Canadian Sales 3rd Quarter 2013

byStrada IQApril 2015Canadian Sales first Quarter 2015StrongA surprisingly positive start to the year after a record 2014.Everyone uses the Internet. The impact of rugged climatic conditions is subdued.Its competitive in a market that constantly seeks deals.The advantage was a strong start.

The Oil StoryThe effects of collapsing oil prices are slowly spreading across Canada.With a limited negative impact on the first quarter results.We anticipate the negativity to persist during the year.Its a developing story.

Take a LookA strong January / February provided momentum for a record breaking March.Generating a record breaking first quarter.This year:January: + 3%February: + 3%March: + 2%1st Quarter: + 3%

Who Is AheadVW: + 38%Porsche: + 28%Lexus: + 21%Nissan: + 13%Subaru: + 13%Mercedes-Benz: + 12%Audi: + 5%BMW: + 5%Toyota: + 5%

Who Is BehindVolvo: - 18%Jaguar: - 10%Infiniti: - 8%Mazda: - 4%Ford: - 4%Honda: - 4%Some manufacturers have to give up sales for others to gain. The quarter is up by 3%.Ford and Honda are surprises.More DisruptionNew models in the compact utility segment are very disruptive to the established order.Manufacturers that had a strong start to 2015 further disrupted specific segments.

Jetta.6,441Toyota Camry..3,635Hyundai Sonata..3,366Ford Fusion ..2,650Chrysler 200....2,373Honda Accord.........2,333Nissan Altima...1,927Chevy Malibu..1,745The Jetta continues, accompanied by a shuffling of the order.Honda Civic..10,458Hyundai Elantra9,556Toyota Corolla9,027Mazda 3......7,377

This segment is under market pressure although the Civic remains ahead and the Mazda 3 is losing ground.Click on Corolla to see a review/photo gallery

All Figures from Automotive News

Some NumbersFirst Quarter 2015CompactMid Size SedansFord F Series....25,782Ram.20,647GMC Sierra....10,386Chevy Silverado..8,767

The aluminum F150 is making its presence felt supported by a lease program.Ram keeps on going.Click on Silverado to see a review/photo gallery

Ford Escape.8,358Toyota RAV4.8,212Honda CR-V.7,748Hyundai Santa Fe7,219Chrysler Journey..4,724Chevy Equinox.....3,537

The Escape ahead, look at the RAV4 trading paint with the Escape.

Some Numbers - 1First Quarter 2015CUV/SUVPick UpLexus RX1,395Audi Q51,370M-B M Class...1,310Acura RDX...1,261M-B GLK...1,065BMW X5..1,062Acura MDX.....998BMW X3.....951Infiniti QX60......824Cadillac SRX ...........694Range Rover Sport598BMW X1..557Buick Enclave.555Lincoln MKX.......425The order is re arranged.M-B C Class..2,556BMW 3 Series2,000Audi A4......1,103Acura TLX...1,038Infiniti Q50.....713Lexus IS....633Cadillac ATS..519Lincoln MKZ..265Cadillac CTS.163The C Class leading with the TLX disrupting. Click on TLX-Q50-CTS to see a review/photo gallery

Some Numbers - 2First Quarter 2015Entry LuxuryLuxury SUV/CUVLamborghini....10Maserati...30Ferrari......18Panamera....26GT-R..15R8.......6Rolls-Royce..6Bentley.....27Tesla Model S..51Volt......177Leaf.....148

Lexus NX.1,079Audi Q3...676M-B GLA.605Lincoln MKC..545Porsche Macan.251BMW X4.238

New models are disrupting the luxury SUV/CUV segment.Stealing and cannibalizing sales.Click on MKC to see a review/photo gallery

Some Numbers - 3First Quarter 2015New EntrantsDid You KnowOur Thoughts on The First Quarter of 2015Toyotathey finally throttled up.VolkswagenWow what else can you say.The Koreans are aggressively holding their position.Chrysler is impressive.Ford and Honda are disappointing. Mercedes-Benz is leading the MerBimAu gang.The Oil Story was felt in Alberta and will endure for the remainder of the year.An aggressive start to the first quarter with widespread incremental losses by the manufacturers that were on cruise control.The popularity of utility vehicles continues to increase.MerBimAu luxury is migrating towards Premium Economy.Subaru keeps on goingimpressive.

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