Strategy

B2B Strategy Case

House of PerformanceWe’re the di!erence between...

Client Personnel:Bohemia Personnel:

!ijs van EsMarco de Boer Victor Neyndor"Tom Lawrence

SituationHouse of Performance (HofP) is a serious consulting firm that focuses on improving business processes; they do their job with passion. HofP is growing fast, like any growing companyit struggles a bit with its identity and has di$culty in being consistent in its communication.

“Who are House of Performance, and why would I ask them to help my organization re-organize?” !ey primarily get business through word of mouth via their own network because HofP is good, very good.

Target• Increase brand awareness and attract more advisors.

• Create a unified view to the outside world that matches the identity of House of Performance.

Target group

• Consultants

• Public Relations

• New Prospects

StrategyHouse of Performance is indispensable in achieving change processes, because they touch people. With that touch they create more involvement and ultimately will be more productive. A%er a few sessions with the partners, we discovered that there’s a strong belief that people can only change if they are truly touched. People do not learn a new trick; they learn to understand the consequences.

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StrategyAs a part of our approach to the assignment, we took the partners through Sinek’s Golden Circle. !is is a very solid way to separate Product and Result from Motivation and Vision.

Increase brand awareness and attract more advisors. Create a unified view to the outside world that matches the HofP identity.

“What doesn’t make you stand out. It’s Why what makes you di"erent.” Simon Sinek.

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ConceptHouse of Performance want to show that they are di"erent. By claiming to be ‘the di"erence between’ and leaving the end of that sentence open, HofP claims to have more content, to be more meaningful, and show more commitment.

“We are the di!erence between...”

Visuals“We are the di!erence between...”

Sponsor Adin line with their campaign.

Bannerto support HofP recruitment campaign.

Leafletto support HofP recruitment campaign.

LinkedIn Bannerto support HofP recruitment campaign.

ResultsBohemia Amsterdam created an uniform look and feel:

• Corporate means

• Recruitment campaigns

!e first recruitment campaign leaded to a fully booked OpenHouse and was an enormous success.

Be memorableFor more information: Hugo Kalf hugo@bohemiaamsterdam.comKyra Roest kyra@bohemiaamsterdam.com

Bohemia AmsterdamSint Pieterspoortsteeg 23a1012HM Amsterdam, Netherlands

+31 [0]20 42 33 555bohemiaamsterdam.com