or whether it will adopt the initiative, which would allow Caruso Affiliated to build a world-class shop-ping center near the Agua Hedionda Lagoon.

The plan also gives the public access to open space in the form of trails and other improvements and preserve the area’s agricultural use, including the strawberry fields, for years to come.

The campaign committee that gathered signatures in support of the plan turned in more than 20,000 to the council last month. That is more than twice the 9,800 signatures (15 percent of the city’s registered voters) that were required by law to put the issue on the ballot or have the council approve it outright.

The 85/15 Plan will create new public access to 85 per-cent (176 acres) of the land along the south shore of the Agua Hedionda Lagoon and reserve 15 percent of the land (26 acres) for the shopping

center, which will be anchored by Nordstrom.

“I am honored by the trust the community has placed in the Agua Hedionda 85/15 Plan and the overwhelm-ingly positive response it has received,” said Rick Caruso, founder and CEO of Caruso Affiliated, the campaign’s pri-mary sponsor.

“We have spent nearly three years getting to know the character of Carlsbad and the people who love and cher-ish their community. In hun-dreds of community meetings with thousands of residents.”

BizAir offers business perks everyone can enjoyNew airline now flies to Las Vegas and LAX

As its name implies, BizAir Shuttle originally looked to serve business travelers.

However, it soon discov-ered that the perks it cre-ated for the business traveler — which depending on the plane, include free Wi-Fi service and power outlets, additional leg room, free snacks and beverages and no baggage or transfer fees — were the same things all pas-sengers want.

“When we started the air-line the focus was on business travelers and their needs,” said Founder and CEO Dan Cretsinger. “We added these improvements and now we are attracting leisure passengers (too). We welcome anyone who wants to fly with us.”

BizAir is filling the service void left by the departure of United Airlines from the McClellan-Palomar Airport in April.

The company uses Embraer and Dornier jets — it does not use propeller planes. BizAir

modified the Embraer jets — with approval from the Fed-eral Aviation Administration — by removing two rows of seats to give more legroom to its passengers.

Cretsinger added that he and his family have been flying into Carlsbad for the past 20 years to visit members of his wife’s family that live locally.

When they realized that United was leaving the airport, they met with county airport officials and submitted the application shortly thereafter.

BizAir, which is based out of Chicago and has been in

operation since 2009, plans to add more destinations to its flights that originate in Carlsbad.

It plans to fly to Phoenix by the end of this month and later add destinations in Northern California.

“We’re delighted to be serv-ing the consumers of North San Diego County and we are looking forward to turn-ing Carlsbad into our West Coast hub,” said Cretsinger.

Passengers may pur-chase tickets through the online reservation system at www.BizAirShuttle.com.

Carlsbad Chamber of Commerce President and CEO Ted Owen, Carlsbad Mayor Matt Hall, BizAir Shuttle CEO Dan Cretsinger, Director of Airports for San Diego Peter Drinkwater and Chris Champine, Senior Policy Advisor for County Supervisor Bill Horn at the launch event for BizAir Shuttle.

BizAir Shuttle flies from the McClellan-Palomar Airport in Carlsbad to LAX and Las Vegas. It plans to add flights to Phoenix at the end of the month and also plans to expand to Northern California.


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Each program is developed to help people improve their productivity, take charge of every aspect of their business and reach their full potential.

For real estate agents, the cornerstone of Buffi ni’s train-ing program is Peak Produc-ers, a 12-week program that furnishes students with the knowledge and skills they need to thrive in the indus-try. Taken with a facilitator or online, students learn how to generate reliable leads by leveraging relationships with their clients, and put what they’ve learned into action through assigned weekly activities. In fact, the average student generates 12 transac-tions, earning $99,285 while taking the training program! Peak Producers provides the strategies to build a rock-solid real estate business.

Business and motivational tools

Buffi ni & Company off ers its members a powerful set of business and motivational tools. From a CRM that drives a predictable stream of

high-quality leads, to monthly marketing kits, to the mem-ber’s only Buffi ni TV monthly broadcasts, to the highly acclaimed “Brian Buffini’s Success Tour,” a two-day real estate event highlighting proven strategies for business growth. Th is year’s tour will stop in San Diego, Richmond,

Va. , San Jose, Calif. , Philadel-phia, Pa., Fort Worth, Texas, and Toronto, Ont.

In 2014, the Success Tour broke all attendance records for real estate events with over 40,000 professionals attending in-person or via live broadcast locations.

BUSINESS SPOTLIGHT

Th e Business Spotlight is a paid advertorial feature. To get your business in the spotlight, contact Darryl Reitmeyer, the Chamber’s director of sales & marketing at [email protected].

› BUFFINIContinued from Page 1

POP-BY TO SAY HELLO!Buf� ni & Company’s core mission is to impact and improve the lives of its clients and the greater community. The company welcomes ‘pop-by’ visits for a quick tour of the facility, or reg-istering for a free � lming of Buf� ni TV to learn more about the company and get useful tips to help you in your business. To learn more, visit buf� niandcompany.com.

Buffi ni & Company6349 Palomar Oaks Court, Carlsbad1-800-945-3485 | buf� niandcompany.com

Carlsbad High School students won the sixth annual Vans Custom Culture competition, which challenges students to create unique shoe designs and win money for art education.

Carlsbad students walk away with $75K in shoe competition

Pretty soon, you might be able to walk into a store and buy a pair of Vans shoes with a design created by a group of talented Carlsbad High School art students.

Th ey walked away as the big winners of the sixth annual Custom Culture competition, which challenges high school students throughout the U.S. to get creative and design unique pairs of Vans shoes for a chance to win money for art education at their schools.

Th is year, a record of 3,000 schools participated in the competition, which culmi-nated June 9 at Industria Superstudios in New York City, where a panel of celeb-rity judges (actress Victoria

Justice, celebrity baker Amirah Kassem, musician Bea Miller, artist and author Dallas Clay-ton and Vans professional surfer Joel Tudor) crowned Carlsbad the winning school.

Th e Carlsbad High Students won a $50,000 donation for the school’s art department. Th ey also won two secondary com-petitions, which earned them additional donations totaling $25,000. In one competition they had to design a skateboard with an anti-smoking theme, while in the other they won for representing the best local fl avor.

Th e winning design could also be sold in select Vans retail stores, as well as online.

“Year after year, Vans Custom Culture surpasses our

wildest expectations, from the level of high school participa-tion nationwide to the student creativity we see in all of the designs that come through as part of the competition,” said Kevin Bailey, VF Action Sports Coalition and Vans president. “With arts educa-tion budgets continuing to suff er across the nation, Vans is thrilled to provide a plat-form to help talented youth fi nd their creative voice and express themselves through art and design. Vans hopes that Custom Culture will inspire others to take up the cause of underfunding of public school arts education and further pro-vide opportunities for creative expression.”


Summer is in full swing in the village and the Carlsbad Village Association has put together three great events to help you and your family enjoy the very best of what Carlsbad has to offer.

The third Annual Flicks at the Fountain summer outdoor movie series is well underway. Every Thursday evening through Aug. 27, we transform the parking lot behind the prominent fountain on the corner of State Street and Grand Avenue into a free movie theater. We kicked off this sum-mer’s series with Hook, starring the late Robin Williams, to the delight of nearly 200 people.

Complete with a giant inflat-able movie screen and an amazing sound system, the family-friendly movies come alive as the night sky darkens.

Simply bring a low back chair, a cozy blanket, and movie snacks, and we will do the rest. Local vil-lage merchants such as Paradise Pizza and Linda’s Yogurt and Deli will be on site to take dinner orders and will deliver right to your spot!

August movies include: The Incredibles (Aug. 6); Wizard of Oz (Aug. 13); McFarland USA (Aug. 20); and Jumanji (Aug. 27). Seating starts at 6 p.m. and movies begin just after dusk, around 8:05 p.m.

The 17th annual Art in the Vil-lage, always held on the second Sunday in August, will transform State Street and Grand Avenue, in the heart of the village, into a one-day, open air art gallery.

On Sunday, Aug. 9, more than

100 local and regional artists will have their artwork on display, show-casing everything from oil paint-ings, watercolors, photographs, mixed media, new media, classical and contemporary sculptures, jew-elry making and much more.

Starting at 9 a.m., attendees can browse exhibits and listen to live music while strolling the streets of their lovely village.

Friday Night Live continues throughout the month of August to make your evenings in the village

much more enjoyable.Every Friday night, from 7-9

p.m., local musicians perform on the corners of Carlsbad Village Drive and State Street (outside of the Carlsbad Chocolate Bar) and State Street and Grand Avenue (outside Viz Art Ink). Ranging from indie pop to classical to coun-try western, this “busker” style of music is the perfect warm-up for dinner in the village or a great way to relax after a fabulous meal.

Come enjoy your village this summer like never before! For more information on any Carlsbad Village Association summer programs, visit our event page, which can be found at www.carlsbad-village.com.

Davis is the owner of Coolest Shoes of California and program manager for the Carlsbad Village Association. For village-related inquiries email her at [email protected]

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City’s water recycling system expansion helps economyAfter emerging from a five-year

drought in the early 1990s, the City of Carlsbad realized it had little con-trol of its water future. Carlsbad and San Diego County were at the end of a long water pipeline that served much of Southern California, and unless the city did something differ-ent, even radical, a string of outside water agencies had a profound say over the city’s drinking water supply.

That drought was a big wakeup call, and Carlsbad’s response was to explore new water sources that would make the city more self-sufficient during times of drought.

City officials saw a reliable water supply as an important factor in preserving Carlsbad residents’ high quality of life, and in attracting and retaining thriving businesses, espe-cially those that depend on water in their manufacturing or cleaning processes.

As a result the city has developed one of the most robust water recycling systems in the county. Last month the City Council, acting as the board of the Carlsbad Municipal Water Dis-trict, awarded a $7.3 million contract

to CDM Constructors to design and construct the expansion of the Carls-bad Water Recycling Facility.

This expansion program will increase the capacity of the Carls-bad Water Recycling Facility by 75 percent, so it can treat and recycle 7 million gallons a day. It currently treats up to 4 million gallons a day. The expansion program also includes adding 18 miles of new pipe to the existing 79-mile recycled water dis-tribution system, and building a new 1.5 million gallon reservoir.

When this expansion phase is completed in 2020, about one of every four gallons of water used by

Carlsbad customers will be recycled.The City of Carlsbad also played

a significant part in the development of a genuinely drought-proof supply of water — desalinated ocean water. If you’ve driven along Carlsbad Bou-levard and peered onto the grounds of the Encina Power Station, you’ve probably seen construction activity.

And if you work near the Carlsbad Research Center, you’ve probably had to cope with traffic delays as con-struction crews dug up the roadways to lay new pipe. This work is part of the Carlsbad Desalination Project, which, when completed, will be the largest ocean water desalination plant in the Western Hemisphere.

This $1 billion plant is being devel-oped by Poseidon Water through an agreement with the San Diego County Water Authority. When completed the plant is expected to provide as much as 50 million gallons of drinking water a day to businesses and residents throughout the county via the County Water Authority’s distribution system.

Poseidon has said that the plant may begin delivering water from this new source as early as Sep-tember — which is not a moment too soon, considering that state restrictions have required Carls-bad to reduce consumption by 28 percent. Desalinated ocean water will provide a major new drought-proof supply that will meet about 7 percent of the county’s water demands in 2020.

Poseidon is developing the plant through an agreement with the San Diego County Water Authority, but for many years the City of Carlsbad was the lead public agency that kept the project alive.

City officials, and in particular the late Mayor Bud Lewis, were committed to exploring desalinated ocean water as a possible new source, and the city approved the project’s environmental impact report in 2005. As a result, Carlsbad and San Diego County will soon have a new, independent water supply that is unencumbered by drought restrictions.

Each gallon of recycled water that is used to irrigate parks, golf courses, street medians, freeway landscaping, and even The Flower Fields saves a gallon of drinking water.

And each gallon of desalinated ocean water that enters the region’s drinking water supply is one less gallon that comes from Northern California or the Colorado River, easing pressure on the state’s hard-pressed water supply.

Conservation will always play an important role in managing our drinking water supply, but the city’s development of a water recycling program and desalinated ocean water is a long-term strategy that helps maintain our local economy and quality of life.

CHRISTINA VINCENT

CITYNEWS

Economic Development Manager CITY OF CARLSBAD

The Flicks at the Fountain summer outdoor movie series just kicked off its third year. It takes place Thursday evenings through Aug. 27.

Enjoy summer to the fullest at the Village

CHRISTINE DAVIS

VILLAGEBEAT

Program ManagerCARLSBAD VILLAGE ASSOCIATION

The City of Carlsbad is spending $7.3 million to increase the capacity of the Carlsbad Water Recycling Facility by 75 percent.

CARLSBAD BUSINESS JOURNAL AUGUST | 7

Dr. Steve Blumberg and his wife, Wendy, wanted to see life differently in the coming years. That’s why they moved to La Costa Glen — to live without worries about their house, their yard, or even their long-term care. With access to care included and a repayable entrance fee, they knew they were getting the most value for their retirement, but Steve and Wendy never expected to enjoy every day so much more.

Call 1-800-821-7029 today to request your free comparison chart, and see how much more you’ll get out of life at La Costa Glen.

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Five tips for staying safe and active in the sunSan Diego is the ideal spot for

all kinds of sports and activities in and out of the water. While stay-ing active is great for your health, it’s important to understand the dangers of overdoing it in the heat. Overexertion, exercising in weather you’re not accustomed to navigating and dehydration set up the perfect storm for heat-related illnesses such as heat exhaustion or heatstroke.

Keep your fun in the sun safe with these tips to protect yourself and your family.

1 Stay hydrated

It’s OK to work out in hot, humid weather—and even to push yourself a bit—if you are smart about it. Th at starts with being well hydrated. Physi-ologically, proper hydration can help your body adapt to the heat and keep you protected from heat stress.

Drink plenty of fl uid before, during and after exercise. Drink-ing a cool beverage will help cool your body as well, especially your core. Avoid ice-cold drinks, which can cause stomach cramps. If you are on a fl uid-restricted diet or take diuretics, consult with your doctor before increasing fl uids, especially if you are over 65.

2 Choose the best � uids for your activity

As a general rule, if you are exercising for less than an hour, water is probably as good as anything else for both hydra-tion and performance. If your activity stretches beyond an hour, there is some evidence that

sports rehydration drinks may be a better option. Th ese drinks provide both carbohydrates and electrolytes, which can aid in fl uid absorption and help your performance.

Be aware that drinking too much water can actually lower your blood sodium levels, which can be dangerous. Th ough this is uncommon, if you are drink-ing a lot of water and sweating heavily, consider switching to a sports drink to help maintain your electrolytes.

Avoid caff einated beverages, which will not hydrate you as well as those without caff eine.

3 Protect yourself from the sun.

Use plenty of sunscreen when you are exercising outdoors to protect your skin and avoid sunburn, which can increase your skin temperature. Reap-ply sunscreen often, especially if you are sweating or in the water. If possible, wear a hat to keep your head cool. Keeping the sun off of your face can also help you feel cooler.

Plan outdoor activities in

the early morning or evening, avoiding the hottest times of day. On very hot days, con-sider exercising indoors in an air-conditioned environment.

If you have diffi culty breath-ing, feel lightheaded or nause-ated, develop a headache or feel your heart pounding, fi nd a cool area, rehydrate and rest.

4Know the warning signs of heat-related illness.

Two of the most common heat-related problems are heat stroke and heat exhaustion.

Heat exhaustion occurs when the body loses signifi cant amounts of water and sweat. Symptoms may include heavy sweating, muscle cramps, weak-ness or dizziness, headache, fatigue and nausea or vomiting. If any of these occur, get the person out of the sun and into a cool environment, and rehydrate with a cool beverage. If symptoms per-sist, seek medical care.

Heat stroke is much more serious and results when your body cannot control its rising temperature. It can come on very suddenly and may cause death or

organ damage without immedi-ate medical attention. Heat stroke symptoms may include body temperature above 104°F, dizziness, confusion, rapid pulse, and loss of consciousness. If heat stroke occurs, the fi rst step—even before calling 911— is to lower the person’s body temperature as quickly as possible. Put the person in an ice bath if available, or place ice packs or cold, wet towels around the body. Th en call 911 and try to keep the person cool until help arrives.

5 Pay special attention to children.

Be especially careful when your children are outdoors in the heat. Children’s bodies aren’t as adept at regulating temperature as adults, and kids may be so engrossed in their activities that they don’t realize they are becom-ing overheated. Follow the same recommendations for hydration and staying cool as with adults, and keep a close eye on them.

“To Your Health” is brought to you by the physicians and staff of Scripps. For more information or to make an appointment, please visit www.scripps.org/CBJ or call 858-348-4210.

JOHN DAWKINS, MD

TO YOURHEALTH

Family Practice/Sports Medicine PhysicianSCRIPPS HEALTH Scripps Memorial Hospital will preview art

at the MAKE building, 5600 Avenida Encinas.

Scripps will preview artwork in Carlsbad

Art enthusiasts and supporters of Scripps Memorial Hospital Encinitas are being invited to preview art work that will be featured at the family waiting areas and corridors at the hospi-tal’s Leichtag Foundation Critical Care Pavilion, and to meet the artists selected to complete each piece and sponsor their work

Th e “Healing Arts Collection at Scripps Encinitas” event will be held from 5 p.m. to 8 p.m. Th ursday, Aug. 27, at the MAKE build-ing, (formerly the Floral Trade Center) 5600 Avenida Encinas.

Th e collection — 29 original installations consisting of paintings, mosaics, carvings and sculptures— will showcase images of nature and serenity that are refl ective of North San Diego County.

By sponsoring a signature piece in the Heal-ing Arts Collection, donors will allow Scripps Encinitas to add new, inspiring art work and support its expansion eff orts. Sponsorship for each art work begins at $25,000.

Research has shown that art in a hospital environment can help reduce stress, pain and anxiety, improve the work day for health care providers and make the entire health care expe-rience a better one for patients and caregivers.

RSVP is required. Visit: www.scrippshealin-garts.com/rsvp.

For more information contact the Scripps Health Foundation at 760-633-7772


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Tips to easily comply with ‘Zero Waste’ regulations

California is on a mission towards ‘Zero Waste’ and the City of Carlsbad is doing its part to help the state reach its goal of diverting 75 percent of waste from landfi lls. As the environmental services pro-vider for the City of Carlsbad, Waste Management is work-ing with the City to bring all Carlsbad businesses in compli-ance with the City’s recycling requirement and into compliance with Gov. Brown’s legislation, Assembly Bill 341 which requires businesses that generate four yards or more per week of solid waste and multi-family complexes with fi ve units or more to have a recycling program in place. Here are some tips for meeting the mandates of the law.

Compliance with AB 341 is easy By implementing a recycling program in your

offi ce, you can signifi cantly reduce the amount of waste you throw out, comply with the City’s recycling requirement, and possibly lower your monthly service rate.

Whether you have an existing recycling pro-gram or starting from scratch-here are some quick and easy tips:

APPOINT AN OFFICE CHAMPIONIdentify someone who will take own-

ership of managing your recycling program and coordinate employee participation.

REQUEST A FREE SITE ASSESSMENTA Waste Management recycling coordinator

will conduct a comprehensive site assessment to determine ways you can reduce waste and increase recycling. Th e assessment also includes determining appropri-ate levels of service that best suit your needs, as well as free staff training to sustain the program. Call to set up your site assessment at 760-754-4149.

RECYCLEPlace a desk-side recycling con-

tainer (an empty copier paper carton will suffi ce) at every desk. Collect paper, bottles, cans, and cardboard/paperboard from all your employees.

Recycle old printer car-tridges using mail-back containers from the supplier.

REDUCEThink before print-

ing a document. E-mail information to co-workers instead of using a hard copy. By reducing the amount of material going

into your trash bins and increasing the level of recycling, you will have immediate impact on your monthly trash rate.

REUSEEncourage employees to re-use. Use paper

already printed on one side for notes or printing drafts on the other. Bring your lunch to work in reusable containers. Drink coff ee out of mugs or bring a travel mug with you to the coff ee shop.

ROT (COMPOST)Organics comprise nearly one-third of the

materials found in the trash. Starting a food scraps program helps eliminate food from the trash and contributes to the creation of compost helping to conserve natural resources.

GREEN THE OFFICE

SINGLE STREAM RECYCLING

GREEN THE OFFICEACCEPTABLE RECYCLING ITEMS

Paper

NO GREEN WASTE OR FOOD SOILED WASTE ACCEPTED

PUBLICSAFETY

Community & Municipal Relations ManagerWASTE MANAGEMENT

SUSTAINABILTY

LORI SOMERS

Waste Management’s Green the Offi ce program provides the basic tools you need in order to get your of� ce recycling program off and running. WM provides a step-by-step program outline, pdfs you can turn into � yers, posters, magnets and stickers (see example below), and sustainability tips. You provide the waste and recycling containers. You may download materials by visiting http://northcounty.wm.com.

The City of Carlsbad has made yard signs for businesses and residents to highlight their water conservation efforts.

City of Carlsbad steps up conservation effortsTh e City of Carlsbad has

launched a water conser-vation campaign to raise awareness of new water use rules and encourage greater conservation.

As part of the campaign, the City of Carlsbad is making yard signs available for residents and business owners who want to high-light their water conserva-tion eff orts. Th e signs can be picked up at the following locations:

• City of Carlsbad Senior Center799 Pine Ave.

• City of Carlsbad Faraday Administration Center1635 Faraday Ave.

• Georgina Cole Library1250 Carlsbad Village Drive

Th e water district is also promoting awareness of tools and resources, includ-ing rebates, free home water use checkups, water wise landscaping seminars and

discounts on low water use plants. District staff are call-ing the largest water users each month to identify ways they can save and utilizing addi-tional staff to respond to water use complaints.

Gov. Jerry Brown has ordered a statewide 25 percent reduction of drinkable urban water use through February 2016. Each city has its own conservation targets set by the state. Th e Carlsbad Municipal Water District must reduce consumption by 28 percent.


Your Business Deserves the Same Respect You Give Your Customers.At Edward Jones, you’ll get more than respect. We can help your business gain a financial advantage. Together, we can design an individual program for your business, with the kinds of tools and options you’ll really use, such as:

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*More information about the Insured Bank Deposit Program, including the program disclosure, is available from your financial advisor or at www.edwardjones.com/bankdeposit.

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Business Opportunities ‘Serving Buyers & Sellers for 31 years’

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Artsplash ready to deliver a ‘September to Remember’Th e 13th annual ArtSplash

Chalk Art and Entertainment Festival will dive onto Armada Drive in Carlsbad from 10 a.m. to 6 p.m. on Saturday, Sept. 26 and from 10 a.m. to 5 p.m. on Sunday, Sept. 27.

Event-goers can enjoy free admission (and free parking) to a colorful weekend of non-stop arts, music, entertainment and food, with the picturesque Pacifi c Ocean as a backdrop.

Th e City of Carlsbad is once again title sponsor. Sev-eral Carlsbad Chamber of Commerce businesses artfully display their support by spon-soring chalk art squares and contributing both monetary and in-kind donations.

“We intend to live up to our

2015 theme of ‘A September to Remember’ by keeping things fresh and also bringing back acclaimed favorites,” said ArtSplash Co-Founder and Chairwoman Joni Miringoff .

New features this year include the magical 3D chalk art of internationally renowned Tracy Lee Stum and madcap antics of Fern Street Circus, which will team with ArtSplash Co-Founder Ron Juncal and others to lead an interactive community parade that will spring up organically throughout the event.

ArtSplash’s perennial big draw is museum-quality chalk paintings created by profes-sional artists that come to life on the pavement as visitors marvel,

plus family chalk squares that let children’s creativity soar.

Also returning are fan faves such as sand sculpture by world-famous Gerry Kirk, popular groups such as Vista Buddhist Temple Shokenji Taiko Drummers kicking off the event and Euphoria Brass Band taking its New Orleans brand of music to the street, fi ne art vendors, a mash-up of speed painting and music, drought-tolerant “smarty plants” in unique, artist-embellished containers and surprises to come.

Event proceeds benefi t arts and music programs in North County schools.

To date, ArtSplash has contributed approximately

$60,000 to a diverse group of K-12 programs across six school districts.

During school year 2014-15, grants funded 14 innova-tive and enriching programs, including several at Carlsbad schools.

In addition to putting the grant money to great use, teachers from schools such as Valley Middle and Sage Creek High bring their students to ArtSplash to create a project.

Miringoff says, “We thank all the educators for inspiring their students to soar and succeed. Th eir eff orts enable ArtSplash to fulfi ll its mission as a community celebration for arts education.”

For more information visit www.carlsbadartsplash.org

Chalk art creations are the main attraction of the Artsplash Chalk Art and Entertainment Festival, happening Sept. 26-27 in Carlsbad.


Whether you are contem-plating the purchase or the sale of a commercial real estate property, there are many dif-ferent issues that you should consider before you open/close escrow or waive contingencies. In an ideal situation, you will retain a real estate attorney from the outset of the negotia-tions to highlight some of these important issues, and to guide you throughout the process.

In addition to communicat-ing with the various parties involved (e.g., lenders, brokers, city offi cials), your review of

the transaction should include:

• Negotiation and drafting of the Purchase and Sale Agreements. Each party has diff erent needs and wants in a purchase trans-action. At the outset of the transaction, it is important to ensure your specifi c desires, time requirements, and options are protected. Termination of a purchase agreement may be very diffi cult and costly if rights are not protected and discussed early on.

• Review leases or contracts aff ecting the property. Especially important in commercial transactions, the leases and contracts aff ecting the property will impact the cash fl ow, use restrictions and future options for the property.

• Negotiate and advise on fi nancing structures. Financing structures and loan documents can be just as complex as the rest of the transaction. Not all loan documents are

“take-it-or-leave-it” docu-ments; borrowers are able to negotiate the documents and deal terms. Whether the seller facing pre-pay-ment penalties or the buyer negotiating acquisition fi nancing terms, under-standing and negotiating the loan documents is key.

• Examine and resolve title and survey issues. A detailed read of the title report and documents together with a survey of the property, will reveal additional restrictions, reg-ulations, encroachments, and easements aff ecting the property. Understand-ing each of these issues will help buyers under-stand their options and liabilities relating to the property and potential future development.

• Prepare confi dentiality agreements, indemni-fi cation agreements, assignments, and other

closing documents. Most escrow transac-tions include numerous additional agreements. Whether the goal is to protect confi dential infor-mation, assign liability in the event of a lawsuit regarding the property, or simply ensuring the escrow is closed properly and timely, an attorney can assist in protecting the buyer or the seller in a transaction.

• Obtain zoning and other

entitlements. Properties must comply with specifi c zoning and use require-ments. If a property is not in compliance with the cur-rent zoning or use restric-tions, the parties need to understand why and the repercussions of the non-compliance. Alternatively, if there are plans to redevelop property to another use,

that use or development may require the buyer to obtain zoning, use, or map-ping entitlements.

• Ensure party compliance with escrow requirements. It seems simple that the parties would comply with escrow requirements, but for various reasons, some parties simply do not provide information or documentation when needed. Having someone on your side to ensure compliance and to protect your rights will assist in a completed transaction.

Reliance on trusted advisors, including an experienced real estate attorney, will help ensure your particular rights and needs are protected throughout the process.

Bedell can be reached at abedell@loftinfi rm.com

DRE# 01394870

760.438.0800 | www.LUNDTEAM.com760.438.0800 | www.LUNDTEAM.com

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Things to consider when buying, selling commercial real estateCOMMERCIALREAL ESTATE

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SDCCU among top credit unions

San Diego County Credit Union has been ranked 33rd in the 2015 edition of the Top 200 Healthiest Credit Unions in America accord-ing to DepositAccounts.com. Th e list features 6,655 credit unions throughout the country. Each is graded on a number of factors, including capitalization, deposit growth, and loan to reserve ratios, in order to determine a compre-hensive health score.

SDCCU received an ‘A+’ health score, levied by A+ grades on the Texas Ratio, Deposit Growth and Capital-ization. In March, for example, the credit union had $12.33 million in non-current loans and owned real-estate with $971.63 million in equity.

Golf Tourney will benefi t Tri-City Medicalʼs moms and babies

The Tri-City Hospital Foundation will be holding a charity golf tournament on Sept. 21 at the Shadowridge Golf Club to raise money to support the expansion and renovation of Tri-City Medi-cal Center’s neonatal inten-sive care unit and enhanced Women and Infant Services

Amateur and expert golf-ers alike can participate in the tournament, starting at a donation of $350 per player or $1,200 for a foursome. For local businesses looking to get involved with the community, sponsorships are also available at all levels.

Th e NICU is the only criti-cal care facility of its kind in North County. It provides care for 600 babies each

year, with nearly 3,000 local families delivering at Tri-City annually. Plans are already well underway for the upgrades, which are scheduled to wrap in summer 2016. Upon comple-tion, Tri-City Medical Center will have more space and equipment to provide high-quality care to local mothers and babies in a soothing and comfortable space. Upgrades to the NICU include techno-logical developments and the addition of private rooms so mothers can bond with their loved ones and little ones with a feeling of home.

To learn more about the Foundation or to sing up for the tournament, visit TriCi-tyHospitalFoundation.org or call (760) 940-3370.


Every race requires the right training.

Be in it to win it.

CANDIDATE ACADEMY

Four-session academy will prepare participants to:

❏ Develop a platform

❏ Set up a campaign team

❏ Develop a message

❏ Secure endorsements

❏ Identify important regional issues

The Carlsbad Chamber of Commerce Candidate Academy will educate, inform and prepare potential candidates on the realities of running for and serving in public of� ce. This nonpartisan seminar series will provide a wealth of training and resources and allow participants to interact with business and civic leaders.

Have you ever wanted to run for office but didn’t know how to start? We’ll show you the way.

Catherine Blakespear

Encinitas Deputy Mayor

For application materials contact Bev Jorgensen at [email protected]

Francine Busby

San Diego County Democratic Party

Chairwoman

Matt Hall

Carlsbad Mayor

Tony Kvaric

Republican Party of San Diego

Chairman

Carol Skiljan

Encinitas Unifi ed School District

Board President

Michael Vu

San Diego County Registrar

Speakers include:

....And more

Schedule (all sessions are from 4-6:30 p.m.)

Session #1 Oct. 8 Developing the passion

Session #2 Oct. 15Nuts & Bolts

Session #3 Oct. 22 Messaging, Marketing and the Media

Session #4 Oct. 29 Today’s Challenges

and Tomorrow’s Opportunities - Issues you should know

The academy will be held at the Carlsbad Chamber of Commerce

5934 Priestly Drive, Carlsbad, CA 92008


Alexeev said that two weeks before she was invited to apply for the scholarship, she and her husband discussed the possibility of her enrolling in a management program or going back to school.

“I told him, ‘Ok. I’ve grown my business as much as I can grow it at this time. I need tools to grow it further,’” said Alexeev. “I could still grow my business, but it wasn’t growing exponentially and I had used the tools that I knew — I just needed new ones.”

Beltran Lupi, for his part, said he was fi nding it chal-lenging to get a constant fl ow of sales, and he needed help growing his customer base to help him move from a home-based to a front door company.

“Growth has been small, and thank God that my business and my customer base contin-ues to grow, but it has not been easy,” he said. “Th e promotional items market is tough.”

Th rough the scholarship, Alexeev and Beltran Lupi participated in Sandler’s Presi-dent’s Club, a 48-week profes-sional development program that teaches and reinforces advanced sales strategies and tactics that enable sales pro-fessionals in a wide variety of industries — both selling tan-gible products and intangible services — to sell more and sell more easily.

“What SGA off ered was essentially an MBA in sales,” said Rob Swette. “Often,

business owners are so busy running day-to-day opera-tions, they lack the sales skills necessary to take their busi-ness to the next level. Build-ing a business takes constant prospecting, networking, planning and accountability.”

Beltran Lupi and Alexeev participated in exercises, including role-playing and specialized training to refi ne their sales development plan and practiced advanced sales strategies and techniques to help develop their skills.

Th e small group sessions included other President’s Club members from other industries, which allowed everyone to learn from their

collected experience.“One of the biggest benefi ts

is that Sandler is an estab-lished process that you can replicate and if you use it, you can have more success in clos-ing a deal,” Beltran Lupi said. “Another advantage is having other people in the class to share their experience. It is important to see what other people face in their day-to-day lives of running a business.”

Alexeev said the training allowed her to take inven-tory of how she conducted her business and forced her to examine her operations from a more well-rounded perspective.

“It made me evaluate my

process and ask: am I doing things right, or am I doing things wrong or should I tweak something?” she said. “It was nice because it reaf-fi rmed some of the things I was doing right and it high-lighted some of the things I could defi nitely improve on or some of the things I wasn’t doing at all.”

Alexeev added that one of the most important things she learned came from discus-sions centered around diff er-ent personality styles and how to do businesses with diff erent types of people.

For example, she noted, some people want direct answers to their questions up front so they can make a quick decision, while others need more hand-holding through the process to develop trust.

“Before, my approach was more ‘one size fi ts all’ and I would walk them through my process,” Alexeev said. “I can still do that, but I can tweak my approach depending on the personality.”

Beltran Lupi said that par-ticipants also spent time look-ing at their own personalities and learning how to adapt them to fi t into a more eff ec-tive style.

“I am more reserved and don’t tend to call people to look for clients,” he said. “Th ey recommended that it’s very important to set up time to make calls ... Even if you don’t like it, you have to adapt. Th at is something I have been working on.”

Teri Swette said both schol-arship recipients were excellent students, and they were both off ered a lifetime membership to the President’s Club.

“Ryan and Fernando were absolute ‘10s’ and I am con-fi dent we have given them the tools necessary to grow and build their businesses,” she said.

Alexeev said the training has already helped close more deals.

“I have been getting more complicated cases and I can close those deals and close them a lot quicker than I used to,” she said. “I think that really, it’s more training than luck.”

She will soon be able to apply these techniques in a new setting — Alexeev recently formed a partnership with fellow attorneys Eric Hanscom and Ian McDan-iel. Hanscom Alexeev & McDaniel LLP will provide services in corporations, secu-rities, mergers and acquisi-tions, formations, general counsel business law, litiga-tion, intellectual property; estate planning; trust admin-istration; and immigration.

Th ose who have confi rmed their participation in the academy’s programs include Encinitas Deputy Mayor Catherine Blakespear; San Diego County Democratic Party Chairwoman Francine Busby; Peter Callstrom, president and CEO of the San Diego Workforce Part-nership; Gary Gallegos, the executive director of the San Diego Association of Govern-ments (SANDAG); Carlsbad Mayor Matt Hall; Republican Party of San Diego Chairman

Tony Kvaric; Encinitas Uni-fi ed School District Board President Carol Skiljan; and San Diego Registrar of Voters Michael Vu.

Sessions will take place from 4-6:30 p.m. at the Carlsbad Chamber of Com-merce 5934 Priestly Drive.

The topics will be:

Oct. 8: Developing the passion

Oct. 15: Nuts & Bolts

Oct. 22: Messaging, Market-ing and the Media

Oct. 29 : Today’s Challenges and Tomorrow’s Opportunities - Issues you should know

Th e academy will allow participants to determine whether they understand the commitment it takes to run for elected offi ce and outline tips on how to navigate the campaign trail from those who have had fi rst-hand experience.

Enrollment in the academy will be limited. Applications materials can be obtained by e-mailing [email protected] or calling the Chamber at 760-931-8400.

Th e cost of participation will be $149 for all four sessions.

› CANDIDATEContinued from Page 1

› TRAININGContinued from Page 1

MEET THE 2015-16 SANDLER SCHOLARSHIP RECIPIENTS

Rob and Teri Swette said the scholarship program they offered to Carlsbad Chamber members Ryan Alexeev and Fernando Beltran Lupi was so successful, they wanted to continue the program for another year.

After reviewing applications and conducting interviews, they have selected Lupe Hairston of Freedom Window Cleaning and Nancy McMonigal of Locus Media as the recipients for the next round of scholarships.

We look forward to sharing their success stories in future issues of the Carlsbad Business Journal.

MCMONIGAL HAIRSTON

La Costa film festival returns for third year

For the third year in a row, a little bit of Hollywood magic is descending upon the Omni La Costa Resort & Spa and surrounding areas during the La Costa Film Festival, taking place at the iconic resort Sept. 10-13, the fi rst Th ursday after Labor Day.

Last year, the festival grew by 30 percent.

Nearly 4,500 fi lm fans enjoyed the 43 fi lms that the festival brought to town, many of them with a focus on sports narratives.

Th e sports theme was so successful, organizer La Costa Dreams Inc. has brought it back for 2015.

Th e fi lm festival’s purpose this year also remains the same — to create a greater appreciation of the arts, highlight local businesses and support economic and community development in fi lm as well as in the tour-ism and hospitality industry for Carlsbad and San Diego North County.

While a lineup for this year’s fi lms has not been announced, the program-ming will include fi ctional fi lms, shorts (fi lms shorter than 40 minutes), documen-taries and a juried competi-tion of sports-related fi lms. Many of the programs include Q-and-A sessions with fi lm-makers, allowing for audience participation.

“We have been amazed to discover the abundance of tal-ented fi lm artists who live in our community,” said festival Co-Founder Mike Callahan.

Our challenge is to con-tinue to develop the festival as a resource and outlet for their art. We believe that will be achieved as we become recognized as a must attend true destination fi lm festival,”

he added.In addition to screenings,

the festival will provide free panels enabling fi lm enthu-siasts and fi lmmakers the opportunity to engage and learn from film industry experts, as well as a high school short fi lm competi-tion with a scholarship prize.

Outdoor screenings are held at the Omni La Costa Resort’s center court, with day and evening screenings at a nearby theatre and the Carlsbad Dove Library.

Last year the festival hon-ored Golden Globe winner Ed Harris and Oscar-nominated director and screenwriter Ron Shelton. In its fi rst year, the festival featured a visit from actor Andy Garcia.

For more information about the fi lm festival — and to fi nd out what movies will be screened and the list of special guests who will make an appearance — visit www.lacostafi lmfestival.org.

The La Costa Film Festival will be held Sept. 10-13 at the Omni La Costa Resort & Spa.

Last year, the La Costa Film Festival gave a special award to actor Ed Harris.


Recognizing the successes of those that make up the

heart of our chamber and the economy

as a whole: small business.

SMALL BUSINESS IS THE

KEYNOTE CONVERSATIONRalph Rubio Co-Founder | Rubio’s RestaurantsSpeaking about how he grew his small business from a single stand into a thriving restaurant with nearly 200 locations

AWARDS LUNCHEON

FRIDAY, OCT 2, 2015 11:00 a.m.SHERATON CARLSBAD RESORT & SPA5480 GRAND PACIFIC DRIVE

AWARDS CATEGORIESBOOTS IN BUSINESS

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Visit www.carlsbad.org for full category descriptions

NOMINATIONS OPENDEADLINE SEPTEMBER 4

Visit www.carlsbad.orgto apply online


In 2015 California State University San Marcos celebrates its 25th anniversary. Founded on the

principles of excellence and access, the University opened its doors at a temporary storefront location for

the first time in 1990 to 448 students.

Today CSUSM is home to nearly 13,000 students and boasts approximately 33,000 proud alumni who are

making an impact every day in the region and beyond.

Be a part of our celebration! As CSUSM continues its year-long celebration, the

community is invited to join in the festivities!

www.csusm.edu/25

Providing cutting-edge business strategies for entrepreneurs around the world

Never Stop LearningPeople often associate Back-to-School season with younger

students. Usually, back-to-school shopping is associated with looking for deals on new clothes or uniforms, pencils and paper and other school supplies.

But these days, that view is quickly evolving, as more people are returning to school to obtain new job skills or transition in their careers. Our regional education providers are adapting to those changes to meet the demands.

MiraCosta College, for example, recently opened its new Tech-nology Career Institute to train skilled workers for jobs in manufac-turing and biotechnology and machinists — a move made possible by a $2.75 million grant from the U.S. Department of Labor.

Meanwhile, Cal State University San Marcos, which is celebrating its 25th anniversary this year, is launching new programs in cyber-security and hospitality management, a response to feedback it has received from the business community and other stakeholders.

The truth is that whatever your educational aspirations are, either for yourself or for your children, there are many insititutions around that can help you attain your goals. Because it’s never too late or too early to learn more, this section is meant to give you a taste of what’s possible here in Carlsbad and the region.

Headquartered in Carlsbad, Buffini & Company is the largest real estate coaching and training company in North America. Founded by real estate expert and master motivator Brian Buffini, the company provides a unique and highly-effective lead generation system and comprehensive business coaching and training programs which have helped entrepreneurs in 37 coun-tries improve their business, increase net profit and enhance their quality of life.

Since its founding in 1996, Buffini & Company has impacted and improved the lives of thousands of small busi-ness owners with its proven work-life strategies. “Work by referral, live the good life” is a roadmap to a thriving business and unlimited life potential.

For more information about Buffini & Company, please visit www.buffiniandcompany.com.

EDUCATION SPOTLIGHT


Where senior managers become global leaders.THE EXECUTIVE MBA | SAN DIEGO

The USC Marshall School of Business EMBA program is now offered in Carlsbad at the Omni La Costa Resort in San Diego County. Classes meet every other week on Fridays and Saturdays and are taught exclusively by USC Marshall’s world-class faculty.

For more information, please visit marshall.usc.edu/emba.

In 2015 California State University San Marcos is marking its 25th anniversary. Founded on principles of academic access and excellence, CSUSM was the fi rst in a new era of public higher education. Today the University is home to nearly 13,000 students and boasts 35,000 proud alumni who are making an impact every day in the region and beyond.

“For 25 years there has been great synergy between our University and our region,” said CSUSM President Karen Haynes. “We have literally grown up together, coming of age as we have helped create and were fed by these businesses, organizations, schools, neighborhoods and cities. Now as we celebrate 25 years of regional impact, not only do we refl ect on our collective accomplishments but we are compelled to consider the future.”

As CSUSM continues its year-long celebration, the com-munity is invited to join in the festivities. For more infor-mation, visit www.csusm.ed/25.

MiraCosta College serves community and students through educationFor more than 80 years, Mira-

Costa College has served its com-munity and students by offering affordable programs, classes and degrees at different locations in North San Diego County.

Earlier this year, MiraCosta Col-lege opened the new Technology Career Institute (TCI) in Carlsbad where students are trained in skills needed to fi ll the growing demand for workers in numerous industries. These industries include high-tech manufacturing, maritime technol-ogy and biotech manufacturing. The new institute also expands the col-lege’s machinist certifi cate program and creates industry-recognized electronics engineering technician and robotics/automation certifi cate programs. For more information, visit miracosta.edu/instruction/communi-tyservices or call 760-795-6820.

The TCI also houses the San Diego North Small Business Development Center (North SBDC), which helps to improve and build the technical skills of small business owners. North SBDC also provides workshops and counsel-ing at no charge to small business owners. For more information, visit sandiegosmallbiz.com or call

760-795-8740.For students who have goals

of earning a certifi cate, associ-ate degree or transferring to a 4-year university, MiraCosta offers approximately 1,600 classes in 70 disciplines. The college has also expanded its online, Friday and weekend course offerings to meet increased student demand.

MiraCosta is now among only 15 of California’s 112 community col-leges selected to host a pilot bacca-laureate degree program. Beginning in 2017, MiraCosta College will offer a bachelor’s degree in biomanufac-turing, which will prepare students

for employment in the manufac-turing sector of the biotechnology industry, including biotherapeutics, diagnostics, supplies and services, and industrial products. Students who are accepted in MiraCosta Col-lege’s baccalaureate degree program will spend only an estimated $10,000 to obtain their degree.

MiraCosta College’s credit fall semester begins Monday, August 24. Classes cost only $46/unit. (Enrollment fees are waived for all concurrently enrolled high school students taking credit courses). To apply, visit miracosta.edu or call 760-795-6615.

CSUSM celebrates 25 years by looking to the future

Dr. Sunita ‘Sunny’ Cooke (center in purple), president and superinten-dent of MiraCosta College, visits a biotechnology class.


Dehesa CharDehesa Charter SchoolShaping the Future...One Student at a Time

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Coming to Carlsbad - Fall 2015For more information and to apply

Call 877.300.8299 or visit www.myelement.org

6797 Embarcadero Lane • Carlsbad, CA 92011

PARENT INFORMATION MEETINGS Green Dragon Tavern & Museum 6115 Paseo Del Norte, Carlsbad, CA 92011

6-7pm THURSDAY, AUGUST 6 THURSDAY, AUGUST 20

Things really get moving at our Carlsbad Unified campuses when the last student slings a backpack over his shoulder and heads to the beach, the last sweatshirt is retrieved from lost and found and the last teacher bids a fond fare-well for the summer.

That’s when the demolition teams, carpet layers, carpenters and asphalt trucks descend on the schools to fix things up for the students’ return in September.

This summer there is a proj-ect underway at nearly every school. After months of careful preparation by the Prop P Man-agement Team, site administra-tors, facilities, maintenance and operations, and purchasing, plans are implemented with precision...unless unexpected issues turn up when the dirt and concrete are turned over.

But our people are expert at finding solutions to the most challenging construction issues

Here is a glimpse into the Summer of 2015 construction plans at CUSD:

• The establishment of a perma-nent campus for Carlsbad Vil-lage Academy (CVA) at Valley Street and Chestnut Avenue is well underway. Most of the asphalt is gone and the foun-dations for the new adminis-tration building and counseling building have been poured. We are on track to have the buildings ready for the start of

school in September.

• At Carlsbad High School, the administration building improvements plans are in pro-cess, the Lancer Arena wres-tling practice facility is being converted to the weight room and the field turf replacement is moving along and should be ready for football practice.

• Both Aviara Oaks and Valley Middle Schools are being recarpeted.

• Buena Vista Elementary School is undergoing campus modernization, including upgrades to the multipurpose room and kitchen, which is more than 50 years old. Trees and concrete are being removed — It will be beauti-ful when school opens!

• Calavera Hills is getting a kindergarten shade structure, fencing and improvements to improve accessibility.

• Hope Elementary is being recarpeted, and the traffic flow through the kitchen

and serving area is being revamped.

• Jefferson Elementary is having its carpets replaced.

• Kelly Elementary is getting new asphalt in the play area and a new ramp to the swing set.

• Magnolia Elementaty is receiving a new repurposed restroom.

• Pacific Rim Elementary School is being recarpeted and a new shade structure will be in place soon.

Much thanks to our talented construction teams who work make this all happen for our kids.

The CUSD Proposition P Oversight Committee at Carlsbad High School. Pictured, from left are Gil Soto, Cheryl Gerhardt, Carmen Rene, Greg Dowell, Jon Walz, Kevin Thompson and Chairman Creg Corso (Chair).

Your tax dollars at work this summer

SUZETTE LOVELY, ED.D.

CARLSBADSCHOOL NEWS

Superintendent CARLSBAD UNIFIED SCHOOL DISTRICT

Executive training for busy professionals

Offered in two convenient loca-tions (at the Omni La Costa Resort & Spa and at the USC campus in Los Angeles), the Marshall Execu-tive MBA (EMBA) is a 21-month program designed for senior man-agers and seasoned professionals who plan to remain fully employed as they pursue their degree. The program’s thematic curriculum gets to the heart of real-world challenges faced by business executives every day, offering stu-dents a blend of theory and prac-tice that prepares them to excel as they advance their careers. Classes meet biweekly – Friday and Sat-urday from 8:50 am to 4:30 pm.; the program also includes a five-day international experience in the second year. A USC Marshall MBA provides graduates with lifetime membership in the USC Trojan Family and access to Marshall’s global alumni network – more than 80,000 strong.


The ocean has always been at the center of Greg and Janet Kent’s lives. That’s why when these avid swimmers and surfers learned about the impact storm-water pol-lution has on the ocean, they knew they had to do something. In 2000, the husband and wife team founded a business that manufactures small filters that can be retrofitted for drainage channels.

At first, the couple ran their business inside their home in Oceanside. In 2002, they decided to expand. On a whim, Greg walked into the North San Diego Small Busi-ness Development Center (SBDC), which ended up changing his life.

“We met with the direc-tor of North SBDC, Suder-shan Shunak, and told him about our business,” said Kent. “He was excited to help and literally drove my wife and me everywhere to find a bank that would give us a loan.”

The Kents ended up securing a $10,000 loan, which provided them with more freedom to research and create their own prod-ucts. Besides the loan, the

North SBDC also helped the couple manage their growing business through free Quickbooks, account-ing and business plans workshops.

By 2006, the company had an estimated annual gross of $375,000, which earned the company the award for Small Business of the Year in San Diego, Orange and Imperial coun-ties. A couple of years later, new federal clean-water regulations drove-up demand for their products.

Today, the company has a staff of more than 45 employees, has expanded its sales, and grosses $10.5 million annually.

“North SBDC staff’s input and expertise was

an important factor in our growth,” said Kent. “We will always be grateful.”

This is just one of the successful businesses the North SBDC has helped over the years.

Hosted by MiraCosta College, North SBDC opened in 1999 inside a former fast-food restau-rant in Oceanside.

Over the next 15 years, the North San Diego SBDC helped nearly 30,000 small businesses increase reve-nues by $137 million.

“We have a very simple

mission,” said Sudershan Shaunak, Director of the North SBDC. “Help improve and build the technical skills of small business owners so they can deliver a positive impact in the community.”

To meet this mission, North SBDC provides workshops and counsel-ing at no charge to small business owners.

Since its inception, the North SBDC has coun-seled 8,717 clients total-ing 49,017 hours; hosted 1,750 training events with 22,739 attendees; retained or created 2,583 jobs; raised $50 million in capital infusion; gener-ated $147 million in rev-enue increases and $40 million in government contracts; and helped in the creation of 331 new businesses.

In May 2015, the North SBDC relocated to MiraCosta College’s new Technology Career Insti-tute, located at 2075 Las Palmas Drive, Carlsbad, CA 92011.

For more informa-tion about their ser-vices, visit www.sandi-egosmallbiz.com or call 760-795-8740.

Small Business Development Center turns 15

DR. SUNITA (“SUNNY”) COOKE

HIGHERLEARNING

Superintendent/President MIRACOSTA COLLEGE

Is your child ready for school?

Do you wonder whether your child is ready for the chal-lenge of a new school year? If so, find out the answer to your question by signing them up for Sylvan Learning Cen-ter’s Back to School Academic Checkup. This assessment will let you know how your child compares to national norms.

It uncovers:• How your child does

on college and career readiness and other state standards in math, reading and language arts.

• Your child’s exact academic profile - from strengths to gaps and needs.

• Your child’s habits and atti-tudes towards school.

Sylvan Learning Center will find the best areas to target and set your child up for suc-cess this year. Contact Sylvan Learning Center in Encinitas at 760-942-5454.

The Small Business Development Center at MiraCosta College helped Greg Kent of Oceanside grow his water filtration company exponentially.


Is Your Child Ready for the New School Year?Find out with our Back to School Academic Checkup! This innovative assessment will let you know how your child compares to national norms.

Our Academic Checkup uncovers:

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• How your child does on college and career readiness and other statestandards in math, reading and language arts.

• Your child’s exact academic profile - from strengths to gaps andneeds.

• Your child’s habits and attitudes towards school.

Get your checkup today! We will find the best areas to target and setyour child up for success this year.

Is Your Child Ready for the New School Year?Find out with our Back to School Academic Checkup! This innovative assessment will let you know how your child compares to national norms.

Our Academic Checkup uncovers:

S T U D Y S K I L L S M A T H S A T / A C T P R E P W R I T I N G R E A D I N G H O M E W O R K H E L P

Sylvan’sBack to School

Academic Checkup is just

$49

Ideal for studentsin grades K – 12

Get a Back to School

SYLVANLEARNING.COM

Encinitas

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Suggested retail price is $195

• How your child does on college and career readiness and other statestandards in math, reading and language arts.

• Your child’s exact academic profile - from strengths to gaps andneeds.

• Your child’s habits and attitudes towards school.

Get your checkup today! We will find the best areas to target and setyour child up for success this year.

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Going above and beyond for quality public educationIt’s no secret: A qual-

ity education is the key to unlocking a more successful future for kids. Tax dollars alone, however, cannot pro-vide the quality of education Carlsbad students need and deserve.

California ranks 47th out of 50 states in per-pupil funding for public educa-tion. Even more surprising, of all 42 school districts in San Diego County, the Carls-bad Unified School District (CUSD) receives less funding per student than any other district in our region.

The Carlsbad Educa-tional Foundation (CEF) has stepped in to fill some

of that gap. CEF is a non-profit founded in 1983 to raise private support for CUSD schools. CEF has contributed more than $7 million to CUSD schools for music and science instruc-tion, science equipment and

consumables as well as inno-vative educational programs. CEF provides opportunities that would otherwise be impossible in our current school funding environment.

“Working together with the CUSD, parents and local

businesses, CEF’s invest-ments yield benefits for stu-dents that last a lifetime,” says Michelle Ginn, CEO of the Carlsbad Educational Foundation. “Often, having exposure to a wide variety of interests and programs helps define and refine the path students take once they enter college.”

Investing in our local public schools is not only vital to stu-dents, it makes Carlsbad a more desirable community in which to live and work. “When making the decision to relocate or buy a new home, people always look at the school system,” says Ginn. “We’re proud that our schools and the foundation are recognized as important assets to our community.”

CEF operates four earned income programs that cover our operating costs so 100 percent of all donations go to programs we fund, directly benefiting 11,000 Carlsbad kids.

Make a tax-deductible donation and join our cur-rent business partners to help make a difference in our community. Visit www.CarlsbadEd.org.

Quantum Learning — development that matters

Prompted only by one question—“What was your experience at SuperCamp?”—Lucy holds up a board that she broke through, with her goal written on one side and her barrier on the other. She looks straight into the camera and says “Watch out world, here I come.” She’s clearly confident and excited about her future. Isn’t that what we all want for our children?

Since 1982, Quantum Learning has inspired and empowered more than 100,000 educators and mil-lions of students worldwide. Talk to us and see how we can empower students and ignite teachers, call us at 800-527-5321 or visit QuantumLearning.com.

One Student. One Teacher. No Limits.Kids learn differently. Halstrom Academy recognized

this 30 years ago when it pioneered the One teacher to One student teaching model. Since then, Halstrom Academy has helped more than 16,000 students achieve their educational, personal and professional goals.

The academy, which has campuses in Carlsbad and San Diego, features education in grades 6-12 and offers open enrollment for students on a full-time or part-time basis. It is WASC Accredited, UC/CSU Certified and NCAA Approved

Visit www.Halstrom4U.com today.

Scholarship helps transform livesLocal students who wouldn’t otherwise have access

to tutoring are getting the help they need to suc-ceed in school thanks to Sylvan Learning Center, Encinitas and an anonymous donor.

A local Boys and Girls Club foundation administers a scholarship program that gives selected students in first through sixth grade free tutoring at the center for nine to 12 months. Students are often referred by their teach-ers, and their parents must go through a review process that looks at their financial and academic situations.

Students do not need to be Boys and Girls Club members to be accepted and spaces are currently available. Brandon Khieu, who purchased Sylvan in December, said he felt it was important to keep the 10-year-old program going.

“This program is wonderful. It helps children, espe-cially disadvantaged children, who can use the help to succeed in school,” Khieu said.

“Many parents have a hard time helping them keep up, especially parents with financial difficulties who have to work so much and who can’t help with their children’s homework,” he added.

Anyone interested in applying should contact Sylvan Learning Center at 760-942-5454.


MIRACOSTA COLLEGEHAS WHAT

YOU NEED

miracosta.edu760.757.2121

For high-school students:• Driver education & behind-

the-wheel training• PSAT/SAT prep courses• Summer Youth Academy• High school students pay no

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PRE-COLLEGE

For college students:• Degrees & certi� cates in

more than 70 disciplines• Great faculty &

small class sizes• Transfer admission

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IN COLLEGE

Grow your career:• Earn a credit certi� cate in a

career and technical � eld of your choice.

• Enroll in one of our manyshort-term, fee-based certi� cate programs at the Technology Career Center in Carlsbad.

CAREERPREPARATION

Fall 2015 semester startsAugust 21.

Spring 2016 semester startsJanuary 25.

Baxter the Robot at MiraCosta College’sTechnology Career Institue in Carlsbad


®

Talk to us and see how we can empower

students and ignite teachers, call us at

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Carlsbad Campus: 705 Palomar Airport Rd., Suite 350 San Diego Campus: 9988 Hibert Street, Suite 210

Halstrom_CarlsbadChamber_11957_Quarter_08XX15.indd 1 7/14/2015 5:13:43 PM

The California State Uni-versity system has been called the greatest jobs engine the state has ever known, and Cal State San Marcos takes that role to heart. Based on feedback from stakeholders in mul-tiple business and nonprofi t sectors, CSUSM is launching two new and innovative pro-grams in cybersecurity and hospitality management.

CybersecuritySan Diego is increasingly

seen nationally as a cyberse-curity cluster. A recent study highlighted that the region is home to more than 100 cyber companies which—along with the U.S. Navy’s Space and Naval Warfare System Command Center—employ about 6,600 workers. How-ever, within the fi eld there is a clear industry need for employees who are both technically profi cient and busi-ness savvy. Starting this fall, CSUSM will offer a fi rst-of-its-kind Professional Science Master’s in Cybersecurity.

A professional science master’s (PSM) is an inno-vative, new graduate degree designed to allow students to pursue advanced training in science or mathematics while simultaneously devel-oping workplace and busi-ness skills.

“Local companies have made it clear that there is

a skills gap, making it dif-fi cult to hire a workforce knowledgeable in both cybersecurity and business,” said Katherine Kantardjieff, dean of the College of Sci-ence and Mathematics (CSM). “Cyberattacks affect all industry sectors. CSUSM was approached by several industries including fi nan-cial, healthcare, telecom-munications and defense, requesting training for their existing personnel. We are very pleased that we could move quickly to offer this unique program and fulfi ll a signifi cant regional need for cybersecurity professionals.”

The program, designed for working adults with classes in the evening, can

be completed part-time in two years. Curriculum will be a blend of cybersecurity courses, business courses and a capstone semester-in-residence project includ-ing onsite experience in a company.

For more information visit: www.csusm.edu/go/cybersecurity

Hospitality and TourismHospitality is a global

industry but in the San Diego region, it’s almost a way of life. From the win-eries of Temecula to the beach resorts of San Diego, the region is the fi fth most popular travel destination in the United States. In fact, one in eight jobs in San Diego County is tourism related. As visitor demand to Southern California con-tinues to increase, the Col-lege of Business Administra-tion (CoBA) is proud to be launching a new hospital-ity management option in its Specialized Accelerated MBA (SAMBA) program.

The SAMBA is a unique “stackable” program con-sisting of three phases: the

foundation, the core and the specialization. The spe-cialization entails 12 units of advanced study in either business intelligence, inter-national business or, as of this fall, hospitality and tour-ism management.

“We initiated the new hospitality and tourism management option for our SAMBA program after meeting with a focus group of local industry experts and City of Carlsbad Mayor Matt Hall to discuss the growing need to educate hospitality employees in each functional area of the hospitality and tour-ism industry,” said Moham-mad Oskoorouchi, associ-ate dean and director of Graduate Programs. “With the local experts from Mar-riott, Omni La Costa Resort & Spa, LEGOLAND Califor-nia Resort, Welk Resorts, Grand Pacifi c Resort, Hilton and Sheraton, the College developed a professional certifi cate for entry- and mid-level managers who are already working in the hospitality fi eld.”

The one-year program is composed of three cer-tifi cates: foundations, core and specialization, and ends with a culminating experi-ence or internship. For more information on this program visit: www.csusm.edu/mba/samba

New CSUSM programs meet industry needs

DR. PATRICIA L. PRADO-OLMOS

HIGHERLEARNING

Vice President of Community EngagementCALIFORNIA STATE UNIVERSITY SAN MARCOS

A personalized learning environment

Element Education has been collaborating with families since 2001 to create personalized plans in which the learning environment and curriculum ex-tend beyond the walls of a classroom, the knowledge of a teacher, and the pages of a textbook to engage students in meaningful and challenging learning.

The Bluwater Crossing project is the fi rst to bring all three of our schools together at one location.

Dehesa Charter School will introduce Project Lead the Way, the nation’s leading K-12 STEM program.

Through a world-class curriculum, teacher training, and corporate and community partners, students in grades 7-12 will develop the skills necessary to succeed in our global economy.

My Element Montessori and Community Montes-sori Charter School look forward to creating a certifi ed nature play and learning place in which children will engage with diverse natural elements and habitats.

Did You Know? CUSD receives

less moneyper student

than all 43 publicschool districts

in San Diego county.

To help �ll the gap, theCarlsbad Educational

Foundation raises private support

to fund these programsin our schools.

How Can You Help?Become a

corporate partner and help us makea real difference

in our community!

100% of everydonation goes to

the programswe fund!

Get involved! Call Patty Johnson, Director of Development at

(760) 929-1555 or register at www.CarlsbadEd.org

15th AnnualCarlsbad Golf Classic

October 2, 2015

Pedal For A PurposeSPIN For Schools Event

March 2016

Mentor / Coach / Guest Speaker

Science Lab Equipment / Robotics Team / Musical Instruments

15th Annual Pedal For A Purpose

Sponsor an event or Register a team

Science Lab Equipment / Robotics Team / Musical Instruments

Sponsor an educational program

Mentor / Coach / Guest Speaker

Volunteer

You can help make this possible in our schools!

There are many waysyou can make a differencefor 11,000 Carlsbad kids!

C

M

Y

CM

MY

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CMY

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Chamber ad 7-2015.pdf 1 7/23/15 9:30 AM


L E G O L A N D C A L I F O R N I A R E S O R T1 L E G O L A N D D R I V E | C A R L S B A D , C A | 9 2 0 0 8

C A L L T H E C H A M B E R A T ( 7 6 0 ) 9 3 1 - 8 4 0 0 O R V I S I T W W W . C A R L S B A D . O R G

RESERVE YOUR SPACE TODAY

MAKE CONNECTIONS and meet face-to-face with hundreds of business prospects, decision-makers and 100+ exhibiting companies.

S H O W C A S I N G T H E A R E A ’ S B E S T B U S I N E S S E S

BUSINESSEXPO2015 TUESDAY SEPTEMBER 22 2-6:30 PM

P R E S E N T S

S P O N S O R E D B YADVANCED HEALTH CARE...FOR

LEGOLAND California Resort

San Diego Gas & Electric

Tri-City Medical Center

Baron Center, Inc.

Believe in Signs

Best-Rate Repair & Construction

California State University San Marcos

Cape Rey - Carlsbad, A Hilton Resort

Costco Wholesale

Dr. Bronner’s Magic Soaps

Fiscal Fitness dba. What A Relief

Fusion Factor Corporation

Geiger Law Offi ce

Got Your Back San Diego

Hatfi eld Creek Winery

Lawyer Referral & Information Service

of the SDCBA

Omni La Costa Resort & Spa

RAM Air Engineering

Sandy Entertainment/ Tap Snap

Servant Leadership Institute

The Miralle Agency - Farmers Insurance Group

Waste Management

AND MORE TO COME...

AN AWARD-WINNING, MONTHLY PUBLICATION OF THE CARLSBAD CHAMBER OF COMMERCEVOL. 32, NO. 7 AUGUST 2015

D IGES TMEMBER INSIDE

› First Friday› Sundowner› New Members

› Save the Date› Upcoming Events› On the Move

WHAT’S

Through page 26

‘MOXiE’ can make your next presentation a killerHow many business presen-tations have you heard? Of those, how many truly stand out? More than 33 million presentations are delivered each business day. Whether you are trying to sell a mes-sage, raise money or promote a service, presenters have a lot to gain or lose.

Whether you present in person, on the phone or over the web, how you deliver your message is as crucial as what you say.

Do you want to improve your presentations?

Th en get your tickets now for the next First Friday Breakfast, which will feature Fia Fasbinder, CEO of Th e MOXiE Institute and an executive speaker coach. Th e presentation is titled “Speak with MOXiE: How to Deliver a Killer Presentation.”

Th e First Friday Break-fast will take place from 7-9 a.m. on Friday, Sept. 4 at the Sheraton Carlsbad Resort & Spa, 5480 Grand Pacifi c

Drive in Carlsbad.Fasbinder will present a

fi ve-step method to speak with greater clarity and pur-pose to persuade listeners, face an audience with confi dence in your natural speaking abil-ity and conquer your fear and anxiety of public speaking. Find out how to create impact with body language and vocal delivery to give presentations that are convincing, compel-ling and memorable. Th is

presentation is designed for anyone who wants to sharpen their speaking skills and ensure that their message stands out!

DURING THE KEYNOTE, PARTICIPANTS WILL:• Learn performing arts

skills to achieve con� dence, energy and in� uence

• Understand theory and skills for delivering effective presentations

• Discover how to channel nervous energy into usable energy

• Produce compelling non-verbal communication

• Turn vocal delivery into a competitive advantage

• Practice ideas to deliver a powerful talk that in� uences audiences

With deep expertise in presentation skills, Fasbinder

has more than 15 years of experience in public speaking and degrees in theater and educa-tion from the nation’s top schools. Her p a s s i on a t e and unique approach to k e y n o t i n g utilizes theatrical techniques and performing arts skills as

well as practical, real world knowledge culled from coach-ing clients at TEDx, UCSD, Qualcomm, Intel and many other Fortune 500 companies.

First Friday Breakfast is the Chamber’s premiere network-ing and business promotional event, and one of the most regularly attended monthly programs. Th e cost is $32 for Chamber members who regis-ter before Aug. 28. Afterward, the preregistration cost is $55 and $60 at the door.

Prospective members must call the Carlsbad Chamber of Commerce at 760-931-8400 to register.

SEPTEMBER 4

FASBINDER

Calling all tide lifters! Nominations for Small Business awards now open

Th e Carlsbad Chamber of Commerce has opened the nomination period for the 2015 Small Business Awards Luncheon, which this year will have “Small Business is the Rising Tide” as its theme.

Th e Chamber created the small business awards — which will be held Friday, Oct. 2 at the Sheraton Carlsbad Resort and Spa — to recog-nize the accomplishments of its small-business owners. Th e awards celebrate the spirit of entrepreneurship and the fact that small business owners make up more than 99.7 per-cent of all employers in the country – and also more than 90 percent of our membership.

“Th e idea of the ‘rising tide lifting all boats,’ is often asso-ciated with President John F. Kennedy and his economic policy. In fact, his speech-writer, Ted Sorensen, fi rst noticed the phrase because it was a slogan of a regional chamber of commerce in New England,” said Toni Padron, executive vice president and Chief Operations Offi cer of the Carlsbad Chamber of Commerce. “We feel the theme really describes the very important contribution

of our small-sized businesses, both to the chamber and to the economy as a whole.”

Nominees must be com-panies with less than 100 employees. Th ey must also be members of the Carlsbad Chamber of Commerce in good standing. Self nomina-tions are strongly encouraged. An application form and instructions to apply are avail-able at the Carlsbad Cham-ber of Commerce website, www.carlsbad.org. Complete nominations must be turned in by noon on Sept. 4 .

AWARDS WILL BE GIVEN IN THE FOLLOWING CATEGORIES: Boots in BusinessGiven to a person who launched a successful business following honorable discharge from the military.

Community ImpactGiven to a business that has created a tangible and measurable impact to the community and integrated its charitable activities into its operations.

CornerstoneWill Recognize an exceptional ‘Eureka’ moment that led to the creation of a business.

E-commerce SuperstarWill recognize a business that has embraced e-commerce in unique, creative and groundbreaking ways that have

allowed it to � nd new sources of revenue and rede� ned the way it does business.

Serial EntrepreneurGiven to the person who has a track record of launching a series (three or more) of successful businesses.

Women-Owned BusinessGiven to the founder of a company whose primary founder and/or owner is a woman. This person must play an integral part in the operations of the business.

Workplace MVPThis award will be given to an employee whose contributions to the workplace are invaluable and who has demonstrated a commitment to the company’s vision that motivates others to step up their game.

Th e Small Business Awards Luncheon will feature a spe-cial keynote conversation with Ralph Rubio, the founder of Rubio’s, who will talk about how he grew his small business from a single stand into a thriv-ing restaurant with nearly 200 locations in Arizona, California, Colorado, Nevada and Utah. Tickets to the event are avail-able on the Chamber’s website.

Th is event is sponsored by NRG Energy, Inc.; Grand Pacifi c Resorts; Tri-City Med-ical Center; and Wells Fargo.

Employers face ‘corrective’ changes for new laws

Now that the economy appears to be on a slow mend, lawmakers have gotten busy adding to — and in some cases clarifying — employee rights. No sooner had Cali-fornia’s new sick leave law (the Health Workplaces / Healthy Families Act of 2014) taken eff ect on July 1, that the state legislature passed a bill to clar-ify and correct some glitches. AB 304 was signed by the Governor as “emergency” legislation, so it makes these changes immediately:

• Th e sick leave law as written covered employees who work in California for 30 or more days. Th e new bill clarifi es that this means 30 days for the same employer within a year of hire.

• In the original, each employee earned an hour of paid sick leave for every 30 hours worked, which sent many employers running to change their existing plans and was a challenge for payroll departments. Now, you can keep an older plan as long as employees end up with at least 8 hours of sick leave three months into a 12-month period, and have no less than 24 hours by the end of the ninth month. If the plan changes, the employer must go back to the accrual method or give employees three days (or 24 hours) at the beginning of each “year.”

• Employers who use PTO wondered if they had to

track sick leave separately because of the “reinstate-ment” provision in the law, but the new bill clarifi es that if you pay out the PTO on termination, there’s nothing to reinstate if the employee is rehired within a year.

• Employers who provide unlimited sick leave (yes, there are some), can just put “unlimited” on their pay stubs instead of a number.

• A confusing provision concerning pay rates was simplifi ed, but still requires a 90-day look-back period.

Still confused? Wait until next year — I’m sure there’ll be another corrective bill.

Meanwhile, we may end up with a federal, state and sev-eral local minimum wages, so beware if your employees drive across city limits. And federal overtime rules may change. Th e minimum salary to be exempt under the Fair Labor Standards Act may jump from $23,660 a year to over $50,000 a year. In California it had been $37,440. If the national rules change, a supervisor

earning $45,000 a year will be entitled to overtime.

Th ere is a short test for a “highly compensated” employee, which would also change from a minimum of $100,000 to over $122,000. Th at will impact a whole class of employers, but probably not as many in California, which doesn’t have the same exemption.

Th e comment period on these new rules runs until mid September.

California is also expand-ing protection to employees with disabilities. As of Janu-ary, 2016, any employee who merely asks for an accommo-dation is now protected against retaliation. All the more reason to be careful in dealing with discrimination issues, and to get legal advice before termi-nating any employee.

As of this writing, the Legislature had not yet gone home for summer break, so there could be more new laws coming from the governor’s desk straight to employers’ inboxes.

For example, AB 465 would forbid employers from requiring their employees to use arbitra-tion instead of a jury trial. Th is could run contrary to recent US Supreme Court decisions, but I’m pretty sure none of you want to be a test case.

Stay tuned for another look in September.

Storrow is a long-time Carlsbad attorney whose practice focuses on advising and representing employers. He can be reached at 760-929-9141 or at [email protected].

LOU STORROW

STAYINFORMED

AttorneySTORROW LAW, APC


MEMBERS ON THE MOVE

Name(s)__________________________________________________________ Business_____________________________________________________

E-mail____________________________________________________________ Phone___________________________Fax_________________________

Method of Payment: Check Visa MasterCard AMEX Discover

Name on card______________________________________________________ Total Enclosed $_______________________________________________

Credit Card#:_______________________________________________________ Exp:_________________________Billing Zip:________________________

Please make checks payable to the Carlsbad Chamber of Commerce.

• Learn strategies to change your emotional state instantly

•All physical abilities welcome

• Wear comfortable clothing (skirts/dresses will limit participation)

PRESENTS

GET YOURBLACK BELTON Simple martial arts techniques

to tap into your personal power

Taught by Sensei Michelle Enfield Owner/Operator Goju Karate Center

General Admission: $50 / Chamber member: $30

AUGUST 28, 2015 8:00 —10a.m.

FRIDAY

5934 Priestly Drive • Carlsbad, CA 92008 • Tel 760.931.8400 • Fax 760.931.9153

Register online at www.carlsbad.org

• 4th degree black belt• CA advocate against domestic violence • Emergency crisis counselor - SART Sexual Assault Response Team)

Palomar Commons, a shopping center cur-rently taking shape at the intersection of Palomar Airport Road and El Camino Real, is expected to open this summer, bringing Carlsbad’s first large home improvement store, a new gas station and a collection

of restaurants that will not only expand the area’s dining choices, but also create jobs and add tax revenue to the city’s coffers.

Sudberry Properties is developing the 16-acre site at the southwest corner of the intersection, which used to be the home of the Olympic Resort Hotel and Spa, which closed in 2008. A 155,000 square-foot Lowe’s Home Improvement will serve as the center’s anchor. The site will also include a Califor-nia Bank and Trust branch, a 16-pump Acacia Gas

station and full car wash, and Chipotle’s Mexican Grill, Five Guys Burgers and Fries, Jersey Mike’s Subs, and a Panera Bread. Deals are also being worked out with other tenants to fill three buildings.

The center will be able to accommodate up to a dozen tenants, said Mark Radelow, vice president of Sudberry Properties.

“I think this will be a great addition to the com-munity, and we’re going to have a good combina-tion of users,” Radelow said. “We’re going to have the right mix of food and retailers to add something to the community that isn’t there now.”

Ted Owen, President and CEO of the Carlsbad Chamber of Commerce agrees.

Celebrating 90 years of excellence

2013 is a very special year for the Carlsbad Chamber of Commerce. It’s the 90th anniversary of this organization.

Formed in 1923, the Chamber has a unique role in the development of this great city. Back when Carlsbad was only 1,500-resident town — before it even was an incorporated city or had a city council, for that matter — the Carlsbad Chamber of Commerce was the voice of the community, advo-cating on behalf of its residents and businesses and the quality of life. The Chamber tackled such pressing issues as tree trimming, raising and paint-ing street signs, and lobbying for a daily postal route. With no real local elected body, the Chamber provided guidance in leading with problems, and worked with county officials and residents to find solutions.

Today, the Carlsbad Chamber of Commerce still has a powerful voice in shaping the quality of life in the community. “Speaking for Business, Listening to the Community,” is not only our motto, it’s guides our organi-zation. We recognize the importance of a strong community, and to this day we support local education, trans-portation and other vital cornerstones

Event presents tools for changing workplace cultureBy Danielle aguasMarketing Specialist Servant Leadership Institute

The annual Servant Leadership Winter Conference will be held from Feb. 5-7 at the Hilton San Diego Resort and Spa. During the event, authors, speakers and busi-ness leaders will present practical tools to transform company cul-tures, with a focus on providing sustainable results using the prin-ciples of servant leadership.

Datron World Communications will have a significance presence at the event. Datron CEO Art Barter, a

North County resident, is a keynote speaker, and the Datron manage-ment panel will lead two work-shops. The representatives from the Vista-based company will join a roster of nationally-recognized speakers, including best-selling

authors John C. Maxwell and Ken Blanchard.

Datron played a significant role in the development and imple-mentation of the three-level Ser-vant Leadership Training Program. Datron’s management believes

every employee is a leader — either at work, with family or with those they influence — as a mentor, or by helping others on their life journey.

Datron’s definition of servant leadership —“to inspire and equip those we influence”— is something all employees learn to implement in their professional and personal lives.

“My transformation into servant leadership began in 2004, when I was challenged to look at leading others from a different perspec-tive, that of a servant,” Barter said. “Our purpose as a company ... to positively impact the lives of others, requires us to challenge ourselves to be servants first and then leaders.”

This year, Servant Leadership Institute (SLI) is pleased to have Datron, its family company, lead a workshop panel of key managers

an award-winning, monthly publication of the carlsbad chamber of commercevol. 30, no. 1

Jour nal

HOW TO SCREEN YOUR POTENTIAL HIRES The Chamber presents a workshop on how to pick the best person for your job openings.

GOLDEN OPPORTUNITIES We focus on Chamber members that provide services and products to seniors and their families.6 13

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Datron playing big role in Servant Leadership conference

SEE ConFErEnCE page 8

save the date! • friday, march 8, 2013

AnnuAl Business AwArds dinner 901923-2013

CELEBRATING

YEA R S O F E X C E L LE N

CE

Palomar Commons opening this summer

NEW CENTER WILL bRING GAS, fOOD AND bUILDING SUPPLIES

SEE EXCEllEnCE, page 8 SEE PaloMar, page 8

For more Carlsbad construction projects, turn to Page 4 for the City of Carlsbad’s column.

COMING SOON

Lowe's Home Improvement will anchor Palomar Commons, opening this summer at the corner of El Cami-no Real and Palomar Airport Road.

tO

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ADRO

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CHAMBERNEWS

Executive Vice President & COO CARLSBAD CHAMBER OF COMMERCE

Feature your Business in the

Showcasing businesses that make celebrations

memorable

Reserve your ad space today!Darryl Reitmeyer | Director of Sales & Marketing | 760.931.8400 | [email protected]

DEADLINE AUGUST 17

AttorneysLaw Office of Michael DiyanniMichael Diyanni(760)978-1995www.diyannilaw.comA tax and business planning law firm that provides proactive tax and business strategies to small and mid-sized businesses.

Audio-Visual ServicesMike Musso & Associates, IncMichael Musso(877)520-1425www.callmike.tvAn authorized DIRECTV dealer and audio video system designers, special-izing in commercial venues including: restaurants, bars, casinos, salons, airlines, hotels, banks, fitness centers and churches.

Business ServicesSecure Internet Commerce NetworkSheere Burke(760)448-6138www.sicomm.netSicommNet provides an enter-prise eProcurement software suite offering end-to-end processes including: requisi-tion and solicitation creations, approvals, opportunity posts and notifications, vendor pre-bid conference annoucements and pre-registration.

Catering & Party PlannersBig Dev’s Down-Home BBQ & Catering ServicesDev Jackson(858)442-8597www.bigdevsbbq.comBig Dev, a retired Navy veteran, specializes in delicious tender

grilled meats; an old family Southern Georgia style of barbeque/cooking, for well over 100 years.

Paella ValencianaTanya Rodriguez(858)672-2243www.paellavalenciana.com

DelicatessensForum DeliAsh Khanijow(760)597-0228www.forumdeli.netFreshly sliced premium meat sandwiches, wraps and salads conveniently located in the Palomar Forum Business Park.

Electrical ContractorsPower Design, Inc.Jason Fischer(727)210-0492www.powerdesigninc.usPower Design, Inc. is a national electrical engineer and contractor. With more than 160 active projects and revenue exceeding $2 billion; continually delivering high quality projects.

Exercise & Physical FitnessThe Fit MillShanae Johnson(760)688-8233www.thefitmill.comCardio-infused HITT circuit training delivers fast, effective results in under an hour; incorporating TRX, indoor cycling, gravity and row machines, and strength training, led by certified Mill Coaches.

Education - Elementary, SecondaryElement Education, Inc.Christine Lee(760)743-5801www.myelement.orgA non-profit corporation which oversees two publicly funded charter schools and one private early learning program.

Education - Colleges & UniversitiesAshford UniversityRyan Maxson(877)841-1305www.ashford.eduHeadquartered in San Diego, Ashford University offers practi-cal and progressive associate’s, bachelor’s and master’s degree programs online, as well as bachelor’s degree programs at its Clinton, Iowa, campus.

WELCOME NEW MEMBERS ( MAY / JUNE ) NEW HIRES

MacKenzie MacDonald has been hired by Omni La Costa Resort & Spa as director of activities. MacDonald will drive and oversee all sponsored

events, youth entertainment and an extensive array of outdoor activities.

Jason Lapean has joined Señor Grubby’s as the new

Director of Outside Sales. Jason will main-tain Senor Grubby’s community involvement and focus on catering and vending

operations for breakfast and lunch with businesses in the surrounding areas.

PROMOTIONSZUZA has announced

that it has promoted Tom Hale to president and Randy Brown to vice president.

“We’re very pleased to announce

these promotions,” said ZUZA owner Philip Lurie. “Tom and

Randy bring immense experi-ence, knowledge and talent to

these roles, and are well respected not only by our entire team but across the indus-try. Their participa-tion will be instrumental

as we undertake the next phases of our growth strategy.”

With two years on the ZUZA team, Hale is now focused on bringing clients the latest tools to optimize their marketing programs, boosting ZUZA’s efficiency and expanding its market presence.

Brown has served as plant manager at ZUZA since 2010. In his expanded role as vice president, Randy will oversee all of production.

AWARDS & RECOGNITIONColt Gordon received

the 2015 Student Employee of the Year by MiraCosta College. The annual award recognizes the labors

of student workers to celebrate their demonstration of excep-tional skills. Gordon, a health services peer educator, raises awareness at the college about various mental health topics including suicide prevention.

MACDONALD

HALE

BROWN

GORDON

LAPEAN

ST. MARK GOLF CLUB

1750 San Pablo Drive, San Marcos760-744-9385 | www.stmarkgolf.comThe newly renovated St. Mark Executive Course and Tap in Tavern, part of the acclaimed Lakehouse Hotel & Resort and St. Mark Golf Club San Marcos, held a ribbon cutting June 2.

HATFIELD CREEK WINERY

1625 Highway 78, Ramona760-787-1102 | www.hatfieldcreekvineyards.comAward winning petite sirah and zinfandel wines grown and vinted in the Ramona American Viticultural Area (AVA).


provides an opportunity for 8 chamber members to meet for breakfast or lunch and learn more about each

other’s businesses. A Carlsbad Chamber member hosts and facilitates at a local chamber member restaurant.

This program is open exclusively to Carlsbad Chamber members; and

the only cost is the price of your meal. RSVP’s are required and can be

made by contacting the person listed next to the date.

For more info call: (760) 931-8400 or visit www.carlsbad.org

™

AUGUST

Lisa O’HearnThursday, August 13

(760) 685-3759

Sher aton Carlsbad Resort & SPA5480 Gr and Pacific Drive

Carlsbad, CA 92008

The Carlsbad Chamber of Commerce

and the City of Carlsbad invite you to

join City Council, and chamber business

leaders for a progress report on current

and future City programs and projects.

ADVANCED RESERVATIONS REQUIRED

EARLY REGISTRATION BY AUG 3Chamber Members - $50 • General Admission - $75Table of 10 with company signage - $495 Members onlyPreferred Seating • Parking included

LATE REGISTRATION AFTER AUG 3Chamber Members - $60 • General Admission - $85Table of 10 with company signage - $650 Members only

Refund fees apply - Sorry, NO REFUNDS after August 3.

For more information call us at (760) 931-8400 or visit our website at www.carlsbad.org

L U N C H E O N

REGISTER ONLINE AT WWW.CARLSBAD.ORG

SPONSORED BY

FRIday

august 2111 a.m. - 1:30 p.m.

20

15

WELCOME NEW MEMBERS ( MAY / JUNE )

FarmingCarlsbad AquafarmsThomas Grimm(760)438-2444www.carlsbadaquafarm.com

Financial Planning & Investment ServicesEdward JonesDarcy Wolfe(760)803-3223www.edwardjones.comPersonalized investment services to assist individuals meet their long term financial and retirement goals.

Gourmet FoodsHumble Olive OilsZac Markham(760)994-0132www.humbleoliveoil.comHumble Olive Oil Company is a gourmet food store featuring ultra-premium extra olive oils and aged balsamic vinegars all available on tap for sampling.

Graphic DesignDeltaJeff Nelson(760)929-8777www.deltae.netDelta is a leader in the field of graphics management with clients throughout the world. Specializes in the development of complex publication and print distribution programs for Fortune 500 corporations.

Health & FitnessNAKOA Fitness & Physical TherapyJason Waiton(760)804-1700www.NAKOAfit.comA team of elite coaches and therapists specializing in active lifestyle fitness, performance training, and injury prevention. NAKOA creates customized programs to fit every individual.

Visual Image Body ExerciseSuzette Mirenda-Bryant(614)315-2541Suzette helps anyone that de-sires to lose weight/get stronger/increase bone density to prevent disease...She loves helping people that want happiness and good health in their lives.

Human ResourcesTriNet Human Resources ServicesCourtney Tuggle(858)202-5807www.trinet.comTriNet’s bundled human resource products cover the core services of payroll, benefits, risk and compliance, an HR team and a cloud platform.

Insurance - Financial Planning ServicesAurora Capital AllianceAlex Bellini(619)595-4832www.auroracapitalalliance.comConsultants in the premium finance space, assisting advisors and their clients across the world in advanced life insurance planning.

HOLIDAY INN, CARLSBAD

2725 Palomar Airport Road, Carlsbad760-438-2725 | www.holidayinncarlsbad.comThe perfect getaway in Carlsbad. Enjoy spacious rooms, delicious dining, practice putting greens, sports court, outdoor heated pool and spa at the brand new Holiday Inn Carlsbad.

STAYBRIDGE SUITES, CARLSBAD

2735 Palomar Airport Road, Carlsbad760-438-2735 | www.staybridgecarlsbad.comThe brand new Staybridge Suites Carlsbad offers 1 or 2 bedroom suites featuring a living room and full kitchen, a complimentary hot breakfast buffet served daily in the atrium style Great Room.

THE FIT MILL

5617 Paseo Del Norte, Ste. 222, Carlsbad760-688-8233 | www.thefitmill.comCardio-infused HITT circuit training delivers fast, effective results in under an hour; incorporating TRX, indoor cycling, Gravity and row machines, and strength training, led by certified Mill Coaches.

The Museum of Making Music at 5790 Armada Drive, will host the next Sundowner on Aug. 19.

Come jam with us at the August Sundowner

Music has a way of bringing people together, which makes the Museum of Making Music the perfect venue for the next Sundowner.

If you’re a member of the Carlsbad Cham-ber of Commerce, come mingle and meet like-minded profes-sionals from 5-7 p.m. on Wednes-day, Aug. 19 at the museum, located at 5790 Armada Drive.

The museum is run and operated by NAMM (National Association of Music Merchants), the Carlsbad-based not-for-profit trade association that serves and strengthens the global music products industry. Open to the public since 2000, this popular and interactive museum presents unique exhibitions, vibrant and varied concert series, and innovative educational programs — all designed to celebrate the people,

instruments and products that enable us all to make

and enjoy music.The Sundowner is one of the Carls-

bad Chamber of Commerce’s most popular

monthly events. Come meet

fellow Chamber members after work for a fun evening of rela-tionship-building.

This event is open to chamber

members only Register on-line at www.carlsbad.org through Aug. 18 for special admission price of $10. The price of admission on the day of the event is $15 cash only at the door.

If you are a prospective member and would like to attend please RSVP to the Carlsbad Chamber at 760-931-8400

For more information or to donate a raffle prize, contact Kathy Steffen at (760) 931-8400 or [email protected]

AUGUST 19

Non-Profit OrganizationsGlenner Memory Care CentersLisa Tyburski(619)543-4700www.glenner.orgNon Profit 501(c)(3) providing quality adult day care and support to families and others affected by dementia, like Alzheimer’s, and other forms of memory loss.

Nutritional Products, Health Marketing & SalesNutrition ZoneMatt Stidham(760)729-1377www.nutritionzoneonline.comNutrition Zone helps customers meet their fitness and nutrition goals by offering diet plans and wholesale supplement pricing that meets or beats the Internet.

Payroll ServicesTelepayrollPeter Aurecchione(714)713-9521www.telepayroll.comFounded in 1963. Family-owned and operated. Has a 98 percent client satisfaction rate.

Plant Service & InteriorStarling DesignsNancy Starling(760)438-7444www.starlingdesigns.comDesigns, installs and maintains live interior plants in commercial and residential locations along with Christmas decorating for clients.

PublishersDemand It Media Inc.Nicholas DeNinno(760)571-9886www.demanditmedia.comPublisher of hyperlocal publications that offer businesses an exciting and innovative method to target highly sought after affluent consumers.

Real EstateWindermere Homes & EstatesHeather Chalmers(951)704-4585www.windermeremaui.com/ agents/heather-chalmersHeather loves investing her time and service to exceed her clients’ expectations by facilitating the real estate process to be as stress-free as possible.

The Real Estate SourceKathleen Olson(760)407-2444Real estate services in Oceanside, Carlsbad, Solana Beach and Encinitas.

Skin & Body Care & CosmeticsPerfectly PoshChris Tennant(760)207-3903www.ohmyposhness.comPerfectly Posh is an innovative fun, fresh, naturally-based pampering line of products. All products are under $25. Proudly made in the United States of America!

Sporting GoodsWetSeatKeenan Jacobson(760)208-5457www.wetseatsport.comWetSeat - the easiest on/off, waterproof, car seat cover secures in seconds to protect your seats from your active lifestyle - no matter how wet or dirty.

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SAVETHE

DATES

F O R M O R E I N F O R M AT I O N , V I S I T

c a r l s b a d . o r g

FRIDAY

21

AUG STATE OF THE CITY 11 a.m. - 1:30 p.m. Sheraton Carlsbad Resort & Spa

FRIDAY

4 SEPT FIRST FRIDAY

BREAKFAST 7 - 9 a.m. Sheraton Carlsbad Resort & Spa

WEDNESDAY

16

SEPT SEPTEMBER SUNDOWNER 5 - 7 p.m. Hanscom Alexeev & McDaniel LLP

TUESDAY

22

SEPT BUSINESS EXPO 2 - 6:30 p.m. LEGOLAND California Resort

FRIDAY

28

AUG GET YOUR BLACK BELT ON 8 - 10 a.m. Carlsbad Chamber of Commerce

FRIDAY

2 OCT

SMALL BUSINESS LUNCHEON 11 a.m. – 2 p.m. Sheraton Carlsbad Resort & Spa

LOOKING FORWARD

FRIDAY

SEPT READY CARLSBAD BUSINESS ALLIANCE SYMPOSIUM Topic: Communicating in an emergency 7:30 - 9 a.m. Carlsbad Safety Center

SUNDAY

NOV

35-31 Years Forsyth & Associates Insurance Agency (35)

Hall & Martin Properties (35)

30-26 YearsCalifornia Watersports (29)

Carlsbad by the Sea Resort (29)Carlsbad By The Sea Retirement Community (29)

Crowell, Weedon & Co. (29)Jazzercise, Inc. (29)

Law Offices of Stanley D. Prowse (29)Rayne Water of North County (29)

Weseloh Chevrolet Kia (29)Westfield Carlsbad (29)

White, Nelson, Diehl, Evans LLP(29)Women’s Resource Center (29)

Glass & Mirror Shoppe (28)Lola’s 7-Up Mexican Market & Deli (28)

Omni La Costa Resort & Spa (28)Pacific Western Bank (28)

Pelican Cove Bed & Breakfast Inn (28)Ramada Carlsbad by the Sea (28)

Ruhnau Ruhnau Clarke & Associates (28)Tamarack Beach Resort (28)Tri-City Medical Center (28)

Air Products and Chemicals, Inc. (27)

25-21 YearsBenchmark Pacific (24)

DTZ (23)El Camino Rental (23)

Ladwig Design Group, Inc. (23)TaylorMade Golf Company (21)

20-16 YearsCarlsbad Seapointe - A Grand Pacific Resort (20)

Coldwell Banker Residential Brokerage (20)Eternal Hills Memorial Park, Mortuary & Crematory (20)

AT&T (19)Kilmer’s Swim Time, LLC (19)

San Onofre Nuclear Generating Station (19)Brubaker & Associates, Inc. (18)

Carlsbad Mineral Water Spa/Alt Karlsbad (18)Classic Party Rentals, LLC (18)GML Office Furniture, Inc. (18)

Lucia Capital Group (18)NAMM-National Association of Music Merchants (18)

Flowers Forever (17)John Stevenson Plumbing, Heating & Air Conditioning (17)

La Costa Glen Carlsbad (17)North County Health Services (17)

Carlsbad Village Art & Antique Mall (16)Hospice of the North Coast (16)

Marrs Maddocks & Associates Insurance Services, Inc. (16)Newport National Corporation (16)

Old Mission San Luis Rey (16)RBF Consulting, a Company of Michael Baker International, LLC (16)

15-11 YearsCourtyard by Marriott - Carlsbad (15)

La Costa Urgent Care (15)Superior Water (15)

Windsor at Aviara (15)AKT, LLP (14)

Junior Achievement (14)Poseidon Water LLC (14)Schubach Aviation (14)Strategic IT Group (14)

Carlsbad United F.C. (12)Five Alarm Security (12)

In Truth & Beauty / Art & Tools for Self Nurturing (12)Intercare Insurance Solutions a HUB International Co. (12)

King’s Fish House (12)Myron L Company(12)

Point Loma Credit Union (12)Tax Pros (12)

ArtSplash (11)Davies Eye Center (11)Holy Guaca-Moly (11)Ken Grody Ford (11)

Pacific Sotheby’s International Realty (11)San Diego Botanic Garden (11)

10-6 YearsCarlsbad Plaza, LLC (10)

Cox Business (10)Howes, Weiler and Associates (10)Ideal Building Maintenance (10)

The Loftin Firm, P.C. (10)Alphatec Spine, Inc. (9)

Arbor Scientia (9)Henry Schein Orthodontics (9)

Pacific Ridge School (9)Beck Ellman Heald (8)

Cornerstone Wealth Advisors, Inc. (8)RealFit4Life (8)

Wiegand Realty (8)Aranelle (7)

10-6 Years (continued)

Best-Rate Repair & Construction (7)Buffini & Company (7)

Greater Tri-Cities IPA (7)StorQuest Self Storage Carlsbad(7)

Aethercomm, Inc. (6)Law Office of Andrea M. Gherini (6)

Pacific Business Centers (6)Pacific Coast Residential and Commercial Builders LLC (6)

Rowan Electric (6)St. Michael’s By-the-Sea Episcopal Church (6)

Stan’s Web Design (6)The Landings at Carlsbad (6)

The Paintball Park at Camp Pendleton (6)United Top Quality Construction, Inc. (6)

5-1 YearsAdvanced Web Offset, Inc. (5)

Barry, Gardner & Kincannon, A Professional Corporation (5)Benchmark Commercial Insurance Services, Inc (5)

Comprehensive Autism Services & Education (C.A.S.E, Inc.) (5)ebr Insurance Services LLC (5)

History in Stone - Trading Company (5)L+L Companies (5)

Little Johnnie’s Ice Cream & Soda (5)San Diego Small Biz Assist (5)

Sandwritten (5)Torrey Pines Scientific, Inc. (5)

Advicoach (4)Allie’s Party Equipment Rental, Inc. (4)

Axia Medical Solutions, LLC (4)Chiropractic & Therapy Center of Carlsbad (4)

Dreamtime Dentistry (4)European Wax Center - Bressi Ranch (4)

Ignite Bistro & Wine Spot ‘Your Neighborhood Spot’ (4)Jurewitz Law Group (4)

Silvergate Bank (4)Transworld Business Advisors (4)Wells Fargo Home Mortgage (4)

CA$H IN USA (3)Carlsbad Republican Women Federated (3)

Caroline Dooley, Architect (3)Doctors of Physical Therapy (3)

Jayden Presleigh, The Salon & Spa (3)Lanikai Mobile Home Park (3)

Legacy Legal (3)Miguel’s Cocina Carlsbad (3)

Mission Mantels, Inc. (3)PayChex (3)

Sandler Training, Sales Growth Associates, LLC (3)Solutions for Change, Inc. (3)

St. Patrick Catholic Community (3)The California Fruit Wine, Co. (3)

Tommy Hilfiger (3)Village Montessori School (3)

XS Studio by Oceanside Glasstile (3)5 Star Marketing Community (2)

Ameriprise Financial Services, Inc. (2)Boudin Bakery - Encinitas (2)

CAbi Clothing (2)California Residential Consulting (2)

Capital Bank (2)Gohl Clinic of Chiropractic (2)

Guardian / Park Ave Securities (2)Human Resources Professional Group (HRPG) (2)

Humana, Inc. (2)ImpediMed, Inc. (2)

Noonan Family Swim School, Inc. (2)Rancho Carrillo - Family Apartments (2)

Rancho Coastal Humane Society (2)Seaworthy Surf Shop (2)

SellMyTimeshareNow.com (2)The Law Offices of Borg & Duisters (2)

xRM3, Inc. (2)Battery Emporium and Technology (1)

Carlsbad Causes for Community (C3) (1)Carlsbad Technology, Inc. (1)

Carlsbad Village Pharmacy (1)Connect Everywhere (1)

Elevated (1)I-5 Bail Bonds (1)

Innovative Lease Services, Inc. (1)Kartech Solutions, Inc. (1)

KBACH Associates Insurance Services (1)Mathnasium of Carlsbad (1)Mayfield Bustarde, LLP (1)

Nii Foods, Inc. (1)Nozomi Sushi & Japanese Fusion Restaurant (1)

Ocean Hills Country Club Homeowners Association (1)Paul, Plevin, Sullivan & Connaughton, LLP (1)

Red Oven (1)Rica Jewels (1)

Roberto Coin (1)SPMC Group (1)

State Farm / Vladan Trifunovic Insurance (1)Strategic Communications (1)

Sun Diego Boardshops (1)Tina Chien, Accounting & Small Business Consulting (1)

Union Design Company (1)United Way of San Diego County (1)

MEMBER RENEWALS ( APRIL - JUNE )

CARLSBAD VILLAGE FAIRE8 a.m. – 4 p.m.Carlsbad Village

WEDNESDAY

OCT OCTOBER SUNDOWNER 5 - 7 p.m. Wells Fargo Bank

THANK YOU FOR YOUR CONTINUED SUPPORT


RSVP at: (760) 438-1700 or go to:OpenSpaceTheRightWay.com/Tours

Tour Starts at the Carlsbad Strawberry Company Parking Lot: 1050 Cannon Road at the South Shore of the Agua Hedionda Lagoon

All of Carlsbad is invited to enjoy an open space tour of what will be thenewly accessible open space and open air, pedestrian friendly shopping,dining and entertainment promenade. On-site transportation provided.Comfortable shoes recommended.

Come See the 85/15 Plan for Yourself!

Open Space TourAugust 15, 10a.m.-1p.m.

Paid for by Preserving Carlsbad Open Space the Right Way, with major funding by Caruso Affiliated.

From the Carlsbad Desalination Project TeamThank You!

www.carlsbaddesal.com

Construction of the Carlsbad Desalination Project’s 10-mile pipeline is complete! A sincere thanks to the nearby businesses and residents throughout the region and in the cities of Carlsbad, Vista and San Marcos for your cooperation, patience and understanding during construction. As crews work to complete the plant, the Carlsbad Desalination Project’s role in our region’s water reliability future has only just begun. We look forward to delivering a new water supply to San Diego County from the Pacific Ocean later this year.

Construction on the Carlsbad Desalination Plant is nearing completion.

With the installation of the final piece of pipe – No. 2177 – on June 29, construction was completed on the Carlsbad Desalination Project’s 10-mile conveyance pipeline.

@CarlsbadDesal

Carlsbad Desalination

Documents

Carlsbad Business Journal - August 2015