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Strategic Use of Social Media
For B2B Businesses
Networking doesn’t just happen on the golf course anymore
So what can being active on social media do for your business?
1. Build Awareness of your Business 2. Build a Reputation for your Business and key people 3. Build a base of Referrals for your Business
Build contacts not followers
Be yourself
Know before you go
Social Media
Personal
Broadcast/Public Chatting
Business
Photo-Based
Topical
Google+
Personal Interest
Quality connections.
Quality topics.
Quality engagement.
Set yourself up for success
• Professional imagery • Accurate descriptions • Post 1-2 times a day • Let Personas guide you • Always proofread!
Social Media Managers can’t network like you can
Inform, entertain, share… don’t sell
Don’t sell? But what about advertising on social?
#BuildContactsNotFollowers
tweet this
@kayak360
Handout:https://kyak.mobi/2b4rzUz
Empowering you and your online marketing to succeed
KAYAK Online Marketing
www.kayakonlinemarketing.com
Bonus Resource:kyak.mobi/1q2N65K