Gordon A. Russell8701 Standish Lane

Richmond, Virginia 23229(561) 251-9857

e-mail: russfalcon@msn.com

Career Path and Accomplishments

The following is a descriptive overview of my diverse career that spans many different areas of business and education and reflects tremendous accomplishments. At first glance, it might appear to be a path of incongruous complexities. Upon further study I hope it becomes obvious, in the words of Leonardo da Vinci, that “all things are connected”.

Advertising- My career in advertising began as an Associate Art Director, after graduation from Virginia Commonwealth University. Within four years I advanced to Creative Director and was offered a position in Atlanta, Georgia. My creative career included national and international awards of excellence and recognition. As a result, I was asked to join the second largest and well recognized graphic design studio in the U.S. as Vice President, Graphics Group. From this experience in management, creative direction and sales, I decided to start my own Advertising Agency which merged with a direct marketing company, to become Winter, Russell, & Eigel, a multi-million dollar company. Our client list included; Coca Cola Fountain Division, Scripto Pens, Mead Packaging, and Georgia Pacific among others.

Account Supervision- Curiosity has always been a part of my personality and as such, I decided to explore the Account Supervision side of the Advertising Agency business. I applied for, and got, the position of Account Supervisor for Chick-fil-A at McCann-Ericson Advertising, Atlanta. Marketing became fascinating to me, so I picked up every book and article I could read on the subject. I couldn’t resist when the opportunity was presented to join an elite team of creative thinking, marketing savvy, futurists at BellSouth after divesture.

Futurist- At BellSouth, as a member of the Strategic Market Planning for New Ventures division, I was asked to forecast all aspects and influences of telecommunication into the year 2010. This “White Paper” included financial, sociological, environmental, psychological, engineering, functional, national and international, impacts (to name a few considerations).

Senior Management- A phone call from a former employee recommended me for the position of Senior Vice President/ Associate Publisher of an in-flight magazine company in Miami. This position utilized my creative, marketing, sales, management, and administrative background.

My senior management capabilities were recognized in the computer industry and as such, I was offered the position of Senior Vice President/ International at a computer company with responsibility for forty-four direct reports in international sales and marketing. (see Resume for results)The entrepreneurial spirit, once again, influenced my decision to start my own business. Falcon Marketing & Management Inc. was established as a corporate consulting firm and included The Falcon Learning Center and a move management division. Clients included Motorola, Sensormatic, Siemens, NABANCO, Goodyear Tire & Rubber Co., Metropolitan Cargo S.A., North Broward Hospital district, and 125 others. The learning center was affiliated with Priority Management Inc., a productivity learning organization with offices throughout the world. The marketing division assisted Fortune 500 corporations and start-up companies with new product introductions, identified financial resources, wrote business plans, and developed feasibility studies.

Corporate Consultant- As CEO of The Falcon Group, I often conferred with corporate CEO’s and Presidents of Fortune 400 companies to strategize new market entrees or help with improving their organizational structure/productivity.

Pedagogical Proficiency- I have always believed that I should give back to society what I have been fortunate to learn. While teaching Humanities at The University of Phoenix, the opportunity was presented to start a new School of Design at American Intercontinental University. This combined all of my past experience and brought the rewards of seeing students begin their careers. In addition to my duties as Dean of The School of Design and Chairman, Visual Communications department, I also taught. Classes include the following: Advertising Design, Branding & Packaging, Typography, Creative Thinking, Design Fundamentals, Research & Organization, Humanities, Public Relations, Photography, Principles of Advertising, and History of Visual Communications. As Director of Education at The Living Arts College, I also taught Advertising Design.

During my fourteen years in higher education, I have become fully versed in numerous accreditation requirements including CIDA/FIDER, ACICS and SACS. My responsibilities have included building departments, schools, and curriculum to meet both state and accreditation agency requirements.

American Intercontinental University- I built The School of Design from its inception to over 500 students in three years and gained SACS accreditation for 6 programs including Interior Design, Graphic Design, Fashion Marketing & Design, Photography, Audio/Film Production and Game Design.

The School of Communication Arts- Upon my arrival as Director of Education I was able to accomplish the following: first 3 months- ACICS accreditation for 6 Associate degree programs; within 7 months- Board of Governors of North Carolina approval for Bachelor of Arts degree in 5

programs; in 9 months- ACICS accreditation for Bachelor of Arts degree in Interactive Media, Photography, Filmmaking, Animation, Audio Production.

Organizations/Recognitions Big Brothers of America- life time Cities in Schools- High School Student MentorFuture for Kids- service learning programsHigh school mentor- 3 years, student from TrinidadSwimming Instructor- mentally challenged. 3 yearsBoca Raton Leadership; one of only 25 acceptedThe George Snow Scholarship Fund- Scholars CouncilPresidents Council- American Intercontinental UniversityAdmiral’s Coin, USONC for services rendered

Internationally recognized speaker on Corporate Structure and 21st Century WorkplaceKeynote speaker: KPMG/Peat Marwick, four years at Recruitment ConferenceKeynote speaker: IBM, national teleconference, four hour presentationKeynote speaker- ECPI University graduation exercise, class of 2014

Reviewer, Thomson Delmar Learning’s Graphics Arts- new books

Member- AIGA, American Institute of Graphic Arts AAF, American Advertising Federation

Roswell Historic Society, Roswell, Georgia, founding member

Technology/ResearchWhite Paper- “Telecommunications and its impact on humanity projections to 2010”, BellSouth, written in 1984 to determine the impact of telecommunications on all aspects of humanity including but not limited to: education, technology, psychology, sociology, finances, civilization in third world countries, economics, and communications.

Left-hand Syndrome- A study of the impact of education and the thinking process of left handed individuals in a predominantly right-handed society. Study included right brain analysis, creativity, and political implications of the thought process.

Article- “Pedagogical impact of on-line learning, its methodology, results and application to rural and disadvantaged communities”

Latin America Internet Market Segmentation Analysis- Goodyear Tire & Rubber Co.International Business Feasibility and Strategic Business Plan- UltraStrip Corp.

Research- “History of Illustration- from etchings to animation”- collecting and compiling data and resources for book similar to “History of Graphic Design”, byPhil Meggs.

RecognitionsNumerous awards and recognitions for creativity including: Graphis International magazine/Annual- creative recognition, 2 yearsNew York Art Directors Annual- thesis-Certificate of MeritSouth Florida Publishers Awards- 2 gold, 1 silver for magazine publishingNational Forestry Commission- Golden Smokey Award- fire prevention television commercialStudent awards- Regional ADDY Awards- 1Gold and 2 Silver Produced and created first computer animated television commercial-Richway

Community ServiceAdmirals Coin- USO of North Carolina in recognition for community service Numerous projects including:

Annual Student Fashion Show-proceeds donated to the American Red Cross Future 4 Kids-promotional material for non-profit, career development

organization First Tee- advertising campaign for North Carolina chapter to promote golf to

underprivileged children. USO of North Carolina- advertising campaign including television, radio and

magazine. MADD- Mothers Against Drunk Drivers advertising campaign.

Conclusion:

I will bring:

1. Balance- balance of politics, creativity, leadership, administrative knowledge,accreditation, budgeting, faculty, academic excellence, student satisfaction/retention, and future growth.

2. Business Acumen- knowledge and experience in working to achieve clear and precise goals and objects within time limits and budgets.

3. Entrepreneurial Spirit- the willingness to take challenges and stretch parameters to explore new ways to accomplish and exceed expectations.

4. Leadership- work with all levels of administration and the community to represent the high caliber of education and image required to promote higher education through strong ethics and compassion.

5. Creativity- This is at the center of all my efforts, as it allows me to see challenges and solutions that may not be obvious to others, and show great appreciation for those who share my passion and insight.