Capitallondon – the World’s City

REal EStatE iN lONDON – OFFiCES, REtail aND RESiDENtial

Business NucleusNumber One financial centre in the world

Brand paradiselondon’s lead as the world’s capital continues to grow

ExpertiseHow a partnership approach is proving a real estate winner

prime Commercial Real EstateNo other city offers as much to investors, developers and residents

“London is one of the most diverse, fast-paced and exciting cities in the world. It has many facets: the London of business and commerce, the dominant force in global trade and finance, the city of sport and culture and the premier global retail capital, hosting the world’s stars in competition, on stage and in concert. London is also famous for its fabulous properties from across the centuries which contribute to the city’s unique style.

Strutt & Parker is trusted by many of the world’s largest real estate companies, funds and wealthiest individuals to help extract the greatest value from acquiring, owning and selling prime commercial and residential real estate across the West End, City of London and right across Greater London. We have earned this trust over 130 years of working in partnership with our clients. With our uniquely integrated London services, Strutt & Parker is the perfect property gateway to the world’s city.”

Welcome

Andy MArtIn Senior Partner

£47.2billion £47.2 billion: the trade surplus delivered by the UK’s primarily London-based financial services sector.

London is Europe’s largest city, occupying over 620 square miles.

London has a population density of 12,331 people per square mile, more than Los Angeles, Paris and Frankfurt.

the World’s City

there are more American banks in London than in new york.

not so surprising when you remember London is the financial capital of the world.

the BusinessCapitalWherever you are in London, it’s open for business.

Clockwise from top: In 2012, the City of London alone accounted for around 40% of global foreign exchange turnover (source: LSE)

the Lloyds Building at 1 Lime Street is the youngest building ever to receive a Grade I listing

Around 800,000 of London’s 4.2 million workforce commute into the capital every day

the keys to the vaults at the Bank of England are over three feet long

These are some of the reasons why major corporations – from finance to technology, media to retail – are choosing to locatetheir global and European HQs in London.

Strutt & Parker’s market position right across London enables us to provide in-depth advice across all property sectors.

Bridging US and Asian markets enables London to offer optimum trading hours with the world’s leading investors and economies.

Its wealth of expertise as the global hub of international finance and business law, favourable tax regime, entry point to the EU and outstanding business property portfolio all contribute to explaining why, every day in London, more dollars are traded than in New York and more euros than in every other European city combined.

From Hammersmith, Chiswick and further west, south to Southwark and Lambeth, north to Camden and Islington, right through the West End, the City of London and east to Canary Wharf, global businesses understand the benefits of London.

London is ranked as the No.1 Financial Centre in the World

No.1

Its undisputed position as the world’s number one retail capital results in sales greater than those of Los Angeles, Milan, Rome, Madrid and Berlin combined. Unsurprising, when you consider the boutique gems of Camdenand Chelsea, Notting Hill and Covent Garden, alongside the global brands of Bond Street, Knightsbridge and Oxford Street and cutting edge developments such as One New Change and Westfield.

Then there’s sport. Only one city has hosted three Olympic Games, only one is home to the world’s top tennis tournament, its largest dedicated rugby stadium, the headquarters of cricket, Europe’s finest football venue, the world’s most popular marathon and so much more.

With more than 100 theatres, the world’s most vibrant live music scene, its greatestabundance of world class artworks and the powerhouse of international fashion and design, London is the world’s leading cultural centre, too. In recent years it has emerged as a magnet for the best cuisine, reaching new heights of perfection at the city’s restaurants and hotels.

London is the perfect placeto mix business with pleasure and Strutt & Parker is in prime position to meet every London property need.

London Fashion Week rivals Milan as the biggest draw for buyers and designers from right across the world

there are over 60 London restaurants with Michelin Stars

London is the world’s most visited city and those same reasons that attract 17 million visitors every year also make it an extraordinary place to live.

retail, restaurants, culture & competition

Clockwise from top left: Home to the royal Opera House and theatre royal, Covent Garden was London’s vegetable market until 1974

Every year, some 2.7 million visitors pass through the doors of the Science Museum, Kensington

Founded in 1766, Christie’s is today the world’s oldest and best-known fine arts auctioneer

With over 1 million sq ft of selling space covering 330 departments, Harrods is Europe’s largest department store

Clockwise from main: the 28 monumental sculptures by Henry Moore, set in the world heritage landscape of Kew Gardens, formed one of London’s finest-ever exhibitions

the calm of Belgravia and the legendary beauty of its streets and squares make it one of the world’s most desirable locations

the 54 acres of Holland Park combine to create one of the most peaceful and scenic areas of West London

London has four UnESCO world heritage sites: tower of London, Maritime Greenwich, Westminster Palace and Kew’s royal Botanic Gardens.

The names of London’s great residential neighbourhoods resonate across the world. Kensington and Chelsea, Hampstead and Fulham, Holland Park and Mayfair, Knightsbridge and Belgravia – all iconic, all suggestive of a unique character that no other city comes close to matching for beauty, qualityand diversity.

Contrast the energy of NottingHill with the chic urban cool of Shoreditch, the continual reinvention and rejuvenation of the world’s capital city.

Then there are the streets and squares, the parks and crescents, with the mansions and townhouses of traditional London, its 2,000 years of history ever present.

Around almost any corner youare struck by the new, from St George’s Wharf to Ebury Square, the Shard to Henry Moore Court.

Little wonder that prime London property is considered by many investors as one of the world’s safest investments.

Strutt & Parker offers a coordinated approachto participating in this exceptional market place.

From magnificent period houses to the world’s most luxurious and well equipped modern apartments, London’s properties are a magnet for the most discerning international buyers.

Squares, gardens & terraces

the London ExpertsStrutt & Parker – providing the complete service for all aspects of prime London real estate

ropemaker Place, EC2 – Acquisition advice on behalf of

a consortium led by AXA REIM

30 Gresham Street, EC2 – Sales advice on behalf of GIC

Strutt & Parker is a market leading specialist in the prime London commercial and residential property markets.

From the West End to the City of London and across Greater London, Strutt & Parker offers an integratedservice specialising in office, residential and retail property. Our global reach is enhanced by our close association with our European commercial partner, Catella; and as the UK’s sole affiliate for Christie’s International real Estate’sglobal residential network.

the firm is wholly owned by its Partners and its freedom from external shareholder influence allows it to make decisions that are right for clients, which include financial institutions, property companies, sovereign wealth funds, high net worth investors and occupiers.

Our approach is testament to the trust we have earned from our clients over 130 years.

As London becomes ever more firmly entrenched as the world’s commercial capital, our values will continue to underpin the way we do business, helping maximise the real estate opportunities in this incredible city.

Our Approach

PEtEr HUnt Head of City Office

“ We have advised on over £11 billion of commercial and residential transactions in London over the past four years. this exceptional record of success is due to the strength of our approach; our integrated, partner-led service ensures that clients can trust us to deliver what we promise.”

Left: devonshire House, W1 – Letting advisors and investment sale on behalf of Devonshire Realty Investments

Below: devonshire Square, EC2 – retail advisors on behalf of Blackstone

85%Over 3.2 million people in London (85% of the workforce) work in service industries. these include the employees of 480 banks that operate across the city, more than anywhere else in the world.

LondonOfficesLondon is more strongly established than ever as the world’s financial and commercial capital. Its market for commercial property continues to provide exceptional opportunities for investors, developers and occupiers.

today we represent an increasingly diverse range of financial institutions, private investors, sovereign wealth funds and property companies from London and across the world. As London’s stature as the world’s prime property market continues to grow, its appeal is strengthening in Europe, the Middle East, South East Asia, China, russia, India, Brazil, the US and other fast-growing economies.

We also advise many Central London occupiers on their occupational strategy to include acquisition, disposal, rating and asset management.

Our aim is simply to provide professional, considered advice that helps investors and developers achieve the best possible performance for their investment and enables occupiers to secure, lease or dispose of premises on the optimum terms.

Left: One new Change, EC4 – Site acquisition and consultancy on behalf of Land Securities

“ the days are gone when consultants could base their advice on gut feel and instinct. today we need solid empirical evidence and sound data analysis to help our clients manage and minimise risk.”

Total supply of office space within prime central London is approximately 220 million sq ft, positioning London as one of the largest global financial centres – second only to New York.

As a firm with its roots in London, including our long-established Mayfair head office and strong presence in the City of London, we are involved in some of the capital’s biggest and most important developments.

Strutt & Parker is well positioned to anticipate changes in the marketplace, enabling us to provide comprehensive, knowledgeable and independent advice to assist with our clients’ real estate strategies.

SIMOn GLEnn Partner, West End Investment

dAMIAn CrOnK Head of Commercial & Head of West End

SIMOn KnIGHtS Head of West End Agency

AntOny tHESIGEr Partner, West End Investment

10 Piccadilly, W1 – development consultants

and letting advisors on behalf of Standard Life Investments

Above: PHILIP McKEnnA Head of City Agency

AIdAn MEynELLHead of City Investment and Development

“ the seamless way in which we’re structured, with no barriers between areas of expertise throughout the firm, is one of the main reasons why our central London track record is so strong. this is particularly powerful when we apply our residential expertise to mixed use developments.”

the strong link between our agency, professional and investment teams enables a co-ordinated approach. We have an exceptional record in advising domestic and overseas investors and developers on the acquisition, disposal and leasing of the capital’s commercial properties, helping our clients unlock niche and high profile opportunities right across London.

We have exceptional experience of working in all aspects of London’s development market, arguably the most dynamic in the world. We understand the intricacies of development funding and agreements, joint venture and partnership negotiations and sustainability, combined with an enviable record of maximising the physical and financial efficiencies of a development.

the Broadgate Estate

1 Eagle Place, SW1 – development consultants and letting advisors on behalf of The Crown Estate

Moor House, London Wall, EC2 – Site acquisition, development, letting advice and investment sale on behalf of Hammerson and Henderson Global Investors

Londonresidential

“ the rarity value of prime residential properties that come to the market make them highly desirable and attractive investments.”

there are countless reasons why London is such a popular place to live, from its political stability to its famous sport, culture and outstanding food.

top of the list is the sheer diversity of prime London residential property in areas such as Kensington and Chelsea, Knightsbridge, Belgravia, Mayfair and notting Hill. these areas are not large, resulting in demand exceeding supply to such an extent that we estimate that for every property, a sale could attract at least 10 buyers.

naturally, this makes prime London an extremely attractive proposition for investors and developers, providing the likelihood of strong returns.

the competition among investors is driving up values and strengthening London’s position as the world’s leading hotspot for residential property.

Likewise, development is also more fiercely competitive than ever before, partly driven by a growing global market for secure, often concierged, apartments that provide a foothold in London. Such trends are attracting new playersto London, including international developers and traditional UK house builders seeking more certain returns.

At Strutt & Parker we monitor, understand and respond to these trends. We provide clients from all sectors with a bespoke package of multi-disciplinary services that allows the competitive advantage they’re looking for.

Supporting this is the exceptional strength of our residential property brand, based upon some 130 years of unbroken service and our highly visible network of agency offices across prime central London. Most importantly, our outstanding record over many years of handling some of London’s mosthigh profile and prestigious sales and purchases gives us the credibility thatthe buyers and vendors of exceptional properties expect and demand.

Today, the average cost of prime residential in London is reputedly six times the national average, with the overall stock within these areas estimated at £130bn.

tOM MOOrE Associate Partner, London Residential Development & Investment

MArK dOrMAn Head of London Residential Development & Investment

MAtt tACK Partner, London Residential Development & Investment

“ Strutt & Parker is the sole UK affiliate of Christie’s International real Estate. It gives our clients a matchless opportunity to place their properties in a truly global shop window that reaches some of the most serious investors and high net worth buyers around the globe.”

the power of this reputation has enabled us to become the sole UK affiliate of Christie’s International real Estate.

this affiliation provides another distinguishing factor in our favour alongside the special way in which weare structured. Unlike most competitors we share expertise between our sector specialists to ensure that our clients receive appropriate insight into every aspect of their property strategies.

this is particularly important today as residential values in London continue to perform so strongly, making the close relationship between our residential and commercial teams an important advantage for our clients.

One Kensington Gardens, W8 – development consultants and new homes sales advisors

JAMES CUnLIFFE Partner, London Residential Valuation

PAtrICIA LUCK-HILLE Head of London Residential Valuation Top: Fulham Wharf, SW6 – development consultants and acquisition agents on behalf of Barratt London

Our valuation team is closely linked to our agency and development services, and is highly regarded by the leading lenders in the marketplace.

Our partnership ethos makes us totally committed to co-operation between every department and level of the firm.this extends to our clients and their representatives and in turn we have been privileged to advise on the very best instructions from developers, investors and vendors alike.

Strutt & Parker is one of the capital’s leading Estate Agency businesses with specialist teams helping discerning private clients, portfolio landlords and corporate clients. We provide advice on buying, selling and letting high value, exclusive residential property across the capital, ranging from one bedroom apartments to exceptional private residences.

Over 60% of our customers are from overseas, and their interest in prime London residential property has ensured continued growth even during periods of economic uncertainty. We orchestrate many on and off-market transactions including super-prime sales and acquisitions.

In addition to the wide spectrum of property which we directly sell and lease, we also recognise that buyers often require specialist and dedicated impartial advice through a retained buying agent. Consequently we established Private Property Search, an operationally independent part of Strutt & Parker which acts for buyers, offering search, negotiation and investment services within and outside our network.

JAMES GEddES Partner, Private Property Search

ZOë rOSE Head of London Residential Lettings

AndrEW SCOtt Head of London Residential

Below: One Hyde Park, SW1 – Sales advice on behalf of a range of clients

the World Shopping Capitals Survey (source: retail research) found that London is the world’s largest:

• retail market in non-food shopping – £64.15 billion

• market for retail sales of food and non-food – £91.90 billion

• centre for online sales – £9.9 billion

the retailing opportunities in central London remain compelling, with access to one of the most vibrant markets in the world, as well as the millions of tourists arriving each year from across the globe to savour its unique shopping experiences.

As the opportunity grows and competition increases for prime sites, so the golden areas of retail expand, enabling new entrants to arrive.

London retail

WILL MOSS Head of Central London Retail

ALEX LOWry Associate, Central London Retail

Below: South Molton Street, W1 – Letting to Super trash for their first Flagship store in the UK on behalf of a private client

Strutt & Parker’s dedicated retail team helps investors, developers, landlords and retailers leverage the greatest possible returns.

Our retail, offices and residential disciplines work together to offer clients a fully integrated service.

Property Wealth Management

resources & Energythe resources & Energy team provides independent advice upon energy efficiency and energy generation, including renewables, to property investors and occupiers.

With increasing focus on the cost of energy to business, the need to be sustainable and government legislation introducing minimum Energy Performance Standards for let buildings, the team can advise you on addressing all of these issues for your property.

With our surveying, financial analysis and engineering skills we can guide you through every step of an energy project, from developing a portfolio strategy to individual project implementation, including financing and ongoing performance monitoring and verification.

For investors and developers we advise on the funding and refinancing, valuation, and sale and purchase of energy generating assets and portfolios. We have expertise in all of the renewable energy generation types that can provide long term index linked income streams for investors.

With our Property Wealth Management (PWM) service, clients have a single point of contact for managing all aspects of their UK property interests, from acquisition and disposal to lettings and professional services.

Our clients wish to protect and grow their wealth and are keen to access property advice that will help them do so. Strutt & Parker’s PWM service assists property investors from across the world to access the specialist advice they require to maximise portfolio performance.

the service brings together all our professional disciplines, from valuation and planning to lease renewals, rent reviews, rating and building surveying, giving privileged access to a bespoke, personalised management resource.

Our dedicated PWM team manages the whole process, liaising with external advisors from lawyers to accountants, trust companies to banks. throughout, our client needs only to communicate with one Partner.

AndrEW yEAndLEHead of Property Wealth Management

SIMOn CrOWE Partner, Resources & Energy

MICHAEL VErIty Partner, Resources & Energy

ALEXAndEr CrEEd Partner, Resources & Energy

“ It’s only by providing tangible proof of our value that we can build the trust that’s central to every important relationship. this makes our Property Wealth Management service a satisfying and unique initiative to be involved with.”

“ Our complete independence and unique engineering, financial and property skill set, means we can cover just about every sustainability need in a considered and effective way.”

reliable information is the foundation upon which sound business decisions are based.

As such the Strutt & Parker research department is staffed by data experts with strong professional experience of both the commercial and residential property sectors.

Our collective experience enables us to realise the department’s central remit: robust research and analysis of the key trends and drivers affecting the London property markets.

It’s an important element of building up the picture that helps our clients make strategic investment decisions about where to build their property portfolios and/or locate their businesses.

By providing powerful insight into the political, legislative, commercial and economic factors behind changing buyer and vendor behaviour, our research team brings predictability and professional insight into the future direction of the London market.

StEPHAnIE McMAHOn Head of Research

“ Having privileged access to trustworthy market data is an extremely important means of mitigating risk in major financial decisions.”

research

Great Minster East, SW1 – development Site sales advisors on behalf of PFA Pension

Moor House, London Wall, EC2 – Site acquisition, development, letting advice and investment sale on behalf of Hammerson and Henderson Global Investors

International reach

Catella is a leading financial advisor in the European commercial real estate market.

With offices in 11 countries, their professional network spans Europe and their detailed market expertise enables them to satisfy the diverse needs of their clients.

Working together

Strutt & Parker’s Commercial Group and Catella offer pan European advice by utilising their combined strength across Europe’s main business centres. the alliance is based on a deep understanding of commercial real estate opportunities in the major European cities and provides a unique platform for delivering pan European property advice.

Christie’s International real Estate is an invitation-only network of 127 affiliated estate agents in 42 countries. All specialise in high-value residential property ($1m+) and exceptional service for high net worth international clients.

the network includes 1,049 affiliate offices including London, Hong Kong, Paris, Geneva, Moscow and dubai.

Working together

Strutt & Parker is the sole UK affiliate of Christie’s International real Estate, which puts it at the heart of the world’s leading network of luxury real estate specialists.

the affiliation brings together Strutt & Parker’s service ethos, expertise and coverage of the UK property market, with a global connection to international buyers and markets.

Some of our clients

20 Gracechurch Street – Acquisition, development consultancy, retail and letting advice on behalf of Aviva Investors

Standard Life has a long history of supporting good causes in parts of the world local to their operations, including the UK, Canada, Europe and Asia. The charities that benefit from their fundraising events, from fun runs and marathons to abseiling and good old-fashioned bake sales, are voted for by their employees and include Cancer Research UK and Alzheimer Scotland.

Over the last two years Standard Life has raised well over £1 million for these two great organisations and since 2013 the number of charities they support in the UK has risen from two to thirteen.

Standard LifeInvestmentDevelopmentPlanningLeasingAcquisitionsAsset ManagementProfessional ServicesRatingValuationsResidentialLease AdvisoryFunding & Joint VenturesResearchPrivate WealthResources & Energy

room 4 following refurbishment. Photo © the national Gallery, London.

reignwood

Corporate social responsibility has been a core part of Reignwood’s ethos since its foundation in 1984. The Group has capitalised on its diverse business reach to give back to society, improve the lives of local Chinese communities and assist in the protection of the environment.

Working across four principles of CSR: charity,cultural foundations, sponsorship and greeninitiatives, Reignwood has provided extensivesupport to victims of the 2008 SichuanProvince Earthquake, established twosignificant cultural foundations to promote and preserve Chinese heritage, and has been a major sponsor of Olympic Golf Youth development.

The Group has also championed the lowcarbon movement in China, a passion whichbegan in 1996 with the creation of Reignwood Pine Valley, a golf club and resort built on a previously deserted wasteland and highlyregarded for its achievements in sustainablebuilding and enterprises.

InvestmentDevelopmentPlanningLeasingAcquisitionsAsset ManagementProfessional ServicesRatingValuationsResidentialLease AdvisoryFunding & Joint VenturesResearchPrivate WealthResources & Energy

Allen & Overy is a truly global law firm. Their people work in 42 offices across 29 countries.

But the firm’s networks don’t just extend between its people, clients and suppliers. It also believes in forging strong links with the communities it works in. One example of their community work in London is Artbeat, a programme they run with school children and professional artists in their local borough of Tower Hamlets. The students develop skills and confidence through increased exposure to the arts and other areas of their community, like galleries, artists’ studios and Allen & Overy’s offices. The students’ work is displayed throughout the year in its Spitalfields building for students, teachers, A&O staff, clients and the general public to view.

Allen & Overy InvestmentDevelopmentPlanningLeasingAcquisitionsAsset ManagementProfessional ServicesRatingValuationsResidentialLease AdvisoryFunding & Joint VenturesResearchPrivate WealthResources & Energy

Land Securities

As a leading developer and landlord in London, their involvement in large-scale and complex property projects lasts for many years. By investing, not just in buildings but in well-integrated and lasting employment, education and skills opportunities, they aim to make communities stronger and more sustainable. Since launching their London Employment Strategy in 2011 Land Securities has engaged 600 disadvantaged people and helped 206 candidates into employment in a range of sectors including construction, retail, and facilities management.

InvestmentDevelopmentPlanningLeasingAcquisitionsAsset ManagementProfessional ServicesRatingValuationsResidentialLease AdvisoryFunding & Joint VenturesResearchPrivate WealthResources & Energy

Little Waitrose

Each month every Waitrose branch shares £1,000 between three local causes nominated by its customers through its Community Matters initiative.

InvestmentDevelopmentPlanningLeasingAcquisitionsAsset ManagementProfessional ServicesRatingValuationsResidentialLease AdvisoryFunding & Joint VenturesResearchPrivate WealthResources & Energy

Head Office13 Hill Street London, W1J 5LQ

+44 (0)20 7629 7282

struttandparker.com

City Office20 Gracechurch Street London, EC3V 0BG

+44 (0)20 7600 3456