Strategic Use of Social Media

For B2B Businesses

Networking doesn’t just happen on the golf course anymore

So what can being active on social media do for your business?

1. Build Awareness of your Business 2. Build a Reputation for your Business and key people 3. Build a base of Referrals for your Business

Build contacts not followers

Be yourself

Know before you go

Social Media

Personal

Facebook

Broadcast/Public Chatting

Twitter

Business

LinkedIn

Photo-Based

Instagram

Topical

Google+

Personal Interest

Pinterest

Quality connections.

Quality topics.

Quality engagement.

Set yourself up for success

• Professional imagery • Accurate descriptions • Post 1-2 times a day • Let Personas guide you • Always proofread!

Social Media Managers can’t network like you can

Inform, entertain, share… don’t sell

Don’t sell? But what about advertising on social?

#BuildContactsNotFollowers

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@kayak360

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Empowering you and your online marketing to succeed

KAYAK Online Marketing

www.kayakonlinemarketing.com

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