by

Strada IQ

July 2015

CANADIAN SALES FIRST HALF 2015

Awesome

A phenomenal record breaking first half the year.

Yes…AWESOME

Did you ever think that so much “iron” could be moved

in Canada?

Trucks…what else is there to say “the love affair endures?”

The Money Story

The auto business is powered by the product, and

increasingly money.

When money remains inexpensive and free flowing

for the consumer.

It’s a case of money increasing sales.

Let’s not forget Canadian banks.

Canadian Dollar

With a lower value the incentive spend from

manufacturers is decreasing.

We anticipate this trend to continue.

While providing a tactical competitive advantage for

some manufacturers.

Who Is Ahead

Porsche: + 32%

Lexus: + 22%

VW: + 21%

Audi: + 20%

Mercedes-Benz: + 19%

Subaru: + 15%

Nissan: + 14%

BMW: + 12%

Acura: + 9%

GM: + 7%

Who Is Behind

Jaguar: - 10%

Ford: - 6%

Volvo: - 6%

Mazda: - 4%

Hyundai: - 4%

Kia: - 3%

Honda: - 2%

The first half is up by 3%.

Ford, Hyundai, Kia and Honda are surprises.

More Competition

Some manufacturers have appreciable gains after 6

months.

Manufacturers that are ahead by more than 3% have

captured sales from those that are behind.

The competition will persist in the 2nd half of the year,

• Jetta……………….15,053

• Toyota Camry……..9,416

• Ford Fusion… …..7,690

• Honda Accord.........7,142

• Hyundai Sonata..…6,947

• Chrysler 200…..…..6,342

• Chevy Malibu……..5,482

• Nissan Altima…..….4,110

The Jetta persists, accompanied by a shuffling of the order.

• Honda Civic……..29,589

• Toyota Corolla…..25,798

• Hyundai Elantra…22,350

• Mazda 3……........18,513

This segment remains under pressure with the Civic leading and the Corolla

making its presence felt.

Click on Corolla to see a review/photo gallery

All Figures from Automotive News

SOME NUMBERSFIRST HALF 2015

Compact Mid Size Sedans

• Ford F Series…..…..56,318

• Ram…………….……47,010

• GMC Sierra…..……..25,846

• Chevy Silverado……21,673

The F Series is ahead as expected with GM gaining with its pick ups

Click on Silverado to see a review/photo gallery

• Ford Escape……….23,598

• Toyota RAV4……….20,380

• Honda CR-V……….18,920

• Hyundai Santa Fe…17,042

• Chrysler Journey…..11,859

• Chevy Equinox….....9,710

The Escape ahead, look at the RAV4 almost trading paint with the Escape.

SOME NUMBERS - 1FIRST HALF 2015

CUV/SUV Pick Up

• Audi Q5……………………3,825

• Acura RDX……………..….3,810

• Lexus RX…………………3,171

• M-B M Class………….…..2,822

• M-B GLK…………..….……2,711

• BMW X5…………………..2,540

• Acura MDX…….……....…2,529

• BMW X3………....…….…2,406

• Cadillac SRX…….........…2,370

• Infiniti QX60………......…1,811

• Buick Enclave…….………1,735

• BMW X1……………..……1,519

• Range Rover Sport………1,264

• Lincoln MKX…………...…....804

Q5 and RDX are trading paint

• M-B C Class……..…5,508

• BMW 3 Series………4,478

• Audi A4………......…2,974

• Acura TLX.……….…2,354

• Lexus IS…….…..…..1,749

• Infiniti Q50………..…1,501

• Cadillac ATS……..…1,460

• Lincoln MKZ……….….552

• Cadillac CTS……….…379

The C Class leading with the TLX and IS disrupting.

Click on TLX-Q50-CTS to see a review/photo gallery

SOME NUMBERS - 2FIRST HALF 2015

Entry Luxury Luxury SUV/CUV

• Lamborghini…...………..60

• Maserati………….….….205

• Ferrari…………...….…..108

• Panamera…..…….…….152

• GT-R…………………..…67

• R8………….…….…..…..79

• Rolls-Royce……………..37

• Bentley…………..…..….71

• Tesla Model S…………306

• Volt…………..…..……..425

• Leaf…………..….….….488

• Lexus NX…………….2,553

• Audi Q3……….……..1,634

• M-B GLA…………….1,523

• Lincoln MKC………...1,469

• Porsche Macan……….950

• BMW X4……….………563

Continued disruption in the luxury SUV/CUV segment.

Stealing and cannibalizing sales.

Click on MKC to see a review/photo gallery

SOME NUMBERS - 3FIRST HALF 2015

New Entrants Did You Know

OUR THOUGHTS ON THE FIRST HALF OF 2015

• GM…finally “throttled up”.

• Lexus…impressive with the IS and NX

• Mercedes-Benz is leading the “MerBimAu” gang with new and CPO

• Volkswagen…continues to be a Wow story.

• The Koreans are inexorably slipping.

• Chrysler persists in impressing.

• Ford and Honda continue to disappoint…what is going on?

• The Oil Story still felt in Alberta.

• The popularity of “utility” vehicles increases at the expense of sedans.

• An appreciable increase in leases during the first half…lets see how it continues to develop.

• “MerBimAu luxury” is migrating towards Premium Economy.

• Subaru keeps on going…impressive.

Thank You