Evelina Angelova CARISMA guidelines I

Logo Design

Black & white version

Colours usedThe basic shapes are associated with the basic colours - red, blue and yellow. I have stuck to these

colours only using a fresher, more modern looking palette

C=0 M=81Y=86 K=0

C=8 M=14 Y=85 K=0

C=86 M=0 Y=47 K=0

Typefaces

CARISMA logo design consisting of different simple geometrical shapes. When they come together and form the logo the represent the diversity of the community.

Champagne & Limousines typeface used for bold headings in the CARISMA awareness leaflet

Antipasto typeface used for text in the CARISMA awareness leaflet and the visual identity examples

Helvetica Neue typeface used for the website design

Custom designed typeface for the CARISMA campaign that can be used for designing the different

initiatives’ logos

Based on a 3-column grid the website has 4 main categories and can include dropdown menus. The website features social media icons that are easily accessible both at the header and at the footer as well as a newsletter sign up option. It also provides a search bar and a site map in the footer (more subpages can be added)

Evelina Angelova CARISMA guidelines II

WEBSITE FLATS

Evelina Angelova CARISMA guidelines III

LeafLet design Visual identity

Leaflet dimensions - 4 squares (15x15cm). Cut-out design and a 3-column grid with negative space, placed so that there are no images and text below the cut-outs.

Examples of the logo used on different materials that would promote CARISMA

Evelina Angelova CARISMA guidelines IV

Guerilla advertisinG

Give us a hand in helping young people in the communityGuerilla advertising campaing including big statues (can be made 2D or 3D) in the city centre. The hand attracts the attention of the viewers and anyone interested can visit the website that is clearly visible.

The cut-out posters communicate the same message. There are 2 variations - one that is a classical poster (for walls, boards, etc.) and a sticker (for pavements, streets, etc) that grabs the viewers’ attention by its unusual position.