Candidate Brief

Digital Manager

May 2019

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Dear Candidate

I am delighted that you are interested in the post of Digital Manager.

This is a key post in a well established and experienced

communications team, but you will work with all teams across the

organisation.

CARE is an effective and innovative organisation to work for. We fight poverty and injustice

in the world’s most vulnerable places. We save lives in disasters and conflicts. We stand

with women, girls and their communities to achieve lasting change for a better future.

As a confederation, CARE works across more than 90 countries around the world. In 2018

CARE and partners reached nearly 56 million people directly through 965 development and

humanitarian aid projects. CARE also reached 340 million people indirectly through its

advocacy efforts, the replication of successful programs and scale-up of innovations.

CARE International in the UK (CIUK), contributes an enormous amount to the global work,

but is a relatively small organisation of around 120 staff. One of my favourite things about

CIUK is that we work in a medium sized organisation in the day-to-day, so you can make a

huge difference in your role, bring your own initiatives and ideas and make them happen at

the same time as being part of an incredible global impact. We make things happen in a

relatively short amount of time.

When a humanitarian crisis hits, we need to be ready to work quickly and deliver emergency

communications and appeals within a few hours. So we are looking for someone who is

flexible and thrives when faced with a change of plan!

This is a key post at an exciting time: you will scope a new website; finalise a digital strategy;

and recruit a new digital officer who you will manage.

We are looking for someone creative with a solutions focused, hands on approach. We

hope you can bring your passion for digital communications to ensure CARE delivers

stand-out, results-oriented, audience-driven content across our digital channels.

If you are pro-active and have the skills and experience we are looking for, and you share a

passion for fighting poverty and social inequality, please don’t hesitate in applying now.

Thanks for your interest,

Hannah Richards

Head of Communications

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Background Information

CARE International – a global organisation fighting poverty around the world

CARE International operates in more than 90 countries. We run

poverty-fighting programmes and deliver life-saving emergency aid

in 79 developing countries around the world. This is supported by

the global policy and advocacy work, fundraising, and programme

management provided by CARE offices in countries like the USA

and the UK.

CARE International UK (CIUK) was founded in 1985 and we are one of 14 full members of

the global CARE International federation. CIUK also provides specific expertise in the areas

of women’s economic empowerment, inclusive governance, humanitarian response

(particularly shelter, and gender in emergencies), and engaging with the private sector. We

play a key role in CARE’s work engaging with and influencing policy-makers and decision-

makers to tackle the structural causes of poverty and social injustice.

CARE’s programmes are implemented through CARE country offices which are supported

with technical assistance and programme management by CARE members (including

CIUK). We work in partnership with local organisations to deliver many of our programmes.

CARE is non-religious and non-political, allowing us to deliver humanitarian and

development assistance to anyone in need regardless of race, gender, ethnicity, age,

religion, political view or sexual orientation.

You can find out more about our current strategy here.

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Team organogram

Website

Policy and insights website

https://insights.careinternational.org.uk/

Social media:

Twitter: careintuk, Facebook: CAREInternationalUK , LinkedIn: CARE International UK,

Instagram: careintuk

Head of Communications

Press & PR Manager

Senior Press & PR Officer

Digital Manager

Digital officer

Editorial content manager

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CIUK-Communications Strategy 2018-2020

Goal More people know who we are, understand the needs and injustices we work to change and act with us to make a more equal world Engage people to:

• Feel passionately about global poverty and gender equality

• Think about what they can do

• Act with us to make change

Who Individuals, businesses and people working in international development, humanitarian & political spheres

How Voices, stories and evidence showing the need for and impact of our work

What

Digital Build a network of engaged partners, supporters & staff on social media to increase the number of people sharing & endorsing our content. Ensure CIUK main website tells people who we are, and supports fundraising Update design, usability & functionality, plan for future use Develop and promote a sector leading website on policy and programmes to influence others.

Press & PR Ensure planned and reactive media coverage including in emergencies across media outlets which reach our target audiences

Publications & brand

Deliver organisational publications including Annual report, thematic and project reports to position CARE as an expert and underpin CARE’s brand positioning

Events

Work across CIUK to deliver our annual high profile moment #March4Women

Content Collect, curate and co-ordinate powerful and compelling content from across the CARE programmes to provide the human face to the issues and impact of our work

Key messages Focus on women and girls. Delivering effective, innovative long term development outcomes in hard to reach places, we are quick to provide life saving humanitarian aid in emergencies. We are known as experts on: Cash - Village savings and loans - Private sector initiatives - Shelter

Ways of working The communications team are a group of experts with a diverse skillset. We deliver direct outputs as well as supporting and training other teams to deliver high quality communications

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Job description

1. Overview Post Title: Digital Manager

Directorate: Fundraising, Partnerships and Communications

Department: Communications

Responsible to: Head of Communications

Accountable to: Director of Fundraising, Partnerships and Communications

Base location: Vauxhall, London

CARE International UK reserves the right in consultation with employees to change

base location according to organisational and departmental requirements. Line Management Responsibility: Digital Officer

Budgetary Responsibility: Up to £50,000 per annum

Internal contacts:

• CIUK Chief Executive, Senior Management Team

• All Fundraising, partnerships and Communications (FPC) Heads, FPC

Department colleagues

• Programme Director, Programme Heads, especially the Head of

Advocacy, Programme department colleagues, Senior web

development managers (Lendwithcare)

• IT department colleagues

• Country Offices and Regional Offices

• CARE International Secretariat Communications team

• CI Communication working group and other colleagues across the federation.

External contacts:

• consultants, contractors and suppliers of digital and website services (eg

Engaging Networks, Pedalo)

• digital team and other colleagues in partner organisations, including coalitions (eg

DEC, BOND), pressure groups, other INGOs and other stakeholders (eg DFID)

• digital specialist networks (eg E-Campaigning Forum, Charity Web Managers Forum, Digital Fundraising Group)

The above list is provided for guidance only and is not an exhaustive list of all the contacts with whom the post holder may be required to liaise.

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2. Job summary

The main purpose of this role is to lead on the development and implementation of CARE International UK’s (CIUK) digital communications strategy to ensure that CIUK digital channels and digital communications deliver on our fundraising, communications and advocacy goals.

You will bring your creativity, can-do approach and passion for digital communications to this key cross-organisational role to ensure CARE delivers stand-out, results-oriented, audience-driven content across our digital channels. In the first 18 months, this role will oversee the process for scoping and overseeing the redevelopment of the corporate website ensuring that it is cost efficient and delivering against targets. Key areas:

• leading on the development and improvement of all of CIUK’s digital channels to ensure they maximise their communications, advocacy and income-generating potential (50%)

• overseeing the continuous maintenance of all of CIUK’s digital channels, ensuring the upkeep of functionality and usability (15%)

• contributing proactively to and advising on digital content creative and technical

development (20%)

• managing digital services (eg online campaigning software, external web

agencies and hosting companies) and supporting and advising colleagues

with their digital needs (15%)

3. Responsibilities

• Devise, project manage and deliver innovations to CIUK online spaces and other

digital projects designed to maximise CIUK communications, advocacy and

income- generation.

• Employ a test to learn approach to digital so we can continuously improve on

both content and usability (UX).

• Train colleagues on digital platforms and build culture of digital first across CIUK

• Maintain smooth functioning of and oversee the development of the CIUK

websites (www.careinternational.org.uk, http://insights.careinternational.org.uk/),

and social media activities, ensuring they reflect CIUK’s vision, mission and

brand, responds to organisational priorities, and effectively reaches CIUK’s target

audiences.

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• Manage and support the Digital Officer, conduct regular 1:1s and appraisals, and

manage performance, in line with organisational policies and procedures.

• Develop and lead the implementation and evaluation of CIUK’s digital

communications strategy, in line with the organisation’s strategic plan.

• Manage all key relationships required to deliver CIUK’s digital communications,

particularly with external suppliers, in order to achieve value for money, high

quality and agreed levels of service delivery.

• Support Direct Marketing Team colleagues in maintaining and improving

Engaging Networks and other fundraising, acquisition and supporter development

platforms and assets, including providing technical support and liaising with

external developers where necessary

• Liaising closely with the Editorial Content Manager and Press and PR Manager,

contribute actively to planning content across all digital channels, working with

other departments across CIUK to deliver content that supports their

communications, influencing and/or income-generating objectives. Including

unplanned work in response to humanitarian emergencies.

• Analyse performance of our websites through Google Analytics, and ensure

Google tag manager delivers the information we need.

• Lead on Search Engine Optimisation, developing and implementing plans to

increase our websites’ visibility in organic/natural search.

• Manage a budget of up to £50,000, ensuring services are procured and paid for

in line with organisational policies and procedures.

• Bring insights into digital trends, issues and initiatives in the charity sector and

generally

• Promote, support and follow the CARE International Protection from Sexual

Exploitation and Abuse and Child Protection policy (PSEA) with direct reports, the

team and in day to day practice.

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Special features

• This post holder may have to work out-of-hours in the evening or at weekends, in

response to a humanitarian emergency or urgent/breaking news story. Wherever

possible, adequate notice will be given.

• This role includes any additional duties as may be reasonably required by a

senior manager within the scope of the above. This document forms part of the

post holder’s contractual terms and conditions of employment.

• The document is not an exhaustive list of core elements of the role. This job

description is a working document and may be amended from time to time by

mutual agreement.

Data Protection

The post holder hereby agrees not to disclose any confidential or sensitive information to

a third party or outside organisation except where required to do so by law.

Health and Safety

The post holder agrees to abide by CIUK’s Health and Safety principles and code of

conduct and to take all reasonable steps to ensure both their own safety in the work

place as well as that of their colleagues.

Equal Opportunities

The post holder agrees to promote and uphold the principles of equal opportunities in

accordance with CIUK’s Equal Opportunities Statement and all related policies.

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4. Person specification

Essential Desirable

Education/

qualifications

Educated to degree level Relevant degree or technical

qualification

Skills/Abilities Strong interpersonal skills

Excellent project management skills

Excellent analytical skills

User focused

Proactive and approachable

Attention to detail

Experience of working within

a communications team

Experience of working in a

cross- departmental

environment

Experience/

knowledge/

understanding

Significant experience of working in a web

production or development role

Proven experience of managing and

developing large, complex websites

Good knowledge of using social media to

communicate and engage with supporters

Thorough working knowledge of open

source CMS, HTML and CSS

Strong knowledge of Google Analytics and

online KPIs, as well as experience with

Google Tag Manager

Good knowledge of Search Engine

Optimisation and Search Engine Marketing

best practice

Significant experience of creating graphics

and editing photos using Adobe Creative

Suite

Experience of managing a

small team

Experience of digital/ online

fundraising

Experience of working with

fundraising teams

Experience of video and audio

editing and production

Experience of training others

in content management

systems

Some understanding of basic

JavaScipt development

Experience of using Engaging

Networks systems to build

advocacy actions and

fundraising journeys

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For further information about CIUK:

www.careinternational.org.uk

Twitter: @careintuk