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Started in 2013, Canvassco, as the B2B market research agency. Within about 1 year period, we grew from 1 to 6 staff. We made it to the first page of Google. We buid up over 1,000 subscribers for our prospect customer database. Since we have been on Slideshare, we are now having over 7,000 people viewing our content. Many of them are executives from well-known companies. From zero, we have got over 50 business leads worth total USD 1 million by using mainly online media strategy. And we would like to share what we do.
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ONLINE MARKETING STRATEGY
WHAT WE DO…
© Canvassco 2014
EARLY 2013
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B2B MARKET RESEARCH
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AFTER ONE YEAR WE GREW FROM
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WE MADE IT TO THE FIRST PAGE ON GOOGLE
ORGANIC SEO
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WE HAVE OVER 1,000 COMPANIES AS OUR PROSPECT DATABASE
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WE HAVE OVER 7,000 PEOPLE VIEWED OUR CONTENT
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FROM ZERO…
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…WE GOT OVER 50 BUSINESS LEADS USING SOCIAL MEDIA WORTH TOTAL THB 30 MILLION (OR ~ USD 1 MILLION)
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AND WE WANT TO SHARE WITH YOU WHAT WE DO
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5 THINGS TO LOOK AT
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“TARGET AUDIENCE”
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1
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“YOUR PROSPECT”
THEIR CUSTOMERS
SOCIAL INFLUENCERS
THEIR PARTNERS
DEFINE & UNDERSTAND TARGET AUDIENCE
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WHAT WE DO…
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“CONTENT IS A KING”
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2Content marketing is about creating interesting information your customers are passionate about so they actually pay attention to you.
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WHAT WE DO…
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“ONLINE MARKETING CAMPAIGN”
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WHAT WE DO…
GO / NO-GO
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“BROADCASTING CHANNELS”
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WHAT WE DO…
BLOG
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“MEASUREMENT”
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5Retweet, Likes and Comments don’t matter to business objectives. Design your social medial strategy around sales, revenue and costs and you will keep executives and clients happy
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WHAT WE DO…
“NUMBER OF BUSINESS LEADS”
