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TanzaniaCapital Markets Event8th and 9th Sept 2010
2
Beautiful Tanzania
the largest wildebeest migration on earth
The exotic
Island of
Zanzibar
The finest game parks in
the world (Serengeti)
Kilimanjaro, the highest
mountain in Africa
Home of the legendary
Maasai Warriors
Tanzania is one of the
oldest known
continuously inhabited
areas on Earth!
Tanzania is one of the
oldest known
continuously inhabited
areas on Earth!
3
Tanzania – Key data
Population
(million)42.60
Population growth 2.86%
Average of the past 3
years over the stats of
WB
Total Area 945,087 sq km
GDP (US$ Billions) 24.5 (estimated for 2010)
Population below
poverty line:35.70%
Poverty headcount ratio
at national poverty line
Life expectancy 56Life expectancy at birth,
total (years)
Mobile Penetration 33%
4
Country overview
• Among the most stable countries
in Sub-Saharan Africa, expecting
growth of 5.8% for 2011
• Economy based on agriculture and
75% of the GDP concentrated in 5
sectors of the economy
YearGDP
Growth
GDP per
Capita
US$*Inflation
Budget
balance
% GDP
Current
account
% GDP
Exchange
Rate Var.
2008 7.5% $519 10.3% 0.0% -12.4% 3.5%
2009 5.5% $551 12.1% -2.7% -10.2% 4.6%
2010 5.7% $592 8.5% -3.8% -13.6% 20.0%
2011 5.8% $628 6.2% -5.8% -15.5% NA
• Strong growth potential in the services sub-sectors of finance, real
estate, business services, communication (in particular mobile
telephony) and tourism
5
The mobile landscape
5
6
COMPANY NAME OWNERSHIPMARKET
SHARE*MARKET
Vodacom Vodacom Group (65%), Mirambo (35%) 34.8 % Mobile voice and data (3G)
Tigo Millicom (100%) 32 % Mobile voice and data
Zain TanzaniaBharti (60%), Government of Tanzania
(40%)26.3 % Mobile voice and data (3G)
Zantel (Zanzibar
Telecom)
Etisalat (65%), Government of Zanzibar
(18%), Meeco International of
Tanzania (17%)
5.8 %
Fixed-line telephony
(local, long distance,
international), data, internet
TTCL (Tanzania
Telecommunications
Company)
Government (65%), MSI/Detecon
Consortium (35%)0.8 %
Fixed-line telephony (local,
long distance, international),
data, internet connection to
the SEACOM cable
Others 0.1 %
Key players
*Market share based on interconnection data
7
Tigo and competitors
Revenue Growth
Continuous revenue
growth in a tough
competitive
environment
8
Key cities and penetration
Tanga
Penetration 39%
Tanga
Penetration 39%
Morogoro
Penetration 44%
Morogoro
Penetration 44%
Arusha
Penetration 40%
Arusha
Penetration 40%
Dar Es Salaam
Penetration 120%
Dar Es Salaam
Penetration 120%
Mbeya
Penetration 22%
Mbeya
Penetration 22%
Mwanza
Penetration 16%
Mwanza
Penetration 16%
*Penetration based on interconnection data
9
Regulatory frameworkTigo Regulatory Framework
Licensing
Converged Licensing Framework with 4 categories; technology and service
neutral
Network Facility
25 yrs May ‘07
Network Services
25 yrs May ‘07
Application Services
5 yrs from May ’07
Renew up to 25 yrs
Content Services
(Application Pending)
Inte
rco
nn
ect
Re
gim
e
Co
mp
uls
ory
Re
gis
tra
tio
n
Tig
oC
ash
/ B
an
k R
eg
ula
tio
ns
• Currently 7 active mobile operators (15 licenses)
• International Gateway License recently acquired
• Domestic Interconnect Rate defined by the regulator in USD,
settlements in Local Currency
• 2010 Compulsory registration process for all the customers
10
Our company – Tigo TanzaniaREVENUES (TZS Bn) 168.6 ($122m)
EMPLOYEES 290
CUSTOMERS 4.4m
MARKET SHARE 32%
* H1 2010
DIRECT SALES FORCE 3,600
SERVICE CENTERS 20
SITES 1,030
11
2007 to present – major achievements
Revenue growth
of 301%
Subscriber base
growth 369%
Market share
from 18% to 32%
13 new service
centers
countrywide
Insourced Call
Centre. Reaching
91% service level
12
Customer satisfaction study
Jun 2010
TIGO ranked 1st in most of the measured
variables
Overall
ImportanceTigo Operator A Operator B
Overall Satisfaction 84 89 85 72
Card/ e-pin availability 91 95 88 88
Customer Service 91 88 86 82
Call Quality 91 87 85 93
Net Coverage 88 86 86 93
SMS Comm. / Promos 72 81 77 69
Overall Pricing 70 74 64 60
Price - voice calls 69 80 66 71
Price - SMS 64 77 58 57
Price - VAS 56 67 52 53
13
2007-2008 - Phase 1
Team
Control our costs
Sales/Customer care focus in DES
Processes
Improve our network
performance
Product offering
“Fixing the
basics”
“Fixing the
basics”
14
2009-2010 - Phase 2
Build critical mass of customers and gain MK share from competitors
Smart and aggressive on-net pricing “build our
island” effect
Improve our margins Comprehensive direct
distribution system
Build brand equity
“Consolidating
our position in
the market”
“Consolidating
our position in
the market”
15
What's next?
2011-2012 – Phase 3
Build a customer oriented
organization
Focus on customer understanding and
segmentation
Reach leadership in customer care and
contact centre
Keep our leadership in network capacity and
accelerate the implementation of a efficient capex/low opex
Focus in innovation (ie data, mobile money, home
services)
Strengthening our focus on CSR
“Protect and
enhance our
leadership
position”
“Protect and
enhance our
leadership
position”
16
Financial Performance
17
Financial performance H1 '10
EBITDA margin
higher than the
African average
EBITDA margin
higher than the
African average
Targeted
CAPEX
investment
Targeted
CAPEX
investment
ROIC superior
to the country
WACC
ROIC superior
to the country
WACC
Revenue at
42.0% growth
in LC YoY
Revenue at
42.0% growth
in LC YoY
Highest growth
rate company
in Africa
(Millicom
Group)
Highest growth
rate company
in Africa
(Millicom
Group)VAS at 15.4%
of recurring
revenue
VAS at 15.4%
of recurring
revenue
63% of
Revenues
On Net
63% of
Revenues
On Net
18
Customers and ARPU (LC)
• Fastest growing customer base in the market
• On Oct 2008 the Tanzanian government introduced a new
Excise Duty TAX which impacted ARPU by 10%.
• Stable ARPU since 2009
New Excise duty tax
10%
-
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
4,000,000
4,500,000
5,000,000
Jan
-07
Ap
r-0
7
Jul-
07
Oct
-07
Jan
-08
Ap
r-0
8
Jul-
08
Oct
-08
Jan
-09
Ap
r-0
9
Jul-
09
Oct
-09
Jan
-10
Ap
r-1
0
Customers evolution
19
Financial performance
Gross margin improvement due
to ‘island effect’
Revenue Composition (%)
GM growth
On-net revenue increased
eight-fold over the last 4
years!
20
Cost control & efficiency
Note: EBITDA is excluding rev enue share / licensing fees. All MTN, Zain and Vodacom data are f rom 2009; all data for other operators are f or 2008Source: Companies annual reports; Merrill Ly nch; A.T. Kearney analysis
EB
ITD
A (
%)
Market Share (%)
EBITDA vs. Market Share – 2009
Zain Zambia
Zain Tanzania
Zain Sudan
Zain Nigeria
AIS
AMX BR
Celcom
Djezzy
Eplus
Etisalat Saudi Arabia
Globe Telecom
Maroc Tel.
Maxis
Zain Niger
Zain KW
Zain Jordan
Zain Gabon
Zain Congo B
Zain Barhain
Wind
Vodacom SA
VF UK
VF IT
VF ES
VF DE
VD EGT
TurkcellT-mobile DE
TM UK Tim BR
TIM
TF BR
Zain Uganda
Telenor SW
TAC
SingtelSFR FR
Satelindo
Proximus
PLDT
Orascom Mobinil
Orascom Algeria
Orange UK
Orange FR
Orange ES
O2 UK
MTC NG
Movistar MX
Movistar
Mobistar
Mobinil
Mobile OneMeditel
Telkomsel
MTN Iran
MTN Nigeria
MTN SA
Zain Lebanon
Zain Kenya
Zain DRC
Zain Chad
Zain Kuwait
Zain Madagascar
Zain Sierra Leone
Vodacom Tanzania
Vodacom DRC
Vodacom Mozambique
Vodacom Lesotho
Tigo Tanzania
20% 30% 40% 50% 60% 70% 80%
Tigo’s EBITDA margin is high, considering its market share
21
Profitability
21
EBITDA Growth
Revenue Growth
Strong revenue growth complimented
by improving cost efficiencies
compounding the operation’s cash
generation and investment capacity
Cost Efficiency
(Ebitda % growth - Revenue % growth)
22
Capex evolution
22
Capexby Category
Share of Investment
Investment surge of 2008
normalizing in 09/10 at levels of
indicative traffic growth potential
2008 focus on backlog coverage
2009 /10 focus on capacity to sustain
commercial success…
23
Ongoing projects• Transfer the passive infrastructure to a strategic
partner
• Capex optimization
• Specialization
• Bidding process ongoing
Asset Sharing
• Tanzania is among the most efficient operators in Africa
• Some areas of improvement have been identified that the operation is currently exploring
AT Kearney GCB
• New Tools under implementation and assessment Process Automation
24
Technical Overview
25
License obligationCommercial
viability
Sub growth QoS (Congestion)
3GHSDPA
Site sharing priorityLow cost solution
BTS expansionCo-location
New site
Focus on main cityLow cost solution
(co-location)
Low OPEX solution ( DCB, Solar power system, e.g. VNL...)Telemetric system ( Low maintenance cost for field alarm
monitoring)
Coverage Capacity New technologyC
rite
ria
/
Dri
ve
rs
CA
PE
XO
PE
X
Build reliable network with fast ROI, Low operating cost and new competitive servicesG
oa
l
MIC Tanzania broad network strategy
26
MIC Tanzania evolution strategy Number one in Dar Es Salam
Target number one all over Tanzania
Evolution for triple play
Number one in Dar Es Salam
Target number one all over Tanzania
Evolution for triple play
Efficient CAPEX deployment
Optimized OPEX
Customer focus
Data service penetration
Capacity (growth areas)
Performance (End user
perception)
3G ( data services)
Fiber optic and submarine
connectivity
Build and expand network
where the money is.Reduce congestion and increase
call success rate
Data service in Dar and main
urban area
Reliable and high capacity
backbone network
27
Traffic increase trend
5
10
15
20
25
30
35
40
45
50
55
04
/03
/20
08
04
/04
/20
08
04
/05
/20
08
04
/06
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08
04
/07
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08
04
/08
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08
04
/09
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08
04
/10
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08
04
/11
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08
04
/12
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08
04
/01
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09
04
/02
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09
04
/03
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09
04
/04
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09
04
/05
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09
04
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09
04
/07
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09
04
/08
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04
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09
04
/10
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09
04
/11
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09
04
/12
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09
04
/01
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10
04
/02
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10
04
/03
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10
04
/04
/20
10
04
/05
/20
10
04
/06
/20
10
04
/07
/20
10
Mil
lio
ns
130 %: Average daily MOU increase from
Jan 09 till Jul 10
15
20
25
30
35
40
45
Jan
-09
Ma
r-0
9
Ma
y-0
9
Jul-
09
Se
p-0
9
No
v-0
9
Jan
-10
Ma
r-1
0
Ma
y-1
0
Jul-
10
Mill
ion
s
Daily Traffic ( MOU) : 300 % increase from April 08 till July
10
28
Network performance
(Q3 2010)
1.3%
(Q3 2007)
1.96%
(Q3 2010)
1.3%
(Q3 2007)
1.96%
(Q3 2010)
89% - 90%
(Q3 2007)
60.75%
(Q3 2010)
89% - 90%
(Q3 2007)
60.75%
(Q3 2010)
99.8%(Q3 2007)
96%
(Q3 2010)
99.8%(Q3 2007)
96%
• Call Success Rate: Measure successful call rate at Cell ( for making a call till ending
the call by end user)
• All KPIs are determined at Cell Busiest Hour. Daily average performance is always
better than cell busiest hour
Network Availability
48 % improvement
50% improvement
Call Success Rate
Drop Rate
29
• Split network between Tower Company and Operating Company based on the network element definition (passive-active)
• MIC as Operating Company gains opportunity to concentrate resources on marketing and network active elements synergy
• Tower Company becomes strategic partner of MIC on the way to countrywide sharing of passive infrastructure elements and network expansion
Asset Sharing
• Reduce CAPEX for network expansion
• Minimize lead time for new site and minimize cost for rural areas where coverage is needed but with low payback
• Benefit from low utilized areas by hosting competitor and share site operating cost
Site sharing
Bidding Process
is ongoing
This will be
incorporated
with asset
sharing project
Asset sharing projects
30
Fiber Optics project• MIC Tanzania is embarking on a joint
fiber optics project in collaboration with
two other operators in Tanzania
• The Project comprises metro fiber optic
networks in Dar es Salaam, Arusha,
Dodoma, Mwanza, Morogoro and
Mbeya, as well as a regional backbone
• Total CAPEX cost will be shared equally
by the operators involved leading to
major CAPEX savings
• Project is expected to be completed by
EOY 2011
• It will ensure reliable transmission,
enhance service quality and open up
the entire country to high speed internet
communication
31
Commercial
32
Pricing - tariff roadmap
TIGO ON-NET RATES LC (per second) Cross Net
DAY EVENING NIGHT 24 Hrs
Dec 2007 3 Tsh 1 Tsh 1 Tsh 6 Tsh
Feb 20081,500 Tsh daily
unlimited on-net 1 Tsh 1 Tsh 6 Tsh
Dec 2008 1 Tsh 1 Tsh 1 Tsh 6 Tsh
Apr 2010½ Tsh after the
1st min1.25 Tsh
½ Tsh after
the 1st min6 Tsh
Mkt Share*
end 2007
Mkt Share*
end 2008
Mkt Share*
H1 2010
18%
26%
32%
*Market Share based on IX data
Tariff reduction was compensated for by MOU elasticity and customer acquisition allowing a sustainable and
healthy profitability and top line growth
33
Sales & distribution
Key to our present and future success
34
Sales and distribution structureTerritory
Manager
Territory
Manager
Regional
Manager
Regional
Manager
Direct Sales
Force
(activations)
Direct Sales
Force
(activations)
Direct
Distribution
Force (airtime)
Direct
Distribution
Force (airtime)
Indirect Channel
Dealers
/Wholesalers
Indirect Channel
Dealers
/Wholesalers
4 Territories4 Territories
New activationsSales
AirtimeDistribution
12
34
35
Direct sales force
36
Distribution Management System:
key to our present and future success
“Market Knowledge”
90,000 Point of Sales Census
“Ownership of Market”
Direct Distribution Force - Circuits Assignation
“Monitoring the Market”
DOC: Distribution Operating Centers
37
Video – sales and distribution
PlayPlay
38
Market visit
This afternoon
• Call Center
• Buguruni Distribution Operations Center (DOC)
• Customer Service Center at Millimani
Tomorrow
• Direct Sales Force in action
• Kariako Market
What was shown
in the video will
be seen live
What was shown
in the video will
be seen live
39
Marketing
40
Outdoor visibility
COVERAGECoverage
VASCoverageCoverage
AffordabilityAffordability
VASVAS
41
Below the line activities
Launch of ½ Tsh promotion (Apr10) Saba Saba (Jul10)
Street Riders
Launch of “Register
and Win” promotion
42
Below the line activities
43
Service centers
Dar Es Salaam
MorogoroTanga
44
TV commercials
1st Pricing campaign 2009 Coverage campaign 2009
2nd Pricing Campaign 2010 Tigo Pesa 2010
PlayPlay
45
VAS
464646
VAS growth
VAS growing as a percentage of revenuesA constant push to segmented groups of customers has proven successful in
ensuring awareness of new products, services and promotions
11%
13% 13%14%
15%
6%
7%
8%
9%
10%
11%
12%
13%
14%
15%
16%
2006 2007 2008 2009 H12010
VAS as % of revenues
47
What is VAS in 2010?
SMS Peer to
Peer
55%
Premium
SMS
26%
Data
4%
Ring Back
Tones
15%
• Song purchases
• Daily rental fee
• Data on demand
• Data package
• WAP portal
• Mega Promotions
• SIM menu
• Weather by SMS
• Sport results
• Tigo Messenger
• Others
• SMS on-net
• SMS x-net
• SMS international
SMS packages:
• 100 SMS
• 5 SMS
Hybrid packages:
• 100 SMS + 5 Minutes
• 5 SMS + 2 minutes
484848
Growth in Ring Back Tones
What is the secret of Tanzania’s success in Ring Back Tones?
• Affordability: the only operator in Tanzania to launch small daily fees
instead of high monthly fees
• Accessibility: Multiple ways to choose songs and change songs,
updated constantly with the newest hits
0%
50%
100%
150%
200%
250%
300%
Q1 2009 Q2 2009 Q3 2009 Q4 2009 Q1 2010 Q2 2010
RBT subscriber growth one of out every
3 Tigo customers
use RBT!
one of out every
3 Tigo customers
use RBT!
49
New products
50
Tigo Pesa launch
Launched Aug 23, 2010
Super Dealers 12
Retail Agents 260
Retail Agents (end 2010) 2,000
Retail Agents (end 2011) >4,000
Current regional coverage 70%
51
3G preparations
Dar es Salaam Initial 3G Roll Out Dar es Salaam
Full Launch Q4 2010
Smart Capex Pay as you grow
Commercial strategy
• Phase 1: Focus on Dar es Salaam• Effective pricing to increase penetration and
usage
• Drive penetration through netbooks, modems and Internet cafes
• Promote usage from handset customers• Comprehensive direct sales force (to sell but
also educate)
5252
Asante
Sana