B2B Go-to-Market StrategyFourquadrant.com/Marketing-Resource-Blog

B2B Go-to-Market Strategy

B2B Go-to-Market Strategy Here’s Where You Made Your Mistake

Set-up For Failure By: §  Traditional mind-sets §  Arbitrarily selection of a

timeline §  Inside out perspective vs.

outside in §  Being constrained by the

existing organizational structure

B2B Go-to-Market Strategy Google, Facebook, Twitter, Uber

Some of the most valuable companies in the world started with a unique business concept: §  Focus on the user – i.e. what

the user was trying to accomplish and then provide an addictive user experience.

§  The market and its needs, need to guide the development of the solution which will result in a great company.

B2B Go-to-Market Strategy B2B Go-to-Market Organizational Structures

Organizations have to ask themselves, “What organizational structure will best support the vision and ability to execute flawlessly? Not, how do we accommodate the existing people in the organization. The hard reality is that the organization may need a different skill-set than what exists in-house.

B2B Go-to-Market Strategy B2B GTM Strategy is not a Checklist Item

§  GTM strategy is not something that is completed at a point of time and checked off a done but a continuous process that lives through the product lifecycle.

§  Creating and executing successful go-to-market strategies and tactics requires vision as well as a holistic planning approach integrated throughout the product lifecycle.

§  Developing go-to-market strategies must be a forethought, not an afterthought and can definitely benefit from a kick-start from a GTM plan template.

B2B Go-to-Market StrategyFourquadrant.com/Marketing-Resource-Blog

B2B Go-to-Market Strategy